DXO Consultants

As a consultant specializing in digital experience optimization (DXO) and conversion rate optimization (CRO), I help businesses enhance their online presence and drive measurable growth. With a proven track record in e-commerce and digital marketing, I provide strategic insights and actionable solutions to boost customer engagement and increase conversions.

Chief Executive Officer

Ideal Living

In this capacity, I directed the strategic and day-to-day execution of all E- Commerce aspects, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces). I oversaw digital acquisition for a portfolio of 10-15 unique brands, managing distinct CPA goals and critical KPIs. I maximized website usability, performance, ROI, P&L, and online marketplaces including Amazon US, Amazon International, and Walmart.

Key Achievements:
• Increased online revenue by 83% in 2020 and over 100% from 2021 to 2023 through innovative marketing techniques and platform optimization.

• Directed and managed a diverse portfolio of 10-15 unique brands, leading digital acquisition and customer retention strategies, consistently achieving and surpassing critical KPI goals.

• Elevated Amazon sales from 7 figures to 8 figures from 2019 to 2023, achieving a 223% revenue growth.

Vice President, Digital

Hi-Health Corporation

While serving in this role, I directed the strategic and day-to-day execution of all E-Commerce activities, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, Retargeting, Mobile, Affiliates, and social media). I developed marketing strategies to drive customer growth and manage online customer interaction.

Key Achievements:
• Enhanced site usability and reduced load times by 50%, leading to a 109% increase in the e-commerce conversion rate, improving overall customer experience and sales.

• Created and launched targeted marketing campaigns that increased online revenue by 30%, showcasing my ability to develop effective strategies driving substantial financial growth.

• Targeted the best and most profitable brands, resulting in an 11% increase in online AOV.

• Reduced paid search CPA by 59%, cut PPC costs by 22%, and increased revenue by 71% through optimized advertising strategies, demonstrating my ability to enhance advertising efficiency and ROI.

• Elevated email marketing revenue by 28% and increased the conversion rate by 38% by improving the quality of campaigns and creative pieces.

Vice President, Ecommerce

ZAGG, Inc.

During this time, I was recruited to design, build, and manage the company's technical infrastructure and lead e-commerce operations. I oversaw strategic planning and execution of e-commerce activities, achieving double-digit growth in online sales consistently for 10 years. I led the digital strategy and operations, contributing to double-digit growth in online sales annually, demonstrating sustained success in driving revenue growth.

Key Achievements:
• Achieved a return on investment exceeding 600% through innovative customer acquisition strategies via social media.

• Produced formalized budgets and strategic plans for the executive team, aligning with profitable business strategies and ensuring healthy profit and loss.

• Recruited and led a team of skilled web developers to architect and build an enterprise-class e-commerce platform supporting $36 million in annual sales.

• Directed and managed re-platforming on three occasions, including the transition to the Magento Enterprise Edition e-commerce platform.

• Utilized YouTube to drive sales and acquire customers, resulting in 15 million video views, and was invited by Google to participate in the YouTube Marketing Ambassadors program.

Director of E-Commerce/Global Web Operations

Are you struggling to turn website visitors into loyal customers? You're not alone!

Many online businesses face the challenge of:

→ Low Conversion Rates: Visitors come to your site, but few take action, leaving potential revenue on the table.
→ Poor Digital Experience: A frustrating user experience can drive your audience away before they even explore your offerings.
→ Lack of Insights: Without the right analytics, you may be guessing at what’s working and what’s not.

But fear not! I specialize in conversion rate and digital experience optimization services that can:

Transform your website into a conversion powerhouse, turning visitors into customers.
Create an engaging and seamless user experience that keeps potential clients interested.
Provide actionable insights based on data analytics to fine-tune your strategy for maximum results.
Ready to elevate your online business? Let's connect and start optimizing your conversions today!

As a results-driven E-commerce Leader and Digital Marketing expert, I have a proven track record of driving substantial revenue growth and enhancing conversion rates through innovative strategies and careful platform enhancements. My expertise lies in orchestrating all facets of E-Commerce operations, including sales, budgets, promotions, customer experience, and comprehensive digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces).

I have directed the strategic and day-to-day execution of all E-commerce activities. My leadership not only achieved an 83% increase in online revenue in 2020 but also spurred over 100% growth from 2021 to 2023, demonstrating a consistent ability to drive financial growth through creative marketing techniques and intelligent digital optimizations.

I have significantly improved e-commerce conversion rates by 109% by enhancing site usability and reducing load times by 50%. My targeted marketing campaigns have increased online revenue by 30%, while my optimized advertising strategies have effectively reduced CPA and increased ROI. Furthermore, I've led large-scale social media campaigns, achieving a return on investment exceeding 600% and substantially boosting brand presence and customer engagement.

I am passionate about leveraging data-driven insights to refine business decisions and marketing strategies, continuously improving performance metrics and business outcomes.

John Hesch

I Build and Grow AI B2B SaaS | Product + Tech Adviser @ 47+ SaaS Businesses | Ex-Amazon | CEO at Liberate Labs

Most SaaS founders hit a wall between $1M-$5M ARR. 
Growth stalls. Churn climbs. The next funding round feels impossible.

I've been there. As a former Amazon engineer, 
I've seen what separates companies that scale from those that struggle.

Here's what I've learned: 
It's not about hiring more people. 
It's about building better systems.

Today, I serve as Fractional CTO for 12+ SaaS companies and run Liberate Labs, 
where we've helped founders achieve:

→ 25-50% revenue growth in 6 months
→ 30% churn reduction through funnel optimization
→ $2M+ in unlocked expansion revenue
→ 3x revenue growth in 24 months (Series A client)

My approach is different: 
I don't just give advice, I build and implement the systems myself. 

1. Customer Journey Funnels. 
2. Product roadmaps. 
3. Engineering execution. 
4. Marketing automation. 

All designed to turn your growth plateau into predictable, scalable revenue.

What makes this work:
✓ Engineering-led methodology (not marketing fluff)
✓ Focus on measurable outcomes, not vanity metrics
✓ 60-day implementation sprints (no endless consulting)
✓ Money-back guarantee if you don't see results

I've packaged everything that works into proven systems. If you're a B2B SaaS founder ready to break through your growth ceiling without burning cash on expensive hires, let's talk.

Dm me on LinkedIn (I stay super active) or email me at: jihad@liberate-labs.com

Jihad Iqbal

Founders should hug their employees' kids. 

After a certain scale it's easy to just become a robot.

Just thinking about resources and constraints, optimizing, scaling.

All that goes out the window when you seeing all the families smiling and enjoying themselves

It was an honor and pleasure to take the Liberate Labs team and their families who support them day-in and day-out 2025 All Hands. 

It was ~60 of us: staff, their partners, and kids.

These moments remind you that it's not just about the destination, it's about the journey as well. 

The little moments of seeing the team happy and enjoying

The work paying off in the present moment

Not when we hit some arbitrary financial target. Like literally RIGHT NOW.

Thank you to the entire Liberate Labs team for those moments and looking forward to 2026 ❤️ 🎉

I Build and Grow AI B2B SaaS | Product + Tech Adviser for 47+ SaaS Products | Ex-Amazon | CEO at Liberate Labs

AI in 2026: It’s Not About Bigger Models — It’s About Better Systems

Everyone’s watching model leaderboards. But the real AI shift? It’s happening beneath the models.

By late 2025, agentic AI evolved from fragile prototypes to reliable workflows. Hallucination rates dropped. Recovery and verification matured. And orchestration became the real multiplier — best seen when Poetiq hit 75% on ARC-AGI-2 not with a larger model, but with smarter system design.

---

📞 Need help designing robust AI systems?
We’ve worked with 50+ founders at Liberate Labs to build agentic systems with tools, evals, verification, and memory.

🌐 Book a call: https://lnkd.in/eSUbFHNv

🔗 Connect with Jihad Iqbal on LinkedIn:
https://lnkd.in/eqNeAiDV

⚡ Stop watching the model leaderboards. Start orchestrating systems.

If you’re serious about building AI that works in messy, real-world SaaS — reach out.

#AI2026 #AgenticAI #Poetiq #LiberateLabs #ARCAGI2 #LLMOrchestration #AIProductDesign #AIEngineering #RAG #AItools #Guardrails #ContinuousLearning #AIForFounders #AIPM #AITools

I talk to 20+ SaaS founders every month.

Here's why most can't break past their first AI feature:

They chase the shiny stuff.

Multi-agent systems. Cutting-edge models. Complex workflows that sound impressive in demos.

Meanwhile, their users can't even trust the basic output.

I've watched this pattern kill dozens of implementations. Teams spend months building sophisticated AI architecture that fails the moment real users touch it.

The winners do the opposite.

They start with the smallest workable model. Add strict guardrails. Build manual fallbacks for edge cases. Treat "not screwing up" as more important than raw intelligence.

I just helped a SaaS founder go from stuck prototype to $300K pipeline in 90 days. We didn't use the latest model. We used boring constraints, simple templates, and human-in-the-loop validation.

His conversion rate went from 12% to 34%.

Not because the AI was smarter. Because it was reliable.

The market has moved past AI hype. Users want solutions that work consistently, not demos that impress investors.

Focus on the bottlenecks in your user experience. Build small, specific improvements around those friction points. Skip the fancy chatbots.

Reliability beats intelligence. Every single time.

Your users don't care about your model architecture. They care about getting their job done consistently

This is what separates the builders from the talkers.

Nicholas Falldine just showed me and Anish Bhatt something that broke our brains.

Two weeks of specs, PRDs, and back-and-forth between product, design, and engineering? Gone.

He sits in Replit, Lovable, and Cursor and literally *co-creates* the product in real time with his team. No translation layers. No throwing requirements over the wall.

But here's the part that actually matters—he doesn't just build fast. He builds *right*.

While everyone else is drowning in cockpit UIs and bloated roadmaps, Nicholas uses AI as a force multiplier for empathy. He mines real customer conversations to ground every product decision in what users actually say and do, not internal opinions.

His process? Prototype the entire 12-month vision end-to-end, then slice it into shippable bets the team can test immediately. The vision isn't a deck—it's a working experience users can click through.

In a world where AI creates infinite options, Nicholas keeps teams anchored to the smallest, sharpest product slices that move the business and the user outcome. Strategy becomes the guardrail, not the bottleneck.

Two startup exits. Artist-turned-PM. The rare product leader who can paint the big narrative, build the actual thing, and keep everyone grounded in reality—all at AI speed.

We dove deep into his entire methodology on the latest Product Lab episode. If you're tired of feature factories and want to see what real-time product building looks like, watch it here: https://lnkd.in/ePUsHjNK

Speed is the only unfair advantage a startup has. Nicholas just showed us how to actually use it.

VP Product @ Jeeves | Inventor of Apple Pay Cash | Built products at Apple, Google & Square | Georgia Tech 40 Under 40

Speed is the only unfair advantage a startup has.
But AI just made “speed” dangerously easy.
 
Tools like Replit, Lovable, Cursor, Notion AI, Claude.
They’re collapsing the translation layers between product, design, and engineering.
 
That sounds like a win.
Until you ship yourself into the wrong direction. Fast.
 
I’ve watched teams:
- Replace PRDs with prototypes. Then lose the “why”
- Ship 10 features in a month. Then realize none move revenue
- Build cockpit UIs. More buttons, more confusion, more churn
- Let “AI can do it” turn into “we didn’t think it through”
 
The new risk isn’t velocity.
It’s velocity without a strategy yardstick.
 
In this episode with Nicholas Falldine (artist turned PM, 2x startup exit, conversational AI expert), me and Jihad Iqbal break down what’s actually changing, and how strong product teams stay human in an AI-built world.
 
In this breakdown, we reveal:
🔹 Why the old PM process was a messy game of telephone
🔹How prototypes became the new “living artifact”
🔹 When speed helps. And when it creates feature factories
🔹 How to avoid “cockpit UI” products and accidental complexity
🔹 Why “curiosity time” is now your competitive moat
🔹 How to use AI for insight mining, not just building
🔹 A practical way to keep direction while shipping faster
 
If you’re building AI features, the question isn’t “can we ship it?”
It’s “should we ship it, and will it matter 12 months from now?”
 
Watch the full video here 👇
https://lnkd.in/g5Qqjgwu

Built for product leaders, and non-technical SaaS founders who want speed and direction.

I spent 3 years watching SaaS founders make the same AI mistake.

They chase capability when they should chase reliability.

Had a call last week with a founder who burned through $100K building an "autonomous sales agent." It hallucinated client data. Sent wrong proposals. Created more work than it solved.

Here's what I told him:

Start small. Not flashy.

75% of enterprises avoid customer-facing AI because of reliability concerns. Not because the models aren't smart enough.

The companies winning aren't building full agents from day one. They're starting with constrained, high-control systems. Then gradually increasing autonomy as they prove trust.

Think workflow automation. Not replacement.

The real moat isn't having the fanciest model. It's enduring the grind of deeply mapping workflows, understanding non-negotiables, and iterating until it's bulletproof.

Most AI teams I work with spend 80% of their time on workflow analysis and data. 20% on the sexy model work.

That's backwards from what founders think they're buying.

Pain tolerance is the new competitive advantage. Not model IQ.

The question isn't "what's the most complex thing we can build?"

It's "what's the right constraint to start with?"

Build trust first. Scale autonomy second.

Your customers don't care about your model. They care about results they can count on.

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John Hesch

Jihad Iqbal

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The Battle

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Jihad Iqbal

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jihad Iqbal's LinkedIn Performance

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