Asset Growth

Founder

Exponential Growth

Signet Science

Advisor, Organic Growth & Channel Strategy

Beacon Digital Marketing

Senior Manager, Search Marketing & Analytics

Freelance

-Comprehensive technical website audits for local businesses and large brands.
-Off-page link building strategy & implementation.
-Keyword research, mapping, & competitive analysis.
-Paid search campaign creation and ongoing optimization.
-Web Analytics implementation and strategy.
-Custom dashboard creation in Google Sheets and Data Studio.

Digital Marketing & Analytics Consultant

Austin & Williams

Analyze, develop and execute strategy as related to SEO. Conduct advanced SEO research using industry standard tools. Create SEO deliverables: Keyword research/mapping, Technical website auditing, On-Page optimization, Link acquisition strategy, Preparation of SEO point of view/decks, Digital performance reporting and Analytics implementation.

SEO Strategist

Advice Media | MedNet

-Created and optimized digital marketing campaigns in the medical industry.
-Web analytics audits & implementation.
-Monthly digital performance reporting to optimize campaign results.
-Advanced SEO tactics included: technical website auditing, page speed improvements, custom off-page SEO strategy, keyword research/mapping, on-page optimization, and content audits.
-Account manager and main point of contact for clients.
-PPC campaign optimization and reporting

Digital Marketing Specialist

I help self storage facilities get more customers through Google. As a business owner myself, I've had to learn how to grow my business without a large marketing budget. This requires being as efficient as possible and focusing on channels that can compound and lead to long-term growth.

With close to a decade of experience in digital marketing and customer acquisition, I've developed a process for building marketing strategies that deliver tangible results. I've used this exact process to successfully grow my clients' self storage businesses and my own business.

Getting new customers to learn about your self-storage services and ultimately want to rent a unit requires a proven process for leveraging a mix of channels, SEO, and PPC. My strategies are designed to maximize your facility's visibility on Google and NOI.

What My Clients Are Saying:
"John has worked with me on multiple projects and virtually every project saw an increase in web traffic and conversions."
“He is able to drive such impressive results. It is a pleasure to work with him.”
“I was extremely pleased with both the work that John did for me and the results that it is bringing. He was very professional, knows his field inside and out, and was an excellent communicator and very patient with me (I am not so tech savvy).“

Signup for my free newsletter, where I give away a new marketing template each month:
https://johnreinesch.com/template-of-the-month/

If you are a self storage operator or small business owner, book a 30-minute growth strategy call with me here:
https://calendly.com/exponential-growth/30-minute-growth-strategy-call

John Reinesch

You don’t “optimize” self storage Google Ads by changing your budget.

That just confuses the algorithm, and you pay for it in lost move-ins.

This operator came to us after months of frustration wit hteir Google ads:
December: They cut ad spend by a small amount
January: Cut more ad spend
February: Paused everything

Why? Because their previous vendor’s only “strategy” was to change the budget.

Up one day, down the next.
No structure. No plan. No learning continuity.

They never tested new ad copy.
Never touched the keyword targeting.
No negative keywords.
Never adjusted campaign structure.

Just daily budget tweaks and crossed fingers. 

We took over in May.

No gimmicks.
Just a structured optimization system designed for long-term efficiency.

Here’s what changed:
-Predictable daily budget to support Google’s learning
-Testing done in the account with ad copy and bidding strategies
-Maximizing low impression share but high converting keywords
-Transparent reporting tied to actual move-ins, not just clicks

And the results?
1) Rentals increased month over month from May through October.
2) Ad spend stayed steady.
3) Cost per rental dropped dramatically.

And this doesn’t even include the phone calls we tracked on the backend.

If you want average results, keep playing with your ad budget each day.
If you want to outperform your competitors, use a world-class optimization system.

What’s one lesson you’ve learned the hard way running Google Ads for self storage?

I help self storage operators get more move-ins.

“It’s just Google’s algorithm.”

That’s what this storage operator kept hearing from their marketing agency as move-ins stalled earlier this year.

New build. Great location.
But the units weren’t filling.

They brought us in at the end of May, worried they were already falling behind lease-up projections.

Here’s what we found:
1) Completely automated SEO approach with only some citations completed in month 1.
2) Google ads were not being optimized; only daily budget changes were happening. No strategic adjustments at all.
3) Zero visibility into what was or wasn’t working, it was always Google Algorithm's fault.
4) And no plan to scale once things started working

In other words… no system.

We deployed our 4-phase marketing framework immediately:
1) Drive move-in volume
2) Lower customer acquisition cost
3) Analyze, track & improve
4) Create repeatable processes to scale results

Here’s what happened next
May: 4 move-ins
June: 6 move-ins
July: 15
August: 17
September: 18
October: 20
November: 20

They’re now outperforming the peak spring and summer seasons, heading into winter with momentum.

The truth?
Most lease-ups don’t fail because of the market or Google's algorithm.
They fail because there’s no system to drive volume, measure results, and improve over time.

If your marketing strategy feels like guesswork… it probably is.
Stop skipping steps. Start following a framework that works.

Let the results compound.

What part of your marketing right now feels more reactive than repeatable?

You’re probably wasting ad spend for your storage facility and your own data could fix it.

Most self storage operators running Google Ads use broad match keywords and just hope for the best.

But what if Google could learn from your actual renters and use that data to find more people just like them?

Here's what most operators don’t know:

If you sync your customer list to Google Ads, it doesn’t just help with remarketing.
Google uses it as a signal to improve how it matches your broad keywords to new potential renters.

We just ran this setup for a client, and here’s what happened in 3 months:

Conversions increased by 50%
→ 8 in September → 12 in November

Cost per conversion dropped by 44%
→ $126 → $71

No change in budget.
Just smarter targeting using their own customer data.

We built a tool that connects your FMS directly to Google Ads and keeps your customer list synced in real time, no manual uploads, no missed data.

Works with:
Cubby
SiteLink
Storable Edge
And more coming.

Want access? DM me, and I’ll send you details.

You’re self storage business is trying to milk a cow and raise an elephant. 

It’s not working. 

This is what happens when storage operators try to run a business for short-term profit and long-term value at the same time:

They pull every dollar of cash out today.
But still expect to grow like the largest operators.
And it never quite works.

Here’s an example of what this looks like:

Two restaurants make $100K per month in revenue.
Restaurant A pockets $70K.
Restaurant B reinvests $70K into a Michelin chef, branding, a better menu, ads, team training, and an unforgettable experience. 

Come back in 36 months. Who is winning? 
Not even close. 

Let's look at another example:
Two storage facilities. Same revenue.

Facility A pockets $70K.
Facility B reinvests $70K into: technology, customer experience, branding, systems, team, marketing

Come back in 18 months.

One controls the market and has created millions in value.
The other is scratching their head, asking, “How are they spending this much?”

The mistake?
Trying to be both a cash cow and an elephant at the same time.

Most operators don’t choose one.
They blend the two and end up with a strange cow-elephant hybrid.

It’s not lean enough to generate strong profit.
It’s not invested enough in growth to build real value.

It’s slow. Confused. Stuck in the middle.
And it doesn’t win either game.

You can run a lean, cash-flow-first business.
You can build a patient, high-value asset.

But you have to choose. 

Which one are you building?

The biggest storage operators are willing to lose money on customer acquisition in the short term. 

And that’s exactly why they win.

You’re only willing to spend $50 to get a $100/month tenant.
They’re spending $500. Sometimes more.

And they’re not worried.
Because they know that customer helps them:
-Push occupancy from 80% to 90%
-Raise rates across the board
-Increase NOI
-Add millions in long-term facility value

When you operate in a low-competition market, you can get away with optimizing for both move-in volume and low cost per move-in at the same time.

But when you're in the big leagues, you have to make a choice:
-Do you optimize for today's profit?
-Or do you invest for tomorrow’s enterprise value?

You can’t do both. Not at the same time. 

One of our clients understood this concept and committed to the long game:
-Monthly revenue grew from $240K → $317K
-$77K in added NOI
-At an 8 cap, that’s $7.92M in portfolio value added.

They were willing to spend more to acquire each customer, because they weren’t focused purely on short-term cash flow.
They were focused on enterprise value. 

They reinvested in:
-Increased occupancy
-Improve autopay + reduce delinquencies
-Fix online rentals & checkout flows
-Increase customer lifetime value
-Improve customer experience
-Operational systems
-Better revenue management
-Increase reviews + improve GBP rank

You can win playing for cash flow.
You can win playing for value.
But you won’t win trying to do both at once.

Which game are you playing?

Most self storage marketing agencies look amazing for the first 60 days.

The real test starts in month 3, and that is where most agencies fall apart. 

They fix obvious issues like GBP errors, on-page SEO, tracking problems, and weak facility pages.

And you think, "Finally, we found our team."

But then month 3 hits.
And everything stalls.

You hear excuses about "Google's algorithm changing" or "market fluctuations."

But here is the real reason facilities hit the month-3 plateau:
-The agency ran out of low-hanging fruit.
-And the retainer model rewards your marketing vendor for doing less over time, not more.

Because here is the part most storage operators never hear:

To stay profitable, the marketing agency has to reduce the amount of work they do for you after month 2.
That is the only way the math works for them.

Meanwhile, as your occupancy rises and competition tightens, you actually need more work, more optimization, more experimentation, and more attention, not less.

It is a completely broken incentive structure:
-Your marketing agency's profit margins increase when effort decreases.
-But your results only increase when their effort increases.

And you can see this misalignment in real life:
-Check your Google Ads change history. It is usually nothing but daily budget adjustments.
-Ask what is being done for SEO. You will get vague answers, recycled reports, and "we are working on it" with no specifics.

Most retainers quietly shift into maintenance mode right when your market becomes more competitive and harder to grow in.

This is exactly why months 3 to 6 are where performance flatlines.

So we rebuilt the agency model. Specifically for self storage marketing.

No open-ended retainers.
No vanishing effort after month 2.
No plateau baked into the business model.

The objective is simple:
1) Increase your occupancy and lower your marketing costs.
2) Build a growth engine where you rely less on us, not more.

And here is the part operators love most:
-Once we hit your growth targets, you pause our service entirely.

We hand off everything we built during the sprint and connect you to our new SEO and PPC software platform, which we created for storage operators that:
-Automates 60 to 70 percent of your ongoing marketing
-Cuts long-term marketing costs significantly
-Keeps your facility full without needing an agency
-Gives you full visibility into what is working every day

You grow, your costs drop, and you are not tied to an agency for life.

Aligned incentives.
No disappearing acts.
No month-3 plateau.

If you want a breakdown of how the Growth Sprint works, DM me, and I'll send details.

Most storage operators are stuck because they are playing two different games at the same time.

They say:
"I want maximum cash flow right now."
"And I want to build a $100M portfolio."

But you cannot fully optimize for both.

And here is the truth:
Either path is valid.
You just need to know which game you are playing.

The Cash-Flow Game:
-Minimize expenses
-Pocket profit early
-Keep operations lean

The Asset-Building Game:
-Boost tenant LTV, reviews, and retention
-Reinvest into marketing, ops, and training
-Accept lower short-term returns to grow long-term value

Most operators mistakenly try to do both at the same time.
And they end up stuck in the middle.

Growth slows.
Cost per rental stays high.
And bigger players start winning in your market.

Why?

Because the biggest storage brands are not optimizing for today's cash flow.
They are building tomorrow’s asset value.

That is why they can afford to spend $500 to $1,000 to acquire a single tenant.
If it fills a unit and those extra customers help push occupancy from 80 percent to 90 percent, they raise rates across the board, NOI jumps, and the facility value increases massively.

A small operator thinks:
"$800 to get a customer paying $100 per month? That’s insane."

But a large operator thinks:
"These extra customers help us raise occupancy, raise rates, and increase enterprise value. We will make millions of dollars in the future instead of a few dollars today."

It is a different game.
Different rules.
Different timeline.

One of our clients chose the long game.

Monthly revenue grew from $240K to $317K.
That is a $77K per month increase.
At an 8 cap, that added $7.92 million in portfolio value.

No tricks. No shortcuts.
Just focus, reinvestment, and clarity on the strategy.

There is no wrong path.
Just make sure you know which game you are playing.

Are you optimizing for short-term cash flow or long-term asset value?

How do you know if your lease-up is on pace or falling behind?

Our new free tool benchmarks your current performance and shows exactly how much faster you could stabilize, and what that would mean for NOI and facility value.

It takes your actual facility data, occupancy, revenue, move-ins, move-outs, CAC and builds three  scenarios:
1) Current pace
2) Better performance
3) Best case

You’ll instantly see:
-How long it will take to hit 90 percent occupancy
-What better performance looks like
-How much NOI and value you’re leaving on the table

One facility we analyzed was averaging 7 net move-ins per month.
The tool showed they could reasonably be hitting 11, with a best-case scenario of 15.6.

That difference could cut their lease-up timeline significantly.

The goal is to get this to the point where it helps identify opportunity, set performance goals, and help you make more informed decisions.

We’d love your feedback.

Send me a DM if you want to try the demo link. Would love your thoughts on how to make this even more helpful for operators.

Logan Bryant

Fractional Demand Gen Director

Airbase

SEO & Inbound Consultant

SmartRent

ButterCMS 🧈

Astronomer

Instawork

Building an SEO performance forecast to assess Organic growth opportunity for Instawork.com.

Helpful

Helping the 'Helpful' brand integrate high-performance SEO strategies in a growing portfolio of Organic-driven web campaigns.

Fractional SEO Director

KOALA

Demand Gen Advisor

Bolster, Inc

Inbound Demand Gen Advisor with Bolster.ai building full-funnel programs for SEO, Paid Media, and Web Optimization.

WorkBoard Inc.

Building a full-scale organic growth strategy that spans SEO and CRO for the world's leading enterprise strategy execution & OKR platform.

Director of Organic

Tipalti

Developing Tipalti's Inbound Marketing channels with a fast-growing team of professionals in PPC, SEO, CRO, Web Analytics, & Web Referral. Each year/quarter that I've been helping the company develop these programs, we have met or exceeded OKRs and growth targets, with our most recent year over year growth coming in at 128% for the full mix of channels. This is a role that entails extensive partnerships and collaboration with brand, sales, leadership, and external agencies.

Sr Manager, Inbound Marketing [Demand Gen]

Building Tipalti's SEO & CRO programs.

In 2020, our talented SEO team has:

✓ Grown YoY revenue from non-branded organic search by $123%.
✓ Grown Monthly MQLs from non-branded organic traffic by 386%.
✓ Designed processes for testing and measuring SEO initiatives, which led to 234% YoY traffic increases from non-branded keywords.

SEO & Web Optimization Manager

I work with high-growth B2B startups to build bottom-of-funnel outcomes through SEO, SEM, CRO, and various demand generation channels. 

My greatest career success so far is leading Tipalti's Inbound Demand Gen program to roughly 5X inbound pipeline growth from 2019 to June 2022 through a mix of SEO, paid media, conversion rate optimization, and personalization.  Case study here https://loganbryant.com/path-to-5x-seo-growth-tipalti

If you're looking for external help with organic/inbound pipeline, reach out to me with a DM or email me directly me@loganbryant.com

Fractional SEO Advisor (SEO Forecast Planning)

I've been a Content-first SEO for as long as I can remember, but linkbuilding is making an enormous comeback in 2026.

More specifically, Digital PR campaigns are where I'm putting my money for the industries most unexpected benefactor of AI landscape changes.

Not the old-school spammy stuff.
Not directory blasts.
Not transactional link swaps.

I’m talking about true Digital PR — the kind of campaigns that earn mentions, coverage, and citations because they deserve to exist.

Digital PR is now:

a trust signal
a brand amplifier
an entity-building engine
an algorithmic safety net
and a hedge against AI-generated sameness

It's a difficult game for small-budget teams, but I'm a firm believer that any team with sufficient budget to invest in Digital PR should lean in.

Battle-tested Organic strategies for SaaS teams.

When founders hire SEO help, they usually ask for more.

 - more content
 - more keywords
 - quick wins
 - more traffic

But what they actually need is:

 - 𝗯𝗲𝘁𝘁𝗲𝗿 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴
 - 𝗰𝗹𝗲𝗮𝗿𝗲𝗿 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴
 - 𝘀𝘁𝗿𝗼𝗻𝗴𝗲𝗿 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻
 - 𝗱𝗲𝗲𝗽𝗲𝗿 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗶𝗼𝗻
 - 𝗼𝗿𝗶𝗴𝗶𝗻𝗮𝗹 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀
 - 𝗯𝗿𝗮𝗻𝗱 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴

You don’t win the game by generating more random outputs. You win by thinking more clearly.

The Biggest Lie in B2B SEO: “Bottom-Funnel Keywords Reflect High Intent.”

Every founder wants to rank for:
• “best [category] software”
• “[competitor] alternatives”
• “[product] vs [product]”

Yes those pages do convert and I do highly recommend building them.

But here’s the uncomfortable truth: 𝗠𝗼𝘀𝘁 𝗯𝘂𝘆𝗲𝗿𝘀 𝗱𝗲𝗰𝗶𝗱𝗲𝗱 𝘄𝗵𝗼 𝘁𝗵𝗲𝘆 𝘁𝗿𝘂𝘀𝘁 𝗺𝗼𝗻𝘁𝗵𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲𝘆 𝗲𝘃𝗲𝗿 𝘁𝘆𝗽𝗲𝗱 𝘁𝗵𝗼𝘀𝗲 𝘀𝗲𝗮𝗿𝗰𝗵𝗲𝘀.

By the time someone is searching “best software,” they’re choosing between 2–3 brands they already know.

You don’t win the deal at the bottom of the funnel.
You win it in the months leading up to it.

The real work in SEO happens long before anyone hits your comparison page. 𝗦𝗼 𝗵𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗿𝗲𝗮𝗰𝗵 𝘁𝗵𝗲𝗺 𝗲𝗮𝗿𝗹𝗶𝗲𝗿 𝗶𝗻 𝘁𝗵𝗲 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗰𝘆𝗰𝗹𝗲?

𝗕𝘂𝗶𝗹𝗱 𝗲𝗮𝗿𝗹𝘆-𝘀𝘁𝗮𝗴𝗲 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 (𝗻𝗼𝘁 𝗧𝗢𝗙𝗨 𝗳𝗹𝘂𝗳𝗳). Teach buyers how to diagnose the problem before they even know a solution exists.

𝗕𝗲 𝗮𝗰𝘁𝗶𝘃𝗲 𝗶𝗻 𝗱𝗮𝗿𝗸-𝗳𝘂𝗻𝗻𝗲𝗹 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀. Podcasts, communities, YouTube, roundtables — where early-stage curiosity actually lives.

𝗕𝘂𝗶𝗹𝗱 𝗮𝗻 𝗼𝘄𝗻𝗲𝗱 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲. A newsletter is algorithm-proof distribution. Stay top-of-mind effortlessly.

𝗕𝗼𝗿𝗿𝗼𝘄 𝘁𝗿𝘂𝘀𝘁 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀. Integrations, co-webinars, analyst collabs... maximize brand credibility by association.

𝗦𝗵𝗼𝘄 𝘂𝗽 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝘄𝗶𝘁𝗵 𝗮 𝗿𝗲𝗮𝗹 𝗣𝗢𝗩. Familiarity compounds. People buy from the experts they keep seeing.

SEO in 2026 isn’t a battle of pages anymore... it’s a battle for recognition. The goal needs to be 𝗯𝗿𝗮𝗻𝗱 𝘂𝗯𝗶𝗾𝘂𝗶𝘁𝘆.

Google and AI systems elevate the brands they already know. Not the ones with the most optimized articles.

If you want to win, stop obsessing over rankings and start building presence:

💬 mentions
💬 PR
💬 thought leadership
💬 citations
💬 conversations

Get your brand in the conversation. Category presence always leads to Organic growth.

My favorite part about SEO consulting isn't achieving results. It isn't scaling my business. It isn't growing my skillset.

My favorite part of the job is problem-solving.

Nothing beats helping clients overcome difficult dilemmas, navigating sticky situations, and learning to make smarter decisions in a pinch.

Those "Aha moments" that people get when everything finally just clicks is what it's all about!

For years we built strategies around:

➡️ keywords
➡️ volume
➡️ difficulty
➡️ SERP patterns

But AI engines aren’t optimizing for keywords.
They're optimizing for tasks and personas.

Which means SEO is becoming:

• “What job is the user trying to get done?”
• “What’s their level of expertise?”
• “Where are they in their journey?”
• “How do they phrase the problem?”

If keyword research doesn’t evolve into intent modeling, we’re optimizing for a world that no longer exists.

AI Overviews are removing a ton of top-of-funnel traffic and that means 𝙮𝙤𝙪𝙧 𝙝𝙤𝙢𝙚𝙥𝙖𝙜𝙚 𝙣𝙚𝙚𝙙𝙨 𝙩𝙤 𝙙𝙤 𝙢𝙤𝙧𝙚 𝙝𝙚𝙖𝙫𝙮 𝙡𝙞𝙛𝙩𝙞𝙣𝙜.

But here’s the silver lining... the traffic that remains is the highest-intent organic traffic we’ve ever seen.

People landing on your homepage now often arrive after AI has already pre-educated them. So your homepage needs to:

• Tell your story clearly
• Make the “why us” obvious
• Show social proof instantly
• Explain what you do in < 5 seconds
• Reduce friction to next steps

In the AI era, your homepage is the new sales deck.

Everyone wants to appear for competitive keywords in 2026, but almost no one understands the true cost.

Competing on a high-intent SaaS keyword is a six-figure, multi-quarter campaign now.

So if you are competing against category leaders, here's what that looks like:

𝙎𝙈𝙀 𝙞𝙣𝙩𝙚𝙧𝙫𝙞𝙚𝙬𝙨
𝘿𝙚𝙚𝙥 𝙧𝙚𝙨𝙚𝙖𝙧𝙘𝙝
𝘾𝙖𝙩𝙚𝙜𝙤𝙧𝙮-𝙙𝙚𝙛𝙞𝙣𝙞𝙣𝙜 𝙞𝙣𝙨𝙞𝙜𝙝𝙩𝙨
𝙐𝙓 + 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙙𝙚𝙨𝙞𝙜𝙣
𝘿𝙤𝙯𝙚𝙣𝙨 𝙤𝙛 𝙞𝙣𝙩𝙚𝙧𝙣𝙖𝙡 𝙡𝙞𝙣𝙠𝙨
𝙎𝙞𝙩𝙚 𝙖𝙪𝙩𝙝𝙤𝙧𝙞𝙩𝙮
𝘿𝙞𝙜𝙞𝙩𝙖𝙡 𝙋𝙍
𝙃𝙞𝙜𝙝-𝙦𝙪𝙖𝙡𝙞𝙩𝙮 𝙗𝙖𝙘𝙠𝙡𝙞𝙣𝙠𝙨
𝙄𝙩𝙚𝙧𝙖𝙩𝙞𝙫𝙚 𝙧𝙚𝙛𝙧𝙚𝙨𝙝 𝙘𝙮𝙘𝙡𝙚𝙨
𝘼𝙡𝙜𝙤𝙧𝙞𝙩𝙝𝙢𝙞𝙘 𝙧𝙚𝙨𝙞𝙡𝙞𝙚𝙣𝙘𝙚
𝘽𝙧𝙖𝙣𝙙 𝙧𝙚𝙘𝙤𝙜𝙣𝙞𝙩𝙞𝙤𝙣
𝙏𝙞𝙢𝙚

If this list feels overwhelming, that’s normal.

Most teams don’t have the resources to execute all of this, so that's where smart prioritization and resource management come into play.

Look for battles you can win with the resources you've got at your disposal.

SEO is a highly-dependent piece in the overall web marketing ecosystem.

This means we often think about SEO in terms of traffic growth, but experts focus on what happens after the click.

We think about the nurture and retention systems that the people experience after they've engaged with us.

𝙄𝙩'𝙨 𝙩𝙝𝙚 𝙨𝙮𝙨𝙩𝙚𝙢𝙨 𝙩𝙝𝙖𝙩 𝙗𝙪𝙞𝙡𝙙 𝙥𝙞𝙥𝙚𝙡𝙞𝙣𝙚, 𝙣𝙤𝙩 𝙩𝙝𝙚 𝙆𝙋𝙄 𝙜𝙤𝙖𝙡𝙨.

The brands winning in 2026 are thinking in terms of 𝗻𝘂𝗿𝘁𝘂𝗿𝗲𝗱 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀... NOT KPIs

They convert visitors into subscribers.
They create content worth returning to.
They build communities around their ideas.
They turn organic traffic into owned attention.

Traffic disappears. Algorithms change. AI rewrites the rules every month.

But an owned audience compounds forever.

taplio

The Battle

John Reinesch

Logan Bryant

Followers

Posts

Engagements

Likes

Performance ScoreJohn Reinesch's LinkedIn Performance

Performance ScoreLogan Bryant's LinkedIn Performance

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taplio

The Battle

John Reinesch

Logan Bryant

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}John Reinesch's LinkedIn Performance

Performance ScoreLogan Bryant's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJohn Reinesch's LinkedIn Performance