DXO Consultants

As a consultant specializing in digital experience optimization (DXO) and conversion rate optimization (CRO), I help businesses enhance their online presence and drive measurable growth. With a proven track record in e-commerce and digital marketing, I provide strategic insights and actionable solutions to boost customer engagement and increase conversions.

Chief Executive Officer

Ideal Living

In this capacity, I directed the strategic and day-to-day execution of all E- Commerce aspects, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces). I oversaw digital acquisition for a portfolio of 10-15 unique brands, managing distinct CPA goals and critical KPIs. I maximized website usability, performance, ROI, P&L, and online marketplaces including Amazon US, Amazon International, and Walmart.

Key Achievements:
• Increased online revenue by 83% in 2020 and over 100% from 2021 to 2023 through innovative marketing techniques and platform optimization.

• Directed and managed a diverse portfolio of 10-15 unique brands, leading digital acquisition and customer retention strategies, consistently achieving and surpassing critical KPI goals.

• Elevated Amazon sales from 7 figures to 8 figures from 2019 to 2023, achieving a 223% revenue growth.

Vice President, Digital

Hi-Health Corporation

While serving in this role, I directed the strategic and day-to-day execution of all E-Commerce activities, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, Retargeting, Mobile, Affiliates, and social media). I developed marketing strategies to drive customer growth and manage online customer interaction.

Key Achievements:
• Enhanced site usability and reduced load times by 50%, leading to a 109% increase in the e-commerce conversion rate, improving overall customer experience and sales.

• Created and launched targeted marketing campaigns that increased online revenue by 30%, showcasing my ability to develop effective strategies driving substantial financial growth.

• Targeted the best and most profitable brands, resulting in an 11% increase in online AOV.

• Reduced paid search CPA by 59%, cut PPC costs by 22%, and increased revenue by 71% through optimized advertising strategies, demonstrating my ability to enhance advertising efficiency and ROI.

• Elevated email marketing revenue by 28% and increased the conversion rate by 38% by improving the quality of campaigns and creative pieces.

Vice President, Ecommerce

ZAGG, Inc.

During this time, I was recruited to design, build, and manage the company's technical infrastructure and lead e-commerce operations. I oversaw strategic planning and execution of e-commerce activities, achieving double-digit growth in online sales consistently for 10 years. I led the digital strategy and operations, contributing to double-digit growth in online sales annually, demonstrating sustained success in driving revenue growth.

Key Achievements:
• Achieved a return on investment exceeding 600% through innovative customer acquisition strategies via social media.

• Produced formalized budgets and strategic plans for the executive team, aligning with profitable business strategies and ensuring healthy profit and loss.

• Recruited and led a team of skilled web developers to architect and build an enterprise-class e-commerce platform supporting $36 million in annual sales.

• Directed and managed re-platforming on three occasions, including the transition to the Magento Enterprise Edition e-commerce platform.

• Utilized YouTube to drive sales and acquire customers, resulting in 15 million video views, and was invited by Google to participate in the YouTube Marketing Ambassadors program.

Director of E-Commerce/Global Web Operations

Are you struggling to turn website visitors into loyal customers? You're not alone!

Many online businesses face the challenge of:

→ Low Conversion Rates: Visitors come to your site, but few take action, leaving potential revenue on the table.
→ Poor Digital Experience: A frustrating user experience can drive your audience away before they even explore your offerings.
→ Lack of Insights: Without the right analytics, you may be guessing at what’s working and what’s not.

But fear not! I specialize in conversion rate and digital experience optimization services that can:

Transform your website into a conversion powerhouse, turning visitors into customers.
Create an engaging and seamless user experience that keeps potential clients interested.
Provide actionable insights based on data analytics to fine-tune your strategy for maximum results.
Ready to elevate your online business? Let's connect and start optimizing your conversions today!

As a results-driven E-commerce Leader and Digital Marketing expert, I have a proven track record of driving substantial revenue growth and enhancing conversion rates through innovative strategies and careful platform enhancements. My expertise lies in orchestrating all facets of E-Commerce operations, including sales, budgets, promotions, customer experience, and comprehensive digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces).

I have directed the strategic and day-to-day execution of all E-commerce activities. My leadership not only achieved an 83% increase in online revenue in 2020 but also spurred over 100% growth from 2021 to 2023, demonstrating a consistent ability to drive financial growth through creative marketing techniques and intelligent digital optimizations.

I have significantly improved e-commerce conversion rates by 109% by enhancing site usability and reducing load times by 50%. My targeted marketing campaigns have increased online revenue by 30%, while my optimized advertising strategies have effectively reduced CPA and increased ROI. Furthermore, I've led large-scale social media campaigns, achieving a return on investment exceeding 600% and substantially boosting brand presence and customer engagement.

I am passionate about leveraging data-driven insights to refine business decisions and marketing strategies, continuously improving performance metrics and business outcomes.

John Hesch

Creative LinkedIn videos that don’t suck (and get clients). 60+ founders helped. 21.1M+ impressions.

I help founders install a Lean Video System that brings in an extra 6 figures while taking ≤4hrs/week.

Here's the actual numbers:

Aidan: $15K to $20K new MRR with 17 videos
Connor: $100K in contracts in 3 months
Tom: 3x'd revenue in 6 months
Patrick: 31 calls + $1,041,630 pipeline in 10 days
Aliaa: 4 calls + $24,000 pipeline in 5 days
Tobin: $80,000+ new pipeline in 3 months
Luke: 50% YoY Growth in 4 months
Jobanmeet: 68 inbound DMs with 14 videos
Sam: 24 leads in 10 days
Arthur: 7 leads, 4 calls + $70k pipeline in 5 days
Scott: 75 leads with 1 video

Most of these coaches, consultants, and agency owners already wanted to get on video…

They knew it built trust faster than anything else.
They knew their text posts had a ceiling.
They knew the ones actually getting clients do this for a reason.

And yet...they were staying invisible anyway.

And they ain't lazy. It's just that every system they found required them to do MORE sh*t instead of taking away unnecessary actions.

So they stayed the "best kept secret" in their niche. 

Known to a few, unknown to the market.

(until we worked together ofc)

That's the gap the Lean Video System was built to close.

After doing this for 90+ founders, we learned there's only 3 things that actually matter:

Create niche virality: Become the name that gets mentioned when your topic comes up

Stack proof quickly: Build the kind of trust that makes objections disappear before the call starts

Run offer sprints: Fill your pipeline in days, not months

After 3 years of learning the hard way, I realized that literally everything else is just busy work disguised as "strategy".

Promise.

So in 2026, I'm helping 250 founders build their 6-figure video systems that take ≤4hrs/week.

Ultimately, so they can spend more time with loved ones instead of with algorithms.


ps - I used to be a farmer and lived in a yurt. Make of that what you will 👨‍🌾

Louis Butterfield

$2.4M generated from 1 video/week → 122/250 founders (and counting)

In two weeks I got 51 waitlist signups, 24 new clients and 222,896 impressions while moving to Thailand.

(Here's my free video system so you can do it too: https://lnkd.in/gRyHKm67)

I have one driving goal for 2026:

"How do I STOP doing all the unnecessary sh*t that doesn't make magical internet money for me and my clients?"

...and then do it for 250 peeps.

(we're at 32/250 so far!)

I started this crazy journey in 2024 because my video agency depended on referrals and I had no real control over my pipeline. 

(before that, I was a farmer - story for another day)

I honestly felt embarrassed I couldn't get clients from video, but I hadn't figured out how to do it without adding more chaos to my life.

So after burning out for a year to figure this sh*t out.

This is the simplest + quickest way to do it.

Here's my deepest darkest secrets. You're welcome.

$2M generated from 1 video/week → 122/250 founders (and counting)

My wife Jenna just got 58,916 impressions from 3 videos.

Same week, we helped 5 clients generate $327,524 in pipeline.

(Here’s the system we used https://lnkd.in/gRyHKm67)

The hilarious part is she's just being as creepy as possible in these videos. 0 value.

As a result, I keep getting people in my DMs saying they found me through her which is AWESOME 😂

And we're starting to notice a pattern.

The videos that perform best aren't the ones explaining what you do. They're the ones a total stranger can enjoy without knowing who you are.

If you show them something they already know
(trends, memes, cultural moments).

Or show them someone they already know
(feature a bigger creator, borrow their audience).

Both get you introduced to cold networks you'd never reach otherwise.

"But impressions don't pay the bills."

You’re right. But relevant attention does. That's why we had a 100% success rate with our clients last week.

Also Jenna looks great with a mustache.

So that helps.

Burnout is a form of laziness. We decide to burn out because taking care of ourselves is hard.

Self care is a flex, dudes and dudettes.

I build 6-figure video systems that take ≤4hrs/week

I understand this might ruffle some feathers.

I'm okay with that.

Fact is: 

You are an incredibly smart business owner.

You have figured out how to make magical internet monies

You have gone against the grain and chosen the hard path (entrepreneurship)

And if you have figured out how to do that...

I believe you deserve to be 100% happy while doing it.

and I'm not saying "oh look at me - I'm so happy and you're not"

cause like, I got shit going on too.

And sometimes life throws us curveballs.

We get sick.
Relationships end.
Loved ones pass away.

But we choose the story we tell ourselves + others.
And those stories MATTER.

And if you're feeling super overwhelmed right now

I see you. You're not alone.

🥔

3 people who've built ~60,000 followers each.

Literally 100's of clients between them.

Going live with Shoaib Ahmed, Karla McNeilage and Hannah del Herrera to break down what actually makes strangers trust you online.

Not the stuff you've heard a thousand times on the feed.

Like what is the EXACT way they did it from 0-60,000?

So you walk away knowing exactly how to do it yourself.

Les do it.

Kalo Krastev, Louis Butterfield and 161 other attendees

The stupidly simple way to build a brand + win strangers’ trust

Being willing to stand out takes a certain level of agency and "I don't give a fuck-ness." 

To be willing to withstand the slings and arrows of people who will inevitably hate you.

This is the moat; this is why most people don't do it. But by being willing to look like an idiot, the payoff is 10x because most people just aren't willing to do it. 

(despite being incredibly smart)

In my opinion, audacity outweighs intelligence every time.

In the past week, these 3 guys have generated 517,000+ impressions.

Jimmy: 185,000
Colin: 139,000
Matt: 193,000

Everybody wants more reach. But nobody seems to know how to get it. 

(without being a total cringeburger)

Except these guys.

They literally average 100,000-300,000 impressions weekly.

Is your reach down?
Wanna know exactly how they do it?

Then come on down, my friend.

Prepare to have your mind blown.

Nick Amp, Louis Butterfield and 1 other connection attending

How to get 100,000-300,000 impressions weekly

hEeR'eS 10 tIpS tO nOt Be sToOpId aNd GeT RiCh

i kNoW hOw tO mAkE $69,420,000 iN 1 dAy
 
okay good, you clicked read more. time to blow your mind.

Looking at my data, tips and tricks are getting f*cking wrecked right now. The algorithm calls it AI slop from a mile away and it's done.

(pssst our waitlist closes today, 51 founders are on it: https://lnkd.in/g_P9ZUpS)
 
But here's what I find interesting.
 
It's not that tips aren't valuable. 
They're just not...you.
 
Anyone can list 8 stages of a funnel. The ones who break through are the ones who can flip how you see those 8 stages.
 
Tips add. Tipping points transform.
 
(Read that again.)
 
Alex James literally got 8,000 followers from one carousel last year doing this.
 
Not tips. A tipping point. A reframe so visceral people had to follow to see what else he'd flip upside down.
 
That's the game now in 2026.
 
You're not competing on information anymore - everyone and their grandma has ChatGPT.
 
You're competing on perspective.
 
Can you change how someone sees something they thought they already understood?
 
Can you make people question the lens they've been using—without making them feel stupid for using it?

that's how you get people to buy into your unique way.


ps - thanks Alex for this suuuuuuper meta example. Mark "meta" Zucks would be proud.

LinkedIn has become a total sh*tshow lately.

"value" and "education" are being replaced with sh*tposting

but there's still gotta be a way to use it properly, right?

...right?

Well I'm gonna ask these guys

Stef Curcio (the DM expert behind Jasmin Alić)
Charlie Hills 🦩 (grew to 200k followers in under 2 years)
Luke Redhead (has red hair)

If you're wondering how the f*ck to make LinkedIn work

...you're not alone. See you there friendo.

Vaibhavi Kubetkar, Afreen Furqan J. and 5 other connections attending

Alex Vacca 🧠🛠️, Niall Ratcliffe and Sam G. Winsbury

3 of LinkedIn's most respected agency owners in 1 room.

We've all spent 100s of hours here. Maybe 1000s.
So why are we still relying on referrals?

Because there is SO MUCH content out there that just straight up isn't helpful.

Otherwise, we'd all be swimming in clients, right?

But these guys have built 7-figure agencies from the ground up.

Niall Ratcliffe (noticed.) 
Alex Vacca (ColdIQ) 
and Sam G. Winsbury (Kurogo - Personal Branding Agency) 

So if you want to know how the best agencies in the world close clients on LinkedIn,

Then this event was made for you, amigo.

45 mins.
no pitch.
🫶

Louis Butterfield, Kirit Singh and 118 other attendees

How The World’s Biggest Agencies Close Clients Through LinkedIn

Happening in 3hrs! If your reach is down on LinkedIn, this is your chance to fix it.

45 minutes of pure unadulterated value mixed with stupid jokes.

Enter if you dare.

If you struggle to land clients on LinkedIn
Or want to know how the world's best agencies do it 
Then this was made for you. Starting in 1 hr.

taplio

The Battle

John Hesch

Louis Butterfield

Followers

Posts

Engagements

Likes

Performance ScoreLouis Butterfield's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

John Hesch

Louis Butterfield

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Louis Butterfield's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLouis Butterfield's LinkedIn Performance