LEAD-N-LIFE LLC

Leadership is more than just a career skill—it's a lifelong journey that shapes who you are at home, in your community, and within yourself. Our mission is to transform the conventional approach to leadership development by focusing on the holistic growth of individuals, helping them conquer their fears, follow their passions, and unlock their true potential.

We believe that leadership is not just about managing others but about mastering yourself. At LEAD-N-LIFE, we challenge the status quo by offering tools and guidance to help you become a better leader in all aspects of life. Whether it's leading your family with empathy, inspiring your team at work, or pursuing your own purpose with determination, we are here to support your journey every step of the way.

Our programs are designed to cultivate empathetic, purpose-driven leaders who are equipped to inspire and lead the next generation. We are committed to helping you strive for greatness, not just in your career, but in every facet of your life.

Founder

United States Army Reserve

Transportation Manager

Tesla

Production Control Supervisor

Arcosa Inc.

DC Operations Manager

Alterman, Inc.

Warehouse Team Lead

The TJX Companies, Inc.

Operations Supervisor

US Army

As an Army Leader, I was responsible for training, mentoring, and guiding soldiers through intense challenges, both in training environments and during deployments. I led small teams - medium teams, ensuring they developed the skills, discipline, and resilience necessary to succeed under pressure. My role involved not only tactical and technical instruction but also fostering personal growth, helping each team member push through obstacles, build confidence, and overcome adversity.

In this position, I learned to assess individual strengths, identify areas for improvement, and create personalized plans for growth. 

I now help individuals navigate mindset challenges, empowering them to leverage their unique skills and experiences to overcome toxic environments or feelings of being stuck, and discover their best next step.

My experience leading teams through deployments and complex challenges gives me the insight to coach individuals through the complexities of their careers & lives. I support professionals as they overcome career roadblocks, rediscover their purpose, and strategically position themselves for success, just as I did with my soldiers.

Transportation Supervisor

Movements Supervisor

Small Group Leader

Leader | ✔️Goal Getter | 📦 Thinking outside the Box to achieve MORE | Passionate about helping other's realize their potential!

Let’s be honest, most people didn’t build careers or companies.
They built survival systems.

We chase titles, scale businesses, and check all the boxes.
Until one day, the system we built starts breaking us.

I know because I’ve lived both.
Military. Corporate. Executive Leadership. Now consulting.

On paper? Success.
In reality? Misalignment. Burnout. The quiet question: “Is this it?”

Today, I run LEAD-N-LIFE, a clarity and operations consultancy helping:
🔹 High-achieving professionals pivot into aligned, purposeful careers
🔹 Small business owners streamline operations, build systems, and prepare for scale or sale

What I’ve learned (and now coach + consult):
✔ Burnout isn’t a weakness, it’s a misalignment
✔ Hustle in the wrong direction burns faster than doing nothing
✔ You can’t scale a company or career until you’re aligned with it
✔ Clarity is built, not found

🧭 My two core offers:
• Profession to Purpose Cohort – A bold group coaching program to rewrite your career with confidence
• Fractional Ops Consulting – SOPs, leadership systems, and exit-prep for small business owners buried in their own growth.

If you’re navigating misalignment, whether it’s in your career, company, or identity—this is the work I do every day.

No fluff. No famed performance. 
Just clarity, systems, and perspective.

Reach out if you're ready to get unstuck (personally or professionally).

– John
www.professiontopurpose.com
www.lead-n-life.com

John Martinez

What’s the real goal in life for men?                                                                                             

Start a million-dollar company?

Rise to greatness?

Become a star athlete?

Devote yourself to something bigger?

Those things are good…

But they’re not it.
______________________________

No one told us growing up that one of the greatest victories a man will ever experience is this:

 💯Marrying the person who will go to war with you. 💯 

Because what are all the wins worth, if you can’t share them with someone
who truly sees you?

Not the version you present to the world…

but YOU!
______________________________

When my wife read her vows, she said a line I’ll never forget:

“I saw the demons you were fighting, and I will continue to be by your side as you battle them.”

Damn…

I felt that in my soul.

It brought tears to my eyes right there at the altar.
______________________________

No matter what God has planned for the rest of my life.

I know He’s already given me one of the greatest blessings He could:

💖 My lifeline.

💖 My partner.

💖 My “ride or die.”

The woman He chose to walk with me as I step into HIS purpose.
______________________________

11/11/2025: I reached a milestone goal in my life.

I married my Love Buttons. 🤍(Yes, that's my nickname for her 🤣) 

To the men reading this:

Chase your dreams.

Build big things.

Lead boldly.

Pursue purpose with everything in you.

But don’t forget...

one of the strongest moves you’ll ever make

is choosing a partner who sees your storms…

and still chooses you through them.
______________________________

💬 To the married men, engaged men, and dating ones, share your wisdom: what’s one thing relationships/marriage has taught you about yourself?

#MensLeadership #Marriage #MenOfFaith #LifeMilestones

Leadership. Faith. Alignment. | Guiding Men to Rebuild What Success Can’t Fix

GOD woke me up today...

That's it...

Another day to spend time with family...
Another day to appreciate what I have...
Another day to fulfill his WILL...

May GOD bless you and your family. 

Happy Thanksgiving, LinkedIn Family....

I feel called...
not ready,
not perfect,
but called...

To help #men realign with what success can’t fix.
______________________________

Here’s a truth most men won’t admit out loud:

We’re terrified of losing the peace we worked so damn hard to find.

And why wouldn’t we be?

For many of us, that peace came after years of grinding, hurting, failing, rebuilding, praying, breaking down, and getting back up.

This weekend, I celebrated with my in-laws.
✅ Laughter.
✅ Family.
✅ Good food.
✅ Beautiful moments.

But inside…
I still battle the demons.

The silent ones:

“What if next year I’m not able to do this…”
“What if I’m not here…”
“What if I can’t be present…”

Men don’t talk about these thoughts, but we all have them.

And today, as I write this, I’m sitting with that fear.
______________________________

I have an event coming up this week, one that requires me to step outside my comfort zone…

To show up at a higher level…
To deliver.

And here’s what I’m realizing:

All men are scared.
______________________________

Some fear is loud.

Some fear is quiet.

Some is manageable.

Some is paralyzing.
______________________________

But every man carries something:

“Letting my family down.”

“Not being disciplined enough.”

“Not providing.”

“Making the wrong move.”

“Dying before my purpose is fulfilled.”
______________________________

But here’s what GOD has been whispering to me lately:

Your peace doesn’t mean you won’t feel fear.

It means your faith in Me is stronger than the fear in you.
______________________________

Presence doesn’t pull you out of the fire.
Presence keeps you steady inside it.

Because the fire isn’t there to destroy you.
It’s there to refine you.
______________________________

“For you, God, tested us; you refined us like silver.” – Psalm 66:10

Today, I’ll ask you the same question I asked myself as I sat and wrote this:

Where is Jesus holding you in the fire?

Not to harm you, but to refine you?

💬 What is your peace right now, and how are you protecting it?

#FaithDrivenMen #RefinedByFire #LeadershipThroughFaith

P.S. My wife wouldn't keep her eyes open in every picture we took 🤣

Men, here’s a framework I wish someone had taught me 10 years ago.

A framework for the driven. The ambitious.

The men who carry more than they say out loud.

Because...

Most of us were trained to believe our value comes from our performance.

👉🏽 What can you provide?
👉🏽 How hard do you work?
👉🏽 How much can you carry?
👉🏽 Somebody else is grinding harder? Then push more.

Until one day… something hits you.

Something small, but deeply real.

I caught myself missing out...

Not because I didn’t care, but because I was performing instead of being present.

And I’m not alone.

A man I coached said this:

“I work 90+ hours during my on-call week. I try to make up for it the next weekend, but the exhaustion is deep. I don’t want to live like this anymore.”

Men, listen to me carefully:

You are already loved.

By God.
By your family.
By the people who see the man behind the pressure.

Your job is not to perform your way into worth.
Your job is to discern your way back into alignment.

And that’s why I built this:

The 5-Minute Discernment Model (For Faith-Driven Men)

A simple tool to help you slow down, listen, and respond from PEACE, not pressure.

1️⃣ Calm Your Body (Presence)
Hand over your chest.
3–3–5 breathing. (3-second inhale, hold 3 seconds, 5-second exhale)
Prayer: “Lord, steady my spirit.”
This shifts you to the present moment. 

2️⃣ Name the Situation (Awareness)
“If I don’t do X, what do I fear will happen?”
Dump every thought for 30 seconds.
Most men discover their fear is driving the wheel.

3️⃣ Test the Motive (Peace vs Pressure)
Your body tells the truth before your mind.
Ask yourself: Is this urgency from God, or from fear?
Do I feel calm and relaxed or tense and pressured? 

4️⃣ Test the Alignment
Does this action:
 ✔ support your calling?
 ✔ steward what God gave you?
 ✔ strengthen or strain your foundation (faith, family, health)?

5️⃣ Check for Confirmation
Does the thought bring peace or chaos?
Has God already given you signs?
Does Scripture support this move?

6️⃣ Interpret + Act
If it’s peace → move in faith.
If it’s pressure → pause.
If it’s both → move slowly, test lightly.

I used this framework multiple times this week, when fear tried to pull me away from the moments that matter.

And every time I paused to discern.

For me, it was moments like these:

✅ My daughter called me as I was working to show me her "silly win” at Target - finding the biggest Twizzler's. 
(I could have kept working, but rather stepped away to hear the story) 

✅ Pausing to call my son and grandson, just to say hi. 
(I could have kept working...) 

✅ My wife was singing in the kitchen while I was working…I sat with this moment for a bit and then got up and went to share this moment with her.

Men; use this tool.

It will show you where God wants your focus…
not where society tells you your worth should come from.

💬 What area of your life needs more discernment than pressure?
#FaithDrivenMen #LeadershipForMen #MasculineClarity

30,000 Corporate Amazon employees are being laid off.                                                                                                                                                                    

But for many, the hardest part isn’t the job loss, it’s the emotional fallout that comes after.

😮 Shock. 
😡 Anger. 
😑 Guilt. 
😵‍💫 Confusion. 
🤔 Reflection. 
😀 Hope.

These are the 6 emotional reactions to a layoff, and each one tells you where you are in the journey of rediscovering clarity and purpose.

I’ve coached clients + experienced them all myself.

and every time, it’s not the end of the story… 

It’s the beginning of their next chapter.

Swipe through this carousel for a guide on how to navigate each stage with purpose.

💬 Which stage have you experienced in your journey? 

#CareerTransition #LeadershipDevelopment #FaithDrivenLeadership

Clarity Coach for High-Achievers & Leaders in Transition

The 6 emotional reactions to job loss...and what to do.

Sometimes peace is forged in the storms we didn’t ask for...                                                                                                                                  

As Men, we’re used to pressure:

👉🏽 Carrying it 
👉🏽 Absorbing it
👉🏽 and somehow still finding a way to make things happen.

Honestly?

I wouldn’t want it any other way.

✅ I love being ambitious.
✅ Driven.
✅ Purposeful.
✅ Relentless when I need to be.
______________________________

But most men never admit:

We spend so much time handling the storms around us that we never deal with the storms inside us.

👉🏽 The pressure to perform.
👉🏽 The pressure to provide.
👉🏽 The pressure to control everything we can’t actually control.

And if you don’t learn to quiet that storm, it will eventually quiet you.
______________________________

Here are 3 simple practices to help you reconnect with peace, and yourself:

1️⃣ Walk for 30 minutes. 
Alone. No music. No agenda. No “optimizing” the walk.
Just you and your thoughts.
Let them rise. Let them pass. Let them settle.

💯 Men forget how powerful silence can be.

2️⃣ Journal the truth, not the polished version.
This isn’t your spouse’s soft, reflective journal entry.
Write with honesty and grit.
Start with this question: 
“What control do I really have?”

💯 You’ll notice how much peace comes from surrender, not strategy.

3️⃣ Reconnect with the boy you used to be.
Build Legos.
Pick up Hot Wheels.
Sketch.
Play.
Do something with no goal, no productivity, no performance metric.

💯 We Men tend to forget how to just be...

It is not about the absence of storms but rather learning how to hear GOD’s voice through them.

💬 Which of these three practices will you try out? 

 #MentalClarity #LeadershipDevelopment #FaithDrivenMen

Losing a job can shake you...

You start questioning your worth, your plan, even GOD’s plan.

But what if your layoff isn’t rejection, it’s redirection?

We rush to rebuild what God is trying to replace.

We look for another title, another version of the same comfort.

But sometimes, He closes one door so you’ll finally notice the next one opening.

Jeremiah 29:11 reminds us: 
“For I know the plans I have for you… plans to prosper you and not to harm you.”

This isn’t the end of your story.

It’s the transition that leads to purpose.

#FaithAndWork #Purpose #CareerTransitions

Brad Smith highlights a truth I am well aware of. 

Leaders need guidance, training, and overall support. 

You can't expect success from someone who hasn't "done" the job. 

There is a difference between "theory" and real life. 

Brad is bringing that support and training for leaders and bridging that gap. 

This is something I have to support and get behind. 

#manufacturingleadership #leadershipdevelopment

Leadership, Health, and Life as a father of 3 | Engineering my life and helping others do the same in Leadership and Health. Fatherhood... send help!

“60% of new Managers fail.” Common stat ... but WHY?


From the CEB Global study:
6 out of 10 new Managers don’t make it past their first two years.

Add in data from Interact Harris:
39% don’t provide constructive feedback
51% don’t communicate with their team
52% “no time” to meet employees  
57% don’t give clear directions  
63% don’t recognize team member wins  

Woah! Starting to make more sense.

Now going deeper, WHY are these critical tasks often missed?

Stat time again: 
Because 43% of Managers with less than 1 year of experience report receiving... 𝗡𝗢 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴.
None. Zero.

We would never hand a rookie a game-winning penalty kick with no practice.  
Yet we give keys, a title, and a team, and expect a new leader to handle manage performance, people, safety, quality, emotion, change...

Just stats?
Not from my experience. I’ve been the victim, the guilty party, and the witness.

When I ask “Why no training?” I receive the same answers. Those that match my observations in leading teams in manufacturing for 10+ years and conducting leadership training:
1. No time/resources  
2. Past training didn’t stick  
3. Not a priority at the top  

This is not a talent problem.
It’s a system problem.

And I want to fix it.
I want to help more leaders and the businesses in which they lead.

Here’s what I’m doing about it.

I’m launching the 𝗙𝗿𝗼𝗻𝘁𝗹𝗶𝗻𝗲 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗔𝗰𝗮𝗱𝗲𝗺𝘆:
--> A practical, cohort-based program for Frontline Leaders - Supervisors, Leads, and emerging Leaders and Managers
--> Right here in 𝗠𝗲𝗿𝗰𝗲𝗿 𝗖𝗼𝘂𝗻𝘁𝘆 𝗮𝗻𝗱 𝘁𝗵𝗲 𝘀𝘂𝗿𝗿𝗼𝘂𝗻𝗱𝗶𝗻𝗴 𝗮𝗿𝗲𝗮.

Real plants. Real teams. Real tools leaders can use that day:
- Clear expectations in writing
- Communication and feedback they’ll actually use
- Coaching and tough conversations
- Accountability without burning people out
- Support and community instead of sink-or-swim

If You are a local organization - or Leader - in Mercer County or the surrounding area and You want stronger support for Your Frontline Leaders, send me a message or comment “PLAYBOOK” and I’ll send flyer & more details.

Let’s stop hoping they figure it out.  
Let's build 𝗨𝗻𝗺𝗶𝘀𝘁𝗮𝗸𝗮𝗯𝗹𝗲 𝗟𝗲𝗮𝗱𝗲𝗿𝘀

_________
Pic of our Grand Lake during a run over the summer. Love the look when the lake is calm.

Most men don’t slow down until life forces them to.

We call it burnout, but what if that’s not the real problem?

In this live session, I’ll unpack the difference between being burned out (doing too much, needing rest and recovery) and being burnt-out (no amount of rest can help because you’re no longer aligned with what you’re doing).

As men, we’re taught to push harder when things get heavy. 

But what if the real test isn’t endurance, it’s discernment?

In this conversation, I’ll explore:
✅ The key difference between burnout and misalignment (burnt-out)

✅ Why men mistake exhaustion for purpose loss

✅ How to recognize when it’s time to rest vs. when it’s time to realign

✅ Practical steps to reset your clarity without losing your drive

I’ll also share a few personal insights from my own journey,  the moment I realized my “hustle” had become a form of hiding, and how peace was only found once I began aligning my work back to my faith and calling.

If you’ve been feeling stuck, drained, or unsure what’s next, this session is for you.

Because sometimes, rest isn’t what you need.

Realignment is.

💬 Join me live, and let’s talk about how faith, purpose, and peace intersect in the storms we didn’t ask for, but are called to grow through.

#FaithDrivenLeadership #MenOfFaith #LeadershipDevelopment #CareerClarity #PurposeWork

Ernest Sexton, DML, Jared McClinton and 5 other attendees

Burnout vs. Burnt-Out: Why Rest Isn’t Always the Answer

Today I didn’t feel like stepping into the gym.
I tried to think of every excuse not to.

😴 “I deserve a break.”
🤔 “It won’t hurt to take a day off.”
😕 “Just relax today.”

Meanwhile my mind was everywhere:
🈺 Business.
👨‍👩‍👧‍👦 Family.
💰 Money.
🙏🏽 Purpose.
💎 Pressure.

And honestly?

It felt easier to avoid all of it.
______________________________

But...

There’s a difference between resting and running away.

I wasn’t tired.

I wasn’t sore.

I wasn’t preventing injury.

I was just trying to avoid myself.

Trying to escape the noise in my own head.
______________________________

Men are taught to “push through everything.”

And yes, we do have a responsibility to lead, to provide, to protect, to walk in the purpose GOD called us to.

But strength isn’t just pushing harder.

Strength is learning to discern:

👉 When God is pushing you to grow

 vs.

 👉 When God is telling you to slow down
______________________________

Today, He wasn’t telling me to slow down.

He was teaching me something else:

That I’m strong, but I’m also fragile.

And I still have a lot to learn.

✅ So I went into my garage...

Not because I felt like it, but because I refused to run from myself at that moment.

If you’re reading this, I hope it inspires you to pause before your next task, challenge, or obstacle and ask:

“What is God trying to teach me here?”

Sometimes the struggle isn’t a sign to stop or even slow down; but rather, It’s a sign to pay closer attention to what's really going on.

#FaithDrivenMen #LeadershipDevelopment #MentalStrength

GOD never asked you to carry your whole life by yourself.

But somewhere along the way…

you started believing you had to.

And that belief is costing a lot of men their peace.

THE WEIGHT WE CARRY MINI-SERIES: Issue #1: The Pressure You Put On Yourself

If you’ve been carrying more than GOD asked you to…

You’re going to want to read this.

#mensexpectations #mensmentalhealth #menspurpose

THE WEIGHT WE CARRY: A Mini-Series for Faith-Driven Men (Issue 1 of 4: Field Notes on Faith, Pressure & Purpose) You ever notice how nobody has to tel

Open article: The Pressure You Put On Yourself by John Martinez • 3 min read

I thought I was doing everything right.

✅ Praying.
✅ Journaling.
✅ Exercising.
✅ Trusting God.

Then I found myself on the floor of my bedroom having a panic attack.

Today’s newsletter is the most honest thing I’ve written in a while.

👉 The Noise That Kills Clarity

For the faith-driven man who’s been wrestling with silent pressure.

Full article below. 👇

THE WEIGHT WE CARRY - MINI-SERIES Issue 2 of 4: Field Notes on Faith, Pressure & Purpose There’s a kind of noise men carry that no one else sees. Not 

Open article: The Noise That Kills Clarity by John Martinez • 4 min read

Faith doesn’t replace effort.
It refines it. 💪🏽                                                                                                                                                                                                      

I had this reflection today:
I trust God…

But sometimes, I’ve used faith as an excuse to wait, when God was actually calling me to work.

I’ve gone through several transitions in my entrepreneurial journey.

I’m still going through one right now.

Some seasons, I had to step back and reflect, then the answer came.
Other times, I had to move first,  and the answer met me in motion.

There’s a tension most faith-driven men feel:

We say, “GOD’s got me,” but deep down, we’re afraid to move until every sign lines up.

Because the risks are high for us.

I’ve been there.

Praying for clarity and waiting for peace.

But peace doesn’t always come before obedience.

Sometimes faith is what you bring while you build, not what you wait for before you begin.

Having faith isn’t always stillness.

Sometimes it’s movement, showing up in motion, despite not knowing how it’ll all work out.

(I’m living that truth today.)

Faith gives you direction.

Work gives that faith a pulse.

As James wrote:
“Faith without works is dead.” — James 2:17

God doesn’t bless idle belief. He blesses obedient action.

If you’ve been praying for a breakthrough but haven’t taken the first step,  maybe the work is the answer to your prayer.

💬 What’s one area in your life right now where you need to show up in faith and put in the work?
#FaithDrivenLeadership #MenOfFaith #PurposeWork

Most men aren’t afraid of failure anymore.
They’re afraid of losing the peace they finally found.

I spoke with a man in a leadership role last week.

He wasn’t talking about money, promotions, or titles.

He said, “I’m scared of being consumed by work again, of losing the peace I’ve worked so hard to regain.”

And I felt that.

Because I’ve been there, and still fight those battles from time to time.

This morning was a small reminder.

I was batching content, writing, filming, and planning.

Then an opportunity came up:

Take a walk with my wife and dog… or keep working?

I asked myself:

“Am I responding to my day from alignment, or am I acting for performance?”

👉🏽 I went on the walk.

When you start rebuilding your peace after years of pressure, you protect it like it’s oxygen.

But the world will keep whispering;

“Just one more project. One more late night. One more win.”

That’s how #men drift right back into the exhaustion they swore they’d never repeat.

Peace isn’t something you find once and keep forever.

It’s something you must steward daily, through boundaries, reflection, and obedience to what God already told you.

The truth?

God doesn’t call you to grind harder.

He calls you to guard what HE’s given you.

“The peace of GOD, which surpasses all understanding, will guard your hearts and your minds in Christ Jesus.” - Philippians 4:7

Your job is to protect that peace, not perform your way out of it.

If you’ve felt that tension between faith and performance, you’re not alone.

The same drive that built your success can destroy your peace if it’s not aligned with your calling.

💬 What’s one way you protect your peace while still showing up as a leader?

#FaithDrivenMen #PurposeWork #LeadershipDevelopment 

P.S. Take more walks with your spouse; it will help you connect deeper. 
(Our walk Friday at the San Antonio Riverwalk, had to get a Milo's Tea👍🏽)

Most men don’t stop long enough to notice the moments God is trying to show them something.

In the first issue of The Unstuck Dispatch:

I shared a story about my dog rolling in a muddy patch of grass…
Not because it was deep.
Not because it was logical.

But because it reminded me that most men can’t remember the last time they loved a moment enough to just roll in it.

We’re so focused on the next step, the next goal, the next obligation…
that we miss the simple miracles right under our feet.

That article struck a nerve.

Men messaged me saying:
“I needed that reminder.”
“I forgot how to slow down.”

But next week… we’re going deeper.

Because sometimes the problem isn’t that a man doesn’t see joy.

It’s that he can’t hear anything at all.

Tuesday (11/25) @ 8:00 am: 
I’m releasing Issue #2 of my new mini-series inside The Unstuck Dispatch:

The Weight We Carry - Field Notes on Faith, Pressure & Purpose

The topic?

 👉🏽The Noise That Kills Clarity.

The mental static.
The pressure.
The expectations.
The spiritual chaos that builds until your mind goes quiet… in the worst way.

This one is raw, honest, and vulnerable (for me)

It’s the reality most men hide behind discipline and strength.

If you’re a faith-driven man who has felt the weight lately…

you’ll want to read this.

Drops Tuesday, 11/25 at 8 AM CT.

P.S. Check the comments to Subscribe to The Unstuck Dispatch below & be notified when it drops...

When life gets loud, what do you struggle with most?

Discipline didn’t fix my life; awareness did.

For a long time, I thought more structure was the answer.

Wake up earlier. 
Grind harder. 
Push through.

But discipline without direction only creates exhaustion.

I was doing everything “right,” yet moving further from peace.

The truth is, discipline keeps you busy,

but awareness keeps you moving towards alignment.

When you slow down long enough to notice what GOD is revealing,

Clarity starts to show up.

If this hit you, pause today before you push.

That moment of awareness might change everything.

#buildingclarity #pauseandreflect #awarenessnothustle

Most of the pressure you feel isn’t coming from your job, your family, or your responsibilities.

It’s coming from you...

From the expectations you’ve been carrying alone…

in silence…for years.

Tomorrow...

I’m dropping Issue #1 of a new mini-series inside The Unstuck Dispatch:

👉 The Weight We Carry: Field Notes on Faith, Pressure & Purpose
 Issue #1: The Pressure You Put On Yourself

If you’re a faith-driven man who’s tired of performing your way into peace…

This one is going to hit home.

Drops tomorrow at 8 AM CT.

Stay tuned.

The world tells Men how to succeed.
God tells Men how to live.
And the two are not the same.

Most of the men I've spoken with are not struggling because they’re weak

They’re struggling because they’re exhausted from chasing a definition of success that was never theirs to carry.

We were taught to measure "Manhood" by:
✔ How much money you make.
 ✔ How hard you can grind.
 ✔ How much pressure you can absorb.
 ✔ How many people you can provide for.
 ✔ How many wins you can stack.

But you can hit every one of those target's and still feel completely disconnected from the man God is shaping you into.

That’s the noise that kills clarity.

One man stated to me:

“I’m scared of being consumed by work again. I just got my peace back.”

Another said:

“I’m exhausted, but I don’t know how to slow down without losing everything.”

Another told me:

“I feel guilty when I rest, even when I know I need it.”

These men aren’t lost, they’re simply following the wrong map.

The World’s map:
👉🏽 Go faster.
👉🏽 Do more.
👉🏽 Build bigger.
👉🏽 Stay busy.
👉🏽 Don’t feel.
👉🏽 Don’t stop.

GOD’s map:
✅ Be still.
✅ Seek Me.
✅ Walk in alignment, not anxiety.
✅ Lead with peace, not pressure.
✅ “Be still, and know that I am God.” - Psalm 46:10

The world’s version of success nearly took me out too.

It almost cost me my faith, my clarity, and my peace.

I continue to learn that for God, performance does NOT equal worth.

And the moment I did, everything began shifting.

Men; if success is costing you peace, presence, or purpose…

it’s too expensive.

💬 What’s one “success rule” you were taught that you’re now choosing to unlearn?

#FaithDrivenMen #PurposeWork #MenOfFaith #SpiritualClarity

Most men don’t need “work-life balance.”

They need alignment, with GOD, with their values, with their calling.

❌ Balance divides your life.
✅ Alignment integrates it.

Today’s new issue of The Unstuck Dispatch dives into the lie we’ve all been sold:

👉🏽 The Lie of Balance: Why faith-driven men don’t need balance, they need to surrender.

Read the full issue below. 👇🏽

#worklifebalance #mensmentalhealth #mensclarity

THE WEIGHT WE CARRY - MINI-SERIES Issue 3 of 4: Field Notes on Faith, Pressure & Purpose Most men are exhausted for one simple reason: We’re trying to

Open article: The Lie of Balance by John Martinez • 3 min read

Most men think they need more motivation, but what they really need is a moment of clarity. 👇🏽

Ever feel productive but not peaceful?

Successful… but strangely unsatisfied?

That’s not burnout, it’s misalignment.

This week’s edition of The Unstuck Dispatch dives into what I call: 

“The Alignment Audit” 

3 simple questions every faith-driven man should ask before he leads, decides, or acts.

Because peace isn’t passive, it’s proof you’re walking in alignment.

💡 Check out the article below

#FaithDrivenLeadership #MenOfFaith #PurposeWork

Have you ever hit every target and still felt like something was off? You were productive… but not peaceful. Successful… but strangely unsatisfied. Th

Open article: The Alignment Audit: 3 Questions Every Faith-Driven Man Should Ask Before He Leads by John Martinez • 2 min read

The Alignment Audit: 3 Questions Every Faith-Driven Man Should Ask Before He Leads

B2Btail 

Helping B2B Manufacturers Attract Their Ideal Customers Online

Most B2B companies are great at what they do but struggle to be found online by the customers they’re best equipped to help.

At B2Btail, we help manufacturers and B2B companies stop being the best kept secret by building strong digital foundations and using educational marketing to attract high-value customers.

Our work combines search engine optimization (SEO), content strategy, LinkedIn marketing, and foundational website enhancements to improve visibility and generate more qualified leads.

What we do:

Build and execute SEO strategies that help manufacturers rank for buyer-intent keyword phrases

Create and repurpose educational content that speaks directly to soulmate customers

Implement LinkedIn lead generation systems using live video, original content, and smart outreach

Guide companies through our Digital Game Plan to uncover growth opportunities, ideal markets, and the buyer’s journey

Develop marketing strategies that support long-term inbound lead generation and customer engagement

Who we help:

Manufacturers who are tired of being invisible online

B2B companies that want to attract better-fit customers but don’t have a marketing team

Business owners looking for a clear marketing roadmap they can execute over time

If you’re trying to grow but feel stuck with inconsistent leads, confusing messaging, or outdated digital presence, we can help you change that.

Let’s talk about building your Digital Game Plan or launching a lead-generating content strategy that finally gets you found.

Relentless Business Growth Advocate

Exit Your Way®

With over 20 years of experience in manufacturing, eCommerce, and healthcare, I bring a hands-on approach to transforming businesses so owners can sell their businesses and generate the wealth the desire.

Challenges we help you solve:

Developing and executing initiatives to significantly increase business value.

Enhancing leaders' abilities to inspire teams and drive continuous improvement.

Streamlining operations to reduce costs and boost profitability.

Providing resources to prepare businesses for sale.


Results from our work with clients:

95%+ business sale success rate, often selling businesses for up to 20% over market value.

A business you love to own but you can sell when you want to the best buyers.

 Fractional Chief Exit Officer

Navigating the challenges of scaling, preparing for a business exit, or selling a business? Feel like you're not tapping into your business's full potential?   - You're not alone. 

Many business owners grapple with realizing the true value of their business in a market that often seems stacked against them. 

I'm Damon Pistulka, and at Exit Your Way®, we're not just about transactions; we're about transforming businesses one at a time.

Imagine a scenario where your business doesn't just meet your expectations but exceeds them to increase your value 2x+ its current market value. 

Picture a business sale / business exit success rate that's not the average 25% but is 90%+. 

That's the Exit Your Way® difference.

With decades of hands-on experience across diverse sectors, we've honed a unique approach that focuses on YOU:

Unlock Potential: We delve deep, identifying hidden strengths and opportunities, ensuring your business is operating efficiently and effectively.

Strategic Growth: Our tailored services propel your business forward, amplifying its value and appeal.

Achieve Your Vision: Whether you're aiming to double revenue, quadruple business value, or exit the market with unparalleled returns, we're your partners in realizing that dream.

Our manufacturing, ecommerce, construction, and occupational rehabilitation clients don't just achieve their goals; they surpass them. They experience transformative growth, often selling above market prices. 

We give owners peace of mind, confidence, and the freedom to envision a brighter, more prosperous future.

If you're a forward-thinking business owner, eager to elevate your venture and see tangible, lasting results, let's connect. 

Experience the transformative power of Exit Your Way® and envision a future where your business doesn't just succeed; it thrives. 

Let's redefine success, together.

If you want to learn more, contact us:

info@exityourway.com
833-BIZ-EXIT (249-3948)
www.ExitYourWay.com

Co-Founder | Managing Director | CMSH

Navigating the complexities of selling a business can be daunting. 

With a mere 25% success rate in the traditional market, many business owners feel trapped, undervalued, and overwhelmed. 

At Exit Your Way®, we've flipped the script. 
Leveraging 20+ years of hands-on experience in manufacturing, eCommerce, and healthcare, we guide businesses to achieve 2x+ their current market value with a 90%+ business sale success rate. 

Our integrated approach ensures you're not just selling a business but realizing its true potential. Let's transform your hard work into tangible wealth. Connect with me to discover how.

If you want to learn more about how Exit Your Way® might help you preparing and selling a business, contact me at info@exityourway.us

Business Broker

As part of the overall Exit Your Way® efforts helping clients build and sell valuable businesses we help clients identify, review, and acquire businesses.  We walk clients through a proven process to evaluate businesses appropriately in stages to ensure they are making informed decisions efficiently to ge the right deals done.

Business Acquisition Advisor

Helping business owners solve strategic and operational issues with fractional CEO & COO services.  Fractional CEO & COO resource to solve business challenges hampering growth or owner freedom.  Fractional CEO & COO resource to solve strategic sales challenges allowing owners to achieve their short and long term goals.  Fractional CEO & COO resource to onboarding new executives so they are more effective and are more productive, faster.

Fractional CEO, COO

Increasing sales & business value.  Sales consulting to help owners create sales momentum, increasing sales and business value.  Sales consulting to ensure businesses are creating the profits today and providing the long term business value the owners need to fuel their life after the business.  Sales consulting to help business owners achieve their goals

Sales Consulting

Our Team has over 40 years experience in providing certified business valuations, fairness opinions and pricing services of debt and equity securities in connection with transactions, stock ownership plans, and disputes.  Our process returns your certified business valuation in days not weeks with more calculation methods and risk assessments to ensure accurate and fair certified business valuations.  We have the certifications needed to back up all certified business valuations including certified business valuations used for legal and IRS matters.

Business Valuations

Management Consulting to help owners solve problems hampering business growth. Helping owners restart growth in plateaued businesses.   Helping business owners break through performance challenges by solving operational and executional challenges.  Management Consulting with the knowledge, tactical skills to help your company increase business value 25%, 50% or more.

Management Consulting

The Faces of Business - Business professionals sharing life and business experiences to entertain, engage, build community, & help others succeed.  Our guests share stories and information to inspire and educate.  

There are incredible people all around us.  We share their stories and knowledge.

Live Tuesday & Thursday at 3:05 pm PT. on LinkedIn, Facebook, and Twitter.

All episodes are released on popular podcast channels.

All past episodes:  https://exityourway.us/the-faces-of-business/

The Faces of Business | Livestream / Podcast Host & Producer

The Manufacturing eCommerce Success Series – Hosting guests helping manufacturers connect with great people and resources helping manufacturers improve and grow their businesses. 

Co-host weekly event with Curt Anderson from www.B2BTail.com. 

Every Monday & Friday at 10:32 am PT speakers share real world information about key aspects of ecommerce/digital sales/sales growth/leadership. 

Shows broadcast live on LinkedIn, Facebook, and Twitter.

Manufacturing Ecommerce Success Series | Livestream Co Host & Producer

Cross NW - Business Advisors

Cross NW - Cross Northwest, Inc. is a boutique Business Advisory / Investment Banking firm that helps business owners build dominating businesses and sell a business for more money.  Cross NW does this by providing Sales Acceleration, Results Management and Merger & Acquisition Advisory/ Business Brokerage services for business owners of privately held companies.  Our hands-on resources and value improvement expertise allows us to increase business values, make companies run better and guide companies through the process to successfully sell a business transitions.  NO B.S.  JUST RESULTS

★Sales acceleration services to drive top line revenues and profits
★Results management to focus the organization on building business value and prepare companies for a transition.
★The "Exit Your Way" system for developing and measuring progress towards exit value goal
★Strategic and tactical services working alongside business owners and staff to make things happen  
★Coordination of business transactions
★Business advisory for new business buyers to continue the success long after the sale

Managing Partner - Sell a Business

Ecommerce MGMT Cooperative

Helping companies that want to improve their digital sales strategies through live stream training that builds a foundation of knowledge which can be applied to real world solutions in businesses.

Leadership Team

Evergreen Renewable LLC

Management consulting and project development company

Manage the business and consulting projects for process developers, manufacturers, and commercial customers.  

★ Evaluation of technologies, applications, and project development opportunities. 
★ Technical support, business strategy, and diligence for project development and execution.  
★ Develop business plans for project finance and development.
★ Identify and connected with potential investment groups.
★ Present business plans to interested investment groups.
★ Manage project development and business improvement projects.
★ Provide leadership, direction, and business management for the company

President | General Manager | Consultant

Synergy Systems Inc.

Machining, stereolithography (SLA), and urethane molding of components and assemblies for aerospace, defense, medical, and technology companies.

Managed the business - Company needed significant structural and operational changes to become competitive in the marketplace.  

★Implemented formal cash usage controls from holding company 
★Implemented weekly performance review/cash management meetings with holding company
★Implemented weekly soft close to measure estimated profitability on a weekly basis
★Combined similar capabilities in subsidiaries to increase utilization of equipment and efficiency
★Utilized Kaizen to restructure business processes 
★Implemented ERP system to provide streamlined financial and operational information
★Created visual factory scheduling system to reduce WIP and slow moving products
★Assisted management and staff in completing AS9100 certification audits.
★Worked directly with SBA personnel to maintain 8A certification
★Maintained Boeing Gold supplier rating for quality and delivery
★Fostered relationships with large aerospace and nuclear customers seeking 8A certified suppliers

➤Company cash neutral in 120 days. Cash positive in 180 days
➤Reduced G&A costs by 20% and increased operational productivity by 25%.  
Turn around role for Alaskan Native Corporation holding company.

Vice President | General Manager

Olympic Fabrication LLC

Precision fabrication of ground support equipment, vessels, and facility subsystems for aerospace and NQA1 nuclear customers.  

Managed the business for the holding company with an on-site General Manager - Company needed significant organizational changes to become an efficient producer.  Lead the General Manager and Operational Management team to make these changes. 

★Implemented formal cash usage controls from parent company 
★Implemented weekly performance review/cash management meetings with parent company
★Eliminated capabilities to focus on core strengths
★Managed extensive 5S organizational work with operational team
★Provided operational direction to develop plans to increase throughput up to 2X as needed to complete projects
★Worked directly with SBA personnel to maintain 8A certification
★Assisted management and staff in completing AS9100 and NQA1 certification audits.
★Fostered relationships with aerospace and nuclear customers seeking 8A certified suppliers 

➤Company cash neutral in 90 days. Cash positive in 120 days
➤Ultimately increased revenues over 20% and profitability over 70%  

Turn around role for Alaskan Native Corporation holding company.

Vice President

EverGreen Renewable LLC

Energy company working to develop a 50 MGY Washington State based corn ethanol facility. Elected not to construct facility due to market conditions. 
.
★ Researched and selected technology partners to develop off grid corn ethanol production facility
★ Developed business plans and identified team to construct and operate the corn ethanol facility
★ Conducted technology diligence and economic modeling to determine commercial feasibility for   project
★ Developed investor package to raise funds for the $150 million corn ethanol facility.

Project Developer

CNC Diversified Manufacturing, Inc.

Complex 5 axis machined precision components and assemblies for tier 1 aerospace and defense manufacturers. 

Managed the business - Company needed significant changes to turn around financial and operational performance.

★Eliminated processing constraints inoperations resulting in over 50% sales increase.
★Increase machine utilization over 45% through organizational process changes
★Developed operational KPI's to ensure high machine utilization
★Set up 24/7 operational schedule to increase utilization of key equipment
★Combined operations into one facility to improve costs and efficiency
★Implemented communication and process changes to improve Boeing customer rating from red to silver “High Performer” for delivery and quality
★Coordinated technical efforts to reduce overall production times approximately 40% on titanium products.
★Increase throughput of company by over 25%
★Developed supply chain and internal controls to complete composite tooling project which doubled sales during the 4 month project period

➤Company cash neutral in 120 days.  Profitable in 270 days. 
Turn around role for private equity group

VP, Operations

Automated Metal Techologies

Precision sheet metal fabrication 

Managed the company - Implemented significant changes throughout the business to grow the revenues and profits.

★Implemented improvements that allowed 30% growth with a reduction in company staffing.
★Applied visual work in process scheduling at workstations
★Implemented programming software to dynamically nest production requirements on a daily basis
★Developed kan ban replenishment of raw sheet stock from supplier
★Utilized automatic sheet feeders and implemented remote video cameras for lights out operation
★Provided customers 3 business day service on custom items
★Managed supply chain and inventory at customer locations to eliminate stock outs

➤Increased revenues approximately 50% in 24 months
➤Company set new records for sales and profit %
Private owner

VP | General Manager

Helping Founders Scale, Prepare, and Exit | Value & Profit Growth | Live Streaming Business Development | Buying & Selling Businesses | Chief Exit Officer | LinkedIn Live Stream Host

Running a business was supposed to give you more freedom, not take it away.

But somewhere along the way, growth slowed. The work got heavier. You’re buried in day-to-day decisions, your team is busy, but results aren’t where they should be. Instead of scaling, it feels like you’re stuck.

That’s not failure. That’s a business plateau. And it’s more common than most business owners are willing to admit.

I help fix that.

For more than 25 years, I’ve worked with owners and leadership teams in manufacturing, ecommerce, and B2B services to help them grow businesses that run better, generate more value, and eventually become sellable when the time is right.

Through Exit Your Way, I guide B2B companies to build systems, elevate teams, and create exit options, even if they don’t plan to sell for years. Through our work at B2Btail with the Digital Game Plan strategy development/execution process, we help companies stop being the best kept secret by creating marketing foundations that attract their ideal customers and position them for long-term success.

My focus is simple: helping you build a business that works, whether you’re in the room or not.

Common challenges I help solve:

Low visibility: Your best customers don’t know you exist. We fix that by aligning messaging, strategy, and marketing assets to bring them to you.

Owner overload: If everything depends on you, growth hits a wall. We help build teams and systems that keep moving, even when you step away.

Exit confusion: You want out someday, but the path forward is unclear. We build companies buyers want and owners are proud of.

When it works, here’s what changes:

Customers find you because your message finally speaks their language

Your team handles the day-to-day, freeing you to focus on higher-value work

You move from reacting to leading, and from being stuck to scaling intentionally

I’ve built and sold companies, led investor-backed teams, and helped founders grow from $5 million to $30 million and beyond. I bring the tools, perspective, and calm needed to lead through messy growth and prepare for clean, profitable exits.

But this isn’t just about growth or selling. It’s about control over your time, your team, your income, and your future.

If you’re ready to lead again instead of constantly catching up, I’d be glad to talk.

damon@exityourway.com

425-654-7757
exityourway.com | b2btail.com

You’ve built something great. Let’s make sure it works for you.

Damon Pistulka √

Your customer is the hero.

You’re the guide.

Remember that to earn trust and drive sales.

Most businesses position themselves as the hero:

🔷We do this.

🔷We built that.

🔷We’ve been around since…

But your customer doesn’t care about your story…

They care about how you help them succeed.

When you make them the hero in your messaging:

🔥Your story supports theirs

🔥You become a trusted guide

🔥Your brand becomes magnetic

When you clearly help people understand how you might help them succeed your messaging resonates more clearly.


⚡Show people how things will be better working with you! ⚡


How would your messaging change if it was all about your customer’s success?


⭐ Helping owners grow their businesses with coaching, training, systems, and a supportive community. ⭐

👉Subscribe to "The Best Kept Secret Sauce" newsletter for strategies that turn conversations into opportunities.

🔔 Follow me for thoughts on relentless business growth, leadership, and life.

Video credit - readersdigest

#StoryBrand #CustomerSuccess #MessagingMatters #MarketingStrategy #DigitalGamePlan

Helping Business Owners Achieve Significant Profit Growth | Transformative Business Development | Transaction Advisory | LinkedIn Live Stream Host

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