Aspiring to or navigating the hospital C-Suite? Transitioning to retirement? Maximize your wealth and embrace abundance.

If you’re a high-capacity man who’s done everything “right” and still feels that quiet ache for more alignment, you’re not imagining it.

Some friends and I used to call it Restless Soul Syndrome.  When life looks good, but something deeper keeps tugging at you.

Most financial planning doesn’t touch that.
It optimizes accounts, runs projections, and treats you like a spreadsheet.
It rarely asks who you’re becoming or how your wealth can support a life of presence, calling, and meaning.

My view is simple: wealth is a tool for becoming.
When your financial structure reflects your true priorities, you get both clarity and permission to act instead of drifting through the next decade.

In my work, men clarify what matters most and build a plan around it.
They leave with financial clarity and the confidence to move toward major life transitions with calm intention.

Here’s how I help:

Gather truth — your current reality, your resources, and the life you actually want to live.

Map priorities — turn future priorities (kids’ college, travel seasons, home plans, time away) into today’s dollar decisions.

Build the plan — a simple financial structure and portfolio that fund the identity you’re stepping into.

If you’re grateful but not fulfilled and ready to live more fully as who you are send me a message with the word “Identity.”

We can explore, without pressure, whether this kind of intentional stewardship is right for you.

All it takes is a first step.

John Montgomery

Consistent design. Words that matter. 

Work with us ---> objectivebrand.com

John Scianna

Every other firm we talk to wants to be the next Root Financial.

That’s not an exaggeration.

We recently published a new case study on our work together here:
👉 https://lnkd.in/g_cMtutw

What’s often missed is that there isn’t a formula to copy.

Root was an outstanding firm with a big vision before we ever worked together. That’s the non-negotiable starting point. No amount of branding or marketing can manufacture what isn’t already there.

What can be built over time is focus, confidence, and a brand system that creates leverage and compounds success.

Our partnership with Root has spanned ~3.5 years and touched nearly every part of the business—identity, brand story, positioning, product and client experience, employer brand, and ongoing testing and iteration. It’s been deep, sustained work on both sides.

There have been dozens of versions of their website alone at this point.

Just as important: Root’s leadership trusted us. They were open, curious, willing to push the envelope, and never precious or micromanaging. Those are the types of clients we love working with at Objective Brand—and it’s what makes work like this possible.

We’re incredibly grateful to be part of their journey and proud of what they’ve built.

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The Battle

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