Advancing Sustainability and NetZero Goals. Empowering Small-Scale Miners with Blockchain. Advocate for DeFi & Financial Equity

I have over 17 years of experience in IT leadership, software development, and digital transformation. I have managed complex projects and programs across various industries. My expertise lies in client relationship management, consulting and solutions delivery, risk management, leadership, and communication. I have a record of accomplishment of generating quantifiable success.

Currently, I am the CEO and founder of Axalio where I lead a team of seven building unique products to transform the finance industry by leveraging blockchain technology to empower underserved communities. 

During my tenure at Standard Bank Group, I led a team of four developers and eight support engineers. Together, we improved internal processes for key departments such as compliance, governance, legal, and fraud. Our efforts also led to increased revenues for the PBB retail sector within the bank. At another previous employer, I identified new revenue drivers and increased sales by over 180% in less than six months by deploying CRM solutions and integrating several ERPs with blue chip companies.

I have a hands-on leadership style, and I align sales processes with leading-edge technologies. I have a strong sense of leadership that guides each team member to reach their full potential, and I always align sales teams and developers and organize meetings to achieve buy-in on key directives.

Through decentralized finance and ESG-conscious solutions, I am unlocking the potential for better financial health and wealth creation for people in Africa and the world.

If you catch me outside of work, I'm an adventurous traveler - 35 countries and counting - and an avid lover of tennis!

Competencies: Software Development, Blockchain, DeFi, Web 3.0, Entrepreneurship, Customer Relations, Managing Teams, Strategic Partnerships, Business Strategy.

Feel free to connect with me to learn on LinkedIn or contact me directly on john@axalio.com or on Twitter (@JohnLombela) to learn more about Axalio, blockchain technology, or our mission to empower the underserved. I am always looking to grow my personal and professional network and share experiences.

John Lombela

Future Minerals Forum 2026 was a reality check in the best way.

After dozens of conversations in Riyadh, one thing is clear: the minerals industry is still running on trust gaps, spreadsheets, and slow money, exactly where real value leaks.

That’s why Axalio exists.

We’re building the infrastructure layer for transparent, compliant, production-linked mineral trade and financing, starting with gold and ASM. It’s hard, it’s unsexy, and very few are willing to build it end-to-end. But the demand is real, and the timing is now.

If we spoke at FMF, thank you. If we didn’t, and you’re serious about responsible sourcing, trade finance, or digitizing the supply chain, let’s connect.

Riyadh: message received. Axalio is on the right track. 🇸🇦

Joachim Emily Stacy Jason Lionel Dona Arisa Nancy Hassan Derrick Jason Arthur

#FMF2026 #tradefinance #supplychain #fintech #saudiarabia

Pro Trading Africa

Welcome to Pro Trading Africa! We specialize in offering comprehensive trading solutions tailored to your needs. 

Our services include:

(1) Market analysis 
(2) Risk management strategies
(3) Comprehensive Trading Education

Join us to unlock the potential of African markets and navigate the complexities of trading with confidence. 

Let's elevate your trading journey together!

Co-Founder

BDSwiss

(1) Drive new business acquisition and develop strategic partnerships within the forex trading industry.

(2) Identify and pursue opportunities for growth in targeted markets, leveraging existing relationships and generating new leads.

(3) Collaborate with internal teams to develop tailored solutions and service offerings for clients.

(4) Analyze market trends and competitor activity to inform business strategy and maintain a competitive edge.

(5) Monitor and report on sales performance metrics, continuously optimizing processes to maximize revenue.

Senior Business Development Manager

TDMarkets

(1) Developing growth strategies and plans 

(2) Managing and retaining relationships with existing clients 

(3) Increasing client base 

(4) Having an in-depth knowledge of business products and value proposition 

(5) Writing business proposals 

(6) Negotiating with stakeholders 

(7) Identifying and mapping business strengths and customer needs 

(8) Researching business opportunities and viable income streams 

(9) Following industry trends locally and internationally 

(10) Drafting and reviewing contracts 

(11) Reporting on successes and areas needing improvements

Business Development Specialist

LegacyFx

(1) Acted as a conduit between clients and the FX markets. 

(2) I was aware of and able to demonstrate ongoing in-depth knowledge of the financial markets, both technically and fundamentally. 

(3) Trained new clients on company’s platforms and trading tools. 

(4) Built and maintained client relationships by understanding the client’s needs and trading profile and provides suitable support and guidance where required. 

(5) Direct customers to the best solutions based on their expressed needs, inquires or problems. 

(6) Diffuse difficult conversations professionally, 

(7) Maintain customer profile information to strategically build relationships going forward. 

(8) Input notes, log call information into customer relationship management system.

Senior Sales Executive

CM TRADING

(1) Acted as the "eyes and ears" servicing a portfolio of clients in the FX marketplace by 
reporting trends and providing general market information to clients. 

(2)  Acted as a conduit between clients and the FX markets. 

(3)  Assisted clients with queries regarding trading and the instruments available for use by 
the client. 

(4) I was aware of and able to demonstrate ongoing in-depth knowledge of the financial 
markets, both technically and fundamentally. 

(5) Trained new clients on company’s platforms and trading tools. 

(6)  Built and maintained client relationships by understanding the client’s needs and trading 
profile and provides suitable support and guidance where required. 

(7) Liaised with other departments, when required, to escalate and resolve issues and/or 
report faults. 

(8) Provided an understanding of technical and fundamental analysis to clients via scheduled 
1 to 1 training sessions. 

(9) Contacted clients to provide general market updates. 

(10) Utilized retention strategies to maximize client satisfaction and achieve monthly targets.

Senior Account Manager

Souzam investment Pty Lt

1. Monitoring international market performance.

2.Providing investment advice and market recommendations to clients.

3.Trading on behalf of clients, Mainly in Copper, Chrome (Concentrate/ROM),Gold, Diamond & Semi Precious Stones. 

4. Liaising with transport, shipping and insurance companies.

5.Devising ‘hedging strategies.

6.Visiting international suppliers.

7. Meeting with clients.

8. Interpreting market reports.

9.Negotiating price, specification and delivery details.

10. Investigating new business openings.

Commodity Trader

24options

(1) Achieve sales goals 
 (2) Follow up on qualified company-supplied leads. 
 (3) Demonstrate a solution oriented consultation approach to selling 
 (4) Build recognition and articulate the value proposition of the Five Star Award specific to each customer 
 (5) Engage in dialogue with customers to understand needs 
 (6) Overcome price concerns and other objections by demonstrating value 
 (7) Direct customers to the best solutions based on their expressed needs, inquires or problems. 
(8) Keep promises and commitments 
(9) Diffuse difficult conversations professionally  
(10)  Maintain customer profile information to strategically build relationships going forward.  
(11)  Input notes, log call information into customer relationship management system

Account Manager

QaTrade

(1) Lead the business development efforts for QA Trade's forex and CFD trading products, targeting both retail and institutional clients.

(2) Develop and execute a strategic plan to drive revenue growth and market penetration.

(3) Manage a team of business development professionals, providing guidance and support to achieve sales targets.

(4) Foster relationships with key industry stakeholders, including regulators, industry associations, and technology providers.

(6) Monitor and analyze performance metrics to assess the effectiveness of sales strategies and make data-driven recommendations for improvement.

Business Development Supervisor

Party Creations

My main Duty is to:     
1)	Identify business opportunities by identifying prospects and evaluating their position in the industry; researching and analyzing sales options.
2)	Sell products/services by establishing contact and developing relationships with prospects; recommending solutions.
3)	Maintain relationships with clients by providing support, information, and guidance; researching and recommending new opportunities; recommending profit and service improvements.
4)	Identify product improvements or new products by remaining current on industry trends, market activities, and competitors.
5)	Prepare reports by collecting, analysing and summarizing information.
6)	Maintain quality service by establishing and enforcing organization standards.
7)	Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
8)	Contribute to team effort by accomplishing related results as needed

Sales Executive

Vumatel

My main Duties were to:  

1- Travel to different neighbourhoods and suburbs going door-to-door with the goal of winning back or to upgrade current or former customers, also to Increase product penetration in a specific area
2- Engage strangers in conversation.
3- Tell customers why vumatel’s services are way better than competitors.
4- Convince client to sign up using a script or persuasive technique.
5- Plan and schedule door-to-door routes. 
6- Filling in forms with customers and completing all administrative tasks.

Independent Sales Consultant

Mainda Kayoba | Business Developer | Driving Growth and Creating Strategic Partnerships

Welcome to my LinkedIn profile! I'm a highly motivated and results-driven Business Developer with a passion for driving growth and creating strategic partnerships. With 7 years of experience in business development (Financial Markets) and a proven track record of success, I specialize in helping companies expand their market presence, identify new opportunities, and achieve sustainable revenue growth.

Throughout my career, I have built a strong network of contacts and established valuable relationships with key industry players. My expertise lies in market analysis, competitor research, and strategic planning, which enable me to identify untapped market segments and develop tailored strategies to capitalize on them. I thrive in dynamic environments, where I can leverage my strong negotiation skills and business acumen to forge mutually beneficial partnerships that drive revenue and increase market share.

As a natural communicator and relationship builder, I excel in collaborating with cross-functional teams to align business objectives, drive initiatives, and ensure the seamless execution of projects. I possess a deep understanding of industry trends and customer needs, allowing me to identify pain points and develop innovative solutions that enhance customer satisfaction and loyalty.

In addition to my professional experience, I hold a BBA from MANCOSA. I constantly seek to enhance my skills and stay updated with the latest trends in business development through continuous learning and professional development opportunities.

If you are looking for a results-oriented Business Developer with a proven ability to foster strategic partnerships, drive revenue growth, and deliver tangible business outcomes, let's connect! I am always open to exploring new opportunities and collaborating with like-minded professionals. Feel free to reach out to me via LinkedIn.

Let's unlock new growth opportunities together and drive business success!

taplio

The Battle

John Lombela

Mainda Kayoba

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