Building and evolving brands

Hi, I'm John, Chief Creative Officer at Herman-Scheer, a strategic and creative brand consultancy. We believe the businesses that prioritize connection over transaction are the ones that succeed. 

Since 2010, Herman-Scheer has helped change the way businesses make people feel. We have big heart and daring instincts. A sunny disposition and assertive gait. 

I consider myself a people-people kind of person, enamored by how brands connect to people and how people connect to brands. I love working with businesses that—put simply—keep people healthy and happy.

My career journey has been about embracing the idea that friction makes fire. 

I believe in mixing the intuitive and familiar with the audacious and novel, creating a healthy tension to captivate and engage. This friction, this interplay of ideas, is where I believe brands find their true voice and distinctive edge.

Alongside Chapin, (The Herman to my Scheer), we’ve built an agency with a strong POV: great health and self-care brands create narratives and identities aimed at changing behaviors—experiences so compelling that customers stick with a product or service even before they see the tangible benefits.

If you're in the wellness industry looking to evolve your brand toward lasting impact, let’s talk shop.

Feel free to reach out here or email me at john@herman-scheer.com.

John Scheer

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RangeForce is building the world's most comprehensive cybersecurity simulation and skills analysis platform. We believe in the power of leveling up your SOC and cybersecurity staff by providing advanced cybersecurity defense training along with a method to accurately and quantitatively assess your team's true skills and capabilities.

From our individual platform to our team training cyber range, upskill your SOC, DevSecOps and everyone else on your infosec team to their professional potential.

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Managing all SME accounts in the United States for renewals and expansions.

Jr. Account Manager 

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Mobile marketing through merchandise and social media for authentic Cleveland
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Creator/Founder

Align Creations

AlignCreations, LLC, Founder
Web-based graphic arts design business providing entire spectrum from graphic imagery, logo and branding to custom silkscreen printing

taplio

The Battle

John Scheer

Gabe Taxman

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