DXO Consultants

As a consultant specializing in digital experience optimization (DXO) and conversion rate optimization (CRO), I help businesses enhance their online presence and drive measurable growth. With a proven track record in e-commerce and digital marketing, I provide strategic insights and actionable solutions to boost customer engagement and increase conversions.

Chief Executive Officer

Ideal Living

In this capacity, I directed the strategic and day-to-day execution of all E- Commerce aspects, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces). I oversaw digital acquisition for a portfolio of 10-15 unique brands, managing distinct CPA goals and critical KPIs. I maximized website usability, performance, ROI, P&L, and online marketplaces including Amazon US, Amazon International, and Walmart.

Key Achievements:
• Increased online revenue by 83% in 2020 and over 100% from 2021 to 2023 through innovative marketing techniques and platform optimization.

• Directed and managed a diverse portfolio of 10-15 unique brands, leading digital acquisition and customer retention strategies, consistently achieving and surpassing critical KPI goals.

• Elevated Amazon sales from 7 figures to 8 figures from 2019 to 2023, achieving a 223% revenue growth.

Vice President, Digital

Hi-Health Corporation

While serving in this role, I directed the strategic and day-to-day execution of all E-Commerce activities, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, Retargeting, Mobile, Affiliates, and social media). I developed marketing strategies to drive customer growth and manage online customer interaction.

Key Achievements:
• Enhanced site usability and reduced load times by 50%, leading to a 109% increase in the e-commerce conversion rate, improving overall customer experience and sales.

• Created and launched targeted marketing campaigns that increased online revenue by 30%, showcasing my ability to develop effective strategies driving substantial financial growth.

• Targeted the best and most profitable brands, resulting in an 11% increase in online AOV.

• Reduced paid search CPA by 59%, cut PPC costs by 22%, and increased revenue by 71% through optimized advertising strategies, demonstrating my ability to enhance advertising efficiency and ROI.

• Elevated email marketing revenue by 28% and increased the conversion rate by 38% by improving the quality of campaigns and creative pieces.

Vice President, Ecommerce

ZAGG, Inc.

During this time, I was recruited to design, build, and manage the company's technical infrastructure and lead e-commerce operations. I oversaw strategic planning and execution of e-commerce activities, achieving double-digit growth in online sales consistently for 10 years. I led the digital strategy and operations, contributing to double-digit growth in online sales annually, demonstrating sustained success in driving revenue growth.

Key Achievements:
• Achieved a return on investment exceeding 600% through innovative customer acquisition strategies via social media.

• Produced formalized budgets and strategic plans for the executive team, aligning with profitable business strategies and ensuring healthy profit and loss.

• Recruited and led a team of skilled web developers to architect and build an enterprise-class e-commerce platform supporting $36 million in annual sales.

• Directed and managed re-platforming on three occasions, including the transition to the Magento Enterprise Edition e-commerce platform.

• Utilized YouTube to drive sales and acquire customers, resulting in 15 million video views, and was invited by Google to participate in the YouTube Marketing Ambassadors program.

Director of E-Commerce/Global Web Operations

Are you struggling to turn website visitors into loyal customers? You're not alone!

Many online businesses face the challenge of:

→ Low Conversion Rates: Visitors come to your site, but few take action, leaving potential revenue on the table.
→ Poor Digital Experience: A frustrating user experience can drive your audience away before they even explore your offerings.
→ Lack of Insights: Without the right analytics, you may be guessing at what’s working and what’s not.

But fear not! I specialize in conversion rate and digital experience optimization services that can:

Transform your website into a conversion powerhouse, turning visitors into customers.
Create an engaging and seamless user experience that keeps potential clients interested.
Provide actionable insights based on data analytics to fine-tune your strategy for maximum results.
Ready to elevate your online business? Let's connect and start optimizing your conversions today!

As a results-driven E-commerce Leader and Digital Marketing expert, I have a proven track record of driving substantial revenue growth and enhancing conversion rates through innovative strategies and careful platform enhancements. My expertise lies in orchestrating all facets of E-Commerce operations, including sales, budgets, promotions, customer experience, and comprehensive digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces).

I have directed the strategic and day-to-day execution of all E-commerce activities. My leadership not only achieved an 83% increase in online revenue in 2020 but also spurred over 100% growth from 2021 to 2023, demonstrating a consistent ability to drive financial growth through creative marketing techniques and intelligent digital optimizations.

I have significantly improved e-commerce conversion rates by 109% by enhancing site usability and reducing load times by 50%. My targeted marketing campaigns have increased online revenue by 30%, while my optimized advertising strategies have effectively reduced CPA and increased ROI. Furthermore, I've led large-scale social media campaigns, achieving a return on investment exceeding 600% and substantially boosting brand presence and customer engagement.

I am passionate about leveraging data-driven insights to refine business decisions and marketing strategies, continuously improving performance metrics and business outcomes.

John Hesch

At ReputationDefender I serve as Managing Director with responsibility for P&amp;L ownership, global sales, operations, marketing, product, and go to market strategy. Our work centers on protecting leaders in high visibility roles who face real reputational and privacy risk. For many of our clients, trust and discretion are not optional. They are the entire mandate.My focus at ReputationDefender is centered on three priorities that define how we operate:1. Protecting clients who face constant public scrutiny and need a trusted partner when the pressure is highest2. Advancing a product suite that keeps pace with the speed of digital risk and the complexity of modern search, social, AI, and underground data exposure3. Building a scalable commercial and operational model that delivers a consistent and high touch client experience across executives, board directors, family offices, and public figuresAlongside this mission I run the business. I unify GTM, product, operations, marketing, and forecasting into one operating system built for predictable growth. I drive clarity and accountability across the organization. I develop leaders who can support turnaround environments. And I install the discipline and inspection rhythm required for sustained performance.My background spans Fortune 250 companies, PE backed transformations, and technology organizations where execution matters. I have led teams of more than two thousand employees. I have built large scale outbound engines responsible for significant new revenue growth. I have rebuilt commercial and operational systems inside digital marketplaces and BPO environments. I have strengthened partnerships with law firms, financial institutions, and governance leaders who rely on us to manage digital visibility, misinformation, and privacy exposure.A few experiences that shape how I operate today:• Graduate of the Stanford Executive Program with a focus on global leadership• Participant in the FBI Citizens Academy with emphasis on cybersecurity and digital risk• Leader of multiple large scale turnarounds across public, private, and PE owned companies• Advisor to executives navigating complex visibility and reputation challengesWhether I am guiding a client through a sensitive visibility issue or leading a commercial transformation, my approach stays consistent. Clear strategy. Strong execution. The right people in the right roles.If you are navigating digital visibility, reputational risk, or broader commercial challenges, I am always open to connecting.

Chad Angle

American Airlines is facing more than an operational problem. When 28,000 flight attendants vote no confidence in leadership, that’s a governance signal.

When both flight attendants and pilots move from contract frustration to publicly questioning leadership, the issue is no longer weather, scheduling, or even earnings. It’s credibility.

Two things matter here:
🛫 Your frontline becomes your brand during disruption
🧭 When labor wants to meet with the board instead of the CEO, the conversation has escalated

Sleeping on airport floors during a winter storm is operational failure. But the lasting damage happens when employees stop believing leadership can fix it.

At that point, this isn’t about one bad quarter. It’s about license to operate.

Boards pay attention when:
💰 Profit lags peers by billions
⭐ Customer rankings fall to the bottom
📣 Internal confidence erodes publicly

Turnarounds start with restoring trust inside the system first. Without that, every weather event becomes a referendum on leadership.

This isn’t just an airline story. It’s a reminder that culture, operations, and credibility are inseparable when the pressure hits.

#leadership #governance #airlines #boardrooms #risk

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The common thread across all of these wasn’t the mistake. It was the response speed.

ReputationDefender by Norton 

Gen™ 

American Airlines

Managing Director | Executive Reputation Risk, Online Defamation & Digital Privacy | Advising Boards and Counsel on High-Exposure Matters

Success is loud.

The support behind it is not.

Most of my work happens in boardrooms, strategy sessions, and high-stakes conversations.

The most important work in our family happens at home.

Raising our kids.
Building faith and character.
Serving others quietly where no one is keeping score.

She carries more than most people see. She does work that will matter long after titles and headlines fade.

I don’t use this platform often for personal posts. But today felt worth it.

Grateful for the strength behind everything I’m able to do.

Happy Valentine’s Day to you and yours.

This is how easy it is to manufacture reality.

AI generated this from real conference footage in New York City. Fortune 500 directors in the room. ReputationDefender banner behind me.

Apparently I also have dance moves now.

Result:
• Face: recognizable
• Rhythm: nonexistent
• Confidence: disturbingly high

If this were designed to damage instead of entertain, most people wouldn’t question it. The setting is real. The audience is real. The credibility is real. AI fills in the rest. That’s where digital risk shifts from theoretical to practical.

Curious, would you have assumed this was real if I hadn’t said anything?

Happy Friday. Hope you got a good laugh.

PS: If you want to see the real dance moves, you’ll have to catch me at the next conference.

I spend a lot of time explaining what I actually do.

Not in a sales way, in a this is how risk shows up today way.

Reputation, privacy, and digital exposure are not communications issues anymore.
They show up as governance issues.
Legal issues.
Career and enterprise level risk.

This is the kind of work my team and I focus on every day at ReputationDefender.

This image is a simple way to visualize the work:
🔍 Separating signal from noise
🧹 Removing false or harmful content
🔐 Reducing unnecessary digital exposure
🛡️ Protecting leaders, boards, and organizations when visibility becomes risk
🎯 Making sure what is online matches reality, not headlines or algorithms

Most clients do not call because something went viral.
They call because something quietly surfaced and they do not like where it is headed.

My role is to help them regain control before it becomes a bigger issue.

If you have ever wondered how reputation, privacy, cybersecurity, and legal strategy intersect in the real world, this is it.

High performance is not accidental. It’s trained.

Today was “Move & Groove” at the Gen Tempe office. Obstacle course. Sprint stations. Team competition.

The Reputation Defender by Norton crew took second place🥈

But here’s the real takeaway:
🔥 We ask our teams to operate under pressure.
🚨 We handle client crises.
🛡️ We manage reputational risk in real time.

That requires stamina.

Leadership is not just mental toughness. It is physical capacity. Energy. Endurance.

If you want to lead at a high level, you have to treat your body like part of the strategy.

Take care of the engine or eventually it stalls.

Proud of this team for showing up and competing.

Now back to protecting digital identities.

#Leadership #TeamCulture #Performance #ReputationManagement

Reputation Defender by Norton

Honored to share that Reputation Defender by Norton has been named Reputation Management Company of the Year by Weekly Insider, recognizing our leadership in proactive reputation intelligence and monitoring.

This award reflects our team’s commitment to helping businesses and executives identify and reduce online reputation risk before issues escalate, through continuous monitoring and intelligence-driven insights.

Read the feature:

Open article: ReputationDefender: Best Reputation Management Company of the Year - Insider Weekly by theinsiderweekly.com

ReputationDefender: Best Reputation Management Company of the Year - Insider Weekly

Kicking off the week at the American Bar Association Forum on Communications Law Annual Conference.

What consistently stands out at gatherings like this is how clearly lawyers understand the difference between what is lawful and what is livable.

A case can be resolved. A ruling can be final. But the reputational impact of lawful speech often persists long after the legal work is done.

That gap is where Reputation Defender by Norton fits in.

We work alongside counsel when the legal exposure has ended but the digital and reputational exposure hasn’t. Search results, data aggregation, outdated narratives, and AI summaries don’t reset just because a case does.

Grateful to be part of this community and to have thoughtful conversations about what comes next after the legal process concludes.

If you’re here this week, happy to connect.

#CommunicationsLaw #ReputationRisk #DigitalRisk #Privacy #ABAForum

American Bar Association

Reputation risk does not end when a case is resolved.

In white collar matters, the legal outcome is often just the beginning of a second exposure cycle. Search results, archived articles, court records, and AI indexed narratives can persist long after the courtroom clears.

That post case risk is now something boards, executives, and counsel are being asked to account for earlier, not after the damage is done.

I will be in San Diego this March at the American Bar Association White Collar Crime Institute, spending time with practitioners who view reputation as an extension of case strategy, not a cleanup exercise.

If you are attending, I look forward to the conversations.

#ABAWhiteCollar #WhiteCollarDefense #ReputationRisk #ExecutiveReputation #LegalStrategy #CrisisPreparedness

Cyber risk is no longer just about protecting systems.

It’s about protecting decision integrity.

Boards used to ask:
“Are our controls strong enough?”

Now the question is:
“Can we trust what we’re seeing, hearing, and acting on?”

AI can clone voices.
Synthetic identities can pass verification checks.
Narratives can spread before facts catch up.

When leadership communications can be impersonated, the risk moves beyond operations. It becomes governance.

This isn’t about chasing every new threat. It’s about asking sharper questions:

🔐 Who owns authenticity during a crisis?
🚨 How quickly can misinformation reach the board?
🗣️ What verification standards protect leadership communications?
🛡️ Are directors personally protected in ways that align with enterprise risk?

Digital risk now impacts credibility, fiduciary responsibility, and institutional trust.

That’s a board-level discussion.

🌐 Cyber risk in 2026 won’t just target your systems. It will target you. 🎯

AI can already clone voices and simulate video. Synthetic identities are sophisticated enough to pass verification checks. Misinformation spreads faster than facts.

For non-executive directors, this shifts cyber from an operational concern to a governance risk.

If leadership communications can be impersonated…
If board decisions can be distorted online…
If directors’ digital identities can be replicated…

A new article, written by Chad Angle at Reputation Defender by Norton for NEDonBoard, outlines 5️⃣ cybersecurity predictions every board must understand.

If you sit on a board, click on the link to access the article now. 

https://lnkd.in/eFd9q6jv

#NonExecutiveDirectors #Leadership #Boards #BoardDirectors #Directors #Cyberthreat #Cybersecurity #Cyberresilience

🎬 The Warner Bros. Entertainment bidding situation is a masterclass in negotiation.
At first glance, it looks like a simple price war. It is not.

Here is the simplified setup:
📺 Netflix: $27.75 per share. Previously labeled “best and final.” Cleaner path. Lower execution risk.
🎥 Paramount Skydance: $30 per share, all cash, plus a ticking fee if regulatory approval drags, covers the $2.8B Netflix breakup fee, and refinancing savings.

Most people focus on the $30 headline. Boards do not.

This is about negotiation mechanics.

A few lessons every executive should understand:
📊 Price is one variable. Structure is leverage.
🛡️ Absorbing risk signals seriousness. Covering a breakup fee changes power dynamics.
⏳ Ticking fees protect downside and create urgency.
📝 “Best and final” is often tested.
🔥 Reopening talks creates competitive tension. Competitive tension moves outcomes.

The real question is not who pays more. It is which offer maximizes risk adjusted value.

In any meaningful negotiation, the party that reduces uncertainty and absorbs risk gains credibility.

And credibility shifts leverage.

That is what we are watching play out in real time.

#StreamingWars #CapitalMarkets #DealMaking #Negotiation #MergersAndAcquisitions #BoardLeadership #CorporateStrategy

Warner Bros. Entertainment

Netflix

Paramount

Skydance

Thrilled to see Reputation Defender by Norton featured by MSN in its article on “Best Reputation Management Agencies: 5 Top Companies to Know.” 

Every day, our team helps individuals and organizations take control of what appears when they’re searched, address unfair, outdated, or misleading content and build a long-term digital presence that supports their personal and business ambitions. 

Effective reputation management must be proactive, privacy-first, and tailored to each client’s goals. It’s not just about reacting to a crisis; it’s about making sure digital narratives reflect who you are today, not who you were years ago. 

Recognition like this is only possible because of the trust our clients place in us and the dedication of the ReputationDefender team.

msn.com

Best reputation management agencies: 5 top companies to know

Quick question for board directors...

If someone asked AI to summarize your background today, what would it say?

Not what you hope.
What it would actually say?

Across Europe I am seeing directors run digital exposure reviews before accepting board seats.

That is governance evolving in real time.
🌍 Digital footprint is now part of fiduciary responsibility.
🛡️ Executive privacy is becoming a board level conversation.

The risk is personal.
The impact is corporate

Uber’s European expansion isn’t a growth story. It’s a density strategy.

Having lived in Europe for several years and still spending time there regularly, one thing is clear:
Europe is not one market. It’s dozens of regulatory environments, labor models, tax structures, and consumer behaviors layered on top of each other.

A few things from the FT piece stand out:
💰 $1B in incremental gross bookings over three years
🔁 Re-entering markets it previously exited
⚔️ Competing directly with DoorDash-owned Wolt in core Nordic markets
🧩 Consolidation accelerating across Europe

The most important signal isn’t the launch list.
It’s market share gains in the UK and Germany.
📈 UK: 28% → 38%
📈 Germany: 10% → 26%

That tells me this is less about ego and more about density and cross-platform leverage.

Uber’s real advantage in Europe isn’t just delivery. It’s ride-hail. Cross-selling an existing customer base into Uber Eats lowers acquisition cost and strengthens retention, especially when paired with Uber One.

DoorDash bought Wolt.
Prosus took Just Eat private.
Deliveroo was acquired.

This is what a maturing market looks like. Fewer players. Bigger bets. Platform consolidation.

The real question isn’t whether Uber can enter these markets.

It’s whether they can achieve durable unit economics before automation meaningfully lowers last-mile costs.

Europe rewards discipline, not blitzscaling.
The winners here won’t be the loudest. They’ll be the most patient.

Read more in the Financial Times: https://lnkd.in/gWM9z_pB

#Strategy #GlobalExpansion #UnitEconomics #PlatformEconomics #BoardLevelThinking

Uber

Vertriebsmitarbeiter bei fds

DoorDash

Wolt

Prosus

Just Eat

Deliveroo

Financial Times

Breaking: Netflix pulls its bid for Warner Bros. Discovery.

After the board deemed Paramount’s $31 per share offer superior, Netflix walked, calling the deal no longer financially attractive.

The stock jumped!

Hot take:
This was not about losing a bidding war.
It was about refusing to inherit legacy drag.

$31 was not just a higher price.
It meant owning the full linear bundle in 2026.
That is not scale. That is margin pressure.

The streaming wars just shifted.
It is no longer land grabs.
It is structure, cash discipline, and long term operating leverage.

Structure decided this, not ego.

Warner Bros. Discovery

Most companies don’t have a reputation strategy.
They have a crisis response plan.

Appreciate Business Life digging into how Reputation Defender by Norton approaches reputation as an early warning system, not a clean-up exercise.

Reputation risk accumulates.
Search results.
Narratives.
Personal data exposure.

By the time it’s obvious, it’s usually expensive.

Treating reputation as intelligence instead of PR changes the conversation entirely. Leaders move earlier, act deliberately, and protect trust before it’s tested.

That shift is happening faster than many realize.

#ReputationRisk #ExecutiveLeadership #DigitalRisk #Trust #StrategicIntelligence

babusinesslife.com

The Early Warning System: How ReputationDefender Is Turning Reputation Into Strategic Intelligence

Business Life

Most response plans don’t fail because they’re incomplete.

They fail because they assume the crisis will look familiar.

Today’s reputational threats don’t start with a lawsuit or a reporter call.
They start in search results, forums, archived content, AI summaries.

By the time something is “actionable,” it’s already discoverable.

The shift I’m seeing across smart legal teams:
Planning for discoverability, not just defensibility.

If a client is Googled mid-crisis, what do they see?
If AI systems summarize the issue, what do they surface?
If silence lasts 48 hours, what fills the gap?

Those questions now belong in every communications and legal playbook.

Good conversations this week.
Important work ahead.

Preparing for a white collar crime compliance event where regulatory violations and reputational damage intersect. Executives managing FINRA infractions face compounding risks: immediate regulatory consequences plus lasting stakeholder trust erosion. The conversation around proactive reputation recovery is critical for boards overseeing compliance frameworks.

For those navigating these complex challenges, the real value lies in integrated approaches that address both regulatory remediation and stakeholder confidence simultaneously.

Private equity is not broken.
The easy money era is over.
The operator era is here.

Bain & Company’s latest report shows distributions near 2008 lows. Roughly $3.8T of unsold assets sit on balance sheets. Exits remain constrained. LPs are more selective.

That is not collapse. It is a reset.

When distributions stall and exits slow, three things matter more than ever:
📈 Real EBITDA growth, not multiple expansion
🏛️ Governance discipline, boards that ask harder questions
🛡️ Executive risk management, protecting the leaders who carry the valuation narrative

In tight capital cycles, perception affects valuation more than most models admit.

I have worked alongside boards, PE backed operators, and executives navigating scrutiny, litigation, and public visibility. One pattern is consistent:
Stress exposes fragility.

The firms that win this cycle will not be the most aggressive.
They will be the most operationally mature.

Capital will continue to flow.
It will simply flow toward disciplined execution.

#PrivateEquity #ValueCreation #CorporateGovernance #OperationalExcellence #CapitalMarkets

Bain & Company

Boards are still treating cybersecurity like a systems problem.

In 2026, it becomes a credibility problem.

AI-driven impersonation, identity duplication, and misinformation loops are already influencing how leaders are perceived, how decisions are interpreted, and how trust erodes—often without a breach ever occurring.

I shared a few of the cybersecurity shifts I’m seeing that will increasingly shape board-level decisions this year, including why human verification, browser exposure, and online truth now sit squarely in the governance conversation.

If you’re a director or executive, the right question isn’t “Are our systems secure?”

It’s “How easily could our authority, identity, or intent be distorted at scale?

#BoardGovernance  #CyberRisk #ExecutiveLeadership  #DigitalTrust  
#ReputationRisk  #AI

social-www.forbes.com

Cybersecurity Trends That Will Shape Board Decisions In 2026

Last day at the American Bar Association  Communications Law Forum in Phoenix, AZ.

One theme came through clearly this week.
Defense attorneys and their clients are spending far more time on privacy, cybersecurity, and downstream risk than many outside the room realize.

These issues are no longer peripheral to communications law. They’re becoming core to how cases are managed, reputations are protected, and exposure is mitigated.

Encouraging to see new collaborations and partnerships beginning to take shape around this reality.

taplio

The Battle

John Hesch

Chad Angle

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taplio

The Battle

John Hesch

Chad Angle

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Chad Angle's LinkedIn Performance

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