DXO Consultants

As a consultant specializing in digital experience optimization (DXO) and conversion rate optimization (CRO), I help businesses enhance their online presence and drive measurable growth. With a proven track record in e-commerce and digital marketing, I provide strategic insights and actionable solutions to boost customer engagement and increase conversions.

Chief Executive Officer

Ideal Living

In this capacity, I directed the strategic and day-to-day execution of all E- Commerce aspects, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces). I oversaw digital acquisition for a portfolio of 10-15 unique brands, managing distinct CPA goals and critical KPIs. I maximized website usability, performance, ROI, P&L, and online marketplaces including Amazon US, Amazon International, and Walmart.

Key Achievements:
• Increased online revenue by 83% in 2020 and over 100% from 2021 to 2023 through innovative marketing techniques and platform optimization.

• Directed and managed a diverse portfolio of 10-15 unique brands, leading digital acquisition and customer retention strategies, consistently achieving and surpassing critical KPI goals.

• Elevated Amazon sales from 7 figures to 8 figures from 2019 to 2023, achieving a 223% revenue growth.

Vice President, Digital

Hi-Health Corporation

While serving in this role, I directed the strategic and day-to-day execution of all E-Commerce activities, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, Retargeting, Mobile, Affiliates, and social media). I developed marketing strategies to drive customer growth and manage online customer interaction.

Key Achievements:
• Enhanced site usability and reduced load times by 50%, leading to a 109% increase in the e-commerce conversion rate, improving overall customer experience and sales.

• Created and launched targeted marketing campaigns that increased online revenue by 30%, showcasing my ability to develop effective strategies driving substantial financial growth.

• Targeted the best and most profitable brands, resulting in an 11% increase in online AOV.

• Reduced paid search CPA by 59%, cut PPC costs by 22%, and increased revenue by 71% through optimized advertising strategies, demonstrating my ability to enhance advertising efficiency and ROI.

• Elevated email marketing revenue by 28% and increased the conversion rate by 38% by improving the quality of campaigns and creative pieces.

Vice President, Ecommerce

ZAGG, Inc.

During this time, I was recruited to design, build, and manage the company's technical infrastructure and lead e-commerce operations. I oversaw strategic planning and execution of e-commerce activities, achieving double-digit growth in online sales consistently for 10 years. I led the digital strategy and operations, contributing to double-digit growth in online sales annually, demonstrating sustained success in driving revenue growth.

Key Achievements:
• Achieved a return on investment exceeding 600% through innovative customer acquisition strategies via social media.

• Produced formalized budgets and strategic plans for the executive team, aligning with profitable business strategies and ensuring healthy profit and loss.

• Recruited and led a team of skilled web developers to architect and build an enterprise-class e-commerce platform supporting $36 million in annual sales.

• Directed and managed re-platforming on three occasions, including the transition to the Magento Enterprise Edition e-commerce platform.

• Utilized YouTube to drive sales and acquire customers, resulting in 15 million video views, and was invited by Google to participate in the YouTube Marketing Ambassadors program.

Director of E-Commerce/Global Web Operations

Are you struggling to turn website visitors into loyal customers? You're not alone!

Many online businesses face the challenge of:

→ Low Conversion Rates: Visitors come to your site, but few take action, leaving potential revenue on the table.
→ Poor Digital Experience: A frustrating user experience can drive your audience away before they even explore your offerings.
→ Lack of Insights: Without the right analytics, you may be guessing at what’s working and what’s not.

But fear not! I specialize in conversion rate and digital experience optimization services that can:

Transform your website into a conversion powerhouse, turning visitors into customers.
Create an engaging and seamless user experience that keeps potential clients interested.
Provide actionable insights based on data analytics to fine-tune your strategy for maximum results.
Ready to elevate your online business? Let's connect and start optimizing your conversions today!

As a results-driven E-commerce Leader and Digital Marketing expert, I have a proven track record of driving substantial revenue growth and enhancing conversion rates through innovative strategies and careful platform enhancements. My expertise lies in orchestrating all facets of E-Commerce operations, including sales, budgets, promotions, customer experience, and comprehensive digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces).

I have directed the strategic and day-to-day execution of all E-commerce activities. My leadership not only achieved an 83% increase in online revenue in 2020 but also spurred over 100% growth from 2021 to 2023, demonstrating a consistent ability to drive financial growth through creative marketing techniques and intelligent digital optimizations.

I have significantly improved e-commerce conversion rates by 109% by enhancing site usability and reducing load times by 50%. My targeted marketing campaigns have increased online revenue by 30%, while my optimized advertising strategies have effectively reduced CPA and increased ROI. Furthermore, I've led large-scale social media campaigns, achieving a return on investment exceeding 600% and substantially boosting brand presence and customer engagement.

I am passionate about leveraging data-driven insights to refine business decisions and marketing strategies, continuously improving performance metrics and business outcomes.

John Hesch

The Professional Independence Academy by Nathan Pearce

The days of job security through company loyalty are over. In today's economy, your safety doesn't come from being a "good employee"—it comes from building professional independence that no employer can take away.

The Professional Independence Academy teaches ambitious professionals how to break free from corporate dependency and build careers that thrive regardless of market conditions, layoffs, or industry disruption. We don't help you become a better employee; we help you become professionally antifragile.
Our proven methodology transforms high-performing professionals from vulnerable corporate dependents into strategically independent authorities who control their own economic destiny. Through our three-pillar system, you'll build the foundation for a career that gets stronger with every challenge.

▶︎ Pillar 1: Professional Authority
Establish industry recognition and thought leadership that exists beyond any employer. Build a reputation, network, and expertise that belong to you—not your company. When opportunities arise, they come to you first.

▶︎ Pillar 2: Financial Independence
Create multiple income streams that reduce dependency on any single employer. Develop 3-5 revenue sources providing 30-50% of your current income, giving you the economic foundation to make career decisions from abundance rather than desperation.

▶︎ Pillar 3: Strategic Independence
Gain the freedom to make career decisions based on your goals and values rather than circumstances. With authority and financial security established, you control your professional trajectory—choosing roles strategically, taking calculated risks, and designing your future rather than reacting to it.

Stop being at the mercy of corporate decisions. Build professional independence that lasts.

Founder

Aviatrix

Responsible for the GTM strategy for the Aviatrix Cloud Firewall offering:
* Messaging
* Pricing
* Sales Enablement

Product Marketing

Prosimo.io

Research, create, and execute brand and product marketing strategy.
* built prospect/customer enablement program
* built and delivered Prosimo Labs (certification program)
* planned and executed marketing campaigns w/ Creative Director

Director of Product Marketing

HashiCorp

Global Subject Matter Expert Lead for HashiCorp’s Networking products. 
* Create Sales Plays and run Field Enablement sessions
* Support Regional Sales Teams major opportunities
* Aggregate Field Requirements and prioritize with Product Management

Emerging Products GTM Specialist

REDtalks.live

Host

Balanced Blends

In the age of the digital economy, customer engagement is the intersection of marketing and software engineering. At Balanced Blends we strive to delight our customers with a focus on transparency in our communications supported with the delivery of customer-centric, software-based services.

Head of Customer Engagement

F5 Networks

Working with customers on developer experience working with F5 product and solution. Focussed on 'systems thinking' and building sustainable integrations. Collaborate with me on prototype solutions!

Developer Advocate, Office of the CTO

Customer interfacing workflow validation, inter-departmental liaison, and AR/PR spokesperson.

Product Development, Solutions Architect - Orchestration

Public speaking, blogging, writing, organising.

Sr Technical Marketing Manager

Responsible for influencing product development strategy as it relates to the EMEA market and for evangelising F5's product roadmap & vision. Involves working with Press, Investors, speaking at conferences and interviewing customers.

Product Manager - EMEA

UK Subject Matter Expert on Next Generation Datacenter agility & virtualisation technologies.

Next Generation Datacenter Expert

Technical design support for named major account list.

Technical Account Manager

ApplianSys

Responsible for the Web Acceleration business unit covering sales, technical development strategy and marketing.

Business Manager

Microbits

Network design, implementation and support.

Network Engineer

Minter Ellison Lawyers

Systems Administrator

Helping you build your personal brand. Multiple Startups and IPOs. Entrepreneur, angel investor, Fractional COO, dad.

I help people build Professional Independence: the ability to thrive professionally regardless of corporate decisions, market conditions, or industry disruption.

After witnessing countless talented professionals devastated by layoffs despite their dedication and performance, I realized the problem isn't individual failure—it's systemic dependency on employers for income, recognition, and career progression.

Traditional career advice tells you to be a better employee. I teach you to become professionally antifragile through three core pillars:

▶︎ Professional Authority: Build industry recognition and thought leadership that exists beyond any employer. Your reputation, network, and expertise belong to you—not your company.

▶︎ Financial Independence: Create multiple income streams that reduce dependency on your salary. Develop 3-5 revenue sources providing economic foundation to make career decisions from abundance.

▶︎ Strategic Independence: Gain freedom to make career decisions based on your goals, not desperation. Control your professional trajectory rather than reacting to external circumstances.

Through The Professional Independence Academy and Layoff Recovery Accelerator, I've helped hundreds of professionals break free from corporate dependency and build careers that strengthen with every challenge.

Your professional future shouldn't be at the mercy of someone else's decisions. Let's build something that belongs to you.


Entrepreneur.
Angel Investor.
Fractional COO
Founder of The Professional Independence Academy: https://professionalindependence.com

Nathan Pearce

I've been thinking about Owen Cole lately.

Zero agenda. Nothing to gain from this post.

Just pure gratitude for someone who saw potential where others might have seen risk.

Here's what happened:
Owen gave me my first Sales Engineer role on his team (15-ish years ago). I had the Unix/Linux nerd skills down cold, but engaging global enterprise customers? That was completely new territory.

He didn't just hand me the role and hope for the best. He backed me. Developed me. Gave me the space to grow into it.

That single decision changed the trajectory of my career.

▶︎ He didn't hire the safe bet: he saw potential and took a chance. 
▶︎ He didn't just manage: he genuinely developed people. 
▶︎ He didn't build teams through churn: he built loyalty (year-on-year growth without attrition speaks volumes).

The opportunities that followed? The career I've built? It all traces back to Owen taking that risk.

Looking back at the recommendations from people who worked with him, there's a consistent theme: technical excellence, yes... but more than that, someone who knew how to apply the right people to the right problems. Someone who showed up with passion. Someone who earned respect globally, not through authority, but through integrity.

That's rare.

If you've had someone take a chance on you when others might not have, you know how much that matters. Owen was that person for me.

No hidden motive. No ask. Just genuine gratitude for someone who changed my life by believing in what I could become.

Who's someone who saw potential in you before you'd fully proven it? Drop their name below. Let's celebrate the people who take those risks on others.

Who was your Owen Cole:
https://lnkd.in/gcNWVskK

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Founder | Follow for posts on building Professional Independence, Personal Brand Growth, Marketing & AI | Entrepreneur, angel investor, Fractional COO, dad.

Open article: Owen Cole - West Hythe, England, United Kingdom | Professional Profile | LinkedIn by uk.linkedin.com

Owen Cole - West Hythe, England, United Kingdom | Professional Profile | LinkedIn

The worst career advice I ever followed: "Be indispensable to your employer."

I watched it backfire spectacularly.

The better I got at my job, the more trapped I became. My expertise was company-specific. My network was internal. My reputation existed only within those walls.

When restructuring came, being "indispensable" meant nothing.

Here's what traditional career advice gets wrong:

▶︎ "Be a better employee" - This deepens your dependency instead of reducing it. You become more valuable to one company while becoming less marketable everywhere else.

▶︎ "Build an emergency fund" - Financial cushions help you survive job loss. They don't prevent the cycle from repeating. You're still one decision away from starting over.

▶︎ "Network more" - Most professionals network only when they need something. It feels transactional and desperate because it is.

▶︎ "Update your resume" - When everyone's using the same strategy, standing out becomes nearly impossible. Your resume gets lost in ATS systems with thousands of others.

These aren't solutions. They're band-aids on a broken system.

The real problem? Single-point-of-failure career design.

Your income, reputation, and opportunities all depend on one employer's decisions. That's not security. That's vulnerability.

Professional independence means building what they can't take away:

Authority that exists outside company walls. Income streams that don't disappear with your job. Strategic options that let you move from strength, not desperation.

Stop optimizing for one employer. Start building what you actually own.


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40% of companies posted fake job listings last year.

30% have ghost jobs posted right now.

If you're job hunting, there's a good chance you've applied to positions that were never real.

Here's what's happening:

A Resume Builder survey of 650 hiring managers found that ghost jobs are everywhere. 72% of fake listings appear on company websites. 70% are on LinkedIn.

Why do companies do this?

66% admit they post fake jobs to create the impression of growth. They want to look like they're expanding when they're not.

It's frustrating. You spend hours tailoring your resume and writing a thoughtful cover letter, only to hear nothing back.

Because the job was never real.

So what do you do?

1️⃣ Don't get your hopes up with every application. Treat each one as a numbers game, not a guaranteed opportunity, but...

2️⃣ ...and this is a BIG BUT, don't let this reality lower your standards. Keep writing those cover letters. Keep tailoring your resume. The real jobs are out there, and quality applications still win.

3️⃣ Prepare for the worst, hope for the best. The market is tough. Ghost jobs make it tougher. But giving up or cutting corners won't help you land the roles that actually exist.

Stay sharp. Stay consistent. Keep going.

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Before considering a new job, always ask yourself: "Am I running toward something, or from something?"

This question changed how I think about career moves.

Running from something looks like:
🔴 Leaving because you're burned out (but not addressing why)
🔴 Escaping a toxic manager (without examining your boundaries)
🔴 Chasing higher pay (while ignoring what drained you)

Running toward something looks like:
🟢 Moving for growth you've clearly defined
🟢 Seeking alignment with values you've identified
🟢 Building on skills you want to develop further

Here's what I've learned: If you don't understand what you're running from, you'll recreate the same problems in your next role.

The manager changes. The company changes. But your patterns with boundaries, workload, and saying no? Those follow you.

The most valuable career moves happen when you're clear about both.

What are you leaving behind, and why did it become a problem? What are you moving toward, and why does it matter?

That clarity doesn't just help you choose better opportunities. It helps you show up differently when you get there.

Your next job won't fix what you haven't examined in this one.

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Most professionals think career security means being really good at landing jobs.

They're wrong.

I learned this the hard way through multiple layoffs. Each time, I got better at the job search process. Better resume. Better networking. Better interviews.

But I was solving the wrong problem.

Getting good at finding your next job is like getting good at putting out fires. You're still dependent on the fire not starting in the first place.

The real problem is professional fragility.

Your career security depends entirely on:
- Your current employer staying stable
- Your role not being eliminated
- Your industry not being disrupted
- Your company valuing you enough to keep you

One external shock and you're scrambling. Updating resumes at midnight. Frantically applying to hundreds of jobs. Accepting lower offers because you have no leverage.

You're starting from zero every single time.

Here's what changed for me: I stopped optimizing for my next job and started building Professional Independence.

Three pillars that transformed everything:

Professional Authority: Industry recognition that exists independent of any employer. When opportunities come to you continuously, you're never starting from zero.

Financial Independence: Multiple income streams providing 30-50% of your salary. Consulting, digital products, strategic investments. You're never financially trapped.

Strategic Independence: True career optionality. You have 3-5 viable paths available at any time. You make moves strategically, not desperately.

The result? Your career becomes antifragile.

Without independence: 
Layoff → Panic → Desperate search → Accept anything → Repeat

With independence: 
Market shift → Calm assessment → Multiple opportunities already in motion → Strategic decision from strength → Career gets stronger

The cycle doesn't have to repeat.

You can build something different.


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The labor market is flashing warning signs most people are missing.

U.S. companies shed an average of 2,500 jobs per week in the four weeks ending November 1st.

That's not a headline number. It's a trend.

October layoffs hit their highest level in 22 years for the month, according to Challenger, Gray & Christmas. Meanwhile, 39,006 Americans across 21 states received WARN notices—formal warnings required 60 days before mass layoffs.

This is one of the highest counts since tracking began in 2006.

Major players are cutting deep:
• Target
• Amazon
• UPS

And economists predict this is just the beginning. AI adoption is expected to accelerate layoffs in 2025, even though the technology has had a net positive impact on jobs so far this year.

Here's what makes this moment different: we're flying blind.

The government shutdown delayed two months of federal jobs data. We're making decisions about the economy without seeing the full picture.

The delayed September employment report drops Thursday. Economists expect just 50,000 payroll gains.

If you're employed, now is the time to strengthen your position. Update your skills. Expand your network. Build visibility.

The warning signs are there. The question is whether you're paying attention.


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Paying someone to optimize your LinkedIn profile is a huge waste of money.

Unless you're actually going to use it.

Many have paid for an optimized profile, and I get that, it worked well a few years ago, but today, an optimized profile alone is not going to move any needles.

I know several people who have spent $500+ on profile optimization only to remain invisible.

Here's what we learned: A polished profile without activity is like a beautiful storefront with the lights off.

Nobody's walking in.

You can have the perfect headline, a compelling About section, and a spotless work history. But if you're not posting, commenting, or engaging, you're invisible.

Think about it like this:

Building a website doesn't generate sales. Marketing the website does.

Optimizing your profile doesn't build your brand. Using LinkedIn consistently does.

Here's the red flag: If someone offers to optimize your profile but doesn't have a plan for what comes after, walk away.

Ask them: "Ok, and then what?"

If they can't answer that, they're just selling you a static webpage.

Your profile is the destination. But it's not the activity that makes you visible.

The activity is posting, commenting, engaging, and showing up consistently.

Your personal brand is a business. You're the CEO.

And CEOs don't just set up shop and wait. They market. They show up. They create value.

So if you're thinking about hiring someone to fix your profile, ask yourself first: Am I ready to actually use this platform?

Because the profile is just the foundation. The real work starts after.

Post once a week. Comment on others' content. Share what you're learning. Build relationships.

That's how you turn a profile into a presence.

And a presence into opportunities.

The investment isn't in the profile. It's in showing up consistently after it's built.


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Most job seekers are playing the wrong game entirely.

There are two completely different channels for getting hired. 95% of people are stuck in the one that doesn't work.

Channel 1: The Application Channel

You submit your resume through a company portal. It goes into an Applicant Tracking System (ATS) that scans for keywords and filters based on arbitrary criteria. Maybe it surfaces to a recruiter already looking at 200+ other applications.

The flow:
You → ATS Algorithm → Maybe Recruiter → Maybe Hiring Manager → Interview

At every step, you're being filtered out. The ATS kills qualified candidates based on formatting and thesaurus use. The recruiter spends 6 seconds scanning your resume. The hiring manager stops looking after the first 50 applications.

You have no control here. You're hoping to get chosen.

Channel 2: The Sourcing Channel

Recruiters actively search for candidates using LinkedIn's search tools. They're looking through their network, asking for referrals, paying attention to who's visible in their industry.

The flow:
Recruiter → Search/Discovery → You → Direct Contact → Conversation

You're talking to a human before your resume enters any system. You're not competing with 200 applications. You're being discovered as a potential fit.

You have massive control here. You're being sought out.

The difference? In the application channel, your odds are 1-in-200. In the sourcing channel, they're more like 1-in-15.

Being discoverable isn't about luck. It's about understanding which game actually works.

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Your severance package just started its countdown.

The clock is ticking, but most people waste the most valuable week of their entire job search.

Here's the truth: How you spend your first week unemployed predicts how your entire job search will go.

You can download our FREE "Layoff Recovery: Your First 7 Days" guide here: https://lnkd.in/ed7BUKYD

Most people treat a layoff like a personal crisis. They retreat, they ruminate, they scroll job boards aimlessly while anxiety builds.

But the professionals who bounce back fastest? They treat it like a product manager responding to a competitor's game-changing feature.

Not with panic. With clarity, data, and considered action.

Here's what the first week should look like:

🟢 Day 1-2: Tactical Assessment
→ Update LinkedIn with a professional narrative (not victim story)
→ Export all professional contacts before losing company access (if possible)
→ Document recent wins while they're fresh in your mind

🟢 Day 3-4: Market Intelligence
→ Research who's hiring in your space (and their hiring timelines)
→ Identify 3 people who made similar transitions successfully
→ Review compensation data for your target roles

🟢 Day 5-7: Strategic Positioning
→ Craft 2-3 versions of your story for different audiences
→ Schedule coffee chats with 5 people in your network
→ Create a content calendar to stay visible during your search

The difference between a 3-month search and a 12-month search often comes down to how you spend week one.

Your layoff isn't a crisis. It's a product pivot.

Treat it accordingly.

Get the FREE "Layoff Recovery: Your First 7 Days" guide now: https://lnkd.in/ed7BUKYD


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Most job seekers are competing in a channel with 1-in-200 odds while ignoring the one with 1-in-15 odds.

A recruiter friend admitted something uncomfortable recently: She knows her ATS rejects qualified candidates. She sees it happen to people she knows personally. But with 300+ applications per role, manually reviewing them all is impossible.

The system is broken. Everyone knows it. And yet 95% of job seekers keep playing the same losing game.

Here's what changed everything for me:

Earlier in my career, I spent nine months in application hell. Over 200 applications. Too many browser tabs open. Zero offers.

Then a former colleague reached out. Coffee conversation. Direct introduction to the hiring manager. Offer in two weeks.

Same resume. Completely different channel.

▶︎ The two channels:

① Channel 1 (Application): You → ATS → Maybe Recruiter → Maybe Hiring Manager
• Your odds: 1-in-200
• Your control: Zero
• You're hoping to get chosen

② Channel 2 (Sourcing): Recruiter Search → You → Direct Contact → Conversation
• Your odds: 1-in-15
• Your control: Massive
• You're being sought out


The difference? Professional visibility that exists independent of any job posting.

When recruiters search LinkedIn for your expertise, do they find you? What do they learn in the first 10 seconds?

This is about building Professional Authority - recognition that no employer can take away, opportunity that finds you, and leverage you control.

What's your experience with these two channels?

P.S. This week's newsletter breaks down exactly how to position yourself in the sourcing channel, including a ChatGPT hack for analyzing 200+ job postings instantly. 

Link below (Don't forget to Subscribe) 👇

https://lnkd.in/g4tnTQQ3

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taplio

The Battle

John Hesch

Nathan Pearce

Followers

Posts

Engagements

Likes

Performance ScoreNathan Pearce's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

John Hesch

Nathan Pearce

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nathan Pearce's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNathan Pearce's LinkedIn Performance