Johnnie Perry

Ghost Built

Founder

VL Transform

Whenever you're ready, here's how I help you:

https://tinyurl.com/mpm90info

Fitness and Nutrition Coach

Vanderbilt Mortgage and Finance, Inc

•	Manage all elements of the AML Program which include day to day compliance, filing SARs and Form 8300s, and making policy/procedure updates
•	Review OFAC regulatory compliance and CIP/KYC/CDD
•	Knowledge and dissemination of GLBA, ECOA, and HIPPA laws communicated to company personnel for CFPB preparedness
•	Perform AML, Information Security, and Red Flags risk assessments
•	Perform company-wide AML training development and delivery on various topics relating to the mortgage industry and AML
•	Conduct origination, compliance, and servicing audits to ensure that the company is in accordance with industry standards and report findings to senior management
•	Cooperate with managers regarding improvements/enhancement of policies and procedures

AML Compliance Officer

•	Supervised a team of ten collectors
•	Managed team for approving extensions, repossessions, legal action, timesheets, and loan modifications.
•	Oversaw the training and improvement of newly hired account representatives on the team.

Collections Team Leader

I help hardworking men over 35 shed fat and build muscle so they can improve all areas of their lives | Join my free Fitness and Flow Newsletter ⬇️

Most content on LinkedIn falls into three categories:

1. Bland 
2. Cringe
3. Invisible

It makes you roll your eyes or scroll right past without a second thought.

You’re not posting yet. 

Or worse, 

You're losing clients because YOU ARE POSTING. 

Your brand messaging is weak.

Your posts aren’t building authority, they’re just adding to the noise.

No engagement.
No inbound leads.
No real business growth.

Best case scenario? You get a few likes from friends.

Worst case? You’re ignored entirely.

Now, imagine your content working for you.

People engage, not just because they like it, but because it speaks to them.

Your message is clear
Your brand stands out
The right people start paying attention

Your ideal clients reach out to YOU.

Sales calls feel like conversations, not pitches.

Your business grows because your personal brand is built on trust (not tactics).

"Okay, but how do I get there?"

That’s where I come in.

I’ve been writing content since 2019, and I’ve created a framework that does this FOR YOU. 

A method that saves you time, money (and embarrassment) 

The Signal Maker Framework

We're not worried about creating content that gets likes.

We use a unique content and Engagement Strategy to get you in front of your ideal clients.

We turn your brand messaging into something clear, powerful, and impossible to ignore.

And no...this isn’t another “post more” strategy.

I don’t do fluff
I don’t do filler
I don’t do content that feels like homework

You could talk to any of the gazillion "Personal branding specialists” on LinkedIn. 

They’ll build you a personal BLAND. 

Or you could discover a better way:  

Where we’ll help you become a Signal Maker. 

Want to learn more? 

Let’s have a quick chat to see if you are someone we can help. 

Book via my featured section before we get booked out for March.

Brian Ellwood

I help top experts publish books to display their expertise and attract customers.

Ghostwriter for 7 Figure Brands

12 Houses To Freedom

I hosted a top podcast on real estate investing and coached 250+ clients through the process of buying their first rental properties.

Real Estate Investing Coach

If you create content consistently, you've already written a book (and just don't know it).

For example, if you have a YouTube channel with 20+ videos, you've already written a book.

If you have a podcast with 20+ episodes, you've already written a book.

Same goes for newsletters and blog posts.

I'm here to help you organize that into a cohesive idea that will work as a published book.

You can then use that book to boost your credibility and get more customers.

Learn how at: https://www.brianellwood.net/contentbook

Before this, I was a real estate investor and coach.

Other achievements include:

✅ Purchasing three dozen rental units
✅ Flipping over 100 houses (6M in total revenue)
✅ Leading a team of nine employees
✅ Helped hundreds of clients buy rental properties


To get my help writing your client-getting book, schedule a short call with me:

➡️ GO HERE: https://calendly.com/brian-ellwood/let-s-publish-your-book

Twitter ➡️ https://x.com/b_ellwood1
Threads ➡️  https://www.threads.net/@brian.ellwood
Instagram ➡️  https://www.instagram.com/brian.ellwood/
YouTube ➡️  https://www.youtube.com/c/BrianEllwood

About Me:

I live in Colorado with my wife and our two amazing daughters.

I love to snowboard, drink good coffee and beer, joke around, listen to rap music, and read books about mindfulness and becoming more present. 

Most of all, I love to write.

"You are the niche" is bad advice....

Here's what works instead:

I help 7-figure coaches get more high-ticket clients with books. 3x Author, Dad & Yoga Enthusiast.

So proud of my client Stevyn Guinnip for launching her book today! 

I've never seen someone work so hard to make a book perfect than I did working with her.

This is an absolute must read if you are a financial professional, or if you just want a simple and powerful process to feel great and stay healthy in the long run.

The Grow Wellthy book is HERE! | Author | Speaker | WellthPLAN™ Creator

My book is (finally) here! 

It might be a year later than anticipated, but WE did it.

I say "we" because it was a group effort starting with Michael Ball, AIF® who told me I should write a book back in 2021.  (I said "no" at first)

Including the 508 financial advisors who took time out of their day to tell me about their health goals, struggles, and successes. 

And my awesome clients who put up with me talking about this project for far too long. 

And Harris Nydick, CFP®, AIFA® who graciously wrote the foreword.

And my husband and kids who sacrificed time with me and carried more of the load, never complaining, always encouraging. 

And my book coach Brian Ellwood who gave me advice he knew I wouldn't like. 😂

And many more. 

I'm SO excited and relieved (and kind of freaked out).

I put as much as Coach Brian would let me put in it so that you, your colleagues, and even your clients would have a roadmap to better health, all in the language of financial concepts.

What wouldn't fit in the book is in the free resource hub with all kinds of helpful tools. (AI coach, data tracking spreadsheet, labs reco, etc)

I'm beyond grateful to the many, many supporters here on Linkedin.

Would you consider supporting this book across the finish line by buying a copy and leaving a review? 

Get a copy for you and several more for your firm. 

You can even order a box of books for Christmas presents to your clients (DM me). Ditch the pie and give health for Christmas. 

I will put links to the paperback and Kindle versions in the comments. 

Thank you, thank you, thank you!! 🧡💚
the girl named Stevyn

I've got some unfortunate news....

We’re in a full-blown trust recession right now.

Prospects don’t trust ads.

They don’t trust funnels.

They don’t trust your bro setters or salespeople.

And they definitely don’t trust another “content machine” promising to fix everything.

But they do trust one thing:

Someone who understands their problem better than they do.

So before you worry about scaling ads, fixing your sales team, or posting more content…

there’s one move every 7-figure coach can make right now...

To stop the sand sifting through their fingers:

Become the Most Trusted Voice in the Smallest Possible Category

Not the loudest voice.
Not the most viral voice.
The most trusted voice.

Want to know the fastest way I’ve found to do that...

(after doing this for myself and 7- and 8-figure coaches)?

Publish a tiny, ultra-specific book that reframes the core problem in your market.

Not a “change your life” book.

Not a motivational book.

Not a broad “how to build a business” book.

I’m talking about:

• a category-creation manifesto
• a trust-shortcut your ideal client can read in a single sitting
• a piece of IP so specific it’s undeniable

This is the front door to everything else:

- It makes cold traffic warm.
- It lowers CAC.
- It sends your sales team people who already believe.
- It starts the client relationship with trust, not skepticism.

Best of all...

It separates you from 400 coaches who sound exactly the same.

Building a platform requires posting a LOT of content.

But here's what everyone overlooks:

A BOOK is just a single piece of (really) long-form content.

It can be broken up into:

- YouTube scripts
- Reels
- Newsletters
- Tweets / threads

When you write a book, you create a fountain of content that produces for months afterwards....

Plus you get the authority & credibility of being an author.

This is the real power of books that many don't see.

If you have created a bunch of content but it's disorganized and in different formats, 

I've got good news....

You are sitting on a goldmine.

All you need to do is create a custom GPT, upload everything there, and then you can: 

-"talk to" your entire content database
-use it to create new content
-outline & write a book
-even share access with your clients.

Imagine a superhuman assistant that remembers everything you've ever written or said.

(i even upload transcripts of my zoom calls with clients, there's so much gold to be pulled from those conversations)

This is the no-brainer approach to content creation in the modern AI age, yet many still aren't doing it.

Biggest thing i've learned from working with clients doing $20-100M/year:

They move FAST.

They reply quickly, decide fast, & delegate with swiftness.

They seem to get about 10x more done every day than the average business owner.

Just being around these winners is helping me see what the next level requires.

taplio

The Battle

Johnnie Perry

Brian Ellwood

Followers

Posts

Engagements

Likes

Performance ScoreBrian Ellwood's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Johnnie Perry

Brian Ellwood

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brian Ellwood's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBrian Ellwood's LinkedIn Performance