DXO Consultants

As a consultant specializing in digital experience optimization (DXO) and conversion rate optimization (CRO), I help businesses enhance their online presence and drive measurable growth. With a proven track record in e-commerce and digital marketing, I provide strategic insights and actionable solutions to boost customer engagement and increase conversions.

Chief Executive Officer

Ideal Living

In this capacity, I directed the strategic and day-to-day execution of all E- Commerce aspects, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces). I oversaw digital acquisition for a portfolio of 10-15 unique brands, managing distinct CPA goals and critical KPIs. I maximized website usability, performance, ROI, P&L, and online marketplaces including Amazon US, Amazon International, and Walmart.

Key Achievements:
• Increased online revenue by 83% in 2020 and over 100% from 2021 to 2023 through innovative marketing techniques and platform optimization.

• Directed and managed a diverse portfolio of 10-15 unique brands, leading digital acquisition and customer retention strategies, consistently achieving and surpassing critical KPI goals.

• Elevated Amazon sales from 7 figures to 8 figures from 2019 to 2023, achieving a 223% revenue growth.

Vice President, Digital

Hi-Health Corporation

While serving in this role, I directed the strategic and day-to-day execution of all E-Commerce activities, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, Retargeting, Mobile, Affiliates, and social media). I developed marketing strategies to drive customer growth and manage online customer interaction.

Key Achievements:
• Enhanced site usability and reduced load times by 50%, leading to a 109% increase in the e-commerce conversion rate, improving overall customer experience and sales.

• Created and launched targeted marketing campaigns that increased online revenue by 30%, showcasing my ability to develop effective strategies driving substantial financial growth.

• Targeted the best and most profitable brands, resulting in an 11% increase in online AOV.

• Reduced paid search CPA by 59%, cut PPC costs by 22%, and increased revenue by 71% through optimized advertising strategies, demonstrating my ability to enhance advertising efficiency and ROI.

• Elevated email marketing revenue by 28% and increased the conversion rate by 38% by improving the quality of campaigns and creative pieces.

Vice President, Ecommerce

ZAGG, Inc.

During this time, I was recruited to design, build, and manage the company's technical infrastructure and lead e-commerce operations. I oversaw strategic planning and execution of e-commerce activities, achieving double-digit growth in online sales consistently for 10 years. I led the digital strategy and operations, contributing to double-digit growth in online sales annually, demonstrating sustained success in driving revenue growth.

Key Achievements:
• Achieved a return on investment exceeding 600% through innovative customer acquisition strategies via social media.

• Produced formalized budgets and strategic plans for the executive team, aligning with profitable business strategies and ensuring healthy profit and loss.

• Recruited and led a team of skilled web developers to architect and build an enterprise-class e-commerce platform supporting $36 million in annual sales.

• Directed and managed re-platforming on three occasions, including the transition to the Magento Enterprise Edition e-commerce platform.

• Utilized YouTube to drive sales and acquire customers, resulting in 15 million video views, and was invited by Google to participate in the YouTube Marketing Ambassadors program.

Director of E-Commerce/Global Web Operations

Are you struggling to turn website visitors into loyal customers? You're not alone!

Many online businesses face the challenge of:

→ Low Conversion Rates: Visitors come to your site, but few take action, leaving potential revenue on the table.
→ Poor Digital Experience: A frustrating user experience can drive your audience away before they even explore your offerings.
→ Lack of Insights: Without the right analytics, you may be guessing at what’s working and what’s not.

But fear not! I specialize in conversion rate and digital experience optimization services that can:

Transform your website into a conversion powerhouse, turning visitors into customers.
Create an engaging and seamless user experience that keeps potential clients interested.
Provide actionable insights based on data analytics to fine-tune your strategy for maximum results.
Ready to elevate your online business? Let's connect and start optimizing your conversions today!

As a results-driven E-commerce Leader and Digital Marketing expert, I have a proven track record of driving substantial revenue growth and enhancing conversion rates through innovative strategies and careful platform enhancements. My expertise lies in orchestrating all facets of E-Commerce operations, including sales, budgets, promotions, customer experience, and comprehensive digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces).

I have directed the strategic and day-to-day execution of all E-commerce activities. My leadership not only achieved an 83% increase in online revenue in 2020 but also spurred over 100% growth from 2021 to 2023, demonstrating a consistent ability to drive financial growth through creative marketing techniques and intelligent digital optimizations.

I have significantly improved e-commerce conversion rates by 109% by enhancing site usability and reducing load times by 50%. My targeted marketing campaigns have increased online revenue by 30%, while my optimized advertising strategies have effectively reduced CPA and increased ROI. Furthermore, I've led large-scale social media campaigns, achieving a return on investment exceeding 600% and substantially boosting brand presence and customer engagement.

I am passionate about leveraging data-driven insights to refine business decisions and marketing strategies, continuously improving performance metrics and business outcomes.

John Hesch

I Build and Grow AI B2B SaaS | Product + Tech Adviser @ 47+ SaaS Businesses | Ex-Amazon | CEO at Liberate Labs

Most SaaS founders hit a wall between $1M-$5M ARR. 
Growth stalls. Churn climbs. The next funding round feels impossible.

I've been there. As a former Amazon engineer, 
I've seen what separates companies that scale from those that struggle.

Here's what I've learned: 
It's not about hiring more people. 
It's about building better systems.

Today, I serve as Fractional CTO for 12+ SaaS companies and run Liberate Labs, 
where we've helped founders achieve:

→ 25-50% revenue growth in 6 months
→ 30% churn reduction through funnel optimization
→ $2M+ in unlocked expansion revenue
→ 3x revenue growth in 24 months (Series A client)

My approach is different: 
I don't just give advice, I build and implement the systems myself. 

1. Customer Journey Funnels. 
2. Product roadmaps. 
3. Engineering execution. 
4. Marketing automation. 

All designed to turn your growth plateau into predictable, scalable revenue.

What makes this work:
✓ Engineering-led methodology (not marketing fluff)
✓ Focus on measurable outcomes, not vanity metrics
✓ 60-day implementation sprints (no endless consulting)
✓ Money-back guarantee if you don't see results

I've packaged everything that works into proven systems. If you're a B2B SaaS founder ready to break through your growth ceiling without burning cash on expensive hires, let's talk.

Dm me on LinkedIn (I stay super active) or email me at: jihad@liberate-labs.com

Jihad Iqbal

“Why does building feel harder even though we have better tools?”
If you're a founder, you've probably asked yourself this.

Me and my co-host Anish Bhatt sat with Josh Dolchin (PM @ FANBASIS, ex-Jeeves).

Josh has shipped in the real world:

🔹Built onboarding + first-time-use at Jeeves across 20+ countries
🔹Rang the NASDAQ bell at a company he worked at
🔹Consulted for Fortune 500 teams

Now building FANBASIS' next big product:
A new affiliate system for info-sellers

What we covered:

🔹What you can build vs. what you should build
🔹GMV as the north star (and how it drives prioritization)
🔹Why top customers shape the roadmap more than internal opinions
🔹Customer service as the moat (white-glove support that actually moves revenue)
🔹AI-first product work: GPT/Claude + Lovable, fewer meetings, faster shipping
🔹The real shift in PM work: taste > process
🔹Why middle management gets flattened in AI-native orgs

Josh also teased what’s coming:

- Two-tier affiliates
- Clean reporting + self-serve dashboards
- Built inside FANBASIS so sellers stop juggling 6–10 tools

If you’re a SaaS founder building or scaling something this is for you.

Watch the full episode here: https://lnkd.in/gPX-KmgQ

I Build and Grow AI B2B SaaS | Product + Tech Adviser for 47+ SaaS Products | Ex-Amazon | CEO at Liberate Labs

The company that kills yours won’t have better AI
It’ll have better context on your customer

Models are becoming interchangeable. Agents are everywhere.
The real moat is being built in a place most founders never look.

Me and Anish Bhatt sat down with Josh Topel – former AI startup founder turned Senior Director of AI & Platform at UKG, a $40B+ workforce management company with 15,000 employees.

Josh was shipping on IBM Watson before most of us knew what a large language model was. A decade as a founder. Now rolling out AI at massive scale to frontline workers who still use flip phones.

Here’s what we got into:
→ Why AI adoption lags – trust is the real blocker
→ The iceberg problem – users only touch 5–10% of what AI can do
→ How UKG runs 75–150 agents with decentralized build, central guardrails
→ Why big companies buy AI startups for talent, not product – and what that means for your exit
→ The shift from configuration to coordination – and why every team needs an embedded technologist
→ The big bet: context and memory as the next $50B differentiator in AI

Your product doesn’t need to do more things.
It needs to know more about the person using it.

That’s the moat almost no one is building.

What’s your product remembering about your users today? 

Drop your take below 👇

Watch the full episode here: https://lnkd.in/g9Qy2_Fc

What if your users try the AI once… and never touch it again?
The next big AI moat isn't the next intelligent model

It's CONTEXT and TRUST. Period.

Everyone right now just chasing better models.
Because, I know, the FOMO is real.

However, the real $50B problem is getting AI to understand context well enough that people actually rely on it.

So, we sat with Josh Topel, Senior Director of Product (AI + Platform) at UKG. He has been on the building team of IBM Watson, worlds first AI when AI wasn't a thing as we use it now.

In this talk he shares his interesting journey as he spent nearly a decade as an AI founder, and now ships AI inside a 15,000+ employee company for frontline users who don't live in ChatGPT.

What we break down:

🔸Why AI adoption inside companies is still low: trust breaks fast and users revert to old workflows
🔸The "trust arc": you earn confidence in small steps, not big launches
🔸Where AI works today: Q&A, summaries, content assist
🔸Where it fails: high-stakes workflows like payroll where control matters
🔸What actually builds trust: transparency (steps, errors, success rates)
🔸How UKG scales AI: a central platform team builds pipelines, domain teams build agents, then everything gets unified into one copilot
🔸The real bottleneck ahead: context and memory inside organizations, not better models
🔸What's changing work next: less configuration, more coordination

If you're building AI for real users, not demos, this one will land.

Don't miss out on the discussion!

Watch the full episode here: https://lnkd.in/g9Qy2_Fc

taplio

The Battle

John Hesch

Jihad Iqbal

Followers

Posts

Engagements

Likes

Performance ScoreJihad Iqbal's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

John Hesch

Jihad Iqbal

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jihad Iqbal's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJihad Iqbal's LinkedIn Performance