John Barrows

Elevating The People & Profession of Sales

I have been in sales for over 25 years. I have made 400 cold calls a week, led a startup to acquisition, and trained some of the best-performing teams at Salesforce, LinkedIn, Amazon, and Okta. Through JB Sales I teach practical sales execution rooted in real-world experience.

My work focuses on performance. I deliver live workshops, on-demand training, and coaching to help reps fill pipeline, close deals, and build buyer trust. I created Filling the Funnel and Driving to Close for reps and managers who want systems that convert.

I work with SaaS companies, agencies, and professional services teams that want to scale ethically and efficiently. My podcast Make It Happen Mondays has over 100,000 listeners and brings weekly strategy and tactics for sales pros looking to level up fast.

I speak on stage, coach in the trenches, and push for better execution across the board. Topics I cover include outbound frameworks, sales leadership, pipeline velocity, and GTM enablement in an AI-driven environment. I also share openly about mindset, mental health, and managing pressure in this career.

I live in Boston but work globally. I am here to raise the bar for sales and help professionals build careers they are proud of. If that mission speaks to you, let's connect.

My "Why" is to elevate the people and profession of Sales by sharing my earned experience with anyone willing to put in the work so they can achieve whatever level of freedom and success they want in life.

I've delivered my two Signature training programs (Filling the Funnel and Driving to Close) to thousands of Sales professionals at some of the fastest growing companies in the world like Salesforce, Linkedin, Amazon, Okta, Salesloft and many others. 

My membership provides individuals and teams with live monthly training (delivered by me) along with workshops, AMAs and an OnDemand library filled with actionable tips.

None of us have all the answers and things are moving too fast right now for any of us to try and figure it all out on our own.  We need to get back to fundamentals while learning how to evolve and where to add value in this new world of AI. 

If you're willing to put in the work and want to elevate yourself, along with this profession, come join me on this ride.

I’m excited to share that I’m partnering with Apollo.

If you’ve followed me for a while, you know I don’t sit still.

Sales is evolving fast. AI is evolving faster. And I make it a priority to constantly test new platforms, workflows, and tools so I can see what actually works in the field.

I don’t partner with companies because they’re popular.

I partner with companies when I see real impact on execution.

Here’s why Apollo earned that spot:

• It connects data, sequencing, dialing, and enrichment in one workflow
• It reduces tool sprawl and simplifies the prospecting stack
• It drives daily activity instead of adding complexity
• It’s powerful enough for growth teams and practical enough for early-stage orgs
 • Reps actually use it

That last one matters most.

The best tech in the world fails if adoption fails.

What also stood out to me is how Apollo is approaching AI.

They’re not slapping AI onto random features and calling it innovation.

They’re integrating it across the workflow.

From their AI Assistant to the new connector with Claude announced yesterday, the focus is clear. AI is being built into the execution layer.

Not to replace reps.

To accelerate them.

That’s the difference.

Technology should reinforce fundamentals like clear ICP, strong messaging. and consistent activity.

AI should make you more effective at those things. Not distract you from them.

When humans stay in control and AI becomes the accelerator, that’s where real leverage happens.

I’ll be using Apollo in my own prospecting and sharing what I learn along the way.

If you’re evaluating your stack and want something that simplifies the execution layer while building AI in the right way, it’s worth a look.

If you sign up for a paid plan with this link you'll get 2500 bonus credits: https://lnkd.in/eEHtj8Cw

What's the biggest bottleneck you have in your outbound process?

Sales Trainer & Coach | Building Sales Skills & Sales Process | Sales Training Courses & Programs That Deliver

Open article: Apollo Sign Up | Free B2B Sales Intelligence Platform | Apollo.io by get.apollo.io

Apollo Sign Up | Free B2B Sales Intelligence Platform | Apollo.io

Jarrod Best-Mitchell

$100MUSD+ in Client Revenue Generated | Helping Individuals Stand Out on LinkedIn | Sales Trainer | Sales Coach | LinkedIn Trainer | LinkedIn Profile Optimization | Social Selling Trainer | Keynote Speaker

Whether you’re a business looking to empower your Sales team or an individual wanting to take your LinkedIn game to the next level, I've been able to make an impact across the Caribbean using my unique combination of Sales and LinkedIn experience. 

OH - I'm also known for my obsession with the colour yellow. You'll see it in ALLLLLLL of my content. 

To learn more about what I do Reach out via LinkedIn visit www.jarrodbestmitchell.com to schedule a consultation and learn how I can help you achieve your goals.


SALES |LINKEDIN | YELLOW

Ambassador

There are 100 Sales AI tools that focus on salespeople.

Humantic AI is the only one that focuses on buyers.

It is a Buyer Intelligence platform for revenue teams.

Top revenue teams use Humantic's Personality AI to identify early adopters, help their BDRs personalize outreach and enable their AEs with vital customer insights for every deal.

Machel Montano Update: I grabbed this snippet from his press conference because there's an important message here. 

Be Seen. Chase Greatness. 

I think this is resonating with me because my word this year for clients is visibility. 

Machel's focus was on WINNING. 

He didn't enter thinking he was going to lose. 

He was chasing greatness. 

It's sad that he has to defend winning when its clear the rules weren't broken. 

This is a competition. 

I hope everyone who is out there understands one thing...there are people that will always hate the winners. 

And you have to be ok with being disliked. (if you want to be a winner)

As Seth Godin famously said "If you’re remarkable, it’s likely that some people won’t
like you. That’s part of the definition of remarkable. Nobody gets unanimous praise–ever. The best the timid
can hope for is to be unnoticed. Criticism comes to those who stand out."

Congrats again Machel!

If you have the “Open to Work” frame on your profile picture, I need you to remove it. Here’s why.

It puts you at a disadvantage.

When a recruiter or employer sees that frame, some automatically assume urgency. And urgency can weaken your negotiating position before a conversation even starts.

Does that happen every time? No.

But you don’t need “every time.” You just need it to happen once with the wrong hiring manager.

There are better ways to signal availability without lowering your leverage.

First – write a proper post. Not the default LinkedIn template.
State the role you’re targeting. Mention the industries. Lead with achievements and measurable outcomes. Position yourself as someone bringing value, not someone waiting to be chosen.

Second – use LinkedIn’s private Open to Work setting.
List the roles, locations, and work types you’re open to. You can also control visibility so it’s shown only to recruiters using LinkedIn Recruiter.

Bottom line: market your value. Don’t advertise urgency.

So go to your profile picture and remove the frame.

The Learn Grow Invest team loved me so much I got the call for their 2026 Conference!

I'm so excited to be back in Jamaica in April.

This year's conference is focused on my FAVORITE thing....CONTENT. 

Creating content daily has allowed me to provide my services throughout the Caribbean and grow a successful business. 

And the crazy thing is a lot of you reading this still doubt the impact content creation can have on your business. 

Well if you are in doubt myself and many other amazing speakers will be there to not just convince but show you the tools to get started. 

It's so easy to do this now. I don't want you to miss out. 

This is an amazing for you to attend. Tag your fellow Jamaican! 

Grab your tickets here - https://lnkd.in/eAMNk9Hw

P.S. This has me wondering. Should I do a LinkedIn LinkUp Jamaica? Let me know. 

Thank you Jermaine McDonald and Renate McDonald, PMP for the invite 💛

Imagine being at a party and someone comes up to you and says, "Hey, I want to talk to you about life insurance."

And it wasn't your usual culprit. 

The insurance advisor didn't do it. The potential customer did.

That's what happened to Lemuel Stewart at Carnival time. 

Because he was creating content someone who he never expected reached out. 

I call it the invisible Ideal customer. 

They exist and your content got them from latent pain to active pain. 

I'm happy that Lemuel saw firsthand the power of content as a sales professional. More importantly, he isn't one and done. He's already planning to do more and make it a daily habit. 

This is what makes me happy as a Sales Trainer. 

Making this type of impact in an industry that usually has a negative stereotype because of how they train their reps. 

Content is your new business card. 
Content is how you get into your buyer's mind. 
Content is how you can influence their decision. 

If you're a sales manager who understands that content  rings in leads and wants their team trained on it....Send me a DM. Let's talk. 

Yellow Out- I'm Chasing Greatness.

12 meetings from 30 calls.
As an insurance advisor, that is good. 

Today one of my clients messaged me this.

They made 30 calls. Got 12 meetings. That's a 40% success rate. 

We spent most of the time working on the mindset not the script.

The mindset.
They stopped calling to talk about their company and started calling to focus on the person on the other line.

The goal was not to sell. The goal was to understand and qualify. 

Bonus: And this was the most calls they have ever made in a day.

And that matters.
Because clarity creates confidence. 
Confidence creates conversations. Conversations create revenue.

Now imagine if the majority of your team was like this.

What would that mean for your numbers this quarter?

Sales is not magic. It is structure. It is mindset. It is execution.

And when those three align, results follow.

There's a hypocrisy problem when it comes to data privacy. 

Someone sent me an article about not submitting your passport to verify your profile on LinkedIn.  

"The data is collected by a 3rd party and sold."

Me: Ok...and?

You mean to tell me you've never submitted a form of ID online to a platform that sold it? 

Congrats for lasting this long in the digital age. 

But I'm 100% sure that you've given your ID to Amazon, Temu, 23 and me for much less. 

And what do they use the data for in most cases? 

To run ads to better sell us stuff? 

Unpopular Opinion: I'm ok with that.

A business owner asked me this week, “How much content is too much?” My answer was simple.

If your audience hasn’t complained… you haven’t posted enough.

People have an insatiable appetite for content.
And most of you are starving your market.

If you’re not posting at least once a week, you’re invisible.

Doesn’t matter if you’re a business owner.
Doesn’t matter if you’re a job seeker.

Visibility is not optional anymore.

As an example - D&D AutoWorld and their affiliated accounts post five times a day. Their market is competitive so five times a day allows them to break through the noise. 

So the real question is not “Am I posting too much?”

The real question is: Are you posting enough to even be remembered?

People are going to say I’m crazy for this.

I’m introducing a product that delivers what my main offer does but at a third of the cost. 

On paper, it looks like I’m undercutting myself.
But I’m not.

Not everyone is ready, willing, or able to invest in the full experience. 

That doesn’t mean they don’t need help. It just means they need a different entry point.

So this isn’t about lowering value. It’s about increasing access.

The core offer is still there for those who want the full depth, strategy, and execution for their LinkedIn Profiles. But this new product opens the door for more people to start.

Availability matters. Accessibility matters. 

And I’d rather serve more people at different levels than keep the door closed to those who aren’t ready for the top tier.

The LinkedIn DIY service is available now.

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John Barrows

Jarrod Best-Mitchell

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The Battle

John Barrows

Jarrod Best-Mitchell

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}John Barrows's LinkedIn Performance

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Performance ScoreJohn Barrows's LinkedIn Performance