DXO Consultants

As a consultant specializing in digital experience optimization (DXO) and conversion rate optimization (CRO), I help businesses enhance their online presence and drive measurable growth. With a proven track record in e-commerce and digital marketing, I provide strategic insights and actionable solutions to boost customer engagement and increase conversions.

Chief Executive Officer

Ideal Living

In this capacity, I directed the strategic and day-to-day execution of all E- Commerce aspects, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces). I oversaw digital acquisition for a portfolio of 10-15 unique brands, managing distinct CPA goals and critical KPIs. I maximized website usability, performance, ROI, P&L, and online marketplaces including Amazon US, Amazon International, and Walmart.

Key Achievements:
• Increased online revenue by 83% in 2020 and over 100% from 2021 to 2023 through innovative marketing techniques and platform optimization.

• Directed and managed a diverse portfolio of 10-15 unique brands, leading digital acquisition and customer retention strategies, consistently achieving and surpassing critical KPI goals.

• Elevated Amazon sales from 7 figures to 8 figures from 2019 to 2023, achieving a 223% revenue growth.

Vice President, Digital

Hi-Health Corporation

While serving in this role, I directed the strategic and day-to-day execution of all E-Commerce activities, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, Retargeting, Mobile, Affiliates, and social media). I developed marketing strategies to drive customer growth and manage online customer interaction.

Key Achievements:
• Enhanced site usability and reduced load times by 50%, leading to a 109% increase in the e-commerce conversion rate, improving overall customer experience and sales.

• Created and launched targeted marketing campaigns that increased online revenue by 30%, showcasing my ability to develop effective strategies driving substantial financial growth.

• Targeted the best and most profitable brands, resulting in an 11% increase in online AOV.

• Reduced paid search CPA by 59%, cut PPC costs by 22%, and increased revenue by 71% through optimized advertising strategies, demonstrating my ability to enhance advertising efficiency and ROI.

• Elevated email marketing revenue by 28% and increased the conversion rate by 38% by improving the quality of campaigns and creative pieces.

Vice President, Ecommerce

ZAGG, Inc.

During this time, I was recruited to design, build, and manage the company's technical infrastructure and lead e-commerce operations. I oversaw strategic planning and execution of e-commerce activities, achieving double-digit growth in online sales consistently for 10 years. I led the digital strategy and operations, contributing to double-digit growth in online sales annually, demonstrating sustained success in driving revenue growth.

Key Achievements:
• Achieved a return on investment exceeding 600% through innovative customer acquisition strategies via social media.

• Produced formalized budgets and strategic plans for the executive team, aligning with profitable business strategies and ensuring healthy profit and loss.

• Recruited and led a team of skilled web developers to architect and build an enterprise-class e-commerce platform supporting $36 million in annual sales.

• Directed and managed re-platforming on three occasions, including the transition to the Magento Enterprise Edition e-commerce platform.

• Utilized YouTube to drive sales and acquire customers, resulting in 15 million video views, and was invited by Google to participate in the YouTube Marketing Ambassadors program.

Director of E-Commerce/Global Web Operations

Are you struggling to turn website visitors into loyal customers? You're not alone!

Many online businesses face the challenge of:

→ Low Conversion Rates: Visitors come to your site, but few take action, leaving potential revenue on the table.
→ Poor Digital Experience: A frustrating user experience can drive your audience away before they even explore your offerings.
→ Lack of Insights: Without the right analytics, you may be guessing at what’s working and what’s not.

But fear not! I specialize in conversion rate and digital experience optimization services that can:

Transform your website into a conversion powerhouse, turning visitors into customers.
Create an engaging and seamless user experience that keeps potential clients interested.
Provide actionable insights based on data analytics to fine-tune your strategy for maximum results.
Ready to elevate your online business? Let's connect and start optimizing your conversions today!

As a results-driven E-commerce Leader and Digital Marketing expert, I have a proven track record of driving substantial revenue growth and enhancing conversion rates through innovative strategies and careful platform enhancements. My expertise lies in orchestrating all facets of E-Commerce operations, including sales, budgets, promotions, customer experience, and comprehensive digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces).

I have directed the strategic and day-to-day execution of all E-commerce activities. My leadership not only achieved an 83% increase in online revenue in 2020 but also spurred over 100% growth from 2021 to 2023, demonstrating a consistent ability to drive financial growth through creative marketing techniques and intelligent digital optimizations.

I have significantly improved e-commerce conversion rates by 109% by enhancing site usability and reducing load times by 50%. My targeted marketing campaigns have increased online revenue by 30%, while my optimized advertising strategies have effectively reduced CPA and increased ROI. Furthermore, I've led large-scale social media campaigns, achieving a return on investment exceeding 600% and substantially boosting brand presence and customer engagement.

I am passionate about leveraging data-driven insights to refine business decisions and marketing strategies, continuously improving performance metrics and business outcomes.

John Hesch

Founder @ Edgacent & Ecom💡Ideas

Hey, I'm Linda 👋  I've been covering the ecom and digital marketing space since 2007, formerly the author of the Get Elastic Ecommerce Blog and Ecommerce Illustrated, and spent time as a conversion consultant and client-side director of ecom.  

I'm constantly "ecommerce trend hunting" and sharing all my fave finds daily here on LinkedIn, and I keep a database of 1,000+ (and growing) design patterns and features on EcomIdeas.com

My main passion is creating content for ecom professionals in ecommerce product management, UX design, conversion optimization, merchandising and software (here on LinkedIn!), so if that's you I'd love to get connected.

Linda Bustos

If you thought stopping A/B tests for #BFCM will make your site faster, think again 🧪 the biggest mistake Shawn O'Neill and Yottaa find in site speed audits is

Keeping your testing tag active on your site

Even if you're NOT running any active tests

That little snippet's still operating as if you are 🔪

And users feel the pain

Also in this video ... 

😱 A 𝘀𝗵𝗼𝗰𝗸𝗶𝗻𝗴 𝗮𝗻𝗲𝗰𝗱𝗼𝘁𝗲 of what happens to a major retailer's conversion rate when 𝗮𝗹𝗹 𝘄𝗶𝗻𝗻𝗶𝗻𝗴 𝘁𝗲𝘀𝘁𝘀 were turned off 

And a 𝗣𝗦𝗔 to all of you still running your Google Optimize tags ...

The 𝗬𝗼𝘁𝘁𝗮𝗮 𝗪𝗲𝗯 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗜𝗻𝗱𝗲𝘅 found 11% of sites still haven't removed it ☠️

#ecommerce #webperf #CRO

How big is 𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆 discounting? I ran the numbers: 𝟵𝟯% of top brands ran BFCM offers* - only 𝟳% went gangster, offering “nothing”

*𝘯=358 𝘳𝘦𝘵𝘢𝘪𝘭𝘦𝘳𝘴 𝘢𝘤𝘳𝘰𝘴𝘴 𝘮𝘶𝘭𝘵𝘪𝘱𝘭𝘦 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘪𝘦𝘴

Here’s what the holdouts did instead:

𝗨𝗹𝘁𝗿𝗮-𝗹𝘂𝘅𝘂𝗿𝘆 𝗵𝗲𝗹𝗱 𝗳𝗶𝗿𝗺:
  ⧫ Graff - Ultra-luxury jewelry, "Holiday Gifts" messaging only
  ⧫ Leica Camera - German camera legend, mentioned "holiday specials," no discounts
  ⧫ OMEGA - "Season of Giving" messaging, no discounts 

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰/𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗿𝗲𝗮𝘀𝗼𝗻𝘀:
  ⧫ Bony Levy - Fine jewelry, protecting Nordstrom relationship
  ⧫ Stone and Strand - Fine jewelry studio, “investment piece” positioning
  ⧫ Clinique - Estée Lauder prestige, GWP strategy
  ⧫ Stüssy - Don’t expect discounts, ever
  ⧫ Maiden Home - Luxury custom furniture, 8-12 week lead times
  ⧫ Hasselblad - Ultra-premium cameras ($5k-50k)

𝗕𝗿𝗮𝗻𝗱 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗶𝗻 𝗳𝗹𝘂𝘅:
  ⧫ Linens N Things - Zombie brand post-bankruptcy
  ⧫ Born Shoes - Brand in transition
  ⧫ Lamps Plus - Everyday low price strategy

And for the brands that did the deals?
↳ Average advertised discount: 𝟰𝟰%
𝘛𝘩𝘪𝘴 𝘪𝘯𝘤𝘭𝘶𝘥𝘦𝘴 𝘳𝘢𝘯𝘨𝘦𝘴 𝘰𝘧 “𝘶𝘱 𝘵𝘰 𝘟%” 𝘯𝘰𝘵 𝘫𝘶𝘴𝘵 𝘴𝘪𝘵𝘦𝘸𝘪𝘥𝘦

𝗠𝗮𝘅 𝗱𝗶𝘀𝗰𝗼𝘂𝗻𝘁 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻:
50% - 66 brands (26.7%) 👑
40% - 40 brands (16.2%)
30% - 30 brands (12.1%)
70% - 23 brands (9.3%)
25% - 16 brands (6.5%)
60% - 15 brands (6.1%)
20% - 11 brands (4.5%)
10% - 7 brands (2.8%)
35% - 7 brands (2.8%)
15% - 6 brands (2.4%)
75% - 6 brands (2.4%)
80% - 3 brands (1.2%)
5% - 2 brands (0.8%)
45% - 2 brands (0.8%)
9% - 1 brand (0.4%)

𝗦𝗼𝘂𝗿𝗰𝗲: I have super-secret access to ShopVision’s deep dataset of #ecommerce intel

This data sample includes the heavy hitters: SKIMS, Herschel, SONY, Alo, Gymshark, Patagonia and more

Have a question about BFCM trends? Let me know, I’ll run the numbers 🏃

** 𝘕𝘰𝘵 𝘴𝘱𝘰𝘯𝘴𝘰𝘳𝘦𝘥, 𝘐 𝘸𝘰𝘳𝘬 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦𝘮 ;)

GIF of movie clip: "My Offer Is This: Nothing"

Why are #ecommerce pages loading faster for visitors coming from AI tools vs Google Search?
Yottaa tracked this across Cyber 5, and the deltas are wild

AI-referred traffic experiences:
⚡ 20% faster LCP (Largest Contentful Paint)
⚡ 36–40% faster INP (Interaction to Next Paint)
⚡ 2–3x lower CLS (Cumulative Layout Shift)

These are the 3 'Core Web Vitals' Google itself uses to judge performance for user experience

Why the spread?

It’s part funnel, part fundamentals

– — – — – — –
As promised, the full link to Yottaa’s Cyber 5 data analysis: https://lnkd.in/gWYBEP3D

And if you missed it, our webinar on how to get your ecom site ready for the AI-pocalypse 🤖 https://lnkd.in/g_GSW5KK (on-demand replay)

Video-everything is trending in #ecommerce 🔥 but does it burn your site speed?
Shawn O'Neill and I will share how to use video responsibly LIVE on LinkedIn this Wednesday, 𝟷̶𝟷̶𝚊̶𝚖̶ 9am PST at the 𝗖𝗼𝗿𝗲 𝗪𝗲𝗯 𝗩𝗶𝘁𝗮𝗹𝘀 𝗦𝘂𝗺𝗺𝗶𝘁 hosted by Henri Helvetica

We'll go through the full homepage-to-cart journey featuring some of the freshest and funkiest examples from the wild 

With best-practice web performance tips 

Be there, or stay slow 🐢 https://lnkd.in/gBSQS84v

Why you should think twice 🧠🧠 about map embeds in your Store Locator page
– and how 𝗜𝗻𝗱𝗼𝗰𝗵𝗶𝗻𝗼 solved the problem this causes

During peak holiday season
Visits to your Store Locator page spike

But third party map embeds have HUGE performance payloads

HUUUUUGE

Shawn O'Neill O’Neill from Yottaa explains this problem and how Indochino found a highly performant workaround

That still lets you display a map…

Page speed is #UX
Store Locators can easily get buried in the priority stack

This is low hanging holly berries 🎄

#ecommerce

taplio

The Battle

John Hesch

Linda Bustos

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taplio

The Battle

John Hesch

Linda Bustos

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Linda Bustos's LinkedIn Performance

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Performance ScoreLinda Bustos's LinkedIn Performance