MBA in Entertainment, University of Southern California | Ex: Disney, JPMorganChase, KPMG, PwC

Fun fact: My LinkedIn isn't my resume. 

So don't come here looking to evaluate hiring me based on my LinkedIn. 

Or maybe you should look at my LinkedIn to realize I beautifully blend data and analytics with entertaining and educational storytelling. 

I always dreamed of being a television programmer. It never happened, so instead I live out my dream programming LinkedIn like my own TV channel. 

Over the past 5 years, I’ve logged 10,000+ hours on this platform. I’ve built a following of 100,000+ by programming my LinkedIn like my own TV channel. My content isn’t random. It’s strategic. Story-driven. Designed to drive real outcomes.

And it’s worked, generating $10M+ in deals for the companies I've worked. Read that one again. Not me, but my companies. The power of companies leveraging LinkedIn is the future of LinkedIn. 

In 2021, I launched a global  events company while working with a Mark Cuban and Ashton Kutcher startup, producing 40+ events in LA, NYC, Dubai, Paris, and London that drove millions of dollars in  revenue. I understand how to leverage LinkedIn so companies can drive real results. 

A few highlights:

-Closed a strategic partnership with CAA
-Raised $7M in funding for a Mark Cuban venture-backed startup
-Secured $4.13M in brand deals for one of the world’s top celebrities

My background spans banking (JPMorganChase), global advisory (PwC, KPMG), and a decade as CFO/COO in the luxury design world, managing 50+ people and overseeing $40M+ in ARR and $1B+ in real estate projects for icons like President Obama, George Clooney, and Cindy Crawford.

I’ve lived and worked in LA, NYC, and Dubai. I’ve built communities in tech, luxury, and now the creator economy. I’m obsessed with solving complex business problems through storytelling, partnerships, and scalable brand strategy.

Always open to meeting new and interesting people that love life, love to win, and love to make the world a better place.

John Kraski

The best follow on LinkedIn?

Nila Makhfi, M.S.

She’s doing something no one else is doing.

She’s bringing together LinkedIn and real life. 

She's building LinkedUp.

I went to one of her events last week.

Mind blown.

Creators. Founders. Creatives. 
Same room. Same energy. Real conversations.

We both went to University of Southern California.

She invited me to speak on a panel to students about LinkedIn.

I told them:

90% of people in my phone are now people I met on LinkedIn over the past 5 years.

That's not an exaggeration.

That's the power of this platform.

But here's the thing:

LinkedIn gets you the connection.

Meeting in person builds the relationship.

That's what Nila Makhfi, M.S. understands.

That's what LinkedUp is all about.

Do yourself a favor and follow her.

Trust me and Keemia Mahmodian on this one.

Partnerships at Dhar Mann, Forbes #2 Creator I MBA in Entertainment, University of Southern California

The best city in America right now?

It might be San Francisco.

I'm shocked I'm even saying it.

I've always been an LA or NYC guy.

But I was up there this week for the first time in a while.

Attended some amazing events hosted by my friends at Brand Innovators and Creative Artists Agency during Super Bowl week.

I was immediately struck by the cleanliness.

The homeless crisis that dominated headlines for years?

Addressed in a major way.

I felt safe.
I felt energized.
I felt proud to be American.

Maybe it was just the Super Bowl energy.

But I think it's something more.

San Francisco's new Mayor Daniel Lurie took office in January 2025.

He's not just signing executive orders from City Hall.

He's out there.
In the neighborhoods.
Picking up trash himself.
Leading community cleanups.

His "Breaking the Cycle" initiative is tackling homelessness head-on.

Not with press releases.
With action.

The city that tech abandoned?
The city that became a punchline?

It's coming back.

I hope the mayors of LA and NYC book a flight to SFO soon.

Because this is the model.

American cities deserve better. 

The American people deserve better. 

Trust me and Daniel Lurie on this one.

Partnerships @ Dhar Mann, Forbes #2 Creator I MBA in Entertainment, University of Southern California

Aram Mughalyan

Helping web3 B2B businesses turn LinkedIn into a lead-gen and growth engine | Building personal brands for crypto leaders | Startup & GTM Advisor | Pioneering ‘Crypto LinkedIn’ | Shirtless Ultramarathoner

Are you a web3 B2B business trying to scale beyond the crypto-native bubble of X (Twitter)?

That’s the problem I solve.

Most web3 companies build early traction on X. It works well with crypto-native audiences.

But when it’s time to scale beyond the crypto-native bubble of X and sell to institutions, TradFi, and other B2B buyers, or decision-makers outside crypto, growth stalls.

Those buyers don’t live on X. They’re on LinkedIn. 

And they respond to clear positioning, credibility, and business-first messaging.

I help web3 Founders, leaders, and B2B teams turn LinkedIn into a real authority and lead generation engine.

All designed to move you beyond the crypto bubble and into real conversations, leads, and deals.

Here are 3 ways how we can work together.

→ 1. 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 & 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐑𝐞𝐛𝐮𝐢𝐥𝐝
I audit and rebuild your LinkedIn profile to fix what’s blocking you from getting visibility, building authority, and turning your profile into a growth engine.

→ 2. 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐀𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲 & 𝐈𝐧𝐛𝐨𝐮𝐧𝐝 𝐒𝐲𝐬𝐭𝐞𝐦
I help web3 B2B Founders and leaders build a strong personal brand on LinkedIn that drives authority and inbound leads.

This includes positioning and content strategy and execution designed to build trust at scale and turn visibility into content-driven inbound leads.

→ 3. 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐒𝐲𝐬𝐭𝐞𝐦 (𝐈𝐧𝐛𝐨𝐮𝐧𝐝 + 𝐎𝐮𝐭𝐛𝐨𝐮𝐧𝐝)
For B2B teams, I layer targeted, hyper-personalized outbound lead generation on top of authority and inbound leads to create predictable pipeline and deal flow.

Optional: I also run 𝐬𝐩𝐨𝐧𝐬𝐨𝐫𝐞𝐝 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐩𝐨𝐬𝐭𝐬 𝐚𝐧𝐝 𝐜𝐫𝐞𝐚𝐭𝐨𝐫 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 as an extra distribution lever.

Why me?

I'm a LinkedIn Top Voice and my content has generated 30M+ views and an audience of 63,000+ followers. 

I’ve worked with 100+ clients, from early startups to leading chains, protocols, and B2B companies, helping them go from zero visibility to real traction.

The result?

→ Founders who were invisible now attract investors and media.
→ Teams that struggled with awareness now dominate their category.
→ Projects without pipeline now drive inbound and outbound leads weekly.
→ Partners I’ve worked with have raised capital, landed listings, and secured collabs.
→ Clients that have generated 6- and 7-figure revenue through content, strategy, and positioning. 

Ready to build visibility that drives growth?

↳ Book a 1:1 Profile Audit Call to fix your positioning [Link is in my profile].

↳ Or DM me “GROWTH" [DMs are open for everyone].

Co-Founder

A user-owned web3 DAO. Working with the best web3 companies to help them hire top crypto talent.

This idea is pretty uncomfortable to admit.

Crypto was NOT built for humans.

It was built for machines.

And once you see it, you can’t unsee it.

For 17 years we tried to force humans into crypto.

Gas fees.
Hex addresses.
12-word seed phrases.
Signing unreadable transactions.

And then we wondered why crypto didn’t go mainstream.

Because humans prefer:

• Customer support
• Reversible payments
• Simple user experience
• Someone to blame when things break

Sure, banks are hugely inefficient.

But they were designed around human needs first.

Crypto wasn’t.

Crypto is deterministic.

Rigid.
Rule based.
Unforgiving.

Now flip the lens.

Who thrives in deterministic systems?

Machines.

AI agents don’t care about simple user experience.

They don’t panic when they see a 0x address.

They don’t fall for phishing attacks.

They can:

→ Verify contracts in seconds
→ Simulate complex outcomes
→ Execute transactions automatically

Now, try plugging an AI agent into the traditional banking system.

It can’t open a bank account.

It can’t pass KYC as a human, business, or government.

It can’t legally hold funds.

The legacy system literally has no category for it.

But onchain?

A wallet is just code.

So an AI agent can hold funds, move value, and execute agreements without paperwork, approvals, or waiting on banking hours.

This is the part most people miss.

Crypto won't go mainstream as a frontend product.

But it will go mainstream as a backend infrastructure.

(Stablecoins and Real-World Assets are big facilitators in this transition.)

Humans won’t be comparing bridges or signing 7 popups.

They’ll tell their AI agent what they want:

“Pay this invoice.”
“Rebalance my treasury.”
“Find me yield with these constraints.”

The AI agent will route through stablecoins, DeFi, RWAs, whatever stack exists, and you’ll only see the outcome.

That’s when crypto finally feels normal.

Not because everyone became crypto native.

But because crypto became the default rail for machines, and humans benefited from it in the background.

The uncomfortable truth?

Crypto was never built for humans.

It was waiting for machines.

---
👋 I’m Aram, helping web3 leaders & B2B businesses grow on 𝗖𝗿𝘆𝗽𝘁𝗼 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.

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manusiatech

solidatehq

Helping web3 B2B companies get inbound + outbound leads on LinkedIn | Building personal brands for crypto leaders | Shirtless Ultramarathoner

RWAs on Ethereum just crossed $15B.

That’s more than 3x growth in a year.

What’s driving almost all of this growth?

Tokenized funds.

Mostly short duration U.S. Treasury and money market style products.

Here are the top categories:

1. 𝗧𝗼𝗸𝗲𝗻𝗶𝘇𝗲𝗱 𝗴𝗼𝗹𝗱 𝘀𝗰𝗮𝗹𝗲𝗱 𝗵𝗮𝗿𝗱.

Tether Gold jumped from ~$515M to ~$2.71B, up ~426% YoY.

Paxos Gold climbed from ~$527M to ~$2.34B, up ~344% YoY.

Gold alone added over $4B in new onchain value.

2. 𝗧𝗼𝗸𝗲𝗻𝗶𝘇𝗲𝗱 𝗧𝗿𝗲𝗮𝘀𝘂𝗿𝘆 𝗮𝗻𝗱 𝗺𝗼𝗻𝗲𝘆 𝗺𝗮𝗿𝗸𝗲𝘁 𝗳𝘂𝗻𝗱𝘀 𝗲𝘅𝗽𝗹𝗼𝗱𝗲𝗱.

→ Ondo USDY: +190%
→ BlackRock BUIDL: +44%
→ Janus Henderson treasury: +1,700%
→ Ondo short term gov bonds: +224%
→ Superstate short duration gov fund: +670%
→ WisdomTree digital money market: +6,000%+

This is real cash management infrastructure moving onchain.

3. 𝗡𝗲𝘄 𝘆𝗶𝗲𝗹𝗱 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗿𝗲𝗮𝗰𝗵𝗲𝗱 𝘀𝗰𝗮𝗹𝗲 𝗮𝗹𝗺𝗼𝘀𝘁 𝗶𝗻𝘀𝘁𝗮𝗻𝘁𝗹𝘆.
 
Syrup USDC scaled to ~$1.72B, while Syrup USDT reached ~$605M.
 
Both effectively started from a negligible base, implying hypergrowth within a single year.
 
Together, they now represent over ~$2.3B in onchain RWA value.
 
Why these assets drove the growth?
 
Because they turn idle stablecoins into yield.
 
And integrate directly into DeFi as collateral.
 
While large issuers are deploying real capital, not pilots.
  
Ethereum still dominates the RWA landscape with close to 60% market share.
 
Zooming out, stablecoins on Ethereum alone exceed $160B in market cap.
 
RWAs at $15B are still only a fraction of that base layer of onchain dollars.
 
If one of the fastest growing asset classes in crypto is still this small relative to the stablecoins, the growth ceiling is nowhere near being hit.
 
So you are still not bullish on RWAs?

P.S.
All figures above refer to the natively issued, distributed RWAs on Ethereum.
________________________________________________________
👋 I’m Aram, helping web3 leaders & B2B businesses grow on 𝗖𝗿𝘆𝗽𝘁𝗼 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.

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Many web3 Founders wonder why enterprises won’t buy from them.

It’s NOT their tech holding them back.

It’s the way they communicate it.

Most founders speak in crypto-native language.

Hype. Jargon. Protocol talk.

Perfect for the X (Twitter) crowd.

Useless for enterprise buyers on LinkedIn.

Because these buyers don’t care about decentralisation, block space or validator sets.

They care about:

→ Reducing risk
→ Improving margins
→ Staying compliant in regulated environments
→ Getting clear outcomes they can defend internally

And when your messaging doesn’t map to those outcomes, two things happen:

• They don’t understand what you do
• They don’t trust you enough to buy

This is the silent killer of Web3 B2B growth.

Your team world-class.
Your traction impressive.
Your product can be brilliant.

But if your narrative doesn’t translate into their language, your deals die before the first call.

The teams that win outside crypto do something different:

→ They stop selling tech and start selling outcomes
→ They rebuild the founder’s LinkedIn for credibility
→ They reposition their story around business impact
→ They publish content that speaks to decision-makers, not degens

Because enterprises don’t buy innovation.

They buy clarity.

Fix the story and the sales motion finally starts moving.

P.S. 
Want to see how a web3 Founder’s narrative sounds when it’s rewritten for enterprise buyers instead of crypto natives?

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Most of of web3 Founders fail at building a personal brand. 

They keep making the same mistake all the time. 

They spread themselves too thin. 

They try to be everywhere at once.

• X
• LinkedIn
• YouTube
• Farcaster
• Newsletter
• Telegram Channel

And then wonder why nothing compounds.

Here’s the boring truth nobody wants to hear:

Pick one problem to solve
Pick one platform
Pick one niche

And double down on it until you get to 6 or 7 figure ARR. 

Only then start expanding. 

Don't dilute your attention too much. 

Most web3 Founders expand too early.
 
That’s why they stay invisible.

This is why I am only on LinkedIn and not X.

P.S.
If you had to start all over again, which platform would you pick?

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Most crypto users are forced to make the same compromise.

Either use software wallets like MetaMask that feel fast and familiar, but leave them exposed.

Or rely on hardware wallets that are secure, but clunky and awkward to use.

Neither option really fits how people actually operate anymore.

And for a long time, that was also my setup.

A mix of different wallets:

• Some software wallets for speed.
• Some hardware wallets for “safety”.

Every time I wanted to move crypto, connect to an app, or do something slightly more involved, it became a hassle.

Switching wallets.
Switching hardware devices.
Breaking my flow into unnecessary steps.

A simple portfolio rebalancing could easily take 1 hour. 

Not ideal.

Eventually it clicked that this could be much simpler.

These days, Ledger Wallet is where I manage things.

It’s the app interface I use to manage my crypto portfolio, connect to dApps and protocols, and move through web3 in a secure way.

And then there's Ledger Nano Gen5 that sits behind it as the signer.

It’s the hardware device that verifies what’s happening and signs transactions with full visibility before anything goes through.

Sleek.
Touchscreen.
Clear context.

No guessing what you’re approving.

The result is that things just feel smoother.

I cut down the portfolio rebalancing time more than 4x to under 15 mins. 

And no longer worry about choosing between convenience and security.

If you’ve been in my shoes and need a simpler setup, check out Ledger Nano Gen5.

Link is in the comments.
________________________________________________________
👋 I’m Aram, helping web3 leaders & B2B businesses grow on 𝗖𝗿𝘆𝗽𝘁𝗼 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.

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Web3 B2B sales is broken.

Because we’re still using the old 2021 playbook.

And that playbook was built for hype.

Not for institutional or enterprise buyers.

Here’s the old way most web3 B2B teams still operate:

→ Blast automated DMs on X and call it “B2B sales”
→ Inflate follower counts with bots and vanity metrics
→ Spam prospects on Telegram from random accounts
→ Hire Twitter KOLs to pump narratives and dump attention
→ Run airdrops and InfoFi campaigns that attract the wrong crowd

This worked in 2021.

When everyone was early.
When credibility didn’t matter.
When buyers were crypto native.

Today?

Institutional and enterprise buyers see right through this.

• Telegram spam kills credibility.
• X (Twitter) outreach has low trust.
• Automation without context signals amateurism.

None of these converts into large ticket web3 B2B deals.

We need to change how we think about it.

Positioning beats noise.
Credibility beats automation.
High trust beats high volume.

Most importantly, Founders and web3 sales leaders need to be where the real buyers are.

And that's not X or Telegram.

That platform is LinkedIn.

This is where the institutional and enterprise decision makers live.

The new playbook for web3 B2B BD should be:

→ Founders build a visible personal brand on LinkedIn
→ Storytelling that builds familiarity with right stakeholders
→ Clear positioning around real business value, not token hype
→ Consistent content that explains what you do in buyer language
→ Highly customized LinkedIn approach instead of cold random DMs

When done right, something flips.

You stop chasing buyers.

Institutional and enterprise leads come to you.

Conversations start warm.

Trust is already established.

Closing large ticket web3 B2B deals becomes easier, not harder.

This is how modern web3 B2B sales actually works.

P.S.
If you’re a web3 B2B business and want to scale without spam or hype, DM me “Growth”.

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}John Kraski's LinkedIn Performance

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