Herman-Scheer

Chief Creative Officer

Herman-Scheer is a branding agency in Venice, CA that helps entrepreneurs come to market.

Co-Founder

AIGA Los Angeles

Advisory Board Member

Member

The University of Arizona

Graphic Designer

Point to Point, Inc.

- Creating and developing case studies for their finished B2B projects.
- Sitting in on creative briefs for new projects
- Participate in brainstorming sessions with copy and creative director.

Intern

Building and evolving brands

Hi, I'm John, Chief Creative Officer at Herman-Scheer, a strategic and creative brand consultancy. We believe the businesses that prioritize connection over transaction are the ones that succeed. 

Since 2010, Herman-Scheer has helped change the way businesses make people feel. We have big heart and daring instincts. A sunny disposition and assertive gait. 

I consider myself a people-people kind of person, enamored by how brands connect to people and how people connect to brands. I love working with businesses that—put simply—keep people healthy and happy.

My career journey has been about embracing the idea that friction makes fire. 

I believe in mixing the intuitive and familiar with the audacious and novel, creating a healthy tension to captivate and engage. This friction, this interplay of ideas, is where I believe brands find their true voice and distinctive edge.

Alongside Chapin, (The Herman to my Scheer), we’ve built an agency with a strong POV: great health and self-care brands create narratives and identities aimed at changing behaviors—experiences so compelling that customers stick with a product or service even before they see the tangible benefits.

If you're in the wellness industry looking to evolve your brand toward lasting impact, let’s talk shop.

Feel free to reach out here or email me at john@herman-scheer.com.

John Scheer

Over the last 5 years or so...I was basically the poster child for coastal-elite wellness.

I bought groceries from Erewhon.
I worked out and did contrast therapy at HUME.
I took long rucking-vest walks on Venice Beach...

I optimized everything I could, from experimenting with various hydration mixes to monitoring my HRV, all the way to waiting 90 minutes before drinking my first sip of caffeine (debunked?).  

So when I decided to move my family to the suburbs of Northeast Ohio, the assumption was…well, that I was leaving all that behind...

I was going from the epicenter of wellbeing in L.A. to the land of ranch dressing and fluorescent lighting. 

But after living here since August, I’ve realized the delta isn’t nearly as big as you’d think.

I see women walking around with weighted vests, power walking through their neighborhoods.
I overhear people talking about their sleep scores, protein goals, and recovery routines.
The grocery stores are full of grass-fed butter, air-chilled poultry, and organic, better-for-you options everywhere you look.

And the infrastructure is catching up fast, too:

Boutique studios are popping up, offering classes such as Lagree, reformer Pilates, and private strength training.

Wellness-focused franchises with IV drips, Cryo, and IR saunas are popping up all around.
 
Even preventative private medical practices and early-detection clinics are starting to take root here.

There's still a lot of fluorescent lighting and deep-fried buttersticks, but it's definitely changing.

People everywhere want to feel well, age well, and live with a little more energy and agency. Or as my client, Rich Joseph, MD, MBA, calls it - #Capacity.

Moving from Venice to Cleveland showed me something important:

"Wellness" isn’t coastal anymore.
It’s cultural.
And it’s spreading in ways that are probably going to surprise a lot of people in the next decade.

Perhaps the next great wave of health innovation won’t come from California —
But from places like this... 

Let's do it.

Building and transforming the brands that make generations healthier.

Every time I see a new doctor, I get asked the same two lifestyle questions:

Do you smoke?
How many alcoholic drinks per week?

That’s it...

MaYbE it’s time to upgrade the intake form...

How about:

How many hours of sleep are you getting?
How much sugar are you consuming daily?
How many steps or minutes of movement do you get each day?
How often are you breathing in artificial fragrance in non-ventilated spaces? (Be cool with those pumpkin spice candle, ya'll)
How many hours a day do you spend staring at a screen?
How connected do you feel to the people around you?

The reality is, our biggest health risks aren’t simply cigarettes and alcohol anymore, and the effects of those are now widely known and understood — now it's chronic stress, poor sleep, processed foods, sedentary routines, and a constant exposure to chemicals and noise our bodies were never designed to handle.

If healthcare wants to stay relevant, it needs to start asking the questions that actually reflect modern life.

Because prevention starts with context, and right now, the system isn't asking nearly enough...

Here’s a glimpse into the next chapter of where I believe health & wellness tech is headed...

It’s called OHM. 

It's a beautifully designed table lamp that helps you regulate your breath through light, rhythm, and touch.

I met the founder, James McGoff, a few weeks ago at The Assembly, and got to give it a try!

Here’s how it works:

It’s a weighted stone that fits naturally in your hand. (and its deliciously warm)

Inside, sensors track your heart rate and breathing.

As you sync your breath to the light pattern of the lamp, the lamp slowly turns blue.

When your heart and breath are in alignment, your body shifts into parasympathetic mode. 

...lowering cortisol, improving vagal tone, and signaling safety to your nervous system.

It doubles as a soothing sound machine and a table lamp, specifically designed to be used without an app, screen, or data dashboard.

Just light, sound, and feedback - the kind your body actually understands.

For years, wellness tech has been built around tracking and optimizing with more and more metrics, and frankly, more angst to it...

I'm hoping this next wave will be quieter:

Tools that tune your physiology, not quantify it.
Devices that calm the body before they ever ask for your attention
Design that blends seamlessly (and beautifully) into your environment, and your biology

OHM is one of the first I’ve seen do it. What have you seen?

When I was a 17 y/o senior in high school, our whole class got to do what was called a senior project, a month or so of real-world experience before graduation. 

I chose to intern at an advertising agency called Point To Point. 

I had two assignments while I was there...

The first was scanning all of their print ads from magazines into a digital database - tedious but oddly satisfying...

The second challenge was to select an ad from any magazine and come up with three alternative ideas that were better than what went to print, then pitch them to the entire agency.

I found a boring ad for a Cobra radar detector and gave it a shot...

I spent at least two weeks sketching my ideas onto paper, doing my best to illustrate, write, and learn Photoshop well enough to make it look as legit as possible...

Fast forward 20 years and Nano Banana Pro comes out...

As a way to learn and experiment with it, I decided to recreate my senior project.

It took me about 7.5 minutes to do, and in stark contrast to my shitty high school drawings, well...thumb through the carousel. 

Still processing what this all means, but the gap between idea and reality is becoming smaller and smaller...

Nano Banana Pro Test

The Mighty Shed

We're a brand innovation accelerator putting more wellbeing & pleasure into alcohol, food & beverage, health & wellness & cannabis.

We help our clients find where to play & how to win with future consumers - today.

Our diverse team combines the wisdom of experience with the creative energy of a start-up to outperform global networks on any job that requires fast, future-forward thinking to solve the Mighty Questions.

Managing Partner

Karmarama

Nine very enjoyable and challenging (in a good way) years at Karmarama, where I ran a dept of 40 people through the pandemic and worked across a whole host of exciting industries from FMCG to broadcast, retail to gambling and charity to banking.

Started in running multi-million pound integrated advertising campaigns before broadening my horizons and working with the Human Insights & digital products teams to help launch new brands such as Lucky Saint non-alcoholic beer to developing new digital banking propositions with NatWest Group, as well as experimenting with tech by launching a new wearable at Cannes in 2017.

Client list:

- Large-scale integrated campaigns for major clients such as Mondelez (Philadelphia), Unibet, BBC, Nando's and B&Q.
- Human Insight led work to build long-term growth for charity clients - Guide Dogs & The Global Goals
- Driving new users for digitally-led brands such as AO.com, Spotify & Babylon Health.
- Launched new digital banking propositions with NatWest Group

Award-winning campaigns:
- BBC Music – ‘God Only Knows’ which received worldwide plaudits, over 1 billion reached and Marketing Magazine’s ‘Campaign of the Year’
- Unibet ‘Luck is no coincidence’ Euros content series, which won the DMA Grand Prix

Head of Account Management & Business Lead

The Brand Union

Senior Account Manager

Lead client contact on a luxury FMCG brand operating in eleven European markets. Working across a variety of disciplines in a fast‐paced environment, I have worked closely with the creative, strategic and production functions to successfully bring a new brand to market as well as create a multi‐million pound BTL campaign, the biggest in the brand’s history.

Account Manager

Boxer

Working directly with the Managing Director and Creative Director at the top 20 UK design agency, Boxer, pressured me into delivering a high quality service from the outset, enabling me to work with both global and national clients in packaging, retail and digital.

Business Development Executive

Business Insight Executive

Golfbreaks.com

University placement - Working within a small marketing team that helped to increase number of golfers sent on breaks from 100,000 to 120,000. My role also saw me copywriting for best‐selling promotional offers as well as being co‐editor of the weekly HTML newsletter sent out to 100,000 golfers and Editor of the newsletter on 10 separate occasions.

Marketing Assistant

Hey, I'm George. For over 15 years, I've been partnering with ambitious brands to unlock strategic growth through innovation, design, communications, and creative problem-solving across diverse sectors, including FMCG, alcohol, wellness, cannabis, banking, and retail.

I've worked with global brands like Mondelez and McDonald's, along with national treasures like the BBC and B&Q, and those on the pathway to becoming national treasures like Lucky Saint. I've also helped purpose-driven organisations like Guide Dogs and The Global Goals create lasting impact.

🚀 The Mighty Shed: As pleasure-focused futurists, we create innovations that bring more pleasure into consumers' daily lives, specialising in alcohol, food, beverage, and cannabis. We help uncover consumer opportunities and create actionable pathways to growth, enabling you to stay relevant and competitive in an evolving market.

We help brands navigate the future by:

- Exploring the future of pleasure & wellbeing with our innovation platform, FuturePossible
- Decoding future opportunities through deep human insights
- Generating unique perspectives that spark reconsideration
- Uncovering hidden needs that drive innovation
- Transforming ideas into actionable growth pathways

We're a diverse team of problem solvers who combine the wisdom of experience with startup energy to put more wellbeing and pleasure into people's daily lives through brand innovation.

Ready to start creating your future? Visit TheMightyShed.com or reach out at hello@themightyshed.com

#BrandInnovation #FuturePossible

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John Scheer

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