DXO Consultants

As a consultant specializing in digital experience optimization (DXO) and conversion rate optimization (CRO), I help businesses enhance their online presence and drive measurable growth. With a proven track record in e-commerce and digital marketing, I provide strategic insights and actionable solutions to boost customer engagement and increase conversions.

Chief Executive Officer

Ideal Living

In this capacity, I directed the strategic and day-to-day execution of all E- Commerce aspects, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces). I oversaw digital acquisition for a portfolio of 10-15 unique brands, managing distinct CPA goals and critical KPIs. I maximized website usability, performance, ROI, P&L, and online marketplaces including Amazon US, Amazon International, and Walmart.

Key Achievements:
• Increased online revenue by 83% in 2020 and over 100% from 2021 to 2023 through innovative marketing techniques and platform optimization.

• Directed and managed a diverse portfolio of 10-15 unique brands, leading digital acquisition and customer retention strategies, consistently achieving and surpassing critical KPI goals.

• Elevated Amazon sales from 7 figures to 8 figures from 2019 to 2023, achieving a 223% revenue growth.

Vice President, Digital

Hi-Health Corporation

While serving in this role, I directed the strategic and day-to-day execution of all E-Commerce activities, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, Retargeting, Mobile, Affiliates, and social media). I developed marketing strategies to drive customer growth and manage online customer interaction.

Key Achievements:
• Enhanced site usability and reduced load times by 50%, leading to a 109% increase in the e-commerce conversion rate, improving overall customer experience and sales.

• Created and launched targeted marketing campaigns that increased online revenue by 30%, showcasing my ability to develop effective strategies driving substantial financial growth.

• Targeted the best and most profitable brands, resulting in an 11% increase in online AOV.

• Reduced paid search CPA by 59%, cut PPC costs by 22%, and increased revenue by 71% through optimized advertising strategies, demonstrating my ability to enhance advertising efficiency and ROI.

• Elevated email marketing revenue by 28% and increased the conversion rate by 38% by improving the quality of campaigns and creative pieces.

Vice President, Ecommerce

ZAGG, Inc.

During this time, I was recruited to design, build, and manage the company's technical infrastructure and lead e-commerce operations. I oversaw strategic planning and execution of e-commerce activities, achieving double-digit growth in online sales consistently for 10 years. I led the digital strategy and operations, contributing to double-digit growth in online sales annually, demonstrating sustained success in driving revenue growth.

Key Achievements:
• Achieved a return on investment exceeding 600% through innovative customer acquisition strategies via social media.

• Produced formalized budgets and strategic plans for the executive team, aligning with profitable business strategies and ensuring healthy profit and loss.

• Recruited and led a team of skilled web developers to architect and build an enterprise-class e-commerce platform supporting $36 million in annual sales.

• Directed and managed re-platforming on three occasions, including the transition to the Magento Enterprise Edition e-commerce platform.

• Utilized YouTube to drive sales and acquire customers, resulting in 15 million video views, and was invited by Google to participate in the YouTube Marketing Ambassadors program.

Director of E-Commerce/Global Web Operations

Are you struggling to turn website visitors into loyal customers? You're not alone!

Many online businesses face the challenge of:

→ Low Conversion Rates: Visitors come to your site, but few take action, leaving potential revenue on the table.
→ Poor Digital Experience: A frustrating user experience can drive your audience away before they even explore your offerings.
→ Lack of Insights: Without the right analytics, you may be guessing at what’s working and what’s not.

But fear not! I specialize in conversion rate and digital experience optimization services that can:

Transform your website into a conversion powerhouse, turning visitors into customers.
Create an engaging and seamless user experience that keeps potential clients interested.
Provide actionable insights based on data analytics to fine-tune your strategy for maximum results.
Ready to elevate your online business? Let's connect and start optimizing your conversions today!

As a results-driven E-commerce Leader and Digital Marketing expert, I have a proven track record of driving substantial revenue growth and enhancing conversion rates through innovative strategies and careful platform enhancements. My expertise lies in orchestrating all facets of E-Commerce operations, including sales, budgets, promotions, customer experience, and comprehensive digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces).

I have directed the strategic and day-to-day execution of all E-commerce activities. My leadership not only achieved an 83% increase in online revenue in 2020 but also spurred over 100% growth from 2021 to 2023, demonstrating a consistent ability to drive financial growth through creative marketing techniques and intelligent digital optimizations.

I have significantly improved e-commerce conversion rates by 109% by enhancing site usability and reducing load times by 50%. My targeted marketing campaigns have increased online revenue by 30%, while my optimized advertising strategies have effectively reduced CPA and increased ROI. Furthermore, I've led large-scale social media campaigns, achieving a return on investment exceeding 600% and substantially boosting brand presence and customer engagement.

I am passionate about leveraging data-driven insights to refine business decisions and marketing strategies, continuously improving performance metrics and business outcomes.

John Hesch

i-Tech Security and Network Solutions

Mid Atlantic Security Systems Integration Leader.

Director of Sales And Business Development

Touchwood, LLC

Growth and Leadership Consulting
Hands-on development of teams, processes, and plan execution.
Past clients include:
8 Star Energy DBA Energizer Solar
Joule Case 
BALMSHOT 
Finding Home Medical 
The Lending Coin 
ConnectShare
MetaGeek 
Beckmer Products

Growth & Leadership Consultant

IFP Connect

A leading provider of in-building fiber-to-RJ45 connectivity, IFP can ensure that every property is equipped with ultra-fast, reliable, and secure internet access. IFP's mission is to make every living and working space AI-ready, offering the infrastructure needed for smart devices and data-intensive operations.

Chief Revenue Officer (CRO)

Energizer® Solar

EVP North American Operations - 8 Star Energy DBA Energizer Solar

Finding Home Medical

Finding Home Medical was a start-up health care group owned by a larger Health Care entity. After 2 years of development work we restructured this entity as part of the group to gain improved efficiencies and improve integration of care throughout the post-acute care continuum.

Executive Director

Zagg, Inc.

Building this subsidiary of mobile electronic accessories brand ZAGG, Inc., I launched and led the full-scale expansion into global markets by establishing a new Ireland-based manufacturing, logistics, and sales center. Under my leadership, sales catapulted from zero to 6M Euro in under nine months. 

http://www.djei.ie/press/2011/20110415.htm

http://www.limerickpost.ie/2011/03/15/zagg-commits-to-shannon-with-new-base/

Managing Director | Board of Directors

Within this leader in mobile accessories—including the flagship InvisibleShield product line—I oversaw the marketing program across brand and product development, online sales, and event and trade show presence. Playing a chief role in the launch of the global brand, we experienced remarkable 1200% revenue growth in my first 36 months in the operation.


http://www.adoperationsonline.com/2009/11/13/zagg-winner-of-google-tv-ads-contest/

http://www.advfn.com/news_ZAGG-Introduces-ZAGGsparq-Versatile-Mobile-Batter_40856939.html

Vice President

Hewlett-Packard

Joining this well-known hardware and software solutions company, I improved attach rates by generating sales of ancillary items (software, warranties, feeders, trays) within the Laser Jet division. Motivating and mentoring sales teams to drive profitability across the North American territory, I rolled out a five-division training and team building initiative yielding effective doubling of attach rates.

Commercial Attach Manager - North America

BlueLine

Founded BlueLine with 3 great co-workers from QDS and we were some of the early pioneers in transforming traditional marketing ideals to early web 2.0 strategies. Key points of emphasis were to improve the customer experience and company culture to transform customers into evangelists and organically grow a great brand.

Co-Founder

QDS - Quality Design Systems/Bandag

The business of selling accounting and management software to tire dealers is actually more fun than it might sound like at first glance. I enjoyed the creative process of helping small to medium sized traditional businesses improve processes and drive growth and profitability. A bonus to this industry is that tire dealers are NOT boring.

International Sales/Marketing Manager

Portsmith

Presented visionary mobile connectivity solutions to potential channel partners such as Targus and Belkin. It was an early stage company and every member of the team enjoyed and shared in the Entrepreneurial spirit.

OEM Sales

Lead People - Manage Processes

Growth and improvement is essential for people, processes and organizations. I help facilitate that based on the principles of trust and individual agency.

I bring a blend of senior leadership positions within established industry leaders, including HP and ZAGG, as well as consulting and coaching several startups and early stage companies. This diversity in career experience has provided me with exceptional expertise in the areas of:

Collaborative strategy development

Leadership and coaching

Process improvement

Growth-oriented marketing, branding, and sales

Partnership development and management, including contracts

I have time and again demonstrated an unwavering commitment to the success of my teams and the organizations I serve as an energetic, hands-on leader.

taplio

The Battle

John Hesch

Brian S. Packer, MSML

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