DXO Consultants

As a consultant specializing in digital experience optimization (DXO) and conversion rate optimization (CRO), I help businesses enhance their online presence and drive measurable growth. With a proven track record in e-commerce and digital marketing, I provide strategic insights and actionable solutions to boost customer engagement and increase conversions.

Chief Executive Officer

Ideal Living

In this capacity, I directed the strategic and day-to-day execution of all E- Commerce aspects, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces). I oversaw digital acquisition for a portfolio of 10-15 unique brands, managing distinct CPA goals and critical KPIs. I maximized website usability, performance, ROI, P&L, and online marketplaces including Amazon US, Amazon International, and Walmart.

Key Achievements:
• Increased online revenue by 83% in 2020 and over 100% from 2021 to 2023 through innovative marketing techniques and platform optimization.

• Directed and managed a diverse portfolio of 10-15 unique brands, leading digital acquisition and customer retention strategies, consistently achieving and surpassing critical KPI goals.

• Elevated Amazon sales from 7 figures to 8 figures from 2019 to 2023, achieving a 223% revenue growth.

Vice President, Digital

Hi-Health Corporation

While serving in this role, I directed the strategic and day-to-day execution of all E-Commerce activities, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, Retargeting, Mobile, Affiliates, and social media). I developed marketing strategies to drive customer growth and manage online customer interaction.

Key Achievements:
• Enhanced site usability and reduced load times by 50%, leading to a 109% increase in the e-commerce conversion rate, improving overall customer experience and sales.

• Created and launched targeted marketing campaigns that increased online revenue by 30%, showcasing my ability to develop effective strategies driving substantial financial growth.

• Targeted the best and most profitable brands, resulting in an 11% increase in online AOV.

• Reduced paid search CPA by 59%, cut PPC costs by 22%, and increased revenue by 71% through optimized advertising strategies, demonstrating my ability to enhance advertising efficiency and ROI.

• Elevated email marketing revenue by 28% and increased the conversion rate by 38% by improving the quality of campaigns and creative pieces.

Vice President, Ecommerce

ZAGG, Inc.

During this time, I was recruited to design, build, and manage the company's technical infrastructure and lead e-commerce operations. I oversaw strategic planning and execution of e-commerce activities, achieving double-digit growth in online sales consistently for 10 years. I led the digital strategy and operations, contributing to double-digit growth in online sales annually, demonstrating sustained success in driving revenue growth.

Key Achievements:
• Achieved a return on investment exceeding 600% through innovative customer acquisition strategies via social media.

• Produced formalized budgets and strategic plans for the executive team, aligning with profitable business strategies and ensuring healthy profit and loss.

• Recruited and led a team of skilled web developers to architect and build an enterprise-class e-commerce platform supporting $36 million in annual sales.

• Directed and managed re-platforming on three occasions, including the transition to the Magento Enterprise Edition e-commerce platform.

• Utilized YouTube to drive sales and acquire customers, resulting in 15 million video views, and was invited by Google to participate in the YouTube Marketing Ambassadors program.

Director of E-Commerce/Global Web Operations

Are you struggling to turn website visitors into loyal customers? You're not alone!

Many online businesses face the challenge of:

→ Low Conversion Rates: Visitors come to your site, but few take action, leaving potential revenue on the table.
→ Poor Digital Experience: A frustrating user experience can drive your audience away before they even explore your offerings.
→ Lack of Insights: Without the right analytics, you may be guessing at what’s working and what’s not.

But fear not! I specialize in conversion rate and digital experience optimization services that can:

Transform your website into a conversion powerhouse, turning visitors into customers.
Create an engaging and seamless user experience that keeps potential clients interested.
Provide actionable insights based on data analytics to fine-tune your strategy for maximum results.
Ready to elevate your online business? Let's connect and start optimizing your conversions today!

As a results-driven E-commerce Leader and Digital Marketing expert, I have a proven track record of driving substantial revenue growth and enhancing conversion rates through innovative strategies and careful platform enhancements. My expertise lies in orchestrating all facets of E-Commerce operations, including sales, budgets, promotions, customer experience, and comprehensive digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces).

I have directed the strategic and day-to-day execution of all E-commerce activities. My leadership not only achieved an 83% increase in online revenue in 2020 but also spurred over 100% growth from 2021 to 2023, demonstrating a consistent ability to drive financial growth through creative marketing techniques and intelligent digital optimizations.

I have significantly improved e-commerce conversion rates by 109% by enhancing site usability and reducing load times by 50%. My targeted marketing campaigns have increased online revenue by 30%, while my optimized advertising strategies have effectively reduced CPA and increased ROI. Furthermore, I've led large-scale social media campaigns, achieving a return on investment exceeding 600% and substantially boosting brand presence and customer engagement.

I am passionate about leveraging data-driven insights to refine business decisions and marketing strategies, continuously improving performance metrics and business outcomes.

John Hesch

Full stack Digital marketer | I help busy business owners and entrepreneurs how to leverage Digital tools to drive more leads and sales | Business development

Are you struggling to get high-quality leads or sales and maximize your ad spend? You need a paid ads specialist who understands how to turn clicks into conversions and optimize campaigns for profitability and scale.

With hands-on experience managing Facebook Ads, Google Ads, TikTok Ads, and more, I help businesses drive consistent leads, lower acquisition costs, and increase ROAS through strategic, data-backed advertising.

🔹 What I Bring to the Table

📈 Paid Advertising & Media Buying – I plan, execute, and optimize ad campaigns across Meta (Facebook & Instagram), Google, and TikTok Ads, ensuring every dollar spent drives maximum ROI.

🎯 Lead Generation & client Acquisition – I build and manage high-converting ad campaigns that bring in qualified leads, whether for local businesses, real estate, SaaS, or high-ticket services.

📊 Data-Driven Campaign Optimization – I constantly analyze performance metrics, track conversions, and adjust bidding strategies to reduce CPA and scale winning campaigns.


🛠 Tracking & Attribution – I implement Google Tag Manager (GTM), Facebook Pixel, and CRM integrations to track performance accurately and improve ad targeting.

📌 Funnel Optimization & Retargeting – I create ad sequences and retargeting campaigns to move prospects from interest to action, improving conversion rates and lifetime value (LTV).

🔹 My Experience

✅ Performance Marketing Specialist – Managed multi-platform ad campaigns with a focus on lead generation, user acquisition, and revenue growth.
✅ Real Estate & Local Business Lead Generation – Designed high-converting ad funnels that drive qualified leads at the lowest cost per lead 
✅ E-Commerce & DTC Growth – Optimized Facebook, TikTok, and Google Ads to drive consistent, scalable revenue.
✅ CRM & Retargeting Strategies – Integrated ads with HubSpot, and GoHighLevel to nurture and convert leads into customers.

🔹 Why Work With Me?

🚀 Proven Success in Paid Ads – I’ve helped businesses across multiple industries scale profitably with well-optimized campaigns.
🎯 Full-Funnel Approach – I ensure leads don’t just come in but convert into actual revenue through retargeting and CRM automation.
💡 Scalable Strategies – Whether you need better lead quality, lower CPAs, or higher ROAS, I create custom solutions that drive long-term growth.

🚀 Let’s Scale Your Business with Paid Ads!

If you’re looking for a paid ads expert who can turn your ad budget into predictable, scalable revenue, let’s connect.

💬 Message me today, and let’s build high-performing ad campaigns that drive real business growth!

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John Hesch

Mohamed Barkat

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