Building and evolving brands

Hi, I'm John, Chief Creative Officer at Herman-Scheer, a strategic and creative brand consultancy. We believe the businesses that prioritize connection over transaction are the ones that succeed. 

Since 2010, Herman-Scheer has helped change the way businesses make people feel. We have big heart and daring instincts. A sunny disposition and assertive gait. 

I consider myself a people-people kind of person, enamored by how brands connect to people and how people connect to brands. I love working with businesses that—put simply—keep people healthy and happy.

My career journey has been about embracing the idea that friction makes fire. 

I believe in mixing the intuitive and familiar with the audacious and novel, creating a healthy tension to captivate and engage. This friction, this interplay of ideas, is where I believe brands find their true voice and distinctive edge.

Alongside Chapin, (The Herman to my Scheer), we’ve built an agency with a strong POV: great health and self-care brands create narratives and identities aimed at changing behaviors—experiences so compelling that customers stick with a product or service even before they see the tangible benefits.

If you're in the wellness industry looking to evolve your brand toward lasting impact, let’s talk shop.

Feel free to reach out here or email me at john@herman-scheer.com.

John Scheer

Partnerships at Finding Mastery | Content Strategy | Simplifying Health + Science Information | Women's Health Advocate | Ex-Oura Ring

Growth-stage operator at the intersection of health, performance, and business.

Over the past 7+ years, I’ve worked inside fast moving, mission-driven companies — evolving from marketing into partnerships, revenue strategy, and customer success — while helping teams scale from early traction to durable growth.

Most recently at Finding Mastery, I helped scale the partnerships function during a growth phase:
• Grew brand partnerships revenue 3x
• Launched three new revenue channels
• Closed the company’s first two year-long strategic contracts
• Shifted deals from short-term to long-term, improving predictability and retention

I’m comfortable stepping into ambiguity, moving quickly, and building structure where none exists. My passion for health and human performance is personal; diagnosed with a rare autoimmune disease (Dermatomyositis) at age 8, I reached remission by 11, then went on to compete as a Division-1 athlete.

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The Battle

John Scheer

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