DXO Consultants

As a consultant specializing in digital experience optimization (DXO) and conversion rate optimization (CRO), I help businesses enhance their online presence and drive measurable growth. With a proven track record in e-commerce and digital marketing, I provide strategic insights and actionable solutions to boost customer engagement and increase conversions.

Chief Executive Officer

Ideal Living

In this capacity, I directed the strategic and day-to-day execution of all E- Commerce aspects, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces). I oversaw digital acquisition for a portfolio of 10-15 unique brands, managing distinct CPA goals and critical KPIs. I maximized website usability, performance, ROI, P&L, and online marketplaces including Amazon US, Amazon International, and Walmart.

Key Achievements:
• Increased online revenue by 83% in 2020 and over 100% from 2021 to 2023 through innovative marketing techniques and platform optimization.

• Directed and managed a diverse portfolio of 10-15 unique brands, leading digital acquisition and customer retention strategies, consistently achieving and surpassing critical KPI goals.

• Elevated Amazon sales from 7 figures to 8 figures from 2019 to 2023, achieving a 223% revenue growth.

Vice President, Digital

Hi-Health Corporation

While serving in this role, I directed the strategic and day-to-day execution of all E-Commerce activities, including sales, budgets, promotions, customer experience, and digital marketing programs (SEO, SEM, CMS, PPC, Email, Retargeting, Mobile, Affiliates, and social media). I developed marketing strategies to drive customer growth and manage online customer interaction.

Key Achievements:
• Enhanced site usability and reduced load times by 50%, leading to a 109% increase in the e-commerce conversion rate, improving overall customer experience and sales.

• Created and launched targeted marketing campaigns that increased online revenue by 30%, showcasing my ability to develop effective strategies driving substantial financial growth.

• Targeted the best and most profitable brands, resulting in an 11% increase in online AOV.

• Reduced paid search CPA by 59%, cut PPC costs by 22%, and increased revenue by 71% through optimized advertising strategies, demonstrating my ability to enhance advertising efficiency and ROI.

• Elevated email marketing revenue by 28% and increased the conversion rate by 38% by improving the quality of campaigns and creative pieces.

Vice President, Ecommerce

ZAGG, Inc.

During this time, I was recruited to design, build, and manage the company's technical infrastructure and lead e-commerce operations. I oversaw strategic planning and execution of e-commerce activities, achieving double-digit growth in online sales consistently for 10 years. I led the digital strategy and operations, contributing to double-digit growth in online sales annually, demonstrating sustained success in driving revenue growth.

Key Achievements:
• Achieved a return on investment exceeding 600% through innovative customer acquisition strategies via social media.

• Produced formalized budgets and strategic plans for the executive team, aligning with profitable business strategies and ensuring healthy profit and loss.

• Recruited and led a team of skilled web developers to architect and build an enterprise-class e-commerce platform supporting $36 million in annual sales.

• Directed and managed re-platforming on three occasions, including the transition to the Magento Enterprise Edition e-commerce platform.

• Utilized YouTube to drive sales and acquire customers, resulting in 15 million video views, and was invited by Google to participate in the YouTube Marketing Ambassadors program.

Director of E-Commerce/Global Web Operations

Are you struggling to turn website visitors into loyal customers? You're not alone!

Many online businesses face the challenge of:

→ Low Conversion Rates: Visitors come to your site, but few take action, leaving potential revenue on the table.
→ Poor Digital Experience: A frustrating user experience can drive your audience away before they even explore your offerings.
→ Lack of Insights: Without the right analytics, you may be guessing at what’s working and what’s not.

But fear not! I specialize in conversion rate and digital experience optimization services that can:

Transform your website into a conversion powerhouse, turning visitors into customers.
Create an engaging and seamless user experience that keeps potential clients interested.
Provide actionable insights based on data analytics to fine-tune your strategy for maximum results.
Ready to elevate your online business? Let's connect and start optimizing your conversions today!

As a results-driven E-commerce Leader and Digital Marketing expert, I have a proven track record of driving substantial revenue growth and enhancing conversion rates through innovative strategies and careful platform enhancements. My expertise lies in orchestrating all facets of E-Commerce operations, including sales, budgets, promotions, customer experience, and comprehensive digital marketing programs (SEO, SEM, CMS, PPC, Email, retargeting, mobile, affiliates, social media, and marketplaces).

I have directed the strategic and day-to-day execution of all E-commerce activities. My leadership not only achieved an 83% increase in online revenue in 2020 but also spurred over 100% growth from 2021 to 2023, demonstrating a consistent ability to drive financial growth through creative marketing techniques and intelligent digital optimizations.

I have significantly improved e-commerce conversion rates by 109% by enhancing site usability and reducing load times by 50%. My targeted marketing campaigns have increased online revenue by 30%, while my optimized advertising strategies have effectively reduced CPA and increased ROI. Furthermore, I've led large-scale social media campaigns, achieving a return on investment exceeding 600% and substantially boosting brand presence and customer engagement.

I am passionate about leveraging data-driven insights to refine business decisions and marketing strategies, continuously improving performance metrics and business outcomes.

John Hesch

AquaTru, LLC

Senior Brand Manager

Brand Manager

Brand manager of AquaTru, the water purification brand at Ideal living

• Assistant Brand Manager for AirDoctor and AquaTru 
•Managed content strategy and marketing calendar with cross-functional collaboration, including community programs.
• Served as a liaison for consistent marketing execution and brand asset management across teams.
• Directed project implementation using PMS (e.g., Asana) with cross-functional teams.
• Worked with Product Development and Procurement on inventory and sample management in line with marketing and brand strategy.

Assistant Brand Manager

BümoBrain

(CONTRACT)
-Partnered with influencers/ affiliated teams to concept and produce high-level content for social campaigns
-Collected and analyzed data on customer demographics, preferences, and buying habits to identify potential markets and factors affecting product demand
-Successfully launched product rollout campaigns through paid social (FB, Instagram, Tiktok, and Google), which directly aided in acquiring 200+  new clients and 500 + purchases
Managed financial operations including monthly budgeting, weekly forecasting, and performance metrics with a 10K weekly ad spend
-Produced Podcast recordings with guest talent and host, Chriselle Lim, creating a new channel for customer acquisition

Digital Marketing Strategist

Crewship

-Researched the social and digital work of competitors and industry leaders to constantly stay at the forefront of video trends
-Developed and monitored social media on branded social media profiles such as Tiktok, Facebook, Instagram, and Twitter
-Created original content and drove compelling storytelling to improve engagement with our audience, partners, and potential investors
-Increased shares, saves, and follows by incorporating interesting and informative content

Social Media Marketing Intern

AVR Vanpool 

-Streamlined operational onboarding process by adding workflow directly into Pipedrive to efficiently manage large projects through a shared database
-Established partnerships with new preventive maintenance providers. 
-Managed a portfolio of over 100 accounts within the industries of aerospace, technology, and city transportation

Vendor and Customer Coordinator

Senior Brand Manager at Ideal Living, crafting bold, impactful strategies for health and wellness brands. I create solutions that connect deeply with customers and align with business goals. Thriving in dynamic, cross-functional environments, I turn ideas into action and campaigns into results. Passionate about purpose-driven brands and teamwork, I aim to inspire, collaborate, and grow.

Alex Choi

AquaTru Shower Launch x Byrdie 💧✨
 Huge day for our team — we officially launched the AquaTru Shower Filter, and we’re already celebrating our first national press feature in Byrdie .
The editor said it best:
 “You’ll be shocked at how much of a difference you notice in your skin and hair… practical but feels luxurious… like this one from AquaTru.”

Thank you to Helen Christoni, Peter Spiegel, Katie Williams, Jason H., Michael A Pedersen Samantha Marmet Mike Faivre Pat Cauley Ari Hart Jonas Bienenfeld Samantha Marmet, and so many more who helped bring this new product into the AquaTru family! 

Byrdie: https://lnkd.in/g_9aDWQV

AquaTru #filteredshower #cleanwater #aquatru #newproduct #productlaunch

Senior Brand Manager @ AquaTru | Growth Strategy, Omnichannel marketing, & Product launches

Unfiltered shower water is one of the biggest blind spots in beauty and wellness. Here's what you should know.
https://lnkd.in/g2eFzFQQ

#beauty #Wellness #shower #water #blog AquaTru #Aquatru

As a marketer, my eyes are always on the lookout for innovative ads and creative placements during my commute. Today, I spotted an awesome SpongeBob promotion at the bus station that really caught my attention!

Do you also find yourself scanning billboards and ads on your way to work?

No alternative text description for this image

I’ll tell my kids this is a real place 👀

Wish you were here? This is your sign to upgrade your shower 🎡🚿AquaTru Shower is back in stock after selling out twice! 

Designed with love in Los Angeles, AquaTru Shower effectively filters chlorine, chloramine, & other contaminants to make your skin & hair look as beautiful as the Pier at magic hour 📸

Experience the AquaTru Shower difference:
💧 4-Stage filtration removes chlorine, chloramine, & harsh chemicals for healthier-looking hair & skin
🚿 4 Luxurious stream settings: Regular, Mist, Massage, or High-Pressure for your perfect shower
✨ 4 Beautiful colors to match your bathroom aesthetic

 p.s. Don’t wait in line! Link in bio to discover your AquaTru Shower now 💌

https://lnkd.in/eM3pf-CD

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The Battle

John Hesch

Alex Choi

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taplio

The Battle

John Hesch

Alex Choi

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alex Choi's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAlex Choi's LinkedIn Performance