Fat Earth Media

Fat Earth Media is a digital marketing agency with a soft-spot for mission-driven brands. Our goal is to elevate the baseline of consumer behavior, orienting consumers towards mission-driven brands as the most trustworthy and honest digital marketing agency promoting products of purpose.

CEO + Founder // Head of Growth Strategy

Good Joo Joo

5+ years experience in Digital Marketing, Project Management, and Business Strategy  with a demonstrated history of working in various industries. Skilled in Digital Acquisition, Marketing Strategy, Analytics, and CRM.

Digital Marketing Manager

Providence

Worked as a Project Manager who led Marketing and Business Development efforts for Providence's Texas operations which has offices in Austin, Dallas and Houston.  Utilizing his knowledge and capabilities with emerging technologies, John drove brand awareness and lead generation for Texas area offices. 

As Program Manager, John was in charge of identifying new business opportunities and driving revenue growth through new client partnerships. He leveraged progressive Digital Marketing technologies to drive brand awareness, generate new qualified leads, and to continue establishing Providence's presence in Texas as a leading authority in Environmental Consulting and Engineering. With an emphasis on efficiency and process improvement, John  focused on building new client relationships that were mutually beneficial and profitable.

Natural Resources Program Manager - Texas Operations

University of Georgia

M.S. - Environmental Sciences

Louisiana State University

Student Data Technician

US Forest Service

Worked as part of a team to delineate wetlands in high-risk public safety areas in the Arapaho and Roosevelt National Forests. In areas affected by Mountain Pine Beetle infestations we were charged with delineating wetlands in areas where hazardous tree removals were to take place. We used GPS receivers to record locations of high priority zones, managed this data through the use of ArcGIS software.

Biological Sciences Technician

I Worked as a member of a team collecting data on the status of wild salmon fisheries in Southeast Alaska. My duties included: conducting adult fish counts, trapping juvenile salmon, measuring and recording characteristics of juvenile fishes, in-stream habitat surveys, stream substrate analysis, and coarse woody debris counts. Completion of duties required long hikes and many physical challenges. In charge of documenting progress on the Harris River Restoration project, a large in-stream bank stabilization project.

Challenging and stewarding mission-driven brands with a creative-first approach to amplify their impact

Are you looking for a partner to amplify your impact and elevate the baseline of consumer behavior? 
If yes, read out more and let’s build a better future for the planet together.

My name is John. I am the founder and CEO of Fat Earth Media, an agency promoting products with a mission. 
I lead a diverse team of passionate and ethical marketers to help your mission-driven brand fulfil its vision.

We measure the work we do by looking at our clients’ impact. 
We have helped more than 150 brands and managed millions in ad spend.  
But what we are the most proud of are the 40k hectares of wildlife habitat protected and  the 391,000 pounds of food waste up-cycled.

Our mission is to elevate the baseline of consumer behavior, orienting consumers towards mission-driven brands.

We adopt a creative-first approach backed up by iteration and data to help you minimize waste and double-down on what works.

Don’t take our word for it, have a look at what our clients say and our case studies.

If you are a mission-driven brand, I would love to hear about your ambitions. 
Drop me a DM and let's get to know each other!

Alternatively, you can schedule a complimentary ad creative inspiration session to learn how to get the right ad creative for your brand: https://bit.ly/3Oc6knD

John Gross

The Mighty Shed

The Mighty Shed stimulates brand innovation by defining where to play & how to win with future consumers – today. Our diverse team combines the wisdom of experience with the creative energy of a start-up to outperform global networks on any job that requires fast, future-forward thinking to solve the Mighty Questions.

Boxer

Boxer is a creative agency specializing in brand storytelling & design. Key brands/clients served include: Accolade Wines, AB Inbev, Brahma Beer, Camel, McDonald's, Ribena, Weber-Stephen, Winston and Whole Foods.

website: http://www.boxercreative.co.uk/
blog: http://www.boxercreative.co.uk/soakitup/

Managing Director

The Marketing Store

The Marketing Store is a global network of creative agencies specializing in a broad range of strategic marketing services. Key clients include: Coca-Cola, Diageo, General Mills, Kraft, McDonald's, Nissan, Shell and Vodaphone.

EVP, Global

LBi is a global digital marketing and technology agency, blending insight, creativity and expertise to solve business problems. Key clients include: Nike, Orange, Marks and Spencer.

Director, Europe

Starbucks Coffee Company

Supported the growth and development of the Starbucks brand in 35 countries in a variety of global, regional and in-country roles.

Director, International

Big business was never on my vision board.

I started on stage. 
Dance. Theatre. Music.

Back then, creativity wasn’t a skill. 
It was survival.

Then I swapped the stage for boardrooms and (like a lot of us) I tried to fit in and hid my creativity.

Then I had a breakthrough:
My greatest strength wasn’t something I should hide.

I had an unfair advantage — forged at the Royal Academy of Dramatic Arts, and sharpened through thousands of hours of improv, directing, and writing original plays.

And once I started to lead with it?
Everything changed.

Now, I help visionary leaders and brands design bold futures through:
❤️ Pleasure
❤️ Purpose
❤️ Innovation

Futures that feel as good as they perform…and I’ve never loved business more.

This simple mind shift led me to:

➤ Unlock billions of impressions for Coca-Cola
➤ Scale Starbucks from 500 to 14,000 stores globally
➤ Help Formula1 connect with its next generation of fans
➤ Deliver keynotes around the world on creative leadership & trend provocations
➤ Get FTSE 100 | Fortune 500s to act like startups and break into new categories

And now, I channel everything I’ve learned into helping future-makers like you — sharing daily sparks on creativity, leadership, innovation, and what’s next in culture.

👉 Follow me for daily ideas to fuel your next breakthrough.
👉 Future-proof your brand by subscribing to my trend platform: Future Possible®.
👉 Get weekly intel on the latest desire & wellbeing trends by subscribing to The Pleasure Report.
✨🔗✨ Link's in my bio.

taplio

The Battle

John Gross

Angelique Green

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