Johnnie Perry

Ghost Built

Founder

VL Transform

Whenever you're ready, here's how I help you:

https://tinyurl.com/mpm90info

Fitness and Nutrition Coach

Vanderbilt Mortgage and Finance, Inc

•	Manage all elements of the AML Program which include day to day compliance, filing SARs and Form 8300s, and making policy/procedure updates
•	Review OFAC regulatory compliance and CIP/KYC/CDD
•	Knowledge and dissemination of GLBA, ECOA, and HIPPA laws communicated to company personnel for CFPB preparedness
•	Perform AML, Information Security, and Red Flags risk assessments
•	Perform company-wide AML training development and delivery on various topics relating to the mortgage industry and AML
•	Conduct origination, compliance, and servicing audits to ensure that the company is in accordance with industry standards and report findings to senior management
•	Cooperate with managers regarding improvements/enhancement of policies and procedures

AML Compliance Officer

•	Supervised a team of ten collectors
•	Managed team for approving extensions, repossessions, legal action, timesheets, and loan modifications.
•	Oversaw the training and improvement of newly hired account representatives on the team.

Collections Team Leader

I help hardworking men over 35 shed fat and build muscle so they can improve all areas of their lives | Join my free Fitness and Flow Newsletter ⬇️

Most content on LinkedIn falls into three categories:

1. Bland 
2. Cringe
3. Invisible

It makes you roll your eyes or scroll right past without a second thought.

You’re not posting yet. 

Or worse, 

You're losing clients because YOU ARE POSTING. 

Your brand messaging is weak.

Your posts aren’t building authority, they’re just adding to the noise.

No engagement.
No inbound leads.
No real business growth.

Best case scenario? You get a few likes from friends.

Worst case? You’re ignored entirely.

Now, imagine your content working for you.

People engage, not just because they like it, but because it speaks to them.

Your message is clear
Your brand stands out
The right people start paying attention

Your ideal clients reach out to YOU.

Sales calls feel like conversations, not pitches.

Your business grows because your personal brand is built on trust (not tactics).

"Okay, but how do I get there?"

That’s where I come in.

I’ve been writing content since 2019, and I’ve created a framework that does this FOR YOU. 

A method that saves you time, money (and embarrassment) 

The Signal Maker Framework

We're not worried about creating content that gets likes.

We use a unique content and Engagement Strategy to get you in front of your ideal clients.

We turn your brand messaging into something clear, powerful, and impossible to ignore.

And no...this isn’t another “post more” strategy.

I don’t do fluff
I don’t do filler
I don’t do content that feels like homework

You could talk to any of the gazillion "Personal branding specialists” on LinkedIn. 

They’ll build you a personal BLAND. 

Or you could discover a better way:  

Where we’ll help you become a Signal Maker. 

Want to learn more? 

Let’s have a quick chat to see if you are someone we can help. 

Book via my featured section before we get booked out for March.

Valentine Boyev

Halo Lab — Your Digital Partner

Halo Lab is a full-stack design & development team.

We created digital projects almost every day since 2013.

We work with a diverse range of innovative startups and established companies. We've launched over 350 projects, helping our clients secure a total of $370M in funding. 

Some of our standout projects include:

- Kinetik: A healthcare platform with over 3,500 integrated providers.
- Bookclub24: A German online library for book collectors.
- Raven.gg: A leading brand in custom esports clothing design.
- Mighty Buildings: Pioneers in sustainable 3D-printed houses.

Co-Founder & CEO

OPUS

OPUS is a membership community for entrepreneurs, founders and business builders. We unite our members to create opportunities together by addressing isolation, knowledge and skill gaps through our digital platform, events & experiences, and partnerships, helping our members achieve their missions.

Member

Dribbble

Since 2013, I have partnered with Dribbble to enhance brand awareness and create new project opportunities for Halo Lab. Throughout this collaboration, I have played a key role in driving growth and expanding our presence in the industry.

Partner

CEO at Halo Lab ✦ Helped 500+ companies to raise 💲revenue and investments through digital design and marketing → $500M+ in client total funding

Results my company has delivered to my clients:

🔥 TutorChase — 1,000+ satisfied students.
🔥 DevelopHealth —  $2.3M raised in funding.
🔥 Felyx —  7.5% CR increase with our services.
🔥 LinkByCar — 18 car brands in their partnership.
🔥 Bookclub24 — #1 German online library for book collectors.

———————————————————————————

With a passion for creating unique and scalable digital products, I help brands achieve their goals and elevate their presence in the digital world.

Key Achivements:

✅ $370M in client total funding

✅ 500+ happy clients

✅ 99+ international awards

✅ 80+ glowing reviews


I specialize in:

⤷  Web Design Services: Creating eye-catching and user-friendly websites that grab attention and drive results.

⤷  Website Development: Building strong, reliable websites that fit your business perfectly.

⤷  User Experience Design: Making sure your users have a smooth and enjoyable experience.

⤷  Brand Design: Crafting unique brand identities that really pop.

⤷  Conversion Optimization: Helping turn your visitors into loyal customers.

⤷  Digital Web Solutions: Providing all the web solutions you need in one place.

⤷  Website Redesign for Results: Giving your old website a makeover to boost performance and engagement.

———————————————————————————

My Journey

My career began 15 years ago as a UI/UX designer, driven by a passion for creativity and beauty. For me, design is more than a job—it’s a way of life, an ever-exciting, fantastic world.

I believe in thinking outside the box and continuously renewing my knowledge. This mindset has guided me in helping people fall in love with brands and assisting agencies in winning new business.

———————————————————————————

Halo Lab

Another passion I discovered is mentoring young designers at Halo Lab, where I help them become true professionals. Sharing my knowledge not only helps others but also fuels my own learning journey.

———————————————————————————

Have BIG idea in mind?

Contact me directly: inquiry@halo-lab.com

“How much does it cost to design a website?”

Classic answer: “It depends.”

But that’s not helpful, especially when you’re trying to plan budgets and justify ROI to your board or investors.

So let’s break it down.

1. Landing page.
$1000–$5,000
A single conversion-focused page - ideal for campaigns or product launches.
Quick, simple, measurable. But every word and visual must work perfectly together.

2. Small business website.
$5,000 – $15,000
Usually 4–6 pages (Home, Services, About, Contact, maybe a Blog).
You get custom branding, a consistent UI, and a trustworthy structure that helps people understand and act.

3. eCommerce website.
$25,000 – $100,000
Product pages, filters, checkout flow, mobile optimization.
At this range, you’re investing in UX that prevents drop-offs and builds trust.

4. SaaS website.
$75,000 – $300,000
A good SaaS site tells your story, guides visitors to demos, and aligns with your product UI.

5. Enterprise website.
$20,000–$100,000+
Think of this as a digital ecosystem - dozens of templates, multilingual layouts, case studies, and complex integrations.

A website isn’t an expense. 
It’s your digital sales team that works 24/7.
And like any high-performer, it needs training, systems, and strategy behind it.

So the next time someone asks, “How much does it cost to design a website?”
The better question is “How much revenue am I losing by not investing in a site that converts?”

♻️ Share this to help others estimate better.
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CEO @ Halo Lab ✦ Leading a 130+ design-driven B2B software company → 500+ products shipped & scaled

7 rules I wish I knew earlier.

(to make the UI work for the product growth).

1. Focus on fixing real user problems, not curious design. Function over form.

2. Stop guessing what works. Test all UI elements - buttons, CTAs, days of the week, color schemes - before you make a decision. Let the data choose.

3. Waiting for the perfect design means you're going to miss the needs of your users. Get feedback early and iterate fast.

4. Do not make the user think. Use simple, clear language that anyone can understand. The simpler the better.

5. The best way to reduce friction is to eliminate a choice. Focus on what matters.

6. Your UI is never "finished." It will evolve with user feedback and as your product changes.

7. If your product isn’t optimized for mobile, you’re losing users. Make sure mobile works perfectly before scaling to the desktop.

Ultimately, outstanding UI is about making your product simple, clear, and effective for the people using it.
Design for your users, not for your ego.

What are some of the biggest challenges you’ve faced in designing for usability?

♻️ Share this to help others avoid mistakes.
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You can hire a designer.

Or you can hire a design brain.

One gives you beautiful screens.
The other gives you a product that thinks.

When you hire a single designer, you get skills.
When you hire a team that works as one brain, you get experience that compounds.

At Halo Lab — Your Digital Partner, our teams don’t work in silos.
The UX researcher sees what frustrates users.
The product designer connects it to business goals.
The UI designer turns it into clarity and trust.
The developer translates it into something fast and functional.

Each person covers a blind spot the others can’t.
And together, they don’t just design, they solve.

That’s the difference between design as a task and design as a system.
Between a pretty interface and a product that scales, converts, and feels effortless to use.

When founders realize this, everything changes:

1. They stop hiring portfolios.
2. They start hiring thinking systems - teams that anticipate problems before they appear, align design with ROI, and build products that last.

If you’re scaling your product, don’t just hire a designer.
Hire a brain that’s trained to think like your users and build like your business depends on it.

🔔 Follow Valentine Boyev for more updates!

Most founders think a new design will fix performance issues.

It rarely does.

In fact, a full redesign done for the wrong reasons can hurt your brand, rankings, and pipeline.

At Halo Lab — Your Digital Partner, we’ve seen it repeatedly: what looks like a “design problem” is usually a structure problem.

Here’s how to tell the difference.

Don’t redesign if:
– Only a few pages underperform - fix those first.
– You’re already aligned with web conventions users expect.
– Your SEO is healthy (a rebuild could reset that progress).
– You lack data pinpointing what’s broken.
– The real issue is unclear messaging, not the layout.
– Conversion drops stem from slow load times or clunky forms, not visuals.

Do this instead:
– Refine your site structure and navigation logic.
– Rework content flow for clarity before aesthetics.
– Simplify forms and checkout - small changes, big ROI.
– Optimize speed; it lifts conversion faster than any redesign.
– Test incremental updates, measure, then scale what works.

A redesign should be your last resort, not your first instinct.
If users can’t find what they need or don’t understand what you do,
that’s not a design failure. That’s a communication gap.

Redesigns feel exciting.
But optimization delivers faster wins, lower risk, and measurable ROI.

At Halo Lab, we help companies uncover what actually needs fixing - structure, UX, or messaging - before spending six figures on a rebuild.

♻️ Share this to help others make the right choice.
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The hardest thing about building an AI product is getting people to trust what it does.

You can create a great model all you want, but as soon as users feel the slightest bit of uncertainty, they are going to ponder, hesitate, and leave.

When founders build trust into the product experience, three things happen fast.

1. Users stop second-guessing and start exploring. First session activation goes up because they understand the what and whys.

2. Every click of trust compounds itself into usage, retention, and upsell. Without trust, the best AI feature will remain unused.

3. You do not have to wait for product market fit to learn how users actually feel. Trust patterns can save you weeks of guessing, and reduce the launch chaos.

4. Transparent UX with design-based trust cuts confusion before it even reaches support. No more "I am left wondering why it said that?" tickets or bad reviews for hallucinations.

Most AI products are built for power. 
The real winners are built for confidence.

✦

At Halo Lab — Your Digital Partner, we help founders design AI products users trust enough to actually use and pay for.
If that’s the stage you’re at, let’s chat.

♻️ Share this to help others build AI products.
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UI Patterns for AI products

How can we make our busy lives a bit calmer and more growth-oriented? 

Routine Hero is the app for that. 
It's a habit-tracking app designed by Artgrafii.
And we are excited to share the background on one of our most significant collaborations.

The mission to bring mindfulness and structure to everyday life resonated with us at Halo Lab — Your Digital Partner.

We added a soft, warm look to draw attention to meaningful actions. When you combine that with thoughtful, user-centered UX design, the tracker becomes a creative canvas with clear, intuitive visualization.

The result?

✦ Higher engagement.
✦ Stronger emotional connection.
✦ A growing base of users who trust Routine Hero to help them stay grounded.

Since launch, Routine Hero has supported thousands of users to build sustainable routines, and reduce anxiety around routine-building practices.

Huge thanks to the team for trusting Halo Lab to bring your mission to life. 
It’s a privilege to design for products that make people’s days lighter.

♻️ Share this to inspire others.
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Routine Hero Case Study

The scariest part of building software isn’t the code.

It’s the bill at the end.

Most projects don’t fail because the idea was bad.
They fail because cost estimation was a guesswork.

The price of software depends on:

1. Scope & complexity → Features, integrations, third-party APIs.
2. Team composition → Seniority, location, skill sets.
3. Technology stack → Some tools demand more time & resources.
4. Design & UX → Often underestimated, but critical for adoption.
5. QA & maintenance → Testing, bug fixes, long-term support.

Ignore any of those, and the budget unravels.
An accurate estimate is about protecting your business from rework, scope creep, and missed deadlines.

The best teams don’t sell you a price.
They walk you through why it will cost that much and what risks you’re avoiding by doing it right.

Did your project cost what you expected?

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How to Estimate Software Development Costs

“We saved money choosing the cheaper option…

but paid for it three times over.”

And I’ve seen this story play out again and again.
The “cheap” choice looks good on paper.

But here’s what it usually costs you:
→ Extra months fixing broken systems.
→ Support teams buried in avoidable tickets.
→ Lost trust from customers who won’t come back.
→ Higher churn that eats away at revenue.

That “cheap” website, tool, or app?
It ends up being the most expensive decision you make.

What’s worth paying for:

1. Better UX = lower support costs.
2. Clearer onboarding = fewer drop-offs.
3. Scalable infrastructure = fewer rebuilds later.
4. Stronger design = higher conversion and trust.

Cheap is never just cheap.
It’s delayed launches, frustrated users, and lost growth.
The real ROI comes from durability, clarity, and trust.
Not the lowest upfront price.

What’s the most expensive “cheap” decision you’ve ever made?

♻️ Share this if it resonates
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You’ve raised your Series A.

Now you’re proving you can deliver at scale.

And every week of delay costs runway, users, and momentum.
The big question?
Who’s actually going to build this thing?
You have three choices and each comes with a hidden price.

1. The dedicated team.
(Agency/product squad model)
Fastest to launch.
Move as one unit.
Cross-functional by default.
→ Best for: founders who need traction now and can’t afford to spend 3 months hiring.

2. Freelancers.
They’re flexible, affordable, and perfect for low-risk experiments.
But you become the PM, the QA, and the glue holding everything together.
When people churn, rework kills speed.
→ Best for: quick feature spikes or marketing tests, not your core product.

3. In-house team.
The long-term bet.
You get culture, domain memory, and control.
But it’s slow and expensive.
Median SWE comp in the U.S. sits around $187 K/year, and that’s before benefits or churn.
→ Best for: protecting core IP and scaling once product-market fit is locked.

My take? Go hybrid by design.
1. Dedicated team: ship your core product in < 90 days.
2. In-house team: retain knowledge and own the moat.
3. Freelancers: plug niche gaps when speed matters.

Re-evaluate every quarter: velocity, cost per feature, defect rate.
Because at Series A, your biggest risk isn’t cost, it’s time.

✦ At Halo Lab — Your Digital Partner, we help Series A founders scale with dedicated product squads - ready to ship fast, adapt faster, and grow alongside your in-house team.

♻️ Share this to help make a good choice.
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Dedicated Team vs. Freelancers vs. In-House 

Hiring in-house designers & developers?

Check the real cost before you commit.

Many founders default to building an in-house team for their product.
But here’s what the numbers actually say:

🔹 In-house.
High salaries + benefits.
Recruitment delays + costs.
Equipment + admin overhead.

🔹 Dedicated team.
No hiring delays.
Immediate start with senior talent.
Clear monthly cost, no hidden overhead.

That’s cost saved you can keep for marketing, sales hires, or your next runway extension.

Dedicated teams aren’t just cheaper. They’re faster.
You skip 3-6 months of recruitment delays.
You get structured delivery and clear accountability.
While others are still hiring, you’re already shipping.

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A few months ago, I evaluated a health app that checked all the boxes.

It had great features, was built in a compliant way, and looked fresh and modern.

However, something was… off.

It looked too good. 
It seemed too generic. 
It was too cold, feelings-wise.

Then the realization hit: it was all about the feelings.
In verticals like fintech, healthtech, or SaaS, trust is a feeling that your product builds through every click.

When users cannot see your team, your process, your ethics, they are reading your interface.
Over the years, I’ve come to realize that design is not only about usability, its about the assurance.

1. Demonstrate safety, don’t cover it.
If your product deals with the sensitive aspects, let users see you are protecting it. Make trust visible, not hidden in a footer.

2.  Clarity is more credible than cleverness.
Everyday language feels believable vs trends and hype.
Users will trust you faster when they understand right away.

3. Consistency yields confidence.
Every inconsistency in color, layout, scheme, or logic shouts “unstable.”
In high-stakes spaces, unstable products destroy trust.

At Halo Lab — Your Digital Partner, we've realized this through real product work.
Every successful launch had one thing in common: the design felt human.
Users trust how technology treats them.
And that's the design that lasts - the design that builds trust, click by click.

♻️ Share this if it resonates.
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How design earns belief in high-risk products

A few months ago, one of our partners came up with a challenge.

“We’ve raised our Series A, we have product-market fit, but we’re stuck in endless design-dev loops. Can we ship an MVP that investors can demo this quarter, not next?”

We delivered it in 42 days.
Here’s what actually made it possible.

1. 10-day strategy sprint.
We used a pre-built discovery framework with templates for personas, flows, and decisions on technology stacks.
We only focused on the unknowns and skipped documenting the things that the team has already validated.
The result was a 70% faster alignment phase while maintaining context.

2. Parallel design & development.
In traditional teams, design "hands off" to devs, and that is where weeks go to die. 
We run parallel pipelines: The dev team starts building the architecture and reusable components in parallel. 
We do design QA in a sprint and not at the end.
The result: Reduced the cycle from design → dev delay from 3 weeks to 10 days.

3. Reusable design systems.

4. Senior leads keep hands-on.
Every project has a lead designer, tech lead, and PM who stay involved daily, not just at kickoff.
You speed delivery up by removing the invisible friction between discovery, design, and dev.

At Halo Lab — Your Digital Partner, we build like product teams.
That’s how we move from “idea” to “investor demo” faster without cutting corners.

If you’re a founder racing toward your next funding milestone, DM me.

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Working with Home Medix - USA has been one of those projects that remind you why you do what you do.

Their mission is simple but deeply human: to make medical equipment and home care more accessible, less confusing, and genuinely supportive for patients and families.

In a market where most platforms feel cold and transactional, Home Medix - led by Joshua Arabian - is building something different.
Something that replaces frustration with clarity, and complexity with care.

At Halo Lab — Your Digital Partner, we had the privilege to help shape that experience by designing a website that feels calm, intuitive, and trustworthy for everyone who depends on it.

It was clear this wasn’t just about UX or UI. It was about empathy.
About helping real people manage real health needs without added stress.

I and the Halo Lab co-founder Artem Borysenko are sincerely grateful to Joshua Arabian and the entire Home Medix team for their trust, collaboration, and vision.

Partnerships like this are what make building digital products meaningful.
Because when great teams align around a shared mission, design becomes something more. It becomes care, delivered through clarity. 

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Case Study

How to estimate a project without guessing.

And the reason many teams get it wrong.

Most project predictions are like this:
"We've done something like this in the past." 
"Feels like it will take 3 months."

Then reality sets in: 
Timelines slip.
Scope changes.
Unknowns emerge.

While that might seem like banter, a project prediction does not need to be guesswork. After working with hundreds of digital products and getting reams of project data behind us, we developed a way to predict a project timeline and budget in a realistic way. 

Here's how: 

1. No assumptions.
When we start a project, we ask "What problem are we solving?" 
That means:
✔️ Mapping out user needs
✔️ Separating must-haves from nice-to-haves
✔️ Finding technical considerations ahead of time
Clarity is cost protection.

2. Decompose the build, then start building it up again.
We decompose the product into components: user flows, UI, backend, integrations. 
Each component is measured against real-world products that have shipped.

3. Get stakeholders aligned early.
Business. Design. Engineering. 
If they see different plans on how to build, it will not work. That's why we run workshops early, so that the surprises come out during discovery or prototype, vs at the launch. 

4. Give predictability.
We show: What’s included. Where flexibility exists.
How changes impact scope, budget, and timeline

Great estimation isn’t predicting the future.
It’s reducing risk through clarity, data, and alignment.

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How to estimate a project without guessing

33% lose trust when content feels outdated.

73% think vendors “stretch the truth.”

Most B2B sites don’t fail because of bad design.
They fail because buyers don’t believe them.
That’s brutal, but fixable.

What breaks trust?

1. Generic, salesy copy.
2. Outdated case studies.
3. Over-promised proof.
4. Hidden pricing or vague offers.
5. Broken UX or bad mobile experience.

These don’t just hurt perception, they kill the pipeline before the first call.

What builds trust?

1. Real results from clients (numbers, logos, testimonials).
2. Fresh content (at least once every 90 days).
3. Visible experts and thought leaders. 
4. Transparency through pricing or testimonials. 
5. UX that is seamless across devices. 

Quick audit (run it today):
→ Does your site have a case study newer than last quarter?
→ Can a buyer find pricing in under 30 seconds?
→ Is your “Book a Demo” page error-free on mobile?
→ Are your testimonials real, recent, and specific?

If the answer was "no" to any of these, that is the "why". The website is the first proof you can provide regarding what you promised.
If you repair the leaks, trust can develop. 

✦

👉 We help B2B brands design websites that convert because they’re built on trust. 📩 inquiry@halo-lab.com

♻️ Share this to help others build trusted webpages.
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Your website is killing trust - here’s why

The $1.2M question:

Is your site quietly leaking high-LTV customers?

Most founders still treat a website redesign as a branding refresh.
But for tech companies, it’s a revenue problem hiding in plain sight.

Here’s why that number matters.

Let’s say your average customer is worth $4,000 LTV.
Now imagine 300 qualified visitors a month bounce before they even understand what you do.
That’s $1.2M in potential lifetime value lost every year.
Not because of your product, but because of your homepage.

We saw this firsthand.
A client came to us with solid traffic and a decent funnel…
but 68% of trial users dropped off right after landing.

Not because the product wasn’t valuable, but because the value wasn’t clear in the first 8 seconds.

We rebuilt their messaging hierarchy, clarified their offer, and realigned visuals to tell one crisp story.

✦

Confusion costs real $$$.
Your website is your most scalable sales rep.
If it can’t sell clarity, it can’t sell your product.
If you suspect your site is leaking high-LTV users, start with one simple test:
Ask a stranger, “What does this company do?”
If they hesitate, that’s your $1.2M leak.

♻️ Share this if it resonates.
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Johnnie Perry

Valentine Boyev

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The Battle

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Valentine Boyev

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Valentine Boyev's LinkedIn Performance

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