Herman-Scheer

Chief Creative Officer

Herman-Scheer is a branding agency in Venice, CA that helps entrepreneurs come to market.

Co-Founder

AIGA Los Angeles

Advisory Board Member

Member

The University of Arizona

Graphic Designer

Point to Point, Inc.

- Creating and developing case studies for their finished B2B projects.
- Sitting in on creative briefs for new projects
- Participate in brainstorming sessions with copy and creative director.

Intern

Building and evolving brands

Hi, I'm John, Chief Creative Officer at Herman-Scheer, a strategic and creative brand consultancy. We believe the businesses that prioritize connection over transaction are the ones that succeed. 

Since 2010, Herman-Scheer has helped change the way businesses make people feel. We have big heart and daring instincts. A sunny disposition and assertive gait. 

I consider myself a people-people kind of person, enamored by how brands connect to people and how people connect to brands. I love working with businesses that—put simply—keep people healthy and happy.

My career journey has been about embracing the idea that friction makes fire. 

I believe in mixing the intuitive and familiar with the audacious and novel, creating a healthy tension to captivate and engage. This friction, this interplay of ideas, is where I believe brands find their true voice and distinctive edge.

Alongside Chapin, (The Herman to my Scheer), we’ve built an agency with a strong POV: great health and self-care brands create narratives and identities aimed at changing behaviors—experiences so compelling that customers stick with a product or service even before they see the tangible benefits.

If you're in the wellness industry looking to evolve your brand toward lasting impact, let’s talk shop.

Feel free to reach out here or email me at john@herman-scheer.com.

John Scheer

Over the last 5 years or so...I was basically the poster child for coastal-elite wellness.

I bought groceries from Erewhon.
I worked out and did contrast therapy at HUME.
I took long rucking-vest walks on Venice Beach...

I optimized everything I could, from experimenting with various hydration mixes to monitoring my HRV, all the way to waiting 90 minutes before drinking my first sip of caffeine (debunked?).  

So when I decided to move my family to the suburbs of Northeast Ohio, the assumption was…well, that I was leaving all that behind...

I was going from the epicenter of wellbeing in L.A. to the land of ranch dressing and fluorescent lighting. 

But after living here since August, I’ve realized the delta isn’t nearly as big as you’d think.

I see women walking around with weighted vests, power walking through their neighborhoods.
I overhear people talking about their sleep scores, protein goals, and recovery routines.
The grocery stores are full of grass-fed butter, air-chilled poultry, and organic, better-for-you options everywhere you look.

And the infrastructure is catching up fast, too:

Boutique studios are popping up, offering classes such as Lagree, reformer Pilates, and private strength training.

Wellness-focused franchises with IV drips, Cryo, and IR saunas are popping up all around.
 
Even preventative private medical practices and early-detection clinics are starting to take root here.

There's still a lot of fluorescent lighting and deep-fried buttersticks, but it's definitely changing.

People everywhere want to feel well, age well, and live with a little more energy and agency. Or as my client, Rich Joseph, MD, MBA, calls it - #Capacity.

Moving from Venice to Cleveland showed me something important:

"Wellness" isn’t coastal anymore.
It’s cultural.
And it’s spreading in ways that are probably going to surprise a lot of people in the next decade.

Perhaps the next great wave of health innovation won’t come from California —
But from places like this... 

Let's do it.

Building and transforming the brands that make generations healthier.

Every time I see a new doctor, I get asked the same two lifestyle questions:

Do you smoke?
How many alcoholic drinks per week?

That’s it...

MaYbE it’s time to upgrade the intake form...

How about:

How many hours of sleep are you getting?
How much sugar are you consuming daily?
How many steps or minutes of movement do you get each day?
How often are you breathing in artificial fragrance in non-ventilated spaces? (Be cool with those pumpkin spice candle, ya'll)
How many hours a day do you spend staring at a screen?
How connected do you feel to the people around you?

The reality is, our biggest health risks aren’t simply cigarettes and alcohol anymore, and the effects of those are now widely known and understood — now it's chronic stress, poor sleep, processed foods, sedentary routines, and a constant exposure to chemicals and noise our bodies were never designed to handle.

If healthcare wants to stay relevant, it needs to start asking the questions that actually reflect modern life.

Because prevention starts with context, and right now, the system isn't asking nearly enough...

Here’s a glimpse into the next chapter of where I believe health & wellness tech is headed...

It’s called OHM. 

It's a beautifully designed table lamp that helps you regulate your breath through light, rhythm, and touch.

I met the founder, James McGoff, a few weeks ago at The Assembly, and got to give it a try!

Here’s how it works:

It’s a weighted stone that fits naturally in your hand. (and its deliciously warm)

Inside, sensors track your heart rate and breathing.

As you sync your breath to the light pattern of the lamp, the lamp slowly turns blue.

When your heart and breath are in alignment, your body shifts into parasympathetic mode. 

...lowering cortisol, improving vagal tone, and signaling safety to your nervous system.

It doubles as a soothing sound machine and a table lamp, specifically designed to be used without an app, screen, or data dashboard.

Just light, sound, and feedback - the kind your body actually understands.

For years, wellness tech has been built around tracking and optimizing with more and more metrics, and frankly, more angst to it...

I'm hoping this next wave will be quieter:

Tools that tune your physiology, not quantify it.
Devices that calm the body before they ever ask for your attention
Design that blends seamlessly (and beautifully) into your environment, and your biology

OHM is one of the first I’ve seen do it. What have you seen?

When I was a 17 y/o senior in high school, our whole class got to do what was called a senior project, a month or so of real-world experience before graduation. 

I chose to intern at an advertising agency called Point To Point. 

I had two assignments while I was there...

The first was scanning all of their print ads from magazines into a digital database - tedious but oddly satisfying...

The second challenge was to select an ad from any magazine and come up with three alternative ideas that were better than what went to print, then pitch them to the entire agency.

I found a boring ad for a Cobra radar detector and gave it a shot...

I spent at least two weeks sketching my ideas onto paper, doing my best to illustrate, write, and learn Photoshop well enough to make it look as legit as possible...

Fast forward 20 years and Nano Banana Pro comes out...

As a way to learn and experiment with it, I decided to recreate my senior project.

It took me about 7.5 minutes to do, and in stark contrast to my shitty high school drawings, well...thumb through the carousel. 

Still processing what this all means, but the gap between idea and reality is becoming smaller and smaller...

Nano Banana Pro Test

Oliver Duffy-Lee

Authority Agency

Website: https://www.authorityagency.co.uk

Welcome to the age of Thought Leadership.

Most B2B brands are drowning in a Sea of Sameness, unable to differentiate themselves from their competition.

And so they spend their time:

- Scrapping for low quality opportunities
- Unable to build an audience
- Failing to fill their pipeline
- Struggling to sign new clients 
- Pricing their services too low
- Stagnating and not growing
- Struggling to make pay day

The problem isn’t caused by lead generation, marketing or sales…

It’s a positioning problem.

Strong positioning will:

✅ Differentiate the business
✅ Attract high quality leads
✅ Convert them into high paying clients
✅ Grow the business month on month

And the strongest way to position in 2024?

Build Authority.

If you want help becoming the Go-To Authority Thought Leader in your space, book a call below:

https://content.authorityagency.co.uk/

Founder

World Products Ltd. 

Website: https://worldp.co.uk/

World Products Ltd. is the parent company of multiple online retail outlets. Since 2016, the WPL has expanded into foreign markets, as well as nurturing domestic growth. My primary achievements within this position so far have been:

► Steering the transformation of World Products from a low-margin online seller to a high margin e-commerce consultant.
► Driving all client acquisition efforts, steering a total company rebrand and instigating all marketing efforts.

Marketing Director

Kurogo

Website: https://www.kurogo.co.uk/

On a mission to create powerful personal brands for CEOs and Founders.

Helping one of the UK's most ambitious Personal Branding agencies to grow and scale internationally.

Advisor

CWA Creative Agency

I work with clients to create messages that engage their audience. The challenge for our clients isn't deciding how to reach their audience, it's knowing how to touch and move them. This is, and has always been, achieved with creative, simple and impactful messaging

Account Director

Account Manager & Show Producer

Founder of Authority Agency & Komms | 800+ Agencies Mentored | Previous clients include Volvo, Porsche and Unilever

We turn Agency Owners and their Agencies into Go-To Leaders in their space.

Hey, I'm Olie, and over the last 10 years I've built 2 agencies of my own, worked as CMO in 2, helped 800 more and sold to global clients like Volvo, Porsche and Unilever. 

I've now developed the Authority Agency system to help agency owners like you scale to 7+ figures.

If you’ve been growing your agency for some time, but feel like you’ve hit a brick wall, it's because: 

1. You can't generate high quality leads consistently
2. You're working in your agency, not on it
3. Low-paying legacy clients are tying you down
4. Your agency is not positioned authoritatively 

We remove these barriers to growth by: 

1. Attracting high quality leads with our proven plug & play system. 
2. Freeing up your time to work on the business. 
3. Implementing our industry authority blueprint
4. Giving you complete clarity on your positioning

The result? 

You can finally live the agency life you dreamed of...

High value clients see you as an authority and are willing to pay premium prices for your work. You never struggle to generate leads again. You convert, service and grow those clients with ease - without the 80 hour week sacrifice. 

You become an operator, not a slave to your agency.

And after helping 800 agencies, we've nailed this system down to a tee. 

Check out some of these results:

🚀 Sam grew 300% two years running since joining the program
🚀 Phil converted £150,000+ of business in 2 weeks
🚀 Ozzi doubled his MRR in 3 months 
🚀 Elle grew her MRR by 3000%
🚀 Claudiu smashed through $10k/month and signed a bluechip client
🚀 Shruti tripled her prices without changing her offer or delivery
🚀 Niall & Morgan increased their MRR by 50% in 3 months
🚀 John signed a monster $19k/month retainer in his 4th month

Book a free Agency Growth Audit here to see what's possible for your agency:

https://www.authorityagency.co.uk/contact-us

Biggest factor that determines if an agency will get to £1m+ / year …



I’ve worked with over 100 agencies closely and seen some of them scale from £0 to £1m/year.

And all of those that managed it had one thing in common…

The Founder can consistently find and sell to clients.

They can generate new business out of thin air.

Doesn’t mean is the Founder a relentlessly pushy, closer sales person…

It means the Founder is smart enough to spot and convert opportunities regularly.

Once you get past £1m AR there’s a whole new skillset required.

But getting to that stage is about the Founder.

What’s your take?

P.s. If you’re a founder and don’t have that skillset, it’s OK. But you need to find someone that does - that’s the only problem to solve pre £1m/year.

CEO at 21six | The Agency for Brands That Care

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Oliver Duffy-Lee

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The Battle

John Scheer

Oliver Duffy-Lee

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}John Scheer's LinkedIn Performance

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