Johnathan Lightfoot

Information Security Officer / Director Information Technology Assessments and Services

Symbiont, Inc

As President of Symbiont, Inc., I lead with a forward-thinking approach, staying at the cutting edge of AI and automation solutions that drive transformative change for our clients. With over a decade of executive management experience, I guide cross-functional teams in delivering innovative, secure-first IT solutions that align with our clients' strategic goals.

At Symbiont, we’re not just adapting to the future—we’re creating it. My expertise in professional services metrics, combined with a strong foundation in data-driven decision-making, enables me to implement AI-driven strategies that optimize resource utilization and enhance profitability. We’re pioneering AI solutions that streamline operations, boost productivity, and empower businesses to thrive in an increasingly competitive landscape.

I’m proud of our track record in leading successful AI and ERP implementations, where we’ve integrated advanced technologies to solve complex business challenges. My leadership extends to building strong, collaborative relationships across all organizational levels, ensuring that our AI solutions are not just technologically advanced, but also practical and impactful for our clients.

In my previous roles, I have developed and mentored teams to embrace the latest in AI and automation, ensuring we remain at the forefront of the industry. My commitment to innovation, resilience, and operational excellence continues to position Symbiont as a leader in the AI and IT services space, dedicated to driving meaningful results for our clients.

President

As Director of Professional Services, I led cross-functional teams to deliver high-quality IT implementations and projects, consistently exceeding client expectations. My expertise in professional services metrics like revenue, margin, and billable utilization enabled me to create a services capacity model that optimized resources and maintained profitability.

I drove the maturation and scaling of Symbiont, Inc., incorporating secure-first solutions into templates and processes that improved operational excellence and customer satisfaction. I collaborated with Sales, PMO, and Managed Services to ensure the success of projects from scoping to delivery, fostering a customer-centric approach that increased satisfaction, profitability, and market growth.

With strong technical acumen and people management skills, I led complex IT consulting projects, built consensus across departments, and mentored teams to consistently achieve results. My ability to influence and negotiate, combined with acute attention to detail, ensured that Symbiont delivered exceptional service and value to our clients.

kashkids

Empowering the next generation with financial literacy, Kash Kids is a beacon of innovation in educational nonprofit management. We provide comprehensive courses for K-12 students, focusing on financial basics, investing, and economic principles. Our mission is to cultivate a financially savvy future, offering the tools and knowledge necessary for economic independence. As we expand our impact, we invite investors and partners to join us in shaping financially empowered youth. Together, we can build a foundation for lifelong success. Learn more about our transformative work at kashkids.org.

Board Member

TechForce LLC

As the Founder and CEO of TechForce, I was a high-energy technology leader and business strategist, dedicated to shaping the future of innovation and driving significant revenue growth. My leadership was recognized for aligning cutting-edge technologies, such as SharePoint, Office 365, Azure, and AI systems, with the strategic goals of diverse clients—from SMEs to Fortune 100 companies.

At TechForce, I specialized in harnessing advanced technologies to deliver tailored solutions that met the unique needs of each client. My expertise spanned information solutions, natural language processing, chatbot creation, Ethereum smart contract development, and joint application development. I was particularly adept at integrating AI systems to enhance business processes, optimize performance, and deliver measurable results.

My role involved leading cross-functional teams and managing complex projects with a focus on resource optimization and capacity management. I was committed to fostering a culture of innovation, ensuring that every solution not only aligned with the client's objectives but also reflected the core values and culture of their organization.

Throughout my tenure, I built a reputation for delivering high-impact, customized services that fueled client success and positioned TechForce as a trusted partner in the technology space.

Owner, SharePoint, Office 365, and Azure Expert Consultant

Tower Education Technologies

As Vice President of Application Development at Tower, I led large-scale mobile and SharePoint initiatives, driving significant improvements in efficiency and project completion times. My strategic oversight across planning, budgeting, and application support resulted in a 20% increase in efficiency and a 15% reduction in project timelines.

I managed multiple delivery teams, ensuring alignment with organizational software engineering standards and successfully implementing CI/CD pipeline automation, which increased release frequency by 25%. My focus on high-quality, secure software systems contributed to a 25% increase in project success rates and a 10% boost in customer satisfaction.

Collaborating closely with HR and other technology leaders, I enhanced team morale and retention by 15% and 10%, respectively, through targeted recruiting, retention, and continuous learning initiatives. I also partnered with product teams to build and prioritize technical roadmaps, achieving a 20% increase in project alignment with business goals.

Through my collaboration with engineering and architecture teams, I spearheaded the adoption of new technologies, driving a 15% increase in innovation and enhancing the overall quality of our applications.

Vice President, Application Development

Howard Community College

As an Associate Professor at Howard Community College, I developed and delivered educational lectures, curricula, and training sessions focused on SharePoint and Microsoft Office, ensuring students gained practical, job-ready skills. I collaborated with the department chair to create relevant, supportive materials that enhanced the learning experience.

Key strategies I implemented included:

 - Providing personalized, meaningful feedback to help students achieve competency in SharePoint and Microsoft Office, setting clear priorities and milestones for success.
 - Employing adaptive instructional methodologies to accommodate diverse learning styles, ensuring every student had the opportunity to excel.
 - Offering one-on-one guidance to help students develop effective strategies and utilize academic tools, fostering positive attitudes toward the IT environment.
 - Encouraging collaborative working relationships among students, which proved essential for managing assignments and resolving classroom challenges.

My approach was centered on empowering students to reach their full potential while fostering a deep understanding and appreciation of IT.

Adjunct Professor (Collaborative Technologies)

Stinger Ghaffarian Technologies (SGT)

As a key member of SGT’s innovation leadership team, I managed strategic relationships between internal IT resources, corporate business units, client programs, and external entities, including government vendors and partner organizations. My role encompassed strategic planning, fiscal accountability, acquisition strategies, governance, and leading a team of 30 software development and project management professionals.

Notable accomplishments include:

 - Building and leading the long-term strategic roadmap for the organization’s IT infrastructure, driving the development and maturity of key applications.
 - Representing SGT’s IT department at company-wide meetings, forging cooperative outsourcing partnerships to tackle complex technical challenges.
 - Overseeing the planning, forecasting, and reporting of technology strategies and roadmaps across Azure, AWS, and on-premises platforms, ensuring alignment with corporate goals.
 - Developing and managing the department’s IT budget, guiding capital planning, investment control, and resource allocation through strategic policy agendas.
 - Leading agile software development projects, establishing performance metrics, and reporting on project status and team velocity to leadership, resulting in improved project outcomes and accelerated time to market.

My leadership was pivotal in aligning IT strategies with business objectives, optimizing resources, and enhancing the company’s technological capabilities.

Director, Applications Development

GP Strategies Corporation

As the Principal SharePoint Architect at GP Strategies, I provided architectural leadership to a national team of 30 developers, project managers, and business analysts, overseeing the company’s Information Technology Infrastructure and Operations (ITIO). My leadership in the first year alone generated over $300,000 in additional revenue through strategic thought leadership and evangelism for the Practice’s solutions.

Enterprise-Level Performance Management Results:

 - Led the design, development, and testing of solutions to support business requirements, while analyzing existing systems to recommend improvements.
 - Spearheaded the development of new Azure-based environments, implementing 10 Enterprise Level applications that enhanced processes and introduced new capabilities.
 - Developed solutions to integration and interoperability challenges, ensuring seamless operation across the enterprise.
 - Monitored and optimized the performance of newly implemented solutions, driving continuous improvement.

Key Strategies:

 - Coordinated technical projects by gathering requirements, producing quality deliverables, and adhering to aggressive timelines.
 - Directed and monitored the integration of department information systems with ITIO, ensuring alignment with business objectives and strategic plans.
 - Provided authoritative guidance on complex issues, collaborating with stakeholders to deliver solutions that met business needs.

My role was critical in driving technological advancements, optimizing operations, and delivering solutions that supported the company’s strategic growth.

Principal SharePoint Architect

TechForce, Inc.

As President of TechForce, I led the company in delivering innovative IT solutions, with a focus on software development, cybersecurity, and operational management.

Software Development: Spearheaded the production of a software package for the Training Industry by collaborating with offshore development teams. Managed IT specialists and analysts, setting work schedules, deadlines, and performance standards to ensure successful service integration of IT programs.

Information Technology Security: Directed the company’s cybersecurity initiatives, balancing the benefits and risks of information sharing. Implemented secure information sharing protocols within the company and with vendor organizations, ensuring robust cybersecurity across all operations.

Operational Management: Coordinated and approved technical projects, providing oversight and technical assistance for automated systems. Directed the integration of department information systems with the company’s IT infrastructure, optimizing efficiency and program operations.

My leadership at TechForce was instrumental in driving technological innovation, enhancing cybersecurity, and ensuring operational excellence across all IT functions.

President/CEO

US Securities and Exchange Commission

As a Senior Consultant at the SEC, I played a pivotal role in the information architecture and change management for the rollout of a major SharePoint-based solution.

Technical Oversight: Ensured best practices were adhered to in the development of programs, information systems, and technology, providing critical technical oversight throughout the project.

Process Improvement: Contributed to the creation of the Commission’s SharePoint Governance Plan, offering strategic guidance to enhance the platform’s effectiveness and governance.

Database Administration: Led data integrity efforts for the division, achieving an 87% customer satisfaction rating by instilling confidence in the accuracy and reliability of the data provided by the solution.

My contributions were instrumental in ensuring the successful implementation and adoption of SharePoint, enhancing the Commission’s operational efficiency and data integrity.

Senior Consultant

The Training Associates

As a consultant with The Training Consultants, I specialized in developing and delivering IT training programs that empowered clients to excel in computer hardware and software technology.

IT Training: Designed and conducted professional training courses for customers and engineers, covering all aspects of computer hardware and software technology, ensuring participants gained practical, hands-on skills.

Curriculum Design: Created and refined course content, set clear student learning objectives, and developed comprehensive syllabi and lesson plans. Managed all aspects of the training process, including maintaining records, administering assessments, and creating detailed student manuals.

Course Evaluation: Continuously evaluated and updated training materials and procedures to ensure courses remained current with the latest software and equipment advancements, enhancing the effectiveness of the training programs.

My work ensured that training programs were not only educational but also aligned with the latest technological developments, providing clients with the knowledge and skills needed to succeed.

Consultant

Transform Your Business with NEXUS AI Hub

Are you a business leader, entrepreneur, or consultant looking to optimize operations, automate time-consuming tasks, and make smarter decisions? 

NEXUS AI Hub is designed to help you scale faster, reduce administrative overhead, and focus on strategic growth, all while delivering real-time insights to drive success.

Who I Help:

Business Leaders and executives: Automating processes and gaining actionable insights can free up time for high-level decision-making and help you meet strategic goals faster.

Entrepreneurs & Startups: Scale efficiently with automated customer engagement, data analysis, and reporting—allowing you to focus on growing your business without needing a large team.

Consultants & Strategists: Automate data analysis, report generation, and project recommendations so you can spend more time crafting strategies that deliver results for your clients.

How I Help: 
With advanced AI technology, NEXUS AI Hub automates core business functions, streamlining your operations and empowering you to drive growth. 

Whether you’re a seasoned executive or a fast-scaling startup, NEXUS AI Hub provides the tools you need to operate efficiently and effectively.

Contact me today to explore how NEXUS AI Hub can help you scale your business and optimize performance.

As a seasoned executive with over 10 years of management experience in services, professional services, consulting, and project management, I am confident in my ability to lead multiple functional teams to ensure the delivery of high-quality implementations and projects to our customers.

My strong working knowledge of key professional services metrics such as revenue, margin, and billable utilization, as well as my data and analytical skills and experience making data-driven decisions, make me well-suited to build and run a services capacity model that ensures adequate resource availability while maintaining profitable margins.

I have a successful track record of managing and leading growing teams, and am proficient in collaboration, conflict resolution, group interaction and dynamics, project management, and facilitation of significant projects. I am able to evaluate and balance team and individual workloads through effective time management, prioritization, and organizational skills.

As a change leader, I lead through vision and values, and model leadership behaviors. I have experience leading enterprise ERP and SaaS implementations and can build and maintain relationships with team members, customer stakeholders, peers, and executives across organizational boundaries. I possess a positive, resilient, and tenacious attitude with a propensity to persevere.

In my previous role, I successfully developed a team of delivery professionals with a varied set of skills to address the technical, process, and relationship management aspects of our services. I was also responsible for handling executive escalations and maintained a high level of commitment to superior customer satisfaction throughout the duration of our customer relationships.

CRO To Make Your Bank Account Dance 🕺🏼 | Scaling D2C Brands | $30 Million In Incremental Revenue Added Through CRO | 400+ Websites/Landing Pages Average CVR 5.37% | Co-Founder @ Solvexmedia | We Are Hiring |

Looking to lower your customer acquisition cost and supercharge your sales?

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 
5 Million In Spend - 30 Million In Tracked Revenue - 6x ROAS ( Hit me up for the proof ) 

We can help you: 
💠 Build a website that CONVERTS like CRAZY
💠 Run Facebook™ Ad Campaigns advertising that generates a POSITIVE ROI
💠 Email & SMS that opens a floodgate of REPEAT PURCHASES
💠 Funnel creation - Taking someone from UNAWARE to a RAVING FAN
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 
Who we work with: 

👔 Online eCommerce entrepreneurs who want to scale fast. Whether you’re just starting out or already have a 7-figure business, I’ll work with you to create a custom plan to hit your goals. 
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 
𝐑𝐞𝐚𝐬𝐨𝐧 𝐛𝐞𝐡𝐢𝐧𝐝 𝐭𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭: 


Working at Deloitte gave me direct exposure to Fortune 500 companies looking to diversify their marketing efforts into digital. My three years there consisted of handling ad-spend budgets in excess of $1,000,000 a month all while generating a positive ROI and meeting all KPIs.  

Got tired of corporate, decided to use the skillset I had to build a few ecom brands, made some money (two exits), then had some fun. 

Now back running the show at one of the fastest-growing growth agencies, Solvexmedia. With the goal of passing forth the knowledge, skills, and experience I have acquired by being in the trenches, getting my teeth kicked in, and learning the hard way.

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 
𝐀𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨:

🔥 Have the processes and systems you need to have in place to facilitate incredible growth and mind-blowing valuations?
🔥 Have the resources, marketing and strategic guidance you need to navigate your way to the next major revenue milestone in your business?
🔥 Have the framework for incredible business valuations, multiples and exits?

𝐓𝐡𝐞𝐧 l𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤!

🤙 Message me here or email kam@solvexmedia.com

Kam Hossieny

I nearly had a heart attack looking at our client's sales dashboard.

This skincare brand had been selling their hero face serum at $29.99 for years. 

It was their comfort zone. 
Their safe space.

Still, one question kept bugging me

What if they were losing money without knowing it?

So we ran a split test. 

Four price points:

• $24.99
• $29.99 (their original)
• $34.99
• $39.99

I was SURE the $24.99 would win on volume. 

My client bet on their tried-and-true $29.99.

Both of us were dead wrong.

The $39.99 price point crushed everything else. 

Not just in revenue - in UNITS SOLD too.

Mind. Blown. 🤯

They'd been undervaluing their product for YEARS.

Here's what we learned:

1. Higher price = higher perceived value
When we raised the price, people assumed the serum was more potent than competitors.

2. Price anchoring works
We added a $59.99 "premium size" that few bought, but it made $39.99 feel like a bargain.

3. Conversion rate isn't everything
The $24.99 option converted best (4.2%) but the $39.99 made way more money at 3.1%.

4. Test EVERYTHING, even when you're scared
Your gut feeling might be holding your business back.

The craziest part? 

We almost skipped the test—thought no one would pay more.

Thought we “knew” the customer.
We didn’t.

undefined undefined

solvexmedia

How we cut customer acquisition costs by 40% by fixing this one retention issue ☝️

I was reviewing a client's marketing budget last month when I spotted something alarming.

They were spending $50K/month on ads to acquire new customers...

...while completely ignoring the 67% who bought once and never came back.

"We need more customers!" they insisted when I questioned their strategy.

Wrong. ❌

What they needed was to stop the leaky bucket.

Here's what we discovered:

Their post-purchase experience was a DISASTER. 

After checkout, customers entered a black hole of communication. 

No follow-up emails. 
No usage guidance. 
No community connection.

Just silence until the next promotional blast.

So we made one critical change:

We built a proper onboarding sequence that actually TAUGHT people how to use the product they just bought.

The results shocked even me:

• Repeat purchase rate jumped from 22% to 48%
• Customer lifetime value increased by 71% 
• And most importantly – acquisition costs dropped by 40%

All because we stopped chasing new customers and started valuing the ones we already had.

Here's the harsh truth most brands miss: 

➜ Retention isn't just some nice-to-have metric. 

It's the economic engine of your entire business.

When customers stick around longer

you can afford to acquire them in the first place.

The best marketers understand this simple equation: 

⭐ Fix retention first, then scale acquisition.

Not the other way around.

Your FAQ page is more powerful than you think. 🧠

I stumbled across Quiet Mind’s FAQ section today and... wow

It wasn’t just informative 

it *felt* like someone genuinely cared.

Most FAQ pages? 

They’re either a legal checklist or a last-minute SEO dump. 🗑️

But Quiet Mind made theirs feel like a soft landing. 

➜ gentle tone 
➜ specific questions 
➜ empathy baked into the copy

They didn’t assume people knew what a weighted pillow is. 

They addressed real concerns:
– ADHD
– anxiety
– even how long it takes to adjust

This is smart CRO.

Why? 

Because the more questions your customer has to Google, the less likely they’ll buy from you. 

Instead of pushing the product harder

👉 Quiet Mind slowed down and walked with their customer. 

That builds trust. 
That boosts conversions.

So if you’re building your FAQ page? 

Don’t just think “search terms”
Think about “support” 

Make it sound like you’re answering your best friend’s questions.

Because in the end, people don’t want perfect copy. 

They want to feel understood.

The "anti-hype" copy approach that tripled my client’s conversion rate

I just committed e-commerce blasphemy last month.

I convinced a client to REMOVE all the hyped-up marketing language from their product pages.

Their marketing team nearly had a collective heart attack.

"But HOW will people know our product is amazing without saying it's amazing?!" they protested.

Here's what we did instead:

We replaced EVERY single hype phrase with brutally specific details.

• "Revolutionary formula" → "Contains 0.5% retinol that took 37 trials to stabilize"
• "Unbelievable results" → "73% of users saw reduced fine lines within 28 days"
• "Game-changing technology" → "Uses a patented airless pump that prevents oxidation"

No more empty superlatives. 
No more meaningless buzzwords.

Just honest, specific, verifiable facts.

The result?

Their conversion rate TRIPLED in the first 30 days.

Email signups jumped 78%.
Return rate dropped 24%.

Turns out, customers in 2025 have developed a powerful immunity to marketing hype. 

They've seen too many "revolutionary" products that were anything but.

What they crave now is SPECIFICITY.

They want to know exactly what they're getting and exactly how it will help them.

The best part? 

This approach actually forces you to create better products. 

You can't hide behind vague language when you commit to specifics.

One e-commerce founder told me: "This approach made us realize our product wasn't as good as our copy claimed. So we improved the actual product instead of just the marketing."

Try this: 

- Look at your highest-traffic product page. 
- Count how many empty superlatives you're using. 
- Then replace each one with a specific, provable detail.

You might just be shocked by what happens next.

Would you dare to try the "anti-hype" method on your store?

I fired a client last week.

They were bringing in $20K monthly revenue, but I walked away from the contract.

Why? 

Because they asked me to lie.

"Can't you just say our product is handmade? No one will know the difference."

After ___ years in this industry, I'm tired of pretending there isn't a MASSIVE ethical problem with how most brands approach marketing.

Let's call it what it is: 

Most of what passes for "marketing" today is just manipulation wearing a fancy name tag.

I see it everywhere:

• Fake scarcity ("Only 3 left!" when there's unlimited inventory)
• Fake urgency ("Sale ends tonight!" that magically extends)
• Fake exclusivity ("VIP access" that everyone gets)
• Fake results (Photoshopped before/afters)

All designed to short-circuit critical thinking and trigger impulse purchases.

But here's what I've learned from working with over 200 e-commerce brands:

The companies that ACTUALLY win long-term don't manipulate. 
They market.

Real marketing is about two things:

• Telling the genuine truth about your product
• Understanding human psychology to communicate that truth effectively

The difference? 

Intent and honesty. 🔥

One approach builds sustainable businesses. 

The other builds short-term sales that collapse when customers realize they've been duped.

I watched a skincare company triple their customer lifetime value by simply being radically honest about what their products could and couldn't do.

Their competitors are still pushing miracle claims and wondering why their retention rates are abysmal.

The truth sells better than lies

—it just takes longer and requires a better product.

So here's my challenge to fellow marketers: Can your products succeed without manipulation tactics?

If not, maybe it's time to improve the product instead of the persuasion.

What do you think? 
Is the line between marketing and manipulation getting too blurry?

American Giant didn't beg for my money. 

That's why I gave them more.

Here’s what happened 👇

I was checking out with one item 

But before I clicked “Complete Purchase,” 

they hit me with a smart upsell.

No aggressive discount countdown.
Just this calm, confident message:

“Add our best-selling tee for $30 — only at checkout.”

That’s it.
No fluff. 
No scroll-heavy carousel.

Just one clear offer, perfectly timed, and priced to make me pause.

✨ It felt like a nudge, not a pitch.
✨ It was relevant — same aesthetic, same quality.
✨ And the copy? Subtle but persuasive.

This is how you do upsells right.

✔ Show up after the buyer commits, not before.
✔ Keep it focused — don’t give them decision fatigue.
✔ And make it feel like a perk, not a trap.

The result?

I added the tee.

Because it didn’t feel like a marketing trick.
It felt like a brand saying, “Hey, this piece completes the look.”

And that, my friends, is good CRO in action.

The best navigation feels invisible. 🤔

But when I clicked on PANGAIA's site, something made me stop scrolling...

I opened the Men’s menu—and I just stared. 

It didn’t flash. 
It didn’t animate.
It didn’t even try to be flashy. 

But it felt *premium.*

A quiet flex. 

Here’s why this minimal slide-out menu works:

1) It respects your space.
It doesn’t take over the screen. It slides in *just enough* to offer options without hijacking the shopping vibe.

2) It organizes like a stylist. 

The layout feels like a curated wardrobe rack. 

Clear categories. 
Easy to skim. 
No “explore everything” chaos.

3) It complements the product.

That full-screen model on the right doesn’t just look good—it adds emotion. 

You don’t just see clothes. 

You *feel* the mood.

From a CRO lens? 

This is a clean, low-friction way to boost browsing without interrupting intent. 🤑

A lot of brands go full chaos on mobile navs: 

Sliders, pop-ups, carousels, filters on filters. ❌

But here’s the truth: 
Less noise = more flow 🧘 

And PANGAIA nails that soft confidence.

I spent $10K testing offers across 50 brands. 

The winners all broke these 3 "rules"

Last quarter, I did something a little crazy.

I spent $10,000 of my own money buying from 50 different DTC brands to study their offers.

My credit card company called TWICE to check if my account was hacked. 

But the insights were worth every penny.

Here's what shocked me:

The brands with the highest conversion rates weren't following the standard "best practices" at all.

In fact, the most successful offers actually BROKE these 3 so-called "rules"

I just reviewed an e-commerce brand's A/B testing history from the past 6 months.

All 17 tests they ran were "inconclusive."

The marketing director was pulling his hair out trying to figure out why nothing was working.

"Maybe A/B testing is just overrated," he told me.

It's not. 
But almost everyone is doing it completely wrong.

Most eCom brands do too much. 😵💫

But Julie? 

They did something bold:

They did less.

No clutter. 
No noise.

I landed on their homepage and didn’t feel like I was on a website. 

(did not feel like a constant sales pitch)

Here’s what I noticed (and loved):

1. No overwhelm.
Just a single headline explaining the product in human words. 

2. Visual trust.
The packaging is front and center

rotating like it’s saying, “You’re in safe hands.” 

3. Focused CTA.
One core action: *learn more or find in-store*. 

no shouting. 
no clutter. 

4. Smart use of animation. 
The pill spins slowly. 

It *moves*, but doesn’t scream for attention. 

It feels intentional

(not decorative)


Why does this matter?

Motion should guide

❌ not distract

Julie uses animation to tell a story of:
✅ safety
✅ trust
✅ control

All without a single popup, discount, or fake urgency timer.

That’s real conversion work. 
Not loud. Just clear.

If your product is sensitive, personal, or trust-heavy 
(like health, wellness, skincare)

Look at how Julie makes people feel before asking them to click.

Sometimes, conversion isn’t about pushing harder. 

It’s about “removing pressure” so people can decide for themselves.

I just completed a research project that completely changed how I view mobile optimization.

I spent $5,000 of my agency's budget ordering from 50 different e-commerce brands

—half on desktop, half on mobile.

The results? Follow and message me!

I laughed when our junior analyst suggested we pay attention to "average time on page."

"That's a vanity metric," I told her. 

"Focus on conversion rate."

(boy, was I wrong)

Last quarter, we noticed something weird in our client's data. 

Their yoga mat product page had terrible conversion rates but INSANE time on page.

People were spending 4+ minutes reading about this mat... 

but not buying.

Strange, right?

Instead of ignoring it, we research deeper.

Turns out, people loved the product but HATED the price. 

The comments section was full of "wish I could afford this" and "maybe next payday."

So we tested a "Buy Now, Pay Later" option.

Conversions jumped 215% overnight.

That yoga mat is now their #1 product

accounting for 30% of total revenue.

All because we paid attention to a "vanity metric" everyone told us to ignore.

Here's what I've learned:

1. There are no useless metrics
Only useless interpretations.

2. High engagement + low conversion = massive opportunity
Something's keeping interested people from buying. 

Find it. 
Fix it. 
Profit.

3. Listen to the quiet signals
While everyone chases conversion rates and AOV 

the real money often hide in overlooked metrics.

4. Trust patterns, not opinions
When the data shows something unusual

Investigate. 
Don't dismiss.

My analytics dashboard looks completely different now. 

I track weird combinations of metrics that most "experts" would laugh at.

But guess what? 

Our clients aren't laughing. 
Their bank accounts are too busy growing.

What "useless" metric might contain your next breakthrough?

Look again. 
The gold is often hiding in plain sight.

Last Tuesday, I watched a marketing director break down in tears during our review meeting.

Because I showed him that the $30K they spent buying Instagram followers wasn't just wasted money...

It was ACTIVELY DESTROYING their business. 😬

Here's the shocking test we ran on their e-commerce site:

"50K+ Instagram followers" badge: 
-3% conversion rate (YES, NEGATIVE)

"Join our 2,000 happy customers" badge: 
+18% conversion rate 

"93% of customers buy again" badge: 
+34% conversion rate

Their precious follower count was actually SCARING away potential customers.

(and it makes perfect sense when you think about it)

When people see inflated follower numbers

their BS detector goes off. 

They assume you bought them 

(and let's be honest, many brands do)

After removing ALL mentions of their social following from their site and highlighting their repeat purchase rate instead 

their conversion rate jumped by 21%.

I've now run this test with 7 different brands. 

Same result every time.

The painful truth? 

Real customers don't give a damn about your social media popularity contest. 

They care about REAL RESULTS from REAL PEOPLE.

This is why I get so frustrated watching brands chase follower counts like they're the holy grail of marketing. 😤

They're not. 
They're often the opposite.

Focus on metrics that actually matter:
✅ Repeat purchase rate
✅ Customer satisfaction scores
✅ Actual reviews from real people

Has anyone else noticed this trend? 
Or are you still chasing the follower mirage?

taplio

The Battle

Johnathan Lightfoot

Kam Hossieny

Followers

Posts

Engagements

Likes

Performance ScoreKam Hossieny's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Johnathan Lightfoot

Kam Hossieny

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kam Hossieny's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKam Hossieny's LinkedIn Performance