Asset Growth

Founder

Exponential Growth

Signet Science

Advisor, Organic Growth & Channel Strategy

Beacon Digital Marketing

Senior Manager, Search Marketing & Analytics

Freelance

-Comprehensive technical website audits for local businesses and large brands.
-Off-page link building strategy & implementation.
-Keyword research, mapping, & competitive analysis.
-Paid search campaign creation and ongoing optimization.
-Web Analytics implementation and strategy.
-Custom dashboard creation in Google Sheets and Data Studio.

Digital Marketing & Analytics Consultant

Austin & Williams

Analyze, develop and execute strategy as related to SEO. Conduct advanced SEO research using industry standard tools. Create SEO deliverables: Keyword research/mapping, Technical website auditing, On-Page optimization, Link acquisition strategy, Preparation of SEO point of view/decks, Digital performance reporting and Analytics implementation.

SEO Strategist

Advice Media | MedNet

-Created and optimized digital marketing campaigns in the medical industry.
-Web analytics audits & implementation.
-Monthly digital performance reporting to optimize campaign results.
-Advanced SEO tactics included: technical website auditing, page speed improvements, custom off-page SEO strategy, keyword research/mapping, on-page optimization, and content audits.
-Account manager and main point of contact for clients.
-PPC campaign optimization and reporting

Digital Marketing Specialist

I help self storage facilities get more customers through Google. As a business owner myself, I've had to learn how to grow my business without a large marketing budget. This requires being as efficient as possible and focusing on channels that can compound and lead to long-term growth.

With close to a decade of experience in digital marketing and customer acquisition, I've developed a process for building marketing strategies that deliver tangible results. I've used this exact process to successfully grow my clients' self storage businesses and my own business.

Getting new customers to learn about your self-storage services and ultimately want to rent a unit requires a proven process for leveraging a mix of channels, SEO, and PPC. My strategies are designed to maximize your facility's visibility on Google and NOI.

What My Clients Are Saying:
"John has worked with me on multiple projects and virtually every project saw an increase in web traffic and conversions."
“He is able to drive such impressive results. It is a pleasure to work with him.”
“I was extremely pleased with both the work that John did for me and the results that it is bringing. He was very professional, knows his field inside and out, and was an excellent communicator and very patient with me (I am not so tech savvy).“

Signup for my free newsletter, where I give away a new marketing template each month:
https://johnreinesch.com/template-of-the-month/

If you are a self storage operator or small business owner, book a 30-minute growth strategy call with me here:
https://calendly.com/exponential-growth/30-minute-growth-strategy-call

John Reinesch

You don’t “optimize” self storage Google Ads by changing your budget.

That just confuses the algorithm, and you pay for it in lost move-ins.

This operator came to us after months of frustration wit hteir Google ads:
December: They cut ad spend by a small amount
January: Cut more ad spend
February: Paused everything

Why? Because their previous vendor’s only “strategy” was to change the budget.

Up one day, down the next.
No structure. No plan. No learning continuity.

They never tested new ad copy.
Never touched the keyword targeting.
No negative keywords.
Never adjusted campaign structure.

Just daily budget tweaks and crossed fingers. 

We took over in May.

No gimmicks.
Just a structured optimization system designed for long-term efficiency.

Here’s what changed:
-Predictable daily budget to support Google’s learning
-Testing done in the account with ad copy and bidding strategies
-Maximizing low impression share but high converting keywords
-Transparent reporting tied to actual move-ins, not just clicks

And the results?
1) Rentals increased month over month from May through October.
2) Ad spend stayed steady.
3) Cost per rental dropped dramatically.

And this doesn’t even include the phone calls we tracked on the backend.

If you want average results, keep playing with your ad budget each day.
If you want to outperform your competitors, use a world-class optimization system.

What’s one lesson you’ve learned the hard way running Google Ads for self storage?

I help self storage operators get more move-ins.

“It’s just Google’s algorithm.”

That’s what this storage operator kept hearing from their marketing agency as move-ins stalled earlier this year.

New build. Great location.
But the units weren’t filling.

They brought us in at the end of May, worried they were already falling behind lease-up projections.

Here’s what we found:
1) Completely automated SEO approach with only some citations completed in month 1.
2) Google ads were not being optimized; only daily budget changes were happening. No strategic adjustments at all.
3) Zero visibility into what was or wasn’t working, it was always Google Algorithm's fault.
4) And no plan to scale once things started working

In other words… no system.

We deployed our 4-phase marketing framework immediately:
1) Drive move-in volume
2) Lower customer acquisition cost
3) Analyze, track & improve
4) Create repeatable processes to scale results

Here’s what happened next
May: 4 move-ins
June: 6 move-ins
July: 15
August: 17
September: 18
October: 20
November: 20

They’re now outperforming the peak spring and summer seasons, heading into winter with momentum.

The truth?
Most lease-ups don’t fail because of the market or Google's algorithm.
They fail because there’s no system to drive volume, measure results, and improve over time.

If your marketing strategy feels like guesswork… it probably is.
Stop skipping steps. Start following a framework that works.

Let the results compound.

What part of your marketing right now feels more reactive than repeatable?

You’re probably wasting ad spend for your storage facility and your own data could fix it.

Most self storage operators running Google Ads use broad match keywords and just hope for the best.

But what if Google could learn from your actual renters and use that data to find more people just like them?

Here's what most operators don’t know:

If you sync your customer list to Google Ads, it doesn’t just help with remarketing.
Google uses it as a signal to improve how it matches your broad keywords to new potential renters.

We just ran this setup for a client, and here’s what happened in 3 months:

Conversions increased by 50%
→ 8 in September → 12 in November

Cost per conversion dropped by 44%
→ $126 → $71

No change in budget.
Just smarter targeting using their own customer data.

We built a tool that connects your FMS directly to Google Ads and keeps your customer list synced in real time, no manual uploads, no missed data.

Works with:
Cubby
SiteLink
Storable Edge
And more coming.

Want access? DM me, and I’ll send you details.

You’re self storage business is trying to milk a cow and raise an elephant. 

It’s not working. 

This is what happens when storage operators try to run a business for short-term profit and long-term value at the same time:

They pull every dollar of cash out today.
But still expect to grow like the largest operators.
And it never quite works.

Here’s an example of what this looks like:

Two restaurants make $100K per month in revenue.
Restaurant A pockets $70K.
Restaurant B reinvests $70K into a Michelin chef, branding, a better menu, ads, team training, and an unforgettable experience. 

Come back in 36 months. Who is winning? 
Not even close. 

Let's look at another example:
Two storage facilities. Same revenue.

Facility A pockets $70K.
Facility B reinvests $70K into: technology, customer experience, branding, systems, team, marketing

Come back in 18 months.

One controls the market and has created millions in value.
The other is scratching their head, asking, “How are they spending this much?”

The mistake?
Trying to be both a cash cow and an elephant at the same time.

Most operators don’t choose one.
They blend the two and end up with a strange cow-elephant hybrid.

It’s not lean enough to generate strong profit.
It’s not invested enough in growth to build real value.

It’s slow. Confused. Stuck in the middle.
And it doesn’t win either game.

You can run a lean, cash-flow-first business.
You can build a patient, high-value asset.

But you have to choose. 

Which one are you building?

The biggest storage operators are willing to lose money on customer acquisition in the short term. 

And that’s exactly why they win.

You’re only willing to spend $50 to get a $100/month tenant.
They’re spending $500. Sometimes more.

And they’re not worried.
Because they know that customer helps them:
-Push occupancy from 80% to 90%
-Raise rates across the board
-Increase NOI
-Add millions in long-term facility value

When you operate in a low-competition market, you can get away with optimizing for both move-in volume and low cost per move-in at the same time.

But when you're in the big leagues, you have to make a choice:
-Do you optimize for today's profit?
-Or do you invest for tomorrow’s enterprise value?

You can’t do both. Not at the same time. 

One of our clients understood this concept and committed to the long game:
-Monthly revenue grew from $240K → $317K
-$77K in added NOI
-At an 8 cap, that’s $7.92M in portfolio value added.

They were willing to spend more to acquire each customer, because they weren’t focused purely on short-term cash flow.
They were focused on enterprise value. 

They reinvested in:
-Increased occupancy
-Improve autopay + reduce delinquencies
-Fix online rentals & checkout flows
-Increase customer lifetime value
-Improve customer experience
-Operational systems
-Better revenue management
-Increase reviews + improve GBP rank

You can win playing for cash flow.
You can win playing for value.
But you won’t win trying to do both at once.

Which game are you playing?

Most self storage marketing agencies look amazing for the first 60 days.

The real test starts in month 3, and that is where most agencies fall apart. 

They fix obvious issues like GBP errors, on-page SEO, tracking problems, and weak facility pages.

And you think, "Finally, we found our team."

But then month 3 hits.
And everything stalls.

You hear excuses about "Google's algorithm changing" or "market fluctuations."

But here is the real reason facilities hit the month-3 plateau:
-The agency ran out of low-hanging fruit.
-And the retainer model rewards your marketing vendor for doing less over time, not more.

Because here is the part most storage operators never hear:

To stay profitable, the marketing agency has to reduce the amount of work they do for you after month 2.
That is the only way the math works for them.

Meanwhile, as your occupancy rises and competition tightens, you actually need more work, more optimization, more experimentation, and more attention, not less.

It is a completely broken incentive structure:
-Your marketing agency's profit margins increase when effort decreases.
-But your results only increase when their effort increases.

And you can see this misalignment in real life:
-Check your Google Ads change history. It is usually nothing but daily budget adjustments.
-Ask what is being done for SEO. You will get vague answers, recycled reports, and "we are working on it" with no specifics.

Most retainers quietly shift into maintenance mode right when your market becomes more competitive and harder to grow in.

This is exactly why months 3 to 6 are where performance flatlines.

So we rebuilt the agency model. Specifically for self storage marketing.

No open-ended retainers.
No vanishing effort after month 2.
No plateau baked into the business model.

The objective is simple:
1) Increase your occupancy and lower your marketing costs.
2) Build a growth engine where you rely less on us, not more.

And here is the part operators love most:
-Once we hit your growth targets, you pause our service entirely.

We hand off everything we built during the sprint and connect you to our new SEO and PPC software platform, which we created for storage operators that:
-Automates 60 to 70 percent of your ongoing marketing
-Cuts long-term marketing costs significantly
-Keeps your facility full without needing an agency
-Gives you full visibility into what is working every day

You grow, your costs drop, and you are not tied to an agency for life.

Aligned incentives.
No disappearing acts.
No month-3 plateau.

If you want a breakdown of how the Growth Sprint works, DM me, and I'll send details.

Most storage operators are stuck because they are playing two different games at the same time.

They say:
"I want maximum cash flow right now."
"And I want to build a $100M portfolio."

But you cannot fully optimize for both.

And here is the truth:
Either path is valid.
You just need to know which game you are playing.

The Cash-Flow Game:
-Minimize expenses
-Pocket profit early
-Keep operations lean

The Asset-Building Game:
-Boost tenant LTV, reviews, and retention
-Reinvest into marketing, ops, and training
-Accept lower short-term returns to grow long-term value

Most operators mistakenly try to do both at the same time.
And they end up stuck in the middle.

Growth slows.
Cost per rental stays high.
And bigger players start winning in your market.

Why?

Because the biggest storage brands are not optimizing for today's cash flow.
They are building tomorrow’s asset value.

That is why they can afford to spend $500 to $1,000 to acquire a single tenant.
If it fills a unit and those extra customers help push occupancy from 80 percent to 90 percent, they raise rates across the board, NOI jumps, and the facility value increases massively.

A small operator thinks:
"$800 to get a customer paying $100 per month? That’s insane."

But a large operator thinks:
"These extra customers help us raise occupancy, raise rates, and increase enterprise value. We will make millions of dollars in the future instead of a few dollars today."

It is a different game.
Different rules.
Different timeline.

One of our clients chose the long game.

Monthly revenue grew from $240K to $317K.
That is a $77K per month increase.
At an 8 cap, that added $7.92 million in portfolio value.

No tricks. No shortcuts.
Just focus, reinvestment, and clarity on the strategy.

There is no wrong path.
Just make sure you know which game you are playing.

Are you optimizing for short-term cash flow or long-term asset value?

How do you know if your lease-up is on pace or falling behind?

Our new free tool benchmarks your current performance and shows exactly how much faster you could stabilize, and what that would mean for NOI and facility value.

It takes your actual facility data, occupancy, revenue, move-ins, move-outs, CAC and builds three  scenarios:
1) Current pace
2) Better performance
3) Best case

You’ll instantly see:
-How long it will take to hit 90 percent occupancy
-What better performance looks like
-How much NOI and value you’re leaving on the table

One facility we analyzed was averaging 7 net move-ins per month.
The tool showed they could reasonably be hitting 11, with a best-case scenario of 15.6.

That difference could cut their lease-up timeline significantly.

The goal is to get this to the point where it helps identify opportunity, set performance goals, and help you make more informed decisions.

We’d love your feedback.

Send me a DM if you want to try the demo link. Would love your thoughts on how to make this even more helpful for operators.

hoppa

Leading the organic channel at hoppa (member of the Elife Group) through a Revenue-focused SEO approach in 10+ markets and across all SEO pillars (On-Page, Technical, Off-Page and SEO Product Management), contributing efforts into Digital PR & CRO as well.

◆ Responsible for creating & implementing the SEO strategy & detailed specifications for new product / market launches.
◆ Coordinate the in-house team comprised of 3 SEO & Content executives along with an external SEO & Digital PR agency.
◆ Function as the main point of contact for all things SEO across C-level executives & the board, the scrum teams, product teams & teams of the other marketing channels.
◆ Serving as SEO Product Manager for the creation of new components, page templates or redesigns on the website that were an SEO initiative, providing full specs & functionalities through Jira tickets to ensure SEO compliance.
◆ Tools used: GA4, GSC, Looker Studio, Ahrefs, Screaming Frog, Surfer SEO, SEOTesting, Trello, Jira, Strapi.

Achievements:
-----------------
◆ Manage 6-figure annual SEO budget & achieved an SEO ROI of 600% - 1,000% (return of £6 - £10 for every £1 invested in SEO). The ROI range has to do with different SEO spend levels for different periods.
◆ Successfully completed a code migration from ASP to Next.js, meticulously planning the process in Jira tickets.
◆ Successfully completed a migration from a custom proprietary CMS to Strapi (a headless CMS), spec-ing all elements & fields of SEO interest needed to be migrated from the old CMS into the new one, as well as optimizing the new CMS with brand new functionalities.
◆ Led the redesign and relaunch of hoppa's blog, turning it from an old & non-traffic driving section of the website into a modern and SEO / CRO-optimized blog driving significant monthly traffic.
◆ Introduced a mentality of testing into the organic channel at hoppa through the use of certain SEO testing tools that enabled us to make more informed and data-driven decisions.

Group Head Of SEO

Elife Transfer

Tasked with leading the organic channel at Elife (member of the Elife Group) through a Revenue-focused SEO approach after the Elife Group acquired hoppa.

◆ Managing core SEO projects such as: a website redesign, a code migration into Next.js and a CMS migration into Strapi.
◆ Coordinate the in-house team comprised of 3 SEO & Content executives.
◆ Tools used: GA4, GSC, Looker Studio, Ahrefs, Screaming Frog, Surfer SEO, SEOTesting, Trello, Jira, Strapi.

Don't Panic Events

Judge in the Global Search Awards, evaluating entries across several SEO categories based on strict standards and industry best practices.

Global Search Awards Judge

Parents Hub

Responsible for the overall Marketing strategy of Parents Hub, a Parenting website that hosts informational content about various baby, children and toddler related topics like health, education and psychology, as well as an online directory of children-related businesses like kindergartens, nursery schools, and party venues for children. 

◆ Created the Marketing strategy covering all main channels, such as SEO, Social Media, Email Marketing, and Affiliates.
◆ Owned the entire Content Map of all topics to be created; directly collaborated with Editor-In-Chief to ensure 100% SEO compliance in all content posted on the website.
◆ Identified various opportunities for further media exposure of the website, such as Media Sponsorships, Award participations and Affiliate partnerships.
◆ Point of contact for all Marketing, PR activities and synergies with external partners.

Achievements:
-----------------
◆ Parents Hub managed driving 100,000+ monthly traffic within the first 12 months of the site going live through an extremely tight index of 130 pages. 
◆ 96% of the total traffic came from the organic channel.
◆ Parents Hub was featured on reputable Greek publishers, such as Huffington Post, Ladylike and Newsbeast.

Co-Founder & Head Of Marketing

Kaizen Gaming (Stoiximan/Betano)

Member of the SEO team that was responsible for the 10 Stoiximan & Betano brand properties of the group in Greece and abroad. Mostly focused on the Greek, Cypriot, Romanian, Portuguese, and German websites, however with general involvement and overview of all properties.

◆ Conduct ongoing keyword research and identify opportunities to drive relevant traffic.
◆ Own the content map of all topics to be created; collaborate with content and marketing teams and the local markets to produce SEO-optimized content, both for evergreen as well as seasonal topics, including product pages as well as informational articles.
◆ Create and implement the Off-Page SEO strategy for the assigned properties, providing detailed content, anchor text specs and publisher selection criteria to the agencies, coordinating their efforts and reviewing deliverables.
◆ Regularly perform SEO audits, identifying technical and On-Page SEO fixes, and creating Jira tickets in order for the suggestions to be included to the roadmap of the equivalent Scrum teams for implementation.
◆ Liaise with key stakeholders from different departments, and translate complex SEO concepts and requirements into easy-to-understand business cases. 
◆ Point of contact for the assigned properties with all key stakeholders.
◆ Prepare monthly Data Studio SEO performance reports and communicate important insights to stakeholders of the local markets.
◆ Train new members of the SEO team, providing detailed timelines for their onboarding. 

Achievements:
-----------------
◆ Silver Award for “Best SEO Campaign” at the Peak Performance Awards 2021 for the Brazilian property.
◆ Ranked several properties for 5-7 figure search volume money keywords bringing registrations to the company. Indicative keywords:

1) “loto polonia” | 873,000 monthly search volume | Romania, 
2) “casino” | 19,000 monthly search volume | Portugal,
3) “στοιχημα” | 1,080,000 monthly search volume | Greece,
4) “wetten” | 199,000 monthly search volume | Germany

SEO Specialist

Digital Winners

Content creation, strategy, SEO and website management for Best50Casino.com, one of the company's affiliate sites on online casinos, starting from the pre-launch phase all the way to going live and forward.

◆ Perform ongoing keyword research and identify profitable keywords with a good conversion rate to create targeted content on.
◆ Design a meticulous editorial calendar on online casino content; cover important subject areas and provide an array of content titles organized in topic clusters, ranging from guides all the way to marketing content for popular types of games (slots, roulette, blackjack etc).
◆ Manage a team of in-house and international freelance copywriters, providing detailed content plans and ensuring final result excellence in terms of content quality, SEO and deadline adherence. 
◆ Conduct competitor research and analysis to keep up to date with new content ideas that can increase signups for the company's affiliates.
◆ Assist Web Design & Development team with UX of the website to secure that all content and designs are laid out in a user-friendly manner.
◆ Monitor website performance through analytics tools and constantly improve and optimize content to increase conversions. 
◆ Tools used: Wordpress, Ahrefs, Moz, Screaming Frog, Yoast SEO, Quora, Google Analytics, Google Search Console, Grammarly, Jira, GT Metrix, Google Sheets, Slack.

Achievements:
¯¯¯¯¯¯¯¯¯¯¯¯
◆ Best50Casino.com was shortlisted in the top 8 Best Newcomer Affiliate websites in the prestigious IGB Affiliate Awards 2020.
◆ Grew monthly organic traffic from 128 to 2,074 monthly users (1,520% increase) 4 months after launch.

SEO & Content Marketing Manager Of Best50Casino.com

◆ Delivered a range of content pieces, including news articles, game strategy guides, promotional offers, and website copy. 

Achievements:
¯¯¯¯¯¯¯¯¯¯¯¯
◆ Received promotion from Copywriter to Content Marketing Manager within 4 months of employment due to great performance.

SEO Copywriter

eLearningIndustry

Crafted content for a variety of industry-related topics revolving around eLearning, analyzing all the latest trends in eLearning Content Development, Learning Management Systems and industry-best practices.

◆ Provided Copywriting, Content Writing, Ghostwriting and Digital Proofreading services to an array of reputable international clients, strictly complying with in-house methodology and Project Management guidelines.
◆ Utilized various Content Management (CMS) and Project Management software such as Wordpress, Basecamp and Asana to maximize efficiency and in time project delivery. 
◆ Applied strategic On-Page SEO techniques through use of topic-related keywords, tags, meta-descriptions, permalinks and internal linking towards maximizing content visibility and increasing web traffic.
◆ Collaborated with Head of Creative to ensure efficient project organization and reported directly to company CEO regarding project timelines and client deadlines.

Achievements:
¯¯¯¯¯¯¯¯¯¯¯¯
◆ Created Digital Proofreading Wiki, used company-wide, to secure highest standards of proofreading accuracy and efficacy.

Senior SEO Content Writer

Express Publishing

Coordination of English language teaching book projects, ranging from edition revisions to production of texts for new or old editions. 

◆ Created compelling educational materials from scratch or adapted materials to fit the needs of certain projects.  
◆ Worked directly with Editor-in-chief towards project adherence to education specifications of client countries (e.g. United Arab Emirates, Kazakhstan, Russia), while being tasked with new employee training.

Editor

Hello, I’m Alex Galinos! I empower companies to drive qualified organic traffic to their website, generate conversions & increase revenue through SEO & Content Marketing. 

💵 I approach SEO from a business perspective and in a data-driven, testing-oriented mindset, contributing a commercial understanding and prioritizing actions bringing the highest organic revenue impact in the shortest amount of time. 

➡️ Need help with your SEO? Whether it's an audit and analysis of your site, or hands-on work with your On-Page, Off-Page and Technical SEO, I can help. If on the other hand, you just need some consulting time, feel free to book a call through the button at the top.

➡️ I possess experience in Content Marketing in competitive industries, such as Gambling, Travel and eCommerce.

➡️ I'm also the Co-Founder and Head Of Marketing at Parents Hub, a Greek parenting website which we grew from 0 to 100,000+ monthly traffic in the first 12 months since it went live.

Career highlights:

📈 25,000+ total organic sales in 1 year.
💰 2,000,000+ total organic revenue in 1 year.

SEO and Content Marketing experience in the below industries:

🌍 Travel
🎁 eCommerce
🚎 Ground Transportation
📝 Academic Studies
🎲 Online Gambling
💰 Finance / Insurance
👪 Parenting
💻 eLearning
👩‍💼 Human Resources
🏥 Health

International SEO experience in 19 markets:

🇬🇧 UK
🇺🇲 US
🇩🇪 Germany
🇧🇷 Brazil
🇵🇹 Portugal
🇨🇾 Cyprus
🇬🇷 Greece
🇷🇴 Romania
🇧🇬 Bulgaria
🇨🇱 Chile
🇨🇿 Czech Republic
🇳🇱 The Netherlands
🇨🇵 France
🇸🇪 Sweden 
🇪🇦 Spain
🇧🇻 Norway
🇮🇹 Italy
🇩🇰 Denmark
🇵🇪 Peru

Javascript and Single Page Application (SPA) SEO experience in:

✅️ Vue.js
✅️ Next.js

Media my work has been featured on:

✅️ Ahrefs Blog
✅️ MSN
✅️ Huffington Post
✅️ CNN Greece

☀️ Companies I made a positive impact on include Hoppa, Kaizen Gaming, Digital Winners.gr, eLearning Industry and Express Publishing — my prowess is not limited by industry or company type ☀️

While others take pride in meeting all standards set before them, my passion is for delivering services that go beyond organizational expectations, creating a win-win scenario for everyone! 

👇 Let's connect 👇

► Email: alex.galinos@gmail.com
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SPECIALTIES:

■ On-Page SEO
■ Off-Page SEO
■ Technical SEO
■ Javascript SEO
■ SEO Strategy
■ SEO Copywriting
■ Content Marketing
■ Competitor Research
■ Affiliate Marketing
■ Content Strategy
■ CRO
■ Digital PR
■ Analytics
■ SEO Product Management

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