As a Sales Manager at evenko, I excel at leading and mentoring a high-performing sales team with 10+ years in the entertainment industry, consistently exceeding quotas and driving revenue growth. My expertise lies in outbound sales, leadership, lead generation, direct sales strategies, and more. 

I have honed my skills in navigating the entire sales cycle, establishing long-term partnerships with prominent companies.

With a proven track record of managing large enterprise accounts and achieving a pipeline closing over $25M, I am motivated by the challenge of creating and implementing innovative sales strategies and growth plans.

Johnny Trichas

When I was younger I thought people in this industry just got lucky. 

Right place right time. 

Knew the right people.

Then I got into it and realized there is no shortcut. 

You answer the phone at 11pm. 

You learn how to read a room before anyone sits down in it. 

You figure out that the smallest details are the ones that actually matter and that nobody notices them until they're missing.

I used to think the job was about getting people into incredible events. 

It is. 

But the part nobody tells you is that this industry will take you to places, rooms, and conversations that your younger self would never believe. 

Not because you got lucky.

Because you showed up when it wasn't glamorous and you kept going.

If you're early in your career in hospitality or events and you're wondering if the grind is worth it, it is. 

Just not in the way you think.

I connect brands with premium experiences | VP Sales & Partnerships | Sports • Entertainment • Luxury Hospitality

I spent 8 years as an artist touring the world.

30+ countries. More green rooms than I can remember. Enough flights to permanently hate airport coffee.

Then I made the switch to premium hospitality.

No dramatic "aha moment." No existential crisis. I just woke up one day and thought, "Maybe I don't need to live out of a suitcase forever."

Turns out, I could stay in entertainment without being the one on stage. Wild concept, I know.

Here's what came with me from the road:

The people. I've met incredible humans in every corner of the world. Different cultures, different ways of experiencing entertainment and hospitality. That curiosity? Still my favorite part of the job.

The chaos. Live events are beautifully unpredictable. Things break. Plans change. You figure it out on the fly. If you can handle a tour, you can handle anything.

The hustle. I've always been solid at sales and working with clients. Turns out that doesn't go away when you stop being the product.

What actually surprised me about luxury hospitality? How complicated it is.

People think it's easy... book the thing, show up, have fun. But behind every flawless VIP experience is a ridiculous amount of coordination, problem-solving, and late-night texts. Most clients have no idea, and honestly, that's the point.

The lesson? Stick with the industry you love, but don't be scared to try a different lane.

Do I ever wonder what would've happened if I stayed on the road? Of course. But dwelling on "what ifs" is a waste of good energy.

I'm right where I need to be - helping people access the experiences they'll never forget.

If you've ever made a career pivot that felt risky but right, tell me about it. I'm curious.

Cirque du Soleil Entertainment Group

Sales Manager

Effix

Director, Partnerships

- Assisting with account management tasks such scheduling/organizing meetings and calls and other special projects that require acting as the liaison between sales team and operations.

- Working directly with sales team on research projects to identify new business prospects, sponsorship/category best practices, new asset/inventory opportunities and general sponsorship industry information.

Sales Coordinator

Tesla

- Educating new owners by conducting a comprehensive vehicle orientation, tailored to the
individual customer's needs and comfort level.

- Providing the highest level of customer service throughout the full sales and delivery cycle &
installation process, as well as continued support throughout ownership.

Sales Advisor

- Maintained constant interaction as the main point of contact with key accounts to develop
outlasting relationships.

- Worked closely with internal teams to handle and manage all aspects of the indirect sales
process, including the search for qualified group and corporate resellers.

- Identified, developed and implemented sales strategies and initiatives to increase client
engagement through our group and corporate resellers.

- Collaborated with the Marketing Manager to ensure the integration and execution of the B2B
marketing campaigns for corporate and hospitality products in the appropriate distribution channels.

Corporate & Group Sales Manager - North East Region

- Developed and maintained important relationships with B2B Clients by meeting their needs &
by adding value to their corporate offers.

- Improved the corporate clientele’s level of satisfaction by keeping high standards of customer
service to ensure long-term partnerships.

- Established yearly, quarterly or monthly regional sales plans to organize and prioritize
activities to reach the assigned sales targets per market.

Corporate Sales Manager

Impact de Montréal FC

- Advised new employees and worked in conjunction with the ticketing and hospitality teams to
maintain a culture of great achievement and to uphold the departmental mandates.

Senior Group & Hospitality Specialist

- Built and enhanced current relationships to grow group sales account base through up-sell,
cross-sell opportunities, repeat business and referrals.

- Provided excellent service through phone calls, emails, written communication and in-person
visits in the office and at special events by recording all activities in CRM platform.

- Enlarged new business opportunities through constant sales prospecting activities.

Group & Hospitality Specialist

Canon Canada

- Maximized revenue by selling Canon office equipment products and solutions while
generating new customers in an assigned geographical territory.

- Developed monthly sales reports and business plans to accomplish quarterly sales
objectives.

- Generated ROI solutions to both existing and new B2B clients by increasing their efficiencies
in workflow, reducing cost and improving quality of print documents and document management processes.

Commercial Sales Representative

Groupe CH

- Utilized CRM & ticketing softwares daily to keep customers files up to date.

- Managed customer expectations and complaints on a daily basis.

- Sold group tickets for the Montreal Canadiens Hockey Club.

Customer Service Representative

Montreal Alouettes

- Acquired and maintained a good understanding of the Ticketmaster ticketing system.

- Ensured that customers informations were entered correctly into the database. 

- Processed sales from the box office by manipulating customers  cash, credit cards and debit cards.

Experienced bilingual Corporate Sales & Account Manager with a demonstrated history of working in the entertainment industry. Skilled in sales, account management, customer service, customer success, customer relationship management, teamwork and public speaking. Strong administrative professional with a Bachelor's degree in Marketing & Management from Concordia University (John Molson School of Business).

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