DXO Consultants

As a consultant specializing in digital experience optimization (DXO) and conversion rate optimization (CRO), I help businesses enhance their online presence and drive measurable growth. With a proven track record in e-commerce and digital marketing, I provide strategic insights and actionable solutions to boost customer engagement and increase conversions.

Chief Executive Officer

Ideal Living

In this capacity, I directed the strategic and day-to-day execution of all E- Commerce aspects, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces). I oversaw digital acquisition for a portfolio of 10-15 unique brands, managing distinct CPA goals and critical KPIs. I maximized website usability, performance, ROI, P&L, and online marketplaces including Amazon US, Amazon International, and Walmart.

Key Achievements:
• Increased online revenue by 83% in 2020 and over 100% from 2021 to 2023 through innovative marketing techniques and platform optimization.

• Directed and managed a diverse portfolio of 10-15 unique brands, leading digital acquisition and customer retention strategies, consistently achieving and surpassing critical KPI goals.

• Elevated Amazon sales from 7 figures to 8 figures from 2019 to 2023, achieving a 223% revenue growth.

Vice President, Digital

Hi-Health Corporation

While serving in this role, I directed the strategic and day-to-day execution of all E-Commerce activities, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, Retargeting, Mobile, Affiliates, and social media). I developed marketing strategies to drive customer growth and manage online customer interaction.

Key Achievements:
• Enhanced site usability and reduced load times by 50%, leading to a 109% increase in the e-commerce conversion rate, improving overall customer experience and sales.

• Created and launched targeted marketing campaigns that increased online revenue by 30%, showcasing my ability to develop effective strategies driving substantial financial growth.

• Targeted the best and most profitable brands, resulting in an 11% increase in online AOV.

• Reduced paid search CPA by 59%, cut PPC costs by 22%, and increased revenue by 71% through optimized advertising strategies, demonstrating my ability to enhance advertising efficiency and ROI.

• Elevated email marketing revenue by 28% and increased the conversion rate by 38% by improving the quality of campaigns and creative pieces.

Vice President, Ecommerce

ZAGG, Inc.

During this time, I was recruited to design, build, and manage the company's technical infrastructure and lead e-commerce operations. I oversaw strategic planning and execution of e-commerce activities, achieving double-digit growth in online sales consistently for 10 years. I led the digital strategy and operations, contributing to double-digit growth in online sales annually, demonstrating sustained success in driving revenue growth.

Key Achievements:
• Achieved a return on investment exceeding 600% through innovative customer acquisition strategies via social media.

• Produced formalized budgets and strategic plans for the executive team, aligning with profitable business strategies and ensuring healthy profit and loss.

• Recruited and led a team of skilled web developers to architect and build an enterprise-class e-commerce platform supporting $36 million in annual sales.

• Directed and managed re-platforming on three occasions, including the transition to the Magento Enterprise Edition e-commerce platform.

• Utilized YouTube to drive sales and acquire customers, resulting in 15 million video views, and was invited by Google to participate in the YouTube Marketing Ambassadors program.

Director of E-Commerce/Global Web Operations

Are you struggling to turn website visitors into loyal customers? You're not alone!

Many online businesses face the challenge of:

→ Low Conversion Rates: Visitors come to your site, but few take action, leaving potential revenue on the table.
→ Poor Digital Experience: A frustrating user experience can drive your audience away before they even explore your offerings.
→ Lack of Insights: Without the right analytics, you may be guessing at what’s working and what’s not.

But fear not! I specialize in conversion rate and digital experience optimization services that can:

Transform your website into a conversion powerhouse, turning visitors into customers.
Create an engaging and seamless user experience that keeps potential clients interested.
Provide actionable insights based on data analytics to fine-tune your strategy for maximum results.
Ready to elevate your online business? Let's connect and start optimizing your conversions today!

As a results-driven E-commerce Leader and Digital Marketing expert, I have a proven track record of driving substantial revenue growth and enhancing conversion rates through innovative strategies and careful platform enhancements. My expertise lies in orchestrating all facets of E-Commerce operations, including sales, budgets, promotions, customer experience, and comprehensive digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces).

I have directed the strategic and day-to-day execution of all E-commerce activities. My leadership not only achieved an 83% increase in online revenue in 2020 but also spurred over 100% growth from 2021 to 2023, demonstrating a consistent ability to drive financial growth through creative marketing techniques and intelligent digital optimizations.

I have significantly improved e-commerce conversion rates by 109% by enhancing site usability and reducing load times by 50%. My targeted marketing campaigns have increased online revenue by 30%, while my optimized advertising strategies have effectively reduced CPA and increased ROI. Furthermore, I've led large-scale social media campaigns, achieving a return on investment exceeding 600% and substantially boosting brand presence and customer engagement.

I am passionate about leveraging data-driven insights to refine business decisions and marketing strategies, continuously improving performance metrics and business outcomes.

John Hesch

Helping Entrepreneurs Scale Profits & Save Time | Virtual Bookkeeper | QuickBooks Online Specialist | Financial Reporting & Cash Flow Expert

Messy books stealing your time and stressing you out?

Most small business owners don’t start their business to crunch numbers. But when bookkeeping falls behind, it costs you profits, clarity, and peace of mind.

That’s where I come in. At Thank Heavens Bookkeeping, I specialize in helping entrepreneurs and small business owners:

Clean up and catch up messy books
Set up and streamline QuickBooks Online
Manage payroll, accounts payable, and accounts receivable
Create accurate financial reports so you can make smarter decisions

As a Virtual Bookkeeper and QuickBooks Online Expert, I provide remote bookkeeping services that save you time, reduce stress, and give you a clear picture of your business finances. My goal? To help you focus on growing your business while I handle the numbers.

Flexible options: monthly bookkeeping, clean-up projects, or full outsourced bookkeeping

📩 Ready to stop worrying about your books?
Let’s connect here on LinkedIn or schedule a call: https://calendly.com/thankheavensbookkeeping/30min

Joshua Parsley

5 QuickBooks Tips Every Small Business Owner Should Know Before Year-End

Numbers should help you, not stress you.

I see some business owners search old boxes, check paper piles, and hope nothing is missing.

I do things a little different.

Here’s how I make QuickBooks less scary:

– Automate tasks you hate doing (invoices, bank matches). You save time, and mistakes shrink away.

– Throw out the paper (yes, even the shoe box). Scan and upload receipts. Your future self will thank you.

– Open your Profit & Loss each week. You see wins and losses before they surprise you.

– Don’t wait for April panic. Update your books now. Deductions are easier to track if you keep up.

– Ask for help if you feel stuck. I have cleaned up wild messes before (you are not alone). 

Peace of mind is possible.

You deserve it.

Let’s chat if you want bookkeeping to feel lighter.

#QuickBooks #Bookkeeping #SmallBusiness #YearEnd #Entrepreneur #Finance #ThankHeavensBookkeeping

Joshua  Parsley

QuickBooks Online Bookkeeper | Helping Small Business Owners Simplify Finances, Save Time & Increase Profits

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Today is my dad’s birthday. He would have been 63.

Losing him on November 11, 2025 is something I’m still trying to comprehend.

Grief comes in unexpected waves — some days I feel strong, and other days it stops me in my tracks. No matter how much we prepare ourselves, there’s nothing that fully prepares you for losing a parent.

What I’ve learned in these past weeks is this:

In business and in life, we like to think we’re in control. We plan, we build, we push forward. But moments like this remind me that we’re not in control of everything — and that’s okay. 

This is where trust comes in. Trust in God. Trust that there’s a purpose, even when the pain is overwhelming. Trust that the people we love never really leave us.

My dad shaped the person I’ve become. He taught me how to work hard, how to show up for people, and how to keep going even when life feels heavy. I will miss him deeply — every day, in ways I’m only beginning to understand.

To the business owners and leaders reading this:

We’re all human first. Take the time to slow down. Be present with your family. Lean into your faith. And remember that even in the hardest moments, we are being guided.

Dad, I miss you. And I’ll carry your lessons with me as I continue building the life and business you were proud of.

#GriefAndGrowth #FaithInBusiness #TrustGod #FamilyFirst #LifeLessons #BusinessOwner #LossAndHealing

Why You’re Wasting Time in QuickBooks — and How to Get It Back ⏰

Ever open QuickBooks just to “check one thing and lose two hours instead? 

You’re not bad at bookkeeping.

You’re just trying to do it all — and when QuickBooks isn’t set up right, it becomes a time trap.

I once worked with a client who spent every Sunday catching up on her books.
She thought it was the only way to stay “on top” of things.

After we automated her bank feeds, cleaned up her chart of accounts,
and built a simple weekly routine…

She went from spending 6 hours a week in QuickBooks
to less than 30 minutes.

Now she uses that time to actually enjoy her weekends again — guilt-free. ☀️

Here’s how you can start getting your time back too 👇
✅ Automate recurring transactions (use bank rules).
✅ Connect every account — stop importing manually.
✅ Review weekly, not when you’re already behind.
✅ And if bookkeeping keeps slowing you down — delegate it.

Every hour you lose inside QuickBooks
is an hour you could be growing your business.

Let the numbers work for you — not steal your time.

#SmallBusinessOwners #BookkeepingTips #QuickBooksOnline #TimeManagement #BusinessGrowth #FinancialFreedom

Wasting Time for Business Owners in QuickBooks

Small Business Owners: These QuickBooks Tips Will Save You Hours

If QuickBooks has ever made you question your sanity — this is for you.

Last week a client told me she spent three hours trying to “fix whatever QuickBooks messed up.”

But here’s the truth:
QuickBooks didn’t mess anything up — it just wasn’t set up right.

And once we fixed a few simple things, she finally breathed and said:
“That just saved me so much time.”

Here’s how you can do the same:
⏱️ 1. Automate Bank Rules
Recurring transactions? Let QBO handle them. Instant time savings.

📑 2. Use Receipt Capture
Take a picture → upload → matched. No more paper, no more searching.

💳 3. Reconcile Weekly
Five minutes a week prevents the monthly panic.

📥 4. Fix Undeposited Funds
Match payments before depositing. No duplicates, no confusion.

🧘 5. Simplify Your Chart of Accounts
Too many categories = unnecessary chaos. Keep it clean.

QuickBooks should save you time — not stress you out.

Which tip would save you the most hours each month?

Business Owners: If Your Numbers Keep You Up at Night… Read This.

Let’s cut straight to it:

If opening QuickBooks makes your chest tighten…
If you avoid checking your bank balance…
If your mind races at 2AM wondering, Am I even profitable?

You’re not alone.
And you’re not the problem.

The problem is trying to run a business without a simple, repeatable system for your money.
So here are 3 things you can do TODAY for free that will instantly lower your financial stress

1️⃣ The 10-Minute Reality Check

Set a timer. Open your books.
Answer only one question
What came in and what went out this week?
Clarity kills anxiety.
It’s not perfect bookkeeping—but it is control.

2️⃣ Give Every Dollar a Job
Starting today, split incoming money into 3 buckets:

👉 Expenses
👉 Taxes
👉 Profit / Owner Pay

3️⃣ Clean One Thing Per Week
Financial overwhelm comes from trying to fix everything at once.
Pick one micro-task weekly

👉 Reconcile one month
👉 Clean uncategorized transactions
👉 Review subscriptions
👉  Organize receipts

Small wins → major relief.

Here’s the truth

Your numbers shouldn’t scare you.
They should guide you.
And with a simple system, they will.

If you want help building that system or cleaning up the mess, that’s what I do at Thank Heavens Bookkeeping
but even if you do this alone, start today.
Your future peace depends on it.

#SmallBusiness #BookkeepingTips #EntrepreneurLife #QuickBooksOnline #BusinessFinance #StressFreeBusiness

QuickBooks Online Isn’t Confusing — You Just Weren’t Taught the Right Way

If QuickBooks makes you want to shut your laptop and walk away you’re not alone.

Most business owners open it, stare at the screen, and think:

“I’m smart… so why does this still feel impossible?”

Because no one actually taught you how to use it.

You were handed the software and expected to figure it out while running a business.

QuickBooks isn’t the problem. Bad training is.

3 Quick Wins That Make QuickBooks Click

1️⃣ Treat the bank feed like your to-do list
Match it, categorize it, done.
One-touch only.

2️⃣ Stop entering what QuickBooks already imports
Automation exists for a reason — use it.

3️⃣ Look for patterns, not perfection
Your books don’t need to be art. They need to be consistent.

When you learn QuickBooks the right way:

✔ Tax time gets easier
✔ Your numbers make sense
✔ You save hours
✔ Your stress drops

If you want the “easy way” instead of the “figure-it-out-yourself way,”
drop QB in the comments for free tutorials — or DM me “QB” if you want them privately.

#QuickBooksOnline #SmallBusinessTips #Bookkeeping #BusinessFinances
#BusinessOwner

QuickBooks Online Should Save You Time — Not Stress You Out.

Here’s How.
Most business owners open QuickBooks the same way they open an overstuffed closet:

“Everything’s in here somewhere… but I’m scared to see what falls out.”

If QuickBooks stresses you out more than running your business — you’re not alone.

Here’s the real difference between doing it yourself vs. having a pro handle it:

When You Manage QuickBooks Alone:
❌ Clicking through tabs trying to “fix something” you didn’t break
❌ Bank feeds that never match right
❌ Income that looks higher (or lower) than reality
❌ Receipts still sitting in a shoebox
❌ Month-end panic because nothing ties out
❌ Stress spiking every time someone mentions “taxes” 😩

This is the version of QuickBooks that drains your time and your confidence.

When a QuickBooks Pro Handles It for You:
✅ Auto-matching transactions correctly
✅ Clean, accurate, tax-ready books
✅ Real profit — not a guess
✅ Sales tax filed on time (with zero panic)
✅ Invoice tracking that actually makes sense
✅ Weekly clarity instead of monthly chaos

This is what my clients experience within 30–45 days of a cleanup.

QuickBooks becomes a tool again — not a problem.

Here’s the ROI of letting a pro handle your books:
➡️ Better decisions
➡️ Better cash flow
➡️ Better time management
➡️ Better sleep

QuickBooks isn’t the issue.

Trying to run a business and your bookkeeping is.

What part of QuickBooks stresses you out the most?
Comment “TIME” and I’ll send you my guide that shows where business owners lose the most hours (and how to get them back).

#SmallBusinessTips #BookkeepingHelp #QuickBooksOnline #BusinessOwnerLife

Business Owner Anxiety Is Real — Here’s the Hidden Source No One Talks About 😰

Most business owners carry stress they never admit.

It’s not the clients.
It’s not the employees.
It’s not the long hours.

It’s the quiet fear that something is wrong in your numbers…
and you won’t know until it’s too late.

Let’s be honest — bookkeeping is the #1 hidden stress in most businesses.
Because when your books are messy:

🔹 Every decision feels like a guess
🔹 Cash flow feels unpredictable
🔹 Tax season feels like a threat
🔹 Growth feels risky
🔹 And everything feels heavier

Here’s the truth:
Financial clarity reduces 80% of business anxiety.

And the first step is simple:

1️⃣ Reconcile your accounts regularly
2️⃣ Categorize expenses consistently
3️⃣ Know your cash-on-hand number daily

Small steps. Huge peace of mind.

When you fix that…
you get your time back. ⏰
Your business runs smoother.
And you finally feel in control.

If your books are behind or messy, you’re not alone — I’ve helped business owners who were 6, 12, even 24 months behind. There’s always a way forward.

📩 Want to finally stop the financial stress? Send me the word CLARITY, and I’ll show you the exact steps to get your numbers under control — no pressure.

#SmallBusiness #EntrepreneurLife #BookkeepingTips #FinanceForBusiness #BusinessGrowth

Small Business Owners: These QuickBooks Tips Will Save You HOURS.

If QuickBooks is draining your time, it’s not your fault it’s the setup.

Here are 5 simple QBO tips that will take work off your plate starting today:

⏱️ 1. Bank Rules = Instant Time Savings
Stop categorizing the same transactions every month.
➡️ Banking → Rules → New
Set it once. Save hours forever.

🔁 2. Make Your Bills & Invoices Recurring
Subscriptions, rent, monthly invoices — automate them.
➡️ Settings → Recurring Transactions
Your future self will thank you.

🔍 3. Use “Find Match” When Reconciling
Quit scrolling through hundreds of transactions.
Let QBO do the matching for you.

📊 4. Clean Up Your Dashboard
Remove the noise.
Keep only the KPIs that matter: cash flow, profit, sales, expenses.

🧾 5. Undeposited Funds = Cleaner Books
Batch your payments the same way they hit your bank.
This fixes most reconciliation issues instantly.

If QuickBooks feels overwhelming, I wrote a step-by-step guide to help you set it up the right way from Day One.

👉 Read it here:
https://lnkd.in/gpXWSpa6

Your time is valuable — let QuickBooks work for you, not against you.

#QuickBooksOnline #SmallBusinessTips #BusinessOwners #EntrepreneurLife #BookkeepingTips #QuickBooksHelp

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The Battle

John Hesch

Joshua Parsley

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