Building and evolving brands

Hi, I'm John, Chief Creative Officer at Herman-Scheer, a strategic and creative brand consultancy. We believe the businesses that prioritize connection over transaction are the ones that succeed. 

Since 2010, Herman-Scheer has helped change the way businesses make people feel. We have big heart and daring instincts. A sunny disposition and assertive gait. 

I consider myself a people-people kind of person, enamored by how brands connect to people and how people connect to brands. I love working with businesses that—put simply—keep people healthy and happy.

My career journey has been about embracing the idea that friction makes fire. 

I believe in mixing the intuitive and familiar with the audacious and novel, creating a healthy tension to captivate and engage. This friction, this interplay of ideas, is where I believe brands find their true voice and distinctive edge.

Alongside Chapin, (The Herman to my Scheer), we’ve built an agency with a strong POV: great health and self-care brands create narratives and identities aimed at changing behaviors—experiences so compelling that customers stick with a product or service even before they see the tangible benefits.

If you're in the wellness industry looking to evolve your brand toward lasting impact, let’s talk shop.

Feel free to reach out here or email me at john@herman-scheer.com.

John Scheer

Roughly 3 years ago, Chapin Herman and I were on a road trip -- he turned down whatever podcast we were listening to and said something along the lines of...

"John, I think we should go all in on this health & wellness space. It aligns with our own values, the work we've been doing already, and I am really bullish on where the industry is headed..."

The potential of closing off the door to the amazing variety of work I assumed we would miss out on kinda bummed me out at first...

After a wee bit of rumination, I realized this was the opportunity to help build and transform the brands that keep people healthy and happy.

Purpose!

And personally, I had just had my kids, my folks were getting older and battling disease, middle age breathing down my wife and I's neck...

I was in.

Fast forward to today. 

Our business has never been healthier, nor have I! 

The companies that work with us are no longer comparing and contrasting us to a bunch of other great agencies with amazing-looking portfolios. 

Instead, they're making a decision to start on third base. 

A choice to work with people who have completely immersed themselves in the world of healthcare, self-care, and well-being.

Who deeply understand the psychographic profiles of early adopters of preventative health modalities, to the mother of 3, juggling life through the aisles of mass market retail.

We’ve now helped dozens of businesses at all different inflection points navigate and grow within this growingly competitve and complex space.

And dare I say we’ve had some fun doing it...

If you’re ready to pull the future of health care, self-care and wellbeing forward…give us a shout and stay tuned with my posts :)

Building and transforming the brands that make generations healthier.

If you've had your finger on the pulse of D2C marketing at all in the last ten years or so, you've no doubt heard of my friend, Nik Sharma...

After years of reading his trusted weekly newsletter, shared clients and fun event run-ins -- I finally got the chance to chop it up with him and talk shop on his podcast Limited Supply. 

Nik asked me about my POV on branding, what it really means - specifically at Herman-Scheer.

If you don't have the time to listen, I've asked Chat to TLDR(L) our convo; 

📌Branding isn’t your logo. It’s your clarity.

In the latest Limited Supply episode, Nik Sharma and John Scheer break down what branding actually means — and it’s not just colors and fonts.

✅ Branding is strategic, not cosmetic
✅ It’s about clarity: who you are, who you serve, and why you matter
✅ Great branding starts before design or marketing
✅ Your brand strategy should align with your business goals
✅ Skip this, and you’ll pay for it later in confusion, wasted spend, and weak positioning

Your brand is the foundation, not the finishing touch. Build it with intention...

Open article: S15 E3: How to Actually Think about Branding by open.spotify.com

S15 E3: How to Actually Think about Branding

The Mighty Shed

The Mighty Shed stimulates brand innovation by defining where to play & how to win with future consumers – today. Our diverse team combines the wisdom of experience with the creative energy of a start-up to outperform global networks on any job that requires fast, future-forward thinking to solve the Mighty Questions.

Boxer

Boxer is a creative agency specializing in brand storytelling & design. Key brands/clients served include: Accolade Wines, AB Inbev, Brahma Beer, Camel, McDonald's, Ribena, Weber-Stephen, Winston and Whole Foods.

website: http://www.boxercreative.co.uk/
blog: http://www.boxercreative.co.uk/soakitup/

Managing Director

The Marketing Store

The Marketing Store is a global network of creative agencies specializing in a broad range of strategic marketing services. Key clients include: Coca-Cola, Diageo, General Mills, Kraft, McDonald's, Nissan, Shell and Vodaphone.

EVP, Global

LBi is a global digital marketing and technology agency, blending insight, creativity and expertise to solve business problems. Key clients include: Nike, Orange, Marks and Spencer.

Director, Europe

Starbucks Coffee Company

Supported the growth and development of the Starbucks brand in 35 countries in a variety of global, regional and in-country roles.

Director, International

Big business was never on my vision board.

I started on stage. 
Dance. Theatre. Music.

Back then, creativity wasn’t a skill. 
It was survival.

Then I swapped the stage for boardrooms and (like a lot of us) I tried to fit in and hid my creativity.

Then I had a breakthrough:
My greatest strength wasn’t something I should hide.

I had an unfair advantage — forged at the Royal Academy of Dramatic Arts, and sharpened through thousands of hours of improv, directing, and writing original plays.

And once I started to lead with it?
Everything changed.

Now, I help visionary leaders and brands design bold futures through:
❤️ Pleasure
❤️ Purpose
❤️ Innovation

Futures that feel as good as they perform…and I’ve never loved business more.

This simple mind shift led me to:

➤ Unlock billions of impressions for Coca-Cola
➤ Scale Starbucks from 500 to 14,000 stores globally
➤ Help Formula1 connect with its next generation of fans
➤ Deliver keynotes around the world on creative leadership & trend provocations
➤ Get FTSE 100 | Fortune 500s to act like startups and break into new categories

And now, I channel everything I’ve learned into helping future-makers like you — sharing daily sparks on creativity, leadership, innovation, and what’s next in culture.

👉 Follow me for daily ideas to fuel your next breakthrough.
👉 Future-proof your brand by subscribing to my trend platform: Future Possible®.
👉 Get weekly intel on the latest desire & wellbeing trends by subscribing to The Pleasure Report.
✨🔗✨ Link's in my bio.

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Likes

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