GTM for Early Stage SaaS | Co-founder @ Datapad | SaaS Growth Advisor | Reforge | 1x Exit |

I’m a marketer, 2x entrepreneur with 1x exit, and helped companies to go from 0 to 8 figures.

My achievements:

- Built 2 VC backed startups with one exit

- Built a 7 figure productized marketing agency

- Became a mentor in top accelerators such as: 500, Plug and Play, Techstars

- Got to work with the portfolio companies of amazing investors such as A16z, Craft Ventures, YC

- Built a podcast with 20k downloads in a year-figure

- Transformed my body more times than Christian Bale ☺️

John Ozuysal

SEO and AEO agencies are dead

I replaced my $15k/mo agency with Claude Code.

Here is what my agent does:

- Creates content strategy around topics such as "ultimate guide to xyz" or "what is xyz" - zero defendability for AI search 

- Optimizes each post with [some made-up name] framework

- Found my ICP in 5 seconds, even though I couldn't figure it out for a year 

[screenshot of the flow] - I have no idea what any of this does. Neither does the person who built it.

We used this agent for 6 months, and below are the results from the AI search

[screenshot of Google Search Console]

And yes, we are tracking AI search from GSC, so all the AEO tools are unnecessary

I spoke with a CMO of Series B B2B SaaS last week about their AEO

He was furious.

"ChatGPT is telling people we're too expensive for small teams." - not correct at all

We pulled up the sources AI was citing.

Competitor blog posts. Reddit threads from 2021. A review site that hadn't been updated in 18 months.

His first instinct?

"We need more PR. More brand mentions. More visibility."

No. You don't.

That's not your problem.

Your problem is you never created content that answers the questions buyers are actually asking.

Best tools in your category. Alternatives. Comparisons. Use cases by company size.

You left that to competitors and review sites.

So now they're the source. Not you.

You're not invisible. You just handed the microphone to everyone else.

Early-stage companies have the opposite problem.

AI genuinely doesn't know they exist yet.

PR and brand mentions actually matter there.

But for you?

Create the content that answers buyer questions.

Become the source AI cites.

Stop letting competitors control your narrative.

TLDR: Assess your current situation before you invest in any AEO-related activity

---

If you want us to build a free AEO roadmap for you, apply from the link on my profile

Your buyers trust ChatGPT more than your sales team.

That's not an insult. That's just how people make decisions now.

They ask AI for recommendations. They get a shortlist. They do follow-up questions. By the time they land on your site, they've already decided whether you're a contender.

But here's the problem:

Most B2B SaaS companies have zero control over what AI says about them.
AI is citing outdated competitor blog posts. Old Reddit threads. Review sites that haven't been updated in over a year. And it's confidently presenting that information as if it's current.

I've seen AI tell buyers a product is "too expensive for small teams" based entirely on a competitor's comparison post from 2022. Completely inaccurate. But that's what the buyer heard.

So how do you take back control?

You become the source.

Step 1: Identify the 20-30 buying questions your ICP is asking AI right now. Turn your paid search keywords into questions.

Step 2: Ask those questions yourself. Look at what AI cites. What source types? Who gets mentioned?

Step 3: Fill the gaps. If AI cites a listicle, get on that listicle or create a competing one. If it cites a forum thread, go give a real, transparent answer. If it cites a video, make one.

Step 4: Optimize your help center so it answers every specific feature, integration, and use case question a buyer could ask in a follow-up.

Do this consistently for 6 weeks, and you'll see the shift.

The brands that control their AI narrative now will own their category later.

I think AI search visibility trackers are useless 

Why? 

Because I keep seeing AEO case studies with screenshots of the search console

I guess we are all missing something because my GSC is not giving me AI search visibility data 🤣 

Sad thing is, some of these posts are getting 500 comments

We are running an AI search sprint free for 3 SaaS companies

👇

We're opening up 3 free pilot slots to show you exactly where you stand on AI search and what to do about it.

Here's what you'll get:

- A full AI search audit of your brand vs your top competitors

- Your 30-day AI search content strategy + the brand mentions you need to build

- Your first revenue-focused content — written and ready to publish

We hand-pick the companies. We're not looking for volume. We're looking for fit.

That means Series A B2B SaaS. $1M+ ARR. A category worth owning. And a team that will actually execute on what we hand them — because we're not interested in doing great work that sits in a Google Doc.

Q2 2026 cohort has 3 spots.

If you think you're the right fit, apply from here: https://tally.so/r/442j4A

I haven't been to a graveyard in years.

Turns out I didn't need to, I just needed to open LinkedIn.

People here love the Kill Channels:

RIP Email. 

RIP Agencies. 

RIP Content. 

RIP Thought Leadership. 

RIP Ads.

At this point, everything's been declared dead at least 100 times.

And yet... somehow they all keep showing up to work on Monday.

Haven't invested in AEO yet? 

Don't start with content 👇

Start with a diagnosis.

Before creating any content, figure out whether the issue is visibility, representation (citation control), or both.

Later-stage companies usually already have visibility. The risk is how they’re being represented.

 AI search often pulls from competitor blogs, old Reddit threads, reviews, and third-party posts that don’t reflect the company’s current narrative.

The first step is to identify the URLs influencing AI answers and audit them for accuracy.

In parallel, build earned content quickly so AI systems learn from the company’s own materials, not someone else’s.

Earlier-stage companies typically have a visibility problem and a representation problem.

Start by mapping the prompts you want to win, then identify which URLs currently influence those prompts (often listicles and Reddit threads).

From there, focus on earned visibility by participating in those conversations and getting included where influence already exists.

Once there’s more budget, expand into creating content designed to compete for broader, category-level prompts.

We just increased AI search visibility for a B2B SaaS client by 100% in 30 days.

Want to see how we did it?

You can't. The case study doesn't exist. I made it up.

But you'd have believed it, right? Because you've seen 15 posts this month saying almost exactly that.

Here's the problem: a lot of people claiming to grow AI search visibility are backing it up with Google Search Console screenshots.

It does not tell you how often your brand appears in AI-generated responses. 

It does not tell you what AI systems say about you. It does not measure anything that would reasonably be called "AI search visibility."

Posting a GSC screenshot as proof of AEO results is either a misunderstanding of how this works or a deliberate misdirection aimed at people who don't know the difference.

If someone is showing you clean dashboards and confident attribution, ask them which tool produced it and how it works.

If the answer is a Google Search Console screenshot, walk away.

4 types of competitor-focused content I use to generate pipeline for SaaS

👇

1. Competitor vs You

You must own this story. If a prospect types “[competitor] alternative” into Google and only sees their page, you already lose. Create clean “You vs Competitor” pages that talk in revenue, churn, onboarding time, not vague feature lists. Show how you reduce risk, cut time-to-value, or lift expansion revenue.

2. Competitor alternatives

These people are in market now. They already pay for a tool. They just hate something about it. Create list posts like “7 alternatives to [competitor] for remote CS teams” and rank for those terms. Include your product in the list, show screenshots, add simple pricing context, and link to a focused trial or demo page. This brings high-intent trials fast.

3. Competitor comparisons

Big brands fund your pipeline. Use their demand. People search “[competitor A] vs [competitor B]” every day. Write posts and pages like “[A] vs [B] vs [You]” and speak to a specific ICP: “best for product-led teams”, “best for agencies”, “best for low-ACV SaaS”. You ride their brand search while positioning your product as the right fit for a clear segment.

4. Competitor use case content

Show how to do a key job in competitor tools, then show the simpler version in your product. “How to build a QBR dashboard in [competitor]” → then you show it takes 9 steps there and 3 in your app. If a competitor cannot support that use case, say it clearly and own the gap. This is where many of your best switch deals come from.

----

If you want us to generate a free AEO report, check the link on my bio !

Your competitors keep showing up in ChatGPT.

You don't.

Here's what nobody in the "AI SEO" space is saying clearly enough:

The AI doesn't care that your landing page ranks #1 on Google.

When someone asks "What's the best [your category] tool?" — ChatGPT isn't reading one page and picking a winner. You can be a source, but this is not the same as being "visible."

It's pulling from everywhere. Forums. Video platforms. Review sites. 

Knowledge bases. Third-party articles.

Then it stitches all of that together into a single answer.

Your competitor shows up in a roundup article. They're recommended in a forum thread. Someone made a walkthrough video about them. 

Their knowledge base answers a niche feature question.

That's 4 mentions across 4 different source types.

This is the game now. You have to build citation layers, stacking your brand's presence across the source types that AI models actually pull from.

Here's how to start:

- Take your best converting-value paid search keywords or highest converting organic keywords, or even better, ask your customers how they searched for you.

- Ask Claude to turn this into buyer prompts. For each prompt, check what is being cited, and what kind of sources? Whose mentioned?

- Then build your owned content and earned content strategy based on this information.

- If the AI is pulling from a listicle comparing your competitors, go create your own listicle and also get included in that one. 

- If it's citing a forum thread where someone asks about your category, go give a real, helpful answer from your actual team. If it's referencing a video walkthrough, make one.

Match the source type that's already winning the citation. Don't guess. Mirror what's working.

Treat it like a proper experiment. Pick 10questions to intervene on. Leave 10 untouched. Track the results over 6 weeks.

This is exactly how we run AEO experiments at House of Growth - AI Led Growth Agency

Companies running this playbook are seeing AI-referred traffic convert at dramatically higher rates than traditional search. 

And most of your competitors still think this is "too early" to worry about.

I see people bragging about creating blog posts with Claude code for AEO

Sad thing is, they are still creating blog posts such as:

- What is [topic]

- Ultimate guide to [topic]

You clearly have no idea how AEO works, otherwise you wouldn't create these and call them "AEO" focused posts

Why you don’t show up in AI search?

Here’s the simplest answer:

You have no content.

And nobody knows, mentions, or talks about your brand.

That’s it.

AI systems don’t “discover” brands magically.

They reflect what already exists on the internet.

Once you accept this, everything else makes sense.

Only then do details start to matter:

Entity optimization
Query fan-outs
Topical authority etc..

As a busy Business Owner, you probably

1. Have no time to fix technical issues of your site
2. Have no clue why your website feels so slow to use
3. Don't understand why your website is not ranking in Google
4. Struggle with creating a content strategy for your site that ranks
5. Feel the competitor pressure to optimize your site to stay ahead

Do you need help with any of that? SEO is what you are looking for. Reach out!

Patryk Wawok

I spent 72hrs breaking down Technical SEO of
$145,410,000,000 E-commerce.

Lowe's serves over 18,000,000 customers.
Every Single Week.

That’s a great success!

But how are such brands doing with Technical SEO?
Are they free of Technical issues?

Let’s see,

They built a powerful brand in the last 104 years.

Technical issues stop them from using their full potential.

Creating a solid technical foundation is crucial for growth.

I want you to do the same for your business.

So I broke down their Technical SEO for you.

Start building a strong technical foundation today.

This file includes the analysis of:

↳ Crawling & Indexing
↳ Web Performance
↳ International SEO
↳ Structured data
↳ JavaScript SEO
↳ Internal linking
↳ On-page SEO
↳ & more

If you want access to the file + 
47-Minute Explanation Video

Comment “🪓” or “Lowes” and I’ll send it to you

(we must be connected)

P.S. More resources are coming! 🙏

Technical SEO | Generated $50,000,000+ Revenue | Helping E-commerce with turn Technical SEO into income | Follow for Technical SEO insights

Technical SEO Analysis chart of Lowes.com. It's divided into 7 parts: Crawling, Indexing, Web Performance, International SEO, Structured data, JavaScript SEO, Internal linking, On-page SEO

Is Technical SEO Relevant for AI Search Results?

[Don't lose the AI traffic]

AI Search Engines are on the rise:
↳ Copilot
↳ Gemini
↳ AI Mode
↳ ChatGPT
↳ Deepseek
↳ AI Overviews

The share of traffic coming from it will increase.
Do you want to be a part of it?

Don't let Technical SEO issues stop you

Here I covered 5 Technical SEO Areas for AI Search:
↳ Crawling
↳ Redirects
↳ Rendering
↳ Hidden Content
↳ Enhancement features

That’s it.

Fix Technical SEO issues.
Rank in AI.

I Bonus TIP:
Write high-quality definitions in content

AI will have an easier time understanding them.

P.S. REPOST s if you learned something new about SEO

P.P.S. SearchGPT or Perplexity?

_____________
📌 Huge thanks to Ahrefs for working with me on this post. Check out their Brand Radar in the link in the pinned comment!

Is Technical SEO Relevant for AI Search

Your SEO traffic dropped yesterday

But you don’t know why

“Probably a Google update”
That’s not enough anymore.

Traditional SEO reporting is:
→ Vague
→ Reactive
→ Hard to explain

Because traffic drops don’t come from one reason.

They happen when:
→ Sources change
→ AI answers change
→ Search engines change
→ User sentiment changes

And most reports don’t track any of that.

I tested the AI Search Visibility Platform from Wellows.

Here’s what it does:
→ Tracks where your brand appears inside AI answers daily
→ Shows which pages AI trusts now vs before
→ Reveals competitor citations replacing you
→ Identifies the exact date visibility changed

All from one place.
No guessing. 

No “maybe an update.” 
No awkward explanation calls.

Instead of:
“We lost rankings.”

You can say:
“On March 18, AI started citing review sites instead of your product page.”

That’s actionable.

This doesn’t replace SEOs.
It upgrades us.

We go from reporting data 
to interpreting search behavior.

Explore with 7 Days Free Trial of Wellows in the pinned comment.

📌 Bonus TIP:
Business doesn’t care about impressions. 
They care about what we can do.

P.S. REPOST ♻️ if you learned something new!

P.P.S. Did your traffic drop in last month?

 How To Analyze Traffic Drops

I am building the best Technical SEO course I know.

I have been doing technical SEO my whole adult life.

Seen 10 years of chaos.

Worked with Fortune 500 companies.
Fortune 100 giants.

Banks, news sites, ecommerce stores, and everything in between.

Then, I noticed a pattern.

They had massive teams.
Huge budgets.
And endless tools.

But they overcomplicated everything.

Every audit was 100 pages.
Every issue needed 12 meetings.
Every fix required 4 departments.

So rankings stalled.
Revenue slowed.
And teams burned out.

Eventually, projects dragged.

So they added more dashboards.
More reports.
More consultants.

And naturally, more confusion.

Back to another crawl.
Another migration.
Another “urgent” technical fire.

It looked advanced. 
So they kept doing it.

Eventually, traffic plateaued.
And growth felt harder than it should.
But here's the cool part.

The problems were simple.

The fixes were predictable.
The fundamentals were ignored.
The basics were buried.

Just good ol hard, boring, consistent, relentless, sweaty, gritty, difficult, strenous, unglamorous, exhausting, unyielding, punishing, unforgiving, disciplined, backbreaking, demanding, grueling, nerve-wracking, soul-testing...

busy work.

That is why I am building the most simplified, structured, no-fluff technical SEO course I can possibly create.

One place.
One system.
Continuously updated as the industry evolves.

I want this to be the easiest to understand and most actionable technical SEO course out there.

So tell me.


📌 If you were taking a technical SEO course, what would you want included

P.S. REPOST ♻️ if you want to help 

Thank you so much <3

What are looking for in a Technical SEO course?

The author can see how you vote. Learn more

Expectation vs Reality



Microslop didn't get the memo, I guess

Meme of expectations vs reality between MIcrosoft wanting to replace white collar jobs with AI and IBM tripling the number of Gen z entry level jobs they offer because they found limits of AI adoption 

MASSIVE respect to everyone on Linkedin who:

- Steals other people's content word for word
- Tries selling me the same services *|* offer
- Posts Al comments on 243 posts/day
- Fakes engagement with pods
- Pitch slaps in the first DM

Keep going
You've got this.
Just stay consistent

Huge thanks to Samy Ben Sadok and Collaborator.pro — PR Distribution Marketplace for having me on their podcast. 

Samy is one of the nicest people I had a chance to talk to, and this hour of us talking about Technical SEO went suuuper quick. 

Give it a listen -> Link in the comments

Collaborator.pro — PR Distribution Marketplace

View company: Collaborator.pro — PR Distribution Marketplace

“We deleted 300,000 pages… and traffic doubled.”

Meanwhile, many SEO teams still operate on the assumption that:
Publishing more pages = more keywords = more traffic 😑

In our new episode, Samy Ben Sadok and Patryk Wawok (co-founder of Organic Hackers) discuss what technical SEO actually looks like when you stop trend-chasing and start fixing fundamentals.

We talk about:
– Why crawl budget is a cost problem (not a myth)
– Shopify’s hidden SEO traps (variants, parameters, feeds)
– JavaScript, SSR, SSG, and when each breaks search
– Why most sites accidentally become “huge sites”
– Why audits don’t move the needle, but retainers do
– Why simplifying content helps both Google and LLMs

Technical SEO is underrated until traffic drops.

🎧 Full episode: https://lnkd.in/gUkV68WC

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The Battle

John Ozuysal

Patryk Wawok

Followers

Posts

Engagements

Likes

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