Building and evolving brands

Hi, I'm John, Chief Creative Officer at Herman-Scheer, a strategic and creative brand consultancy. We believe the businesses that prioritize connection over transaction are the ones that succeed. 

Since 2010, Herman-Scheer has helped change the way businesses make people feel. We have big heart and daring instincts. A sunny disposition and assertive gait. 

I consider myself a people-people kind of person, enamored by how brands connect to people and how people connect to brands. I love working with businesses that—put simply—keep people healthy and happy.

My career journey has been about embracing the idea that friction makes fire. 

I believe in mixing the intuitive and familiar with the audacious and novel, creating a healthy tension to captivate and engage. This friction, this interplay of ideas, is where I believe brands find their true voice and distinctive edge.

Alongside Chapin, (The Herman to my Scheer), we’ve built an agency with a strong POV: great health and self-care brands create narratives and identities aimed at changing behaviors—experiences so compelling that customers stick with a product or service even before they see the tangible benefits.

If you're in the wellness industry looking to evolve your brand toward lasting impact, let’s talk shop.

Feel free to reach out here or email me at john@herman-scheer.com.

John Scheer

SixTwentySix

Executive Producer / Head of Production

Herman-Scheer

Director of Production

Hecho Studios

Executive Producer of Content

72andSunny

Executive Producer

Senior Film Producer

Film Producer

RSA Films

Notable projects include:
o Re:Generation Music Project – Director Amir Bar-­Lev
o Activision Friday Night Fights – Director R.J. Cutler
o USA Character Project – Various Directors	 
o AT&T DayBreak – Director Jon Cassar
o Toshiba Inside – Director DJ Caruso	 
o Budweiser Superbowl, Hyundai Superbowl, Nike, Dodge, Subaru, XBOX, etc. – Director Jake Scott

Associate Producer

Jonny Edwards

taplio

The Battle

John Scheer

Jonny Edwards

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