Herman-Scheer

Chief Creative Officer

Herman-Scheer is a branding agency in Venice, CA that helps entrepreneurs come to market.

Co-Founder

AIGA Los Angeles

Advisory Board Member

Member

The University of Arizona

Graphic Designer

Point to Point, Inc.

- Creating and developing case studies for their finished B2B projects.
- Sitting in on creative briefs for new projects
- Participate in brainstorming sessions with copy and creative director.

Intern

Building and evolving brands

Hi, I'm John, Chief Creative Officer at Herman-Scheer, a strategic and creative brand consultancy. We believe the businesses that prioritize connection over transaction are the ones that succeed. 

Since 2010, Herman-Scheer has helped change the way businesses make people feel. We have big heart and daring instincts. A sunny disposition and assertive gait. 

I consider myself a people-people kind of person, enamored by how brands connect to people and how people connect to brands. I love working with businesses that—put simply—keep people healthy and happy.

My career journey has been about embracing the idea that friction makes fire. 

I believe in mixing the intuitive and familiar with the audacious and novel, creating a healthy tension to captivate and engage. This friction, this interplay of ideas, is where I believe brands find their true voice and distinctive edge.

Alongside Chapin, (The Herman to my Scheer), we’ve built an agency with a strong POV: great health and self-care brands create narratives and identities aimed at changing behaviors—experiences so compelling that customers stick with a product or service even before they see the tangible benefits.

If you're in the wellness industry looking to evolve your brand toward lasting impact, let’s talk shop.

Feel free to reach out here or email me at john@herman-scheer.com.

John Scheer

Over the last 5 years or so...I was basically the poster child for coastal-elite wellness.

I bought groceries from Erewhon.
I worked out and did contrast therapy at HUME.
I took long rucking-vest walks on Venice Beach...

I optimized everything I could, from experimenting with various hydration mixes to monitoring my HRV, all the way to waiting 90 minutes before drinking my first sip of caffeine (debunked?).  

So when I decided to move my family to the suburbs of Northeast Ohio, the assumption was…well, that I was leaving all that behind...

I was going from the epicenter of wellbeing in L.A. to the land of ranch dressing and fluorescent lighting. 

But after living here since August, I’ve realized the delta isn’t nearly as big as you’d think.

I see women walking around with weighted vests, power walking through their neighborhoods.
I overhear people talking about their sleep scores, protein goals, and recovery routines.
The grocery stores are full of grass-fed butter, air-chilled poultry, and organic, better-for-you options everywhere you look.

And the infrastructure is catching up fast, too:

Boutique studios are popping up, offering classes such as Lagree, reformer Pilates, and private strength training.

Wellness-focused franchises with IV drips, Cryo, and IR saunas are popping up all around.
 
Even preventative private medical practices and early-detection clinics are starting to take root here.

There's still a lot of fluorescent lighting and deep-fried buttersticks, but it's definitely changing.

People everywhere want to feel well, age well, and live with a little more energy and agency. Or as my client, Rich Joseph, MD, MBA, calls it - #Capacity.

Moving from Venice to Cleveland showed me something important:

"Wellness" isn’t coastal anymore.
It’s cultural.
And it’s spreading in ways that are probably going to surprise a lot of people in the next decade.

Perhaps the next great wave of health innovation won’t come from California —
But from places like this... 

Let's do it.

Building and transforming the brands that make generations healthier.

Every time I see a new doctor, I get asked the same two lifestyle questions:

Do you smoke?
How many alcoholic drinks per week?

That’s it...

MaYbE it’s time to upgrade the intake form...

How about:

How many hours of sleep are you getting?
How much sugar are you consuming daily?
How many steps or minutes of movement do you get each day?
How often are you breathing in artificial fragrance in non-ventilated spaces? (Be cool with those pumpkin spice candle, ya'll)
How many hours a day do you spend staring at a screen?
How connected do you feel to the people around you?

The reality is, our biggest health risks aren’t simply cigarettes and alcohol anymore, and the effects of those are now widely known and understood — now it's chronic stress, poor sleep, processed foods, sedentary routines, and a constant exposure to chemicals and noise our bodies were never designed to handle.

If healthcare wants to stay relevant, it needs to start asking the questions that actually reflect modern life.

Because prevention starts with context, and right now, the system isn't asking nearly enough...

Here’s a glimpse into the next chapter of where I believe health & wellness tech is headed...

It’s called OHM. 

It's a beautifully designed table lamp that helps you regulate your breath through light, rhythm, and touch.

I met the founder, James McGoff, a few weeks ago at The Assembly, and got to give it a try!

Here’s how it works:

It’s a weighted stone that fits naturally in your hand. (and its deliciously warm)

Inside, sensors track your heart rate and breathing.

As you sync your breath to the light pattern of the lamp, the lamp slowly turns blue.

When your heart and breath are in alignment, your body shifts into parasympathetic mode. 

...lowering cortisol, improving vagal tone, and signaling safety to your nervous system.

It doubles as a soothing sound machine and a table lamp, specifically designed to be used without an app, screen, or data dashboard.

Just light, sound, and feedback - the kind your body actually understands.

For years, wellness tech has been built around tracking and optimizing with more and more metrics, and frankly, more angst to it...

I'm hoping this next wave will be quieter:

Tools that tune your physiology, not quantify it.
Devices that calm the body before they ever ask for your attention
Design that blends seamlessly (and beautifully) into your environment, and your biology

OHM is one of the first I’ve seen do it. What have you seen?

When I was a 17 y/o senior in high school, our whole class got to do what was called a senior project, a month or so of real-world experience before graduation. 

I chose to intern at an advertising agency called Point To Point. 

I had two assignments while I was there...

The first was scanning all of their print ads from magazines into a digital database - tedious but oddly satisfying...

The second challenge was to select an ad from any magazine and come up with three alternative ideas that were better than what went to print, then pitch them to the entire agency.

I found a boring ad for a Cobra radar detector and gave it a shot...

I spent at least two weeks sketching my ideas onto paper, doing my best to illustrate, write, and learn Photoshop well enough to make it look as legit as possible...

Fast forward 20 years and Nano Banana Pro comes out...

As a way to learn and experiment with it, I decided to recreate my senior project.

It took me about 7.5 minutes to do, and in stark contrast to my shitty high school drawings, well...thumb through the carousel. 

Still processing what this all means, but the gap between idea and reality is becoming smaller and smaller...

Nano Banana Pro Test

Apple

Managing the global supply chain of Apple packaging from design/development through mass production. Highlighted Products Supported: Airpods, iPad, Airtag, Vision Pro, and Vision Pro Accessories

Global Supply Manager

Tesla

Managed the global supply chain of artificial leather (PUR) from design/development through mass production for all interior and seating applications in Tesla vehicles. 

Regions Supporting: Fremont (SX3Y), Gigafactory Austin (MY), Gigafactory Shanghai (M3/Y), Gigafactory Berlin (MY), Gigafactory Monterrey, and other future factories.

Vehicles: Cybertruck, Model S, Model X, Model 3 (2017), Refreshed Model 3 (2023), Model Y, Tesla Semi, and other future vehicle programs.

Miravel

Elected by shareholders to provide guidance and oversight to operational managers. Advised on subject areas such as product development, engineering, manufacturing, finance, fundraising, brand strategy, sales, and compliance during the launch of the company's first product, The Wall Garden™.

Board Member

*Exited in 2024*

Miravel designs beautiful, fully autonomous, indoor wall gardens that grow fresh food in any home environment. With the Wall Garden, you can grow greens, herbs, and microgreens to share with the people that you love. 

• Entrepreneur Magazine's "Top 5 Coolest Startups" at CES 2020
• 2020 UC Berkley Launch Cohort
• 2019 Pepperdine Highly Promising Company 
• 2019 UCLA Impactathon Best Overall Award 
• 2019 UCLA Bruin Tank Finalist 
• 2018 Startup UCLA's Pre-Accelerator Program 
• 2018 GSEA Los Angeles 2nd Place 
• 2018 Quake Capital West Coast Challenge Finalist 

Our mission is to empower people to lead healthy and sustainable lives by making it easier to grow fresh food in their everyday environment.

Co-Founder & CEO

Skylark Capital

Underwrote bespoke loan submissions (mostly bridge & ground-up construction) from world-class developers who specialize in custom spec-home, multi-family, and commercial real estate development

Financial Analyst

Randall is a Global Supply Manager at Apple. 

Previously, Randall was a GSM on the interiors & raw materials team at Tesla. He works along side supplier industrialization engineers, design engineers, and Tesla’s design studio team supporting the global supply chain of artificial leather (PUR) for existing and future programs. 

Randall was formerly the Co-Founder & CEO of Miravel, a Los Angeles-based technology startup working to empower people everywhere to lead healthy and sustainable lives by making it easier for them to grow fresh food in their everyday environment. 

Randall has 8+ years of experience managing product development, building supply chains, designing innovative products, building brands, and creating meaningful customer relationships. He is a named inventor on Miravel's Wall Garden Patent (Autonomous Wall Mounted Garden, Serial No: 63/248,138, Date: September 24, 2021) and has been recognized in forums such as Entrepreneur Magazine, Medium, The "All-In Podcast" with Nate Peo, Paradigm, The Nomadic, Las Vegas Review-Journal, Pepperdine University's Highly Promising Company List, Quake Capital's West Coast Challenge, UCLA Anderson's Impactathon, Start U, Bruin Tank, and more. 

Randall earned a B.S.B from Indiana University’s Kelley School of Business where he was awarded the 2018 Kelley Coin. He also studied abroad at the Hong Kong University of Science and Technology’s Business School. He thrives while working with high functioning partners and strives to be a fun, and loyal team member. 

Randall is a strong believer that a diverse range of experiences will create a more informed perspective on the world that we live in. He loves working with people who are bright, determined, and are crazy enough to think they can change the world. They are the ones who usually do.

Randall Shapiro

Excited to finally share a work/life update: I've recently started as the Head of Operations at Orion (orionsleep.com)  🛏️ 💤

At Orion, we're building next-generation sleep technology that uses intelligent thermal control and smart sensing to improve sleep quality, support longevity, and help people feel and function at their best. It’s an amazing intersection of wellness, technology, and thoughtful design, and I’m thrilled to be part of the journey.

Thanks to Harry Gestetner and Jonathan Zwiebel for the opportunity to help scale our company and bring this product to the masses. Grateful to be working with such a talented team. 

Reach out if you'd like to learn more about what we're building. Sharing some fun pictures from the factory of our recent product ramp! 📷 💥

#orion #sleeptech #longevity #wellbeing #technology #startup #operations #design #healthtech #bettersleep

Head of Operations at Orion | Ex. Apple, Ex. Tesla

Working at Apple was a dream I’ve had since I was a kid, and getting to live it alongside some of the most talented, brilliant, and technically sophisticated people I’ve ever met is something I’ll always be grateful for. The late-night calls, the “how are we going to pull this off?” moments, the teamwork, and the friendships made along the way are memories I’ll carry with me forever.

Thank you to some of the incredible people I had the privilege of working with:

Amit Patel, the best boss I’ve ever had and my manager on Apple Watch Display; Sam Schiffman, a pretty darn good GSM I had the privilege of learning from when rolling onto the watch team; and Ronan Shaw, who’s a supply strategy beast and a natural-born leader. 

Additionally, thank you to Gita Isola-Henry, Caroline Walters, Greg Romney, Likai Fang, Sean Lee, Rouzbeh Brumand, JING BAI, David Buck, Logan Bell, Rob Mark, for all being amazing mentors to learn from with along the way.

I’m incredibly grateful for my time at Apple, and am excited to bring all of these learnings into my next chapter at Orion ... can’t wait for what’s ahead!

#apple #hardware #operations #supplychain #manufacturing #engineering

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John Scheer

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The Battle

John Scheer

Randall Shapiro

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}John Scheer's LinkedIn Performance

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