Asset Growth

Founder

Exponential Growth

Signet Science

Advisor, Organic Growth & Channel Strategy

Beacon Digital Marketing

Senior Manager, Search Marketing & Analytics

Freelance

-Comprehensive technical website audits for local businesses and large brands.
-Off-page link building strategy & implementation.
-Keyword research, mapping, & competitive analysis.
-Paid search campaign creation and ongoing optimization.
-Web Analytics implementation and strategy.
-Custom dashboard creation in Google Sheets and Data Studio.

Digital Marketing & Analytics Consultant

Austin & Williams

Analyze, develop and execute strategy as related to SEO. Conduct advanced SEO research using industry standard tools. Create SEO deliverables: Keyword research/mapping, Technical website auditing, On-Page optimization, Link acquisition strategy, Preparation of SEO point of view/decks, Digital performance reporting and Analytics implementation.

SEO Strategist

Advice Media | MedNet

-Created and optimized digital marketing campaigns in the medical industry.
-Web analytics audits & implementation.
-Monthly digital performance reporting to optimize campaign results.
-Advanced SEO tactics included: technical website auditing, page speed improvements, custom off-page SEO strategy, keyword research/mapping, on-page optimization, and content audits.
-Account manager and main point of contact for clients.
-PPC campaign optimization and reporting

Digital Marketing Specialist

I help self storage facilities get more customers through Google. As a business owner myself, I've had to learn how to grow my business without a large marketing budget. This requires being as efficient as possible and focusing on channels that can compound and lead to long-term growth.

With close to a decade of experience in digital marketing and customer acquisition, I've developed a process for building marketing strategies that deliver tangible results. I've used this exact process to successfully grow my clients' self storage businesses and my own business.

Getting new customers to learn about your self-storage services and ultimately want to rent a unit requires a proven process for leveraging a mix of channels, SEO, and PPC. My strategies are designed to maximize your facility's visibility on Google and NOI.

What My Clients Are Saying:
"John has worked with me on multiple projects and virtually every project saw an increase in web traffic and conversions."
“He is able to drive such impressive results. It is a pleasure to work with him.”
“I was extremely pleased with both the work that John did for me and the results that it is bringing. He was very professional, knows his field inside and out, and was an excellent communicator and very patient with me (I am not so tech savvy).“

Signup for my free newsletter, where I give away a new marketing template each month:
https://johnreinesch.com/template-of-the-month/

If you are a self storage operator or small business owner, book a 30-minute growth strategy call with me here:
https://calendly.com/exponential-growth/30-minute-growth-strategy-call

John Reinesch

You don’t “optimize” self storage Google Ads by changing your budget.

That just confuses the algorithm, and you pay for it in lost move-ins.

This operator came to us after months of frustration wit hteir Google ads:
December: They cut ad spend by a small amount
January: Cut more ad spend
February: Paused everything

Why? Because their previous vendor’s only “strategy” was to change the budget.

Up one day, down the next.
No structure. No plan. No learning continuity.

They never tested new ad copy.
Never touched the keyword targeting.
No negative keywords.
Never adjusted campaign structure.

Just daily budget tweaks and crossed fingers. 

We took over in May.

No gimmicks.
Just a structured optimization system designed for long-term efficiency.

Here’s what changed:
-Predictable daily budget to support Google’s learning
-Testing done in the account with ad copy and bidding strategies
-Maximizing low impression share but high converting keywords
-Transparent reporting tied to actual move-ins, not just clicks

And the results?
1) Rentals increased month over month from May through October.
2) Ad spend stayed steady.
3) Cost per rental dropped dramatically.

And this doesn’t even include the phone calls we tracked on the backend.

If you want average results, keep playing with your ad budget each day.
If you want to outperform your competitors, use a world-class optimization system.

What’s one lesson you’ve learned the hard way running Google Ads for self storage?

I help self storage operators get more move-ins.

“It’s just Google’s algorithm.”

That’s what this storage operator kept hearing from their marketing agency as move-ins stalled earlier this year.

New build. Great location.
But the units weren’t filling.

They brought us in at the end of May, worried they were already falling behind lease-up projections.

Here’s what we found:
1) Completely automated SEO approach with only some citations completed in month 1.
2) Google ads were not being optimized; only daily budget changes were happening. No strategic adjustments at all.
3) Zero visibility into what was or wasn’t working, it was always Google Algorithm's fault.
4) And no plan to scale once things started working

In other words… no system.

We deployed our 4-phase marketing framework immediately:
1) Drive move-in volume
2) Lower customer acquisition cost
3) Analyze, track & improve
4) Create repeatable processes to scale results

Here’s what happened next
May: 4 move-ins
June: 6 move-ins
July: 15
August: 17
September: 18
October: 20
November: 20

They’re now outperforming the peak spring and summer seasons, heading into winter with momentum.

The truth?
Most lease-ups don’t fail because of the market or Google's algorithm.
They fail because there’s no system to drive volume, measure results, and improve over time.

If your marketing strategy feels like guesswork… it probably is.
Stop skipping steps. Start following a framework that works.

Let the results compound.

What part of your marketing right now feels more reactive than repeatable?

You’re probably wasting ad spend for your storage facility and your own data could fix it.

Most self storage operators running Google Ads use broad match keywords and just hope for the best.

But what if Google could learn from your actual renters and use that data to find more people just like them?

Here's what most operators don’t know:

If you sync your customer list to Google Ads, it doesn’t just help with remarketing.
Google uses it as a signal to improve how it matches your broad keywords to new potential renters.

We just ran this setup for a client, and here’s what happened in 3 months:

Conversions increased by 50%
→ 8 in September → 12 in November

Cost per conversion dropped by 44%
→ $126 → $71

No change in budget.
Just smarter targeting using their own customer data.

We built a tool that connects your FMS directly to Google Ads and keeps your customer list synced in real time, no manual uploads, no missed data.

Works with:
Cubby
SiteLink
Storable Edge
And more coming.

Want access? DM me, and I’ll send you details.

You’re self storage business is trying to milk a cow and raise an elephant. 

It’s not working. 

This is what happens when storage operators try to run a business for short-term profit and long-term value at the same time:

They pull every dollar of cash out today.
But still expect to grow like the largest operators.
And it never quite works.

Here’s an example of what this looks like:

Two restaurants make $100K per month in revenue.
Restaurant A pockets $70K.
Restaurant B reinvests $70K into a Michelin chef, branding, a better menu, ads, team training, and an unforgettable experience. 

Come back in 36 months. Who is winning? 
Not even close. 

Let's look at another example:
Two storage facilities. Same revenue.

Facility A pockets $70K.
Facility B reinvests $70K into: technology, customer experience, branding, systems, team, marketing

Come back in 18 months.

One controls the market and has created millions in value.
The other is scratching their head, asking, “How are they spending this much?”

The mistake?
Trying to be both a cash cow and an elephant at the same time.

Most operators don’t choose one.
They blend the two and end up with a strange cow-elephant hybrid.

It’s not lean enough to generate strong profit.
It’s not invested enough in growth to build real value.

It’s slow. Confused. Stuck in the middle.
And it doesn’t win either game.

You can run a lean, cash-flow-first business.
You can build a patient, high-value asset.

But you have to choose. 

Which one are you building?

Most self storage Google Ads fail, and it’s not the ad’s fault.

Our ad account has $972k in spend in 90 days. Here’s what operators miss:

Your headlines, keywords, and budgets might be just fine.

But if you’re not feeding Google the right data, it won’t matter.

No data = no learning = no move-ins.

Here’s what most operators miss:
You’re asking Google to optimize your ads...
...but you’re not telling Google what a move-in actually looks like.

If Google sees any phone call or any page visit as a win, you’re throwing money at tire-kickers instead of real renters.

Here’s the fix (our 4-phase framework):

Level 1: Online Rental Tracking (bare minimum)
Set up conversion tracking for online rentals. This is your foundation.

Level 2: Call Tracking Integration
Any time someone clicks an ad and calls your facility, send that data to Google.

Level 3: Offline Conversion Uploads
Review call logs, flag renters, and upload real move-ins back into Google Ads. This teaches the algorithm which leads actually converted into a move-in.

Level 4: Full Automation (in progress)
We’re building a system to automatically match call records to your FMS, sending real-time offline move-ins to Google. At scale.

No more manual uploads. No more guesswork.
Just smart, data-fed optimization.

And it works.
In the last 90 days alone, our account has $972,430.31 in Google Ads spend (See screenshot). That’s a ton of data, and we’re using it to drive smarter, lower-cost move-ins for operators across the world.

Want your Google Ads to perform like this?
Stop changing daily budgets and start feeding Google real move-in data.

What’s your current conversion tracking setup look like?
Are you giving Google the data it needs?

The biggest storage operators are willing to lose money on customer acquisition in the short term. 

And that’s exactly why they win.

You’re only willing to spend $50 to get a $100/month tenant.
They’re spending $500. Sometimes more.

And they’re not worried.
Because they know that customer helps them:
-Push occupancy from 80% to 90%
-Raise rates across the board
-Increase NOI
-Add millions in long-term facility value

When you operate in a low-competition market, you can get away with optimizing for both move-in volume and low cost per move-in at the same time.

But when you're in the big leagues, you have to make a choice:
-Do you optimize for today's profit?
-Or do you invest for tomorrow’s enterprise value?

You can’t do both. Not at the same time. 

One of our clients understood this concept and committed to the long game:
-Monthly revenue grew from $240K → $317K
-$77K in added NOI
-At an 8 cap, that’s $7.92M in portfolio value added.

They were willing to spend more to acquire each customer, because they weren’t focused purely on short-term cash flow.
They were focused on enterprise value. 

They reinvested in:
-Increased occupancy
-Improve autopay + reduce delinquencies
-Fix online rentals & checkout flows
-Increase customer lifetime value
-Improve customer experience
-Operational systems
-Better revenue management
-Increase reviews + improve GBP rank

You can win playing for cash flow.
You can win playing for value.
But you won’t win trying to do both at once.

Which game are you playing?

Most self storage marketing agencies look amazing for the first 60 days.

The real test starts in month 3, and that is where most agencies fall apart. 

They fix obvious issues like GBP errors, on-page SEO, tracking problems, and weak facility pages.

And you think, "Finally, we found our team."

But then month 3 hits.
And everything stalls.

You hear excuses about "Google's algorithm changing" or "market fluctuations."

But here is the real reason facilities hit the month-3 plateau:
-The agency ran out of low-hanging fruit.
-And the retainer model rewards your marketing vendor for doing less over time, not more.

Because here is the part most storage operators never hear:

To stay profitable, the marketing agency has to reduce the amount of work they do for you after month 2.
That is the only way the math works for them.

Meanwhile, as your occupancy rises and competition tightens, you actually need more work, more optimization, more experimentation, and more attention, not less.

It is a completely broken incentive structure:
-Your marketing agency's profit margins increase when effort decreases.
-But your results only increase when their effort increases.

And you can see this misalignment in real life:
-Check your Google Ads change history. It is usually nothing but daily budget adjustments.
-Ask what is being done for SEO. You will get vague answers, recycled reports, and "we are working on it" with no specifics.

Most retainers quietly shift into maintenance mode right when your market becomes more competitive and harder to grow in.

This is exactly why months 3 to 6 are where performance flatlines.

So we rebuilt the agency model. Specifically for self storage marketing.

No open-ended retainers.
No vanishing effort after month 2.
No plateau baked into the business model.

The objective is simple:
1) Increase your occupancy and lower your marketing costs.
2) Build a growth engine where you rely less on us, not more.

And here is the part operators love most:
-Once we hit your growth targets, you pause our service entirely.

We hand off everything we built during the sprint and connect you to our new SEO and PPC software platform, which we created for storage operators that:
-Automates 60 to 70 percent of your ongoing marketing
-Cuts long-term marketing costs significantly
-Keeps your facility full without needing an agency
-Gives you full visibility into what is working every day

You grow, your costs drop, and you are not tied to an agency for life.

Aligned incentives.
No disappearing acts.
No month-3 plateau.

If you want a breakdown of how the Growth Sprint works, DM me, and I'll send details.

Most storage operators are stuck because they are playing two different games at the same time.

They say:
"I want maximum cash flow right now."
"And I want to build a $100M portfolio."

But you cannot fully optimize for both.

And here is the truth:
Either path is valid.
You just need to know which game you are playing.

The Cash-Flow Game:
-Minimize expenses
-Pocket profit early
-Keep operations lean

The Asset-Building Game:
-Boost tenant LTV, reviews, and retention
-Reinvest into marketing, ops, and training
-Accept lower short-term returns to grow long-term value

Most operators mistakenly try to do both at the same time.
And they end up stuck in the middle.

Growth slows.
Cost per rental stays high.
And bigger players start winning in your market.

Why?

Because the biggest storage brands are not optimizing for today's cash flow.
They are building tomorrow’s asset value.

That is why they can afford to spend $500 to $1,000 to acquire a single tenant.
If it fills a unit and those extra customers help push occupancy from 80 percent to 90 percent, they raise rates across the board, NOI jumps, and the facility value increases massively.

A small operator thinks:
"$800 to get a customer paying $100 per month? That’s insane."

But a large operator thinks:
"These extra customers help us raise occupancy, raise rates, and increase enterprise value. We will make millions of dollars in the future instead of a few dollars today."

It is a different game.
Different rules.
Different timeline.

One of our clients chose the long game.

Monthly revenue grew from $240K to $317K.
That is a $77K per month increase.
At an 8 cap, that added $7.92 million in portfolio value.

No tricks. No shortcuts.
Just focus, reinvestment, and clarity on the strategy.

There is no wrong path.
Just make sure you know which game you are playing.

Are you optimizing for short-term cash flow or long-term asset value?

How do you know if your lease-up is on pace or falling behind?

Our new free tool benchmarks your current performance and shows exactly how much faster you could stabilize, and what that would mean for NOI and facility value.

It takes your actual facility data, occupancy, revenue, move-ins, move-outs, CAC and builds three  scenarios:
1) Current pace
2) Better performance
3) Best case

You’ll instantly see:
-How long it will take to hit 90 percent occupancy
-What better performance looks like
-How much NOI and value you’re leaving on the table

One facility we analyzed was averaging 7 net move-ins per month.
The tool showed they could reasonably be hitting 11, with a best-case scenario of 15.6.

That difference could cut their lease-up timeline significantly.

The goal is to get this to the point where it helps identify opportunity, set performance goals, and help you make more informed decisions.

We’d love your feedback.

Send me a DM if you want to try the demo link. Would love your thoughts on how to make this even more helpful for operators.

AIContentfy

Search Engine Optimization Specialist

Music Review World

Build from ground to top the platform using Wordpress. Within 1year we generated over 2M impressions and currently over 30K organic clicks monthly. 

I work with expert music reviewers to help our clients grow in their music business by providing constructive feedback. 

Looking forward to create a custom website in the future as we scale. 

Organic Social Media and SEO is the major driver of our business revenue.

Co-Founder & Head of SEO

Music Video Hype

- Responsible for setting the mission and vision of Music Video Hype from the initial idea to our current position in the market.
- Monitor and advise the in-house team while we do music video promotion for musicians, record labels, and music video distributors around the world
- Develop dynamic and efficient tactics to quickly increase the exposure for our clients
- Draw and execute all SEO on-page and off-page strategies for Music Video Hype

Key accomplishments: Fast growth, increase in customer base, increase in customer retention. Dominated the SERP competition across different countries, ranked for "Music Video Promotion" and other related keywords on the first page in popular search engines.

Co-Founder

Finland Business Directory

Finland Business Directory. We offer an integrated approach to online marketing for businesses in Finland. The website allows visitors to search, select, review and recommend businesses and products that they have used.

Manager

uTest

Issue identification using manual and automatic testing techniques. 

 - Developing and carrying out new tests in various industry both on web and mobile application. 
 - Reporting bugs or issues
 - Risk assessment 
 - Load testing 
 - Security testing 
 - Manual testing
 - Exploratory Test

Software Tester

Claned

A dedicated digital marketing specialist in Claned, the Claned platform includes built-in learning design elements that intuitively guide course creators to create better, more engaging, rewarding, and valuable online courses. 

Major activities are but not limited to:

- Attracting new customers to our SaaS 
- Create, run, and improve the conversion of  paid marketing campaigns, Google ads, LinkedIn ads, Facebook ads etc
- SEO to improve our organic search rankings
- Supporting the marketing team, and improving our social media marketing practices to
grow conversion
- Use data extensively and create reports regularly for the marketing team
- Collaborative with product service, and customer experience team to convert their efforts and
insights into marketing activities

SEO / Digital Marketing Specialist

Entrepreneurs of Finland

- I was responsible for developing and implementing the digital marketing strategies for organizations
- Work as a team member to achieve monthly goals
- Organized events from start to finish with support from the team in the digital marketing department 

Key accomplishment: New partnership was established, a 120% increase in organic traffic locally and internationally, and an overall improvement in the quality of content from the entrepreneurs interviewed.

Clab Music

- Managed all social account of the artist from creating content and scheduling them when appropriate 
- Created paid campaigns and other online promotions on Facebook, Twitter, and Instagram
- Executed all digital marketing tasks for the record label

Key accomplishment: Grew the social media following over 750K across all major channels and got the artist verified on Facebook and Instagram.

Social Media Manager

Linguajoy Language Club 

- Optimize all social accounts of the company
- Created strategies to help communicate with current and potential customers
- Decision-making meetings with the CEO, Henrietta Kvist, and co-workers on ways to grow the customer base
- Crafted and implemented SEO and social media strategies for the company
- Redesigned the website to present all services in a more visually appealing way

Key accomplishment: Drove significant traffic to the website within 4 months, Ranked the website for the parent keyword "kielikerhot" on the first page of SERP within 6 months

Hesburger

- Responsible for all customer-related tasks both in front desk and backend 
- Inventory management was a key day to day activity 
- System troubleshooting when needed 

Key accomplishment: The overall delivery of customer orders was faster and more efficiently executed within a specified time on the in-house applications.

Sales Representative

With over 7 years of experience in SEO, digital marketing, and marketing data analysis, I bring a unique blend of technical expertise and creative problem-solving to every project. 

My journey has taken me from SEO consultancy to comprehensive digital marketing strategies, always with a focus on data-driven decision-making.

Why Me?
Proven track record in improving organic traffic (314.55% increase for Claned and other businesses)
Expertise in SEO, PPC, social media marketing, and content strategy
Strong data management skills, ensuring accuracy and efficiency in all processes
Proficiency in tools like Google Analytics, Google Tag Manager, HubSpot, and WordPress

My Approach:
I believe in the power of data to drive marketing success. Whether it's conducting keyword research, analyzing campaign performance, or streamlining data entry processes, I ensure that every decision is backed by solid insights.

International Experience:
Having worked with diverse teams across Finland and internationally, I bring a global perspective to my work. I'm fluent in English and Russian, with conversational Finnish, allowing me to navigate multicultural environments with ease.

Always Learning:
In this ever-evolving digital landscape, I'm committed to staying ahead of the curve. From the latest SEO trends, and AI trends, to emerging data management techniques,   I'm always expanding my skillset to deliver cutting-edge solutions.

What Industry Experts Say:
"Yusuf is a true SEO professional who knows the latest trends... Even though he is an SEO professional, that title would be undermining his abilities to do even wider spectrum of digital marketing activities." - Santeri Jaakkola

"Muritala Yusuf Oluwaseyi is a deeply knowledgeable digital marketer and business strategist. He has the experience and results to back it up. His ability to strategize, implement, and refine marketing campaigns across platforms like Google, LinkedIn, and Facebook was nothing short of commendable." - Mariam Shodeinde

"Yusuf Muritala is one of the most inspiring young professionals I've ever met. His versatile experience and insight into technology and social media marketing makes him a brilliant business consultant. His attitude towards work and life is always positive and you couldn't hope for a more encouraging and motivated member for your team." - Henrietta Kvist

Let's connect and explore how we can drive your SEO and digital marketing success through data-driven strategies and innovative solutions!

Just Visit www.perfectyourseo.com for more of my service.

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The Battle

John Reinesch

Yusuf Oluwaseyi Muritala

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The Battle

John Reinesch

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Followers

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}John Reinesch's LinkedIn Performance

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