Johnnie Perry

Ghost Built

Founder

VL Transform

Whenever you're ready, here's how I help you:

https://tinyurl.com/mpm90info

Fitness and Nutrition Coach

Vanderbilt Mortgage and Finance, Inc

•	Manage all elements of the AML Program which include day to day compliance, filing SARs and Form 8300s, and making policy/procedure updates
•	Review OFAC regulatory compliance and CIP/KYC/CDD
•	Knowledge and dissemination of GLBA, ECOA, and HIPPA laws communicated to company personnel for CFPB preparedness
•	Perform AML, Information Security, and Red Flags risk assessments
•	Perform company-wide AML training development and delivery on various topics relating to the mortgage industry and AML
•	Conduct origination, compliance, and servicing audits to ensure that the company is in accordance with industry standards and report findings to senior management
•	Cooperate with managers regarding improvements/enhancement of policies and procedures

AML Compliance Officer

•	Supervised a team of ten collectors
•	Managed team for approving extensions, repossessions, legal action, timesheets, and loan modifications.
•	Oversaw the training and improvement of newly hired account representatives on the team.

Collections Team Leader

I help hardworking men over 35 shed fat and build muscle so they can improve all areas of their lives | Join my free Fitness and Flow Newsletter ⬇️

Most content on LinkedIn falls into three categories:

1. Bland 
2. Cringe
3. Invisible

It makes you roll your eyes or scroll right past without a second thought.

You’re not posting yet. 

Or worse, 

You're losing clients because YOU ARE POSTING. 

Your brand messaging is weak.

Your posts aren’t building authority, they’re just adding to the noise.

No engagement.
No inbound leads.
No real business growth.

Best case scenario? You get a few likes from friends.

Worst case? You’re ignored entirely.

Now, imagine your content working for you.

People engage, not just because they like it, but because it speaks to them.

Your message is clear
Your brand stands out
The right people start paying attention

Your ideal clients reach out to YOU.

Sales calls feel like conversations, not pitches.

Your business grows because your personal brand is built on trust (not tactics).

"Okay, but how do I get there?"

That’s where I come in.

I’ve been writing content since 2019, and I’ve created a framework that does this FOR YOU. 

A method that saves you time, money (and embarrassment) 

The Signal Maker Framework

We're not worried about creating content that gets likes.

We use a unique content and Engagement Strategy to get you in front of your ideal clients.

We turn your brand messaging into something clear, powerful, and impossible to ignore.

And no...this isn’t another “post more” strategy.

I don’t do fluff
I don’t do filler
I don’t do content that feels like homework

You could talk to any of the gazillion "Personal branding specialists” on LinkedIn. 

They’ll build you a personal BLAND. 

Or you could discover a better way:  

Where we’ll help you become a Signal Maker. 

Want to learn more? 

Let’s have a quick chat to see if you are someone we can help. 

Book via my featured section before we get booked out for March.

building linkedin presence for founders and CEOs 

generated 1M+ views, $90k+ in revenue and several sales calls across 2 founders (and continuing to) (also, if you want proof, drop a message and i'll share the case study)

anyways, if you want similar results, drop me a message and lets chat!

Skandan PN

if you've been inactive on LinkedIn for a while, let me catch you up on what's going on in the timeline: 

1/ lots and LOTS of companies hiring for storytelling and executives social content roles. if i have to name a few: Dropbox, Betterup, Plaid, PayPal, Coinbase and other enormous, gigantic companies. I should probably start calling this as a “people have finally understood why Linkedin content matters” moment

2/ market has been noisier than ever. the way to stand out is by having a spine, unique coverage from what's been happening BTS of the company, stories and solving problems of your ICPs. 

3/ AI is replacing mediocre writers, but not thinkers. your brain and your hands are now the unfair advantage. along with that add a little but of taste, personality and judgements. 

4/ this is a personal one and i don’t know if ya’ll agree with it but i think we are entering into an era of writing lengthy, huge paragraphs, minimal white spaces kind of content. what makes me say this? I’m noticing myself spending more time reading long form posts on the feed and im coming across a lot of those kind.

5/ saas, marTech, eCom and marketing agencies were the early adopters of founder-led content. now, other industries are slowly catching on (i spoke a ghostwriter who does social content for founders in the food and agriculture space. like who even thought)

6/ everyone is tired of AI content

7/ there’s so much room to stand out because most founder content sounds like a poem, very comforting, safe, music to ears. theres no spine, pissing people off, flavour. 

8/ some people are still thinking about “which format works the best” 

9/ some, actually, a lot of founders are still posting on company pages and think they’re doing great (who is gonna tell them)

10/ lowkey every writer (even the best ones) is a tinie tiny scared of how good AI is getting at writing but nobody's admitting it.

11/ adding “day in the life of a founder” style vlogs or anything that gives an inside look into your company can be a great addition to your content strategy (it breaks the pattern and pulls people into your world)

anything else you'd like to add?

Skandan PN 🔦

Founder @ feedseen | building linkedin presence for founders

i get 200 to 2,000 ish impressions per post. not very good but the right people are seeing it. that’s a win in my books.  

you remember 3 years back how everyone said get millions of eyeballs is the way to play this game?

yeah that one doesn’t work anymore. let me explain 

2 things why: 

1/ there’s a LOT of competition 

2/ linkedin is taking curation of the posts more seriously. this means linkedIn is trying to understand who you are and what you do so it can place your content in the right feed and make it easier for you to win

so if the right people are spending time reading it, linkedin is pushing it to that certain group

the old playbook said “more reach = bigger ROI”.

the new playbook says even if you have 2k followers with the right content, clearly mentioning what you do, who you serve to and with the content matching, you can outperform a 50k account with 200+ likes at any given point. 

You can have 2000 to 3000 followers and still make more business than someone with 50000 followers.

i spoke to 2 solo ghostwriters recently and both of them operated in 2 extremely niche markets

- ghostwriter A's TAM is about 500 people 

- ghostwriter B operates in the food and agriculture space (like who even thought)

both of them are killing it, known in their spaces 

there’s never been a better time to see good ROI from content

i have 6000ish followers and i’ve managed to get inbounds from 7 fig founders. 

also, my impressions these days are lower than my energy levels by Wednesday (250 impressions) so you can imagine 

sometimes it’s wild to even think about. i’m just a 26 year old dude from a tier 2 city in India, writing content and founders from places like SF and NYC, VC-backed and working with some of the biggest names in tech, are reaching out about my services. so fucking wild. 

if you ask me how am i able to do that, i give credits to 2 things: 

1/ positioning - i’ve made it very clear that i do personal branding for founders and CEOs from niches like ai, tech, IT etc. if you take a look at my previous posts, you’ll see i address the problems and pains that these guys have.

i show how linkedin content/personal branding can solve their business problems (like generating leads, awareness, building trust etc). this makes me look like the default go to person for personal branding. 

2/ good content - i give the next 50% of my success to this variable because it shapes that perception of “this guy does good job in what he claims to be” and this comes from strategy, ideas and different angles. 

my way of coming up with ideas has purely been from educating myself about the topic which allows me to write from a place of original thinking, judgements, taste and personality. 

i pick ideas from DMs, sales calls, conversations and observations from the feed and turn that into content because they are the closest to whats being discussed with my ICPs. 

of course there are other variables which has contributed but these 2 have been the foundation pillars. 

curious to know what has worked for you guys?

i worked for free for 2 months and it changed my life.  

i started writing on linkedin almost 1 year back

i was growing by 500 followers every month, had great engagement, people appreciated my writing but i was not making money because i didn't optimize the backend funnel (sales calls or running outbound)

it had been 6 months and i was dying to sign a client 

everyone had packed calendars with sales calls, client meetings and i didn’t know what to do. i didn’t know the "L" in lead generation. i just knew how to write linkedin content and get engagement 

hiring a coach was out of my budget. so i asked people how they were doing it so I could apply it myself 

nothing worked. i wasted 3 months and this time i was helpless 

i had enough of it and decided to work for free because what worse can happen? i’ll either sign a client or i’ll at least get some experience and figure things from there 

i reached out founders offering sample posts, 1 month trial period in exchange for testimonials or referrals (if we don't end up working together)

my DM scripts were so shit that some founders blocked me, some told me not to reach out again, some ignored me but one founder was happy with the offer 

i told him i’ll come up with ideas, strategy, scheduling, writing, reporting and i need only 2 hours of his time every week. not a second more 

they agreed and for next 50 days, i did what i promised 

i looked like their official paid content partner (except that i wasn’t). i was researching, interviewing, had 3AM calls, wrote content with the fear of not knowing if they would hire me or not. it was a scary place to be in 

fast track to the end of our free trial, they hired me as their official linkedin content partner

i honestly didn't see that coming 

if it wasn’t free work, i wouldn’t have learned how to write content for others, work with clients, believe it's possible to make money from writing or think like a content partner. oh hell, i’m not sure I would’ve handled the pressure of delivering after taking someone’s money especially the first time 

this taught me 2 things: 

1/ to dream big 
2/ to start small and stay transparent with whatever situation you are in because it's just a small cost that you have to pay for the bigger price 

today i'm on track to make $10k/mo (currently sitting at $2k/mo)

wouldn't be saying it if it wasn't the free work because i would have quit by now

last week i spoke about how I share my service prices without doing any kind of qualification or following a filtering process 

some people agreed and some didn’t but i didn't expect i'll be getting called out for rage bait and trolling (even though my goal wasn’t to make people angry) 

anyways, this post isn’t about me whining. i learned how opinions work on social feeds 

not everyone will agree with your ideas and that’s completely alright because that’s what you believe in, that’s how you operate and that’s how you are choosing to build. so trying to please everyone needs to be dropped

secondly, there’s always an unconventional way/ “the road not taken” way that every founder naturally chooses to build. i feel like that becomes your ace card, the thing you lead with.

as long as you are backing it up with reasoning and proof, the disagreements shouldn’t matter

and honestly that’s how you start forming a perception if not you are just another person on the timeline

most founders hesitate to have a spine on social media because they worry too much about how people will react and whether it could negatively impact their business so they default to playing it safe.

(talk to them in private and you’ll see hell will break loose)

i wrote AI content for 6 months but when i signed my first ghostwriting client, i struggled to write 3 lines for them. so i made a decision and said “fuck this” and started writing on my own.

backstory: 

i needed somewhere to start. so tools like chatGPT, claude and other writing tools became my full time writing partners. 

i obsessed over these tools because it made me fee like i could write about anything from the world and pictured myself being next to some of the biggest personal brands on the platform because with AI it's so much easier (lol)

when i signed my first client i saw stars and spaceships. I didn't know where to begin with because i had to write for someone else. i had to match their speaking, personality and literally get into their shoes. i didn’t know how. that changed everything about approaching social content

(it took me 3 days to write 4 posts, not because i had to write in greek or spanish but i didn’t know how to write using my brains and creativity )

that’s when it hit me: 

if i had to play this game for the long term, i need to learn how to write without AI because a) everyone using AI means, i’m no different b) my content will turn into commodity c) it becomes much harder to write for clients if I can’t naturally emulate their voice and tone

so i start writing using my brains and hands.

for ideas, i turned to sales calls, DMs and daily observations. 

for better writing, i wrote something everyday (even if it wasn’t work related)

its been 8 months since i stopped outsourcing my writing to AI and it feels good

i’ve built my writing muscles, got better at thinking and articulating thoughts. i won’t say i’m killing it but soon i’ll get there. if someone asks me how am i different from other ghostwriters, i usually say this

that’s the post for today

write using your hands and brain. it'll help you in so many ways (this isn't some double meaning shit, you dirty minds)

taplio

The Battle

Johnnie Perry

Skandan PN

Followers

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Performance ScoreSkandan PN's LinkedIn Performance

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taplio

The Battle

Johnnie Perry

Skandan PN

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Skandan PN's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSkandan PN's LinkedIn Performance