Herman-Scheer

Chief Creative Officer

Herman-Scheer is a branding agency in Venice, CA that helps entrepreneurs come to market.

Co-Founder

AIGA Los Angeles

Advisory Board Member

Member

The University of Arizona

Graphic Designer

Point to Point, Inc.

- Creating and developing case studies for their finished B2B projects.
- Sitting in on creative briefs for new projects
- Participate in brainstorming sessions with copy and creative director.

Intern

Building and evolving brands

Hi, I'm John, Chief Creative Officer at Herman-Scheer, a strategic and creative brand consultancy. We believe the businesses that prioritize connection over transaction are the ones that succeed. 

Since 2010, Herman-Scheer has helped change the way businesses make people feel. We have big heart and daring instincts. A sunny disposition and assertive gait. 

I consider myself a people-people kind of person, enamored by how brands connect to people and how people connect to brands. I love working with businesses that—put simply—keep people healthy and happy.

My career journey has been about embracing the idea that friction makes fire. 

I believe in mixing the intuitive and familiar with the audacious and novel, creating a healthy tension to captivate and engage. This friction, this interplay of ideas, is where I believe brands find their true voice and distinctive edge.

Alongside Chapin, (The Herman to my Scheer), we’ve built an agency with a strong POV: great health and self-care brands create narratives and identities aimed at changing behaviors—experiences so compelling that customers stick with a product or service even before they see the tangible benefits.

If you're in the wellness industry looking to evolve your brand toward lasting impact, let’s talk shop.

Feel free to reach out here or email me at john@herman-scheer.com.

John Scheer

When I was a 17 y/o senior in high school, our whole class got to do what was called a senior project, a month or so of real-world experience before graduation. 

I chose to intern at an advertising agency called Point To Point. 

I had two assignments while I was there...

The first was scanning all of their print ads from magazines into a digital database - tedious but oddly satisfying...

The second challenge was to select an ad from any magazine and come up with three alternative ideas that were better than what went to print, then pitch them to the entire agency.

I found a boring ad for a Cobra radar detector and gave it a shot...

I spent at least two weeks sketching my ideas onto paper, doing my best to illustrate, write, and learn Photoshop well enough to make it look as legit as possible...

Fast forward 20 years and Nano Banana Pro comes out...

As a way to learn and experiment with it, I decided to recreate my senior project.

It took me about 7.5 minutes to do, and in stark contrast to my shitty high school drawings, well...thumb through the carousel. 

Still processing what this all means, but the gap between idea and reality is becoming smaller and smaller...

Building and transforming the brands that make generations healthier.

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Mactus Group: We specialize in Marketing Consulting. We offer Marketing Project and Program Management, Marketing Analytics and Business Intelligence, Campaign and Advertising Services, Pricing and Licensing, Content Development, and other related services. We provide personal service and attention. Mactus Group has a rigorous selection and matching process to ensure you get top quality marketing consultants that know your business. Ask us about our talent acquisition and evaluation process!

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President

Entrepreneurs'​ Organization

Over the last 12 years I have had the privilege of being part of this great organization. Learning from and sharing with fellow business owners around the world. I’ve held various roles including forum moderator, EOA Acountability Coach, and Board Co-Chair.

Board Member

Children's Non-Profit Organizations

Giving time, talent, and treasure to support children in America.

Children's Advocate

Microsoft Corporation

US and WW marketing roles for Windows Client covering field and partner programs; pricing and licensing; deployment and adoption; and go to market customer campaigns.

Group Product Manager

living.com

Marketing Manager for ecommerce start-up. Managed affiliate program, demand generation programs and media placements with AOL, DoubleClick, Visa etc.

Marketing Manager

Dell Computer Corporation

Assistant Brand Manager for PowerEdge Server and Dimension Desktop Lines in US Small and Medium Business Division (BSD at the time).

Brand Manager

Partnerware

Led marketing efforts for software start-up.

VP Marketing

Topaz Technologies

Helping CEOs of staffing, recruiting and consulting companies maximize their profitability and set the stage for personal wealth, health and happiness so they can give back to the community. Dell and Microsoft Alumni

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The Battle

John Scheer

Ben Hansen

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taplio

The Battle

John Scheer

Ben Hansen

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}John Scheer's LinkedIn Performance

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