DXO Consultants

As a consultant specializing in digital experience optimization (DXO) and conversion rate optimization (CRO), I help businesses enhance their online presence and drive measurable growth. With a proven track record in e-commerce and digital marketing, I provide strategic insights and actionable solutions to boost customer engagement and increase conversions.

Chief Executive Officer

Ideal Living

In this capacity, I directed the strategic and day-to-day execution of all E- Commerce aspects, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces). I oversaw digital acquisition for a portfolio of 10-15 unique brands, managing distinct CPA goals and critical KPIs. I maximized website usability, performance, ROI, P&L, and online marketplaces including Amazon US, Amazon International, and Walmart.

Key Achievements:
• Increased online revenue by 83% in 2020 and over 100% from 2021 to 2023 through innovative marketing techniques and platform optimization.

• Directed and managed a diverse portfolio of 10-15 unique brands, leading digital acquisition and customer retention strategies, consistently achieving and surpassing critical KPI goals.

• Elevated Amazon sales from 7 figures to 8 figures from 2019 to 2023, achieving a 223% revenue growth.

Vice President, Digital

Hi-Health Corporation

While serving in this role, I directed the strategic and day-to-day execution of all E-Commerce activities, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, Retargeting, Mobile, Affiliates, and social media). I developed marketing strategies to drive customer growth and manage online customer interaction.

Key Achievements:
• Enhanced site usability and reduced load times by 50%, leading to a 109% increase in the e-commerce conversion rate, improving overall customer experience and sales.

• Created and launched targeted marketing campaigns that increased online revenue by 30%, showcasing my ability to develop effective strategies driving substantial financial growth.

• Targeted the best and most profitable brands, resulting in an 11% increase in online AOV.

• Reduced paid search CPA by 59%, cut PPC costs by 22%, and increased revenue by 71% through optimized advertising strategies, demonstrating my ability to enhance advertising efficiency and ROI.

• Elevated email marketing revenue by 28% and increased the conversion rate by 38% by improving the quality of campaigns and creative pieces.

Vice President, Ecommerce

ZAGG, Inc.

During this time, I was recruited to design, build, and manage the company's technical infrastructure and lead e-commerce operations. I oversaw strategic planning and execution of e-commerce activities, achieving double-digit growth in online sales consistently for 10 years. I led the digital strategy and operations, contributing to double-digit growth in online sales annually, demonstrating sustained success in driving revenue growth.

Key Achievements:
• Achieved a return on investment exceeding 600% through innovative customer acquisition strategies via social media.

• Produced formalized budgets and strategic plans for the executive team, aligning with profitable business strategies and ensuring healthy profit and loss.

• Recruited and led a team of skilled web developers to architect and build an enterprise-class e-commerce platform supporting $36 million in annual sales.

• Directed and managed re-platforming on three occasions, including the transition to the Magento Enterprise Edition e-commerce platform.

• Utilized YouTube to drive sales and acquire customers, resulting in 15 million video views, and was invited by Google to participate in the YouTube Marketing Ambassadors program.

Director of E-Commerce/Global Web Operations

Are you struggling to turn website visitors into loyal customers? You're not alone!

Many online businesses face the challenge of:

→ Low Conversion Rates: Visitors come to your site, but few take action, leaving potential revenue on the table.
→ Poor Digital Experience: A frustrating user experience can drive your audience away before they even explore your offerings.
→ Lack of Insights: Without the right analytics, you may be guessing at what’s working and what’s not.

But fear not! I specialize in conversion rate and digital experience optimization services that can:

Transform your website into a conversion powerhouse, turning visitors into customers.
Create an engaging and seamless user experience that keeps potential clients interested.
Provide actionable insights based on data analytics to fine-tune your strategy for maximum results.
Ready to elevate your online business? Let's connect and start optimizing your conversions today!

As a results-driven E-commerce Leader and Digital Marketing expert, I have a proven track record of driving substantial revenue growth and enhancing conversion rates through innovative strategies and careful platform enhancements. My expertise lies in orchestrating all facets of E-Commerce operations, including sales, budgets, promotions, customer experience, and comprehensive digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces).

I have directed the strategic and day-to-day execution of all E-commerce activities. My leadership not only achieved an 83% increase in online revenue in 2020 but also spurred over 100% growth from 2021 to 2023, demonstrating a consistent ability to drive financial growth through creative marketing techniques and intelligent digital optimizations.

I have significantly improved e-commerce conversion rates by 109% by enhancing site usability and reducing load times by 50%. My targeted marketing campaigns have increased online revenue by 30%, while my optimized advertising strategies have effectively reduced CPA and increased ROI. Furthermore, I've led large-scale social media campaigns, achieving a return on investment exceeding 600% and substantially boosting brand presence and customer engagement.

I am passionate about leveraging data-driven insights to refine business decisions and marketing strategies, continuously improving performance metrics and business outcomes.

John Hesch

I am a results-driven marketing leader with over a decade of experience in digital marketing, project management, and team leadership. Currently based in Paris, France, I specialize in developing and executing innovative marketing strategies that drive business growth, enhance brand visibility, and achieve measurable outcomes.

With a proven track record of success in online events, content marketing, and targeted advertising campaigns, I have consistently delivered impactful results, such as increasing conversions, launching high-profile projects, and managing budgets effectively. My expertise spans SEO, PPC, email marketing, influencer collaborations, and social media management, ensuring comprehensive solutions for business growth.

Notable achievements include organizing an online conference with 2,000 participants, leading content strategies that generated significant revenue, and mentoring teams to consistently exceed performance goals. I am passionate about building high-performing teams, optimizing processes, and creating meaningful connections with audiences across global markets.

I am actively seeking opportunities to collaborate with forward-thinking organizations or clients who are ready to take their marketing strategies to the next level. Let’s connect and discuss how I can contribute to your success!

📩 Contact: maksymovayuliia@gmail.com

Julia Maksymova

Sometimes the work pays off way later than you'd expect. We didn't work with this Michelin-level pastry chef for long, but we made a lot of great content together. One day we planned a full shoot, I came up with the content ideas, ran the camera, and produced the whole thing. One of the Reels hit 76K views. Julia crushed it, Lena crushed it! If you need a producer to help you make content, you know who to reach out to.

Julia  Maksymova 

Product marketing manager AI-driven projects | Marketing & Personal brand strategist | Product, Content & Growth | Business consulting | Mentorship #marketing #productmanagement #businessconsulting

“I don’t have time for content!” I hear it all the time.

It’s a common struggle. Schedules are packed, and personal branding often feels like an afterthought. I get it.

And I've found a few simple tricks to carve out time for content, even when I'm swamped.

First, plan your topics in advance. Come up with a list of at least 10-15 ideas.

Second, capture ideas on the go. When a post idea pops into your head, jot it down in your phone notes.

Third, use those schedule gaps. Got 15 minutes between meetings? Write a draft.

Finally, batch your content creation. Dedicate 2-3 hours a week to create several posts at once. It makes a difference!

Pinterest recently announced layoffs affecting up to 15% of its workforce.

The company is reallocating those resources toward developing AI products and automation.

Here’s what matters:
⚡️ A platform with a solid business model is deliberately reducing operational costs
⚡️ It’s betting on technology growth, not team expansion
⚡️ And it sees AI as the main driver of efficiency and scalability

AI has become the core infrastructure of modern business. Companies are no longer choosing between “people or technology” they’re prioritizing speed, scalability, and control.

Pinterest is a platform for content discovery, idea exploration, and decision-making. So when companies like this invest in AI, it means:

💡 Algorithms have more influence over what content audiences see
💡 Manual work and “just consistent posting” are losing their edge
💡 The winners are those with structure, message consistency, and a clear brand logic

A scattered presence is becoming less visible, no matter how strong individual posts might be. We’re entering a phase where the advantage goes not to those who do more, but to those who build better systems and adapt faster.

The market is shifting with the giants and we’re shifting with it. I’ve been thinking a lot about what’s next for those affected by these layoffs. And what can we do to stay relevant and avoid being replaced?

What do you think?

#pinterest #layoffs #businessoptimization #aiimplementation

I will try to sell digital products myself. Who wants to join? I will help with everything.

Microtransactions are quietly becoming one of the biggest business models on the internet. And most people still aren't paying attention.

The global microtransaction market was worth somewhere between $58B and $78B in 2024 and it's expected to DOUBLE within the next decade. Let that sink in. That's larger than the entire economy of most countries on this planet.

Gaming is driving most of this. In 2024, microtransactions made up 58% of all PC gaming revenue $24.4 billion. That's not a trend. That's a takeover. But if you think this stops at gaming, you're missing the bigger picture. It's not just gaming anymore.

The creator economy is on track to hit $500 billion by 2027. 400 million creators worldwide. And the smart ones? They're not waiting on ad revenue. Tips, live donations, direct fan payments, digital products and merch — that's the new income stream for writers, musicians, video creators.

Where is this heading

AI-powered purchase recommendations, blockchain integration, social commerce. These are the trends you need to watch RIGHT NOW. North America holds 38% of the market today, but social media is the fastest-growing segment globally. The opportunity is massive and it's still early.

The bottom line

Whether you're a game developer, an independent creator, or a brand — understanding microtransactions isn't optional anymore. This is how digital money moves. And if you're not paying attention, someone else is already ahead of you.

What's your take — smart monetization model or slippery slope? Drop your thoughts below 👇

#microtransactions #creatorseconomy #monetization #trends

I’ve been thinking a lot about a recent comment by Kiran Mani, CEO of JioStar, on how AI is reshaping the way audiences discover and engage with content.

What stood out to me is this → the most meaningful impact of AI today is not on production, but on distribution.

AI increasingly influences three things that matter far more than formats or posting frequency:
✦what content gets discovered,
✦what holds attention,
✦and which voices are perceived as relevant or credible.

That means the content journey itself is changing.

Audiences no longer rely primarily on subscriptions or chronological feeds. Discovery now happens through AI-powered recommendations, personalized feeds, and generative search results. In many cases, content is filtered before a user ever sees it.

From a marketing and personal brand perspective, this shifts the competitive landscape.

We are no longer competing post by post.
↪︎We are competing for algorithmic recognition.

In practice, that favors brands and experts who are:
✦clearly positioned,
✦topically consistent,
✦and easy for systems to categorize and recommend.

What this means for those who adapt, there are real advantages:
✦greater discoverability without proportional increases in content volume,
✦better alignment with audience intent,
✦and stronger long-term visibility through recommendation systems.

For those who don’t, the risk is subtle but serious: producing valuable content that never enters the discovery loop.

The key shift is this: content strategy is becoming inseparable from distribution logic.

As AI becomes an intermediary between creators and audiences, success depends less on what you publish today and more on how your brand is understood by systems over time.

taplio

The Battle

John Hesch

Julia Maksymova

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taplio

The Battle

John Hesch

Julia Maksymova

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Julia Maksymova's LinkedIn Performance

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Performance ScoreJulia Maksymova's LinkedIn Performance