Building and evolving brands

Hi, I'm John, Chief Creative Officer at Herman-Scheer, a strategic and creative brand consultancy. We believe the businesses that prioritize connection over transaction are the ones that succeed. 

Since 2010, Herman-Scheer has helped change the way businesses make people feel. We have big heart and daring instincts. A sunny disposition and assertive gait. 

I consider myself a people-people kind of person, enamored by how brands connect to people and how people connect to brands. I love working with businesses that—put simply—keep people healthy and happy.

My career journey has been about embracing the idea that friction makes fire. 

I believe in mixing the intuitive and familiar with the audacious and novel, creating a healthy tension to captivate and engage. This friction, this interplay of ideas, is where I believe brands find their true voice and distinctive edge.

Alongside Chapin, (The Herman to my Scheer), we’ve built an agency with a strong POV: great health and self-care brands create narratives and identities aimed at changing behaviors—experiences so compelling that customers stick with a product or service even before they see the tangible benefits.

If you're in the wellness industry looking to evolve your brand toward lasting impact, let’s talk shop.

Feel free to reach out here or email me at john@herman-scheer.com.

John Scheer

Brand Builder | Marketing Leader | Growth Consultant

Experienced Head of Marketing with expertise in building, launching and scaling startups and brands, turning customer insights into successful Go-to-Market (GTM) strategies and general business line management to maximize growth and profitability across brands and portfolios of brands. 

Have worked across many categories including: digital health, travel, edtech, nutrition, beauty, home goods and apparel. 

Previously built with: Hipcamp, Resident (exited to Ashley), Founders Factory, Ursa Major, Reckitt Benckiser, Wild One, Very Great, Betabrand and more.

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John Scheer

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