Herman-Scheer

Chief Creative Officer

Herman-Scheer is a branding agency in Venice, CA that helps entrepreneurs come to market.

Co-Founder

AIGA Los Angeles

Advisory Board Member

Member

The University of Arizona

Graphic Designer

Point to Point, Inc.

- Creating and developing case studies for their finished B2B projects.
- Sitting in on creative briefs for new projects
- Participate in brainstorming sessions with copy and creative director.

Intern

Building and evolving brands

Hi, I'm John, Chief Creative Officer at Herman-Scheer, a strategic and creative brand consultancy. We believe the businesses that prioritize connection over transaction are the ones that succeed. 

Since 2010, Herman-Scheer has helped change the way businesses make people feel. We have big heart and daring instincts. A sunny disposition and assertive gait. 

I consider myself a people-people kind of person, enamored by how brands connect to people and how people connect to brands. I love working with businesses that—put simply—keep people healthy and happy.

My career journey has been about embracing the idea that friction makes fire. 

I believe in mixing the intuitive and familiar with the audacious and novel, creating a healthy tension to captivate and engage. This friction, this interplay of ideas, is where I believe brands find their true voice and distinctive edge.

Alongside Chapin, (The Herman to my Scheer), we’ve built an agency with a strong POV: great health and self-care brands create narratives and identities aimed at changing behaviors—experiences so compelling that customers stick with a product or service even before they see the tangible benefits.

If you're in the wellness industry looking to evolve your brand toward lasting impact, let’s talk shop.

Feel free to reach out here or email me at john@herman-scheer.com.

John Scheer

Over the last 5 years or so...I was basically the poster child for coastal-elite wellness.

I bought groceries from Erewhon.
I worked out and did contrast therapy at HUME.
I took long rucking-vest walks on Venice Beach...

I optimized everything I could, from experimenting with various hydration mixes to monitoring my HRV, all the way to waiting 90 minutes before drinking my first sip of caffeine (debunked?).  

So when I decided to move my family to the suburbs of Northeast Ohio, the assumption was…well, that I was leaving all that behind...

I was going from the epicenter of wellbeing in L.A. to the land of ranch dressing and fluorescent lighting. 

But after living here since August, I’ve realized the delta isn’t nearly as big as you’d think.

I see women walking around with weighted vests, power walking through their neighborhoods.
I overhear people talking about their sleep scores, protein goals, and recovery routines.
The grocery stores are full of grass-fed butter, air-chilled poultry, and organic, better-for-you options everywhere you look.

And the infrastructure is catching up fast, too:

Boutique studios are popping up, offering classes such as Lagree, reformer Pilates, and private strength training.

Wellness-focused franchises with IV drips, Cryo, and IR saunas are popping up all around.
 
Even preventative private medical practices and early-detection clinics are starting to take root here.

There's still a lot of fluorescent lighting and deep-fried buttersticks, but it's definitely changing.

People everywhere want to feel well, age well, and live with a little more energy and agency. Or as my client, Rich Joseph, MD, MBA, calls it - #Capacity.

Moving from Venice to Cleveland showed me something important:

"Wellness" isn’t coastal anymore.
It’s cultural.
And it’s spreading in ways that are probably going to surprise a lot of people in the next decade.

Perhaps the next great wave of health innovation won’t come from California —
But from places like this... 

Let's do it.

Building and transforming the brands that make generations healthier.

Every time I see a new doctor, I get asked the same two lifestyle questions:

Do you smoke?
How many alcoholic drinks per week?

That’s it...

MaYbE it’s time to upgrade the intake form...

How about:

How many hours of sleep are you getting?
How much sugar are you consuming daily?
How many steps or minutes of movement do you get each day?
How often are you breathing in artificial fragrance in non-ventilated spaces? (Be cool with those pumpkin spice candle, ya'll)
How many hours a day do you spend staring at a screen?
How connected do you feel to the people around you?

The reality is, our biggest health risks aren’t simply cigarettes and alcohol anymore, and the effects of those are now widely known and understood — now it's chronic stress, poor sleep, processed foods, sedentary routines, and a constant exposure to chemicals and noise our bodies were never designed to handle.

If healthcare wants to stay relevant, it needs to start asking the questions that actually reflect modern life.

Because prevention starts with context, and right now, the system isn't asking nearly enough...

Here’s a glimpse into the next chapter of where I believe health & wellness tech is headed...

It’s called OHM. 

It's a beautifully designed table lamp that helps you regulate your breath through light, rhythm, and touch.

I met the founder, James McGoff, a few weeks ago at The Assembly, and got to give it a try!

Here’s how it works:

It’s a weighted stone that fits naturally in your hand. (and its deliciously warm)

Inside, sensors track your heart rate and breathing.

As you sync your breath to the light pattern of the lamp, the lamp slowly turns blue.

When your heart and breath are in alignment, your body shifts into parasympathetic mode. 

...lowering cortisol, improving vagal tone, and signaling safety to your nervous system.

It doubles as a soothing sound machine and a table lamp, specifically designed to be used without an app, screen, or data dashboard.

Just light, sound, and feedback - the kind your body actually understands.

For years, wellness tech has been built around tracking and optimizing with more and more metrics, and frankly, more angst to it...

I'm hoping this next wave will be quieter:

Tools that tune your physiology, not quantify it.
Devices that calm the body before they ever ask for your attention
Design that blends seamlessly (and beautifully) into your environment, and your biology

OHM is one of the first I’ve seen do it. What have you seen?

When I was a 17 y/o senior in high school, our whole class got to do what was called a senior project, a month or so of real-world experience before graduation. 

I chose to intern at an advertising agency called Point To Point. 

I had two assignments while I was there...

The first was scanning all of their print ads from magazines into a digital database - tedious but oddly satisfying...

The second challenge was to select an ad from any magazine and come up with three alternative ideas that were better than what went to print, then pitch them to the entire agency.

I found a boring ad for a Cobra radar detector and gave it a shot...

I spent at least two weeks sketching my ideas onto paper, doing my best to illustrate, write, and learn Photoshop well enough to make it look as legit as possible...

Fast forward 20 years and Nano Banana Pro comes out...

As a way to learn and experiment with it, I decided to recreate my senior project.

It took me about 7.5 minutes to do, and in stark contrast to my shitty high school drawings, well...thumb through the carousel. 

Still processing what this all means, but the gap between idea and reality is becoming smaller and smaller...

Nano Banana Pro Test

Clients: BowFlex, Spring Health, Zankou Chicken, Dipsea, Postscript, Elude, MDAcne, Fatty15, Minicircle, Eko, Stonehenge Health, Juno Veterinary

Senior Content Strategist + Writer

Content Strategist & Copywriter

I have worked independently as a freelance writer since graduating college in Dec. 2016, with a focus on long-form, SEO content. 

I currently write for Indeed.com, where I develop articles around employment data and culturally relevant topics for job seekers and employees. 

I also provide freelance strategic communications support for Arizona-based non-profit Elevate Nepal. I oversee our email, website and social media marketing, managing a social media writer and reporting directly to the organization's founder. I also assist with grant writing as needed.  

Previously, I worked as a freelance writer at email marketing agency Antidote, crafting compelling, conversion-oriented email copy and subject lines for a B2C and D2C brands. 

My work has also appeared at:  
- Locale Magazine 
- Tripadvisor 
- The Culture Trip 
- The Clever Root Magazine 
- Full-Time Travel 
- Flood Magazine
- FlagLive!

Freelance Writer

Ludlow Kingsley

In this role at Ludlow Kingsley, I helped to develop a comprehensive content strategy for a veterinary start-up, spanning their blog, website, social media, email marketing and Google ads. Additionally, I created strategic brand messaging for start-up and legacy B2C and B2B companies. I wrote copy for websites, emails and marketing collateral as needed, collaborating closely with the agency's strategy team, project managers and designers.

Content Manager

Copywriter & Content Strategist

Aker Ink PR & Marketing

At Aker Ink PR & Marketing, I played a pivotal role in developing content strategy and copywriting for our roster of B2B clients. During my time at this agency, I developed 100+ SEO blogs and website pages for a variety of companies across industries, including law, cannabis, construction and more.  

I managed communications, including press releases and social media posts, for one of Arizona’s leading non-profit law firms. I also assisted with a communications strategy to celebrate the 30th anniversary of the McDowell Sonoran Conservancy, creating blog articles and social posts 

Finally, I provided writing mentorship and editing to junior team members.

Content Specialist

Sierra Club

Editorial Intern

The Clever Root

Flagstaff Live

Contributing Writer

The Lumberjack Newspaper

Culture Editor

Senior News Reporter

I love words, research, storytelling, and the impact this combination can have on people, business, and culture.

Taylor Haynes

One word we gotta quit: "Vibe." 

John Scheer was the first person I heard call this out in a creative review, and it has stuck with me ever since.

“Vibe” feels fun and breezy. Innocuous. But creatively? It does nothing. It’s a placeholder—a stand-in for language we haven’t bothered to reach for yet. 😶‍🌫️

When people say “vibes," they usually mean something far more specific: 

Tension. 
Warmth. 
Personality. 
POV. 
Atmosphere.

But when we collapse all that into "vibes," we skip the real work of naming what we *actually* want something to feel like. And that’s the part that makes creative work strong—the specificity. 

Standout creative isn't built on vibes. It's built on clarity and on shared language. So, yes, let's ditch "vibe." Not only because it's overused, but because the work gets a whole lot sharper when our words do too. 🗣️

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The Battle

John Scheer

Taylor Haynes

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taplio

The Battle

John Scheer

Taylor Haynes

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}John Scheer's LinkedIn Performance

Performance ScoreTaylor Haynes's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJohn Scheer's LinkedIn Performance