Joeri Billast

𝐓𝐡𝐞 𝐖𝐞𝐛𝟑 𝐂𝐌𝐎 | 🚀 Leading B2B Metaverse & AI Marketing Innovations | 🎧 Host of Top 5% Global Podcast on Web3 | 🎤 Keynote Speaker | ✍️Bestselling Author

You have the technology. The ambition. Maybe even momentum.
But when marketing collides with AI, complexity, and trust, visibility stops being a channel problem and becomes a leadership problem.
That’s where I come in.

My name is Joeri Billast. I work as a Fractional CMO and AI Visibility strategist, helping brands grow when traditional marketing playbooks no longer deliver clarity or impact.

I support leadership teams with:
🧭 Fractional CMO leadership: positioning, priorities, and strategic focus
🤖 AI-driven marketing and visibility systems that compound trust and demand
✍️ Content and narrative frameworks that turn expertise into growth

Alongside my advisory work, I host Web3 CMO Stories, a top 5% global podcast focused on Web3, AI, and strategic brand building. The show brings sharp conversations for founders, CMOs, and senior marketers navigating visibility, trust, and narrative in fast-changing tech environments.

I’m also the author of The Future CMO, described by Philip Kotler as: 
“The best update I’ve read on the role of CMOs. A must-read.” 

And I regularly deliver keynotes based on The Future CMO for leadership teams and conferences exploring how AI, trust, and marketing leadership converge in practice.

You might want to reach out if:
🔹 marketing feels harder despite better tools
🔹 visibility is fragmented across platforms and AI systems
🔹 leadership needs clarity, not more tactics

DM me if this resonates.

Fractional CMO (chief marketing officer)

♈️ For tech scale-ups who don't want to hire a full-time marketing director 
♈️ I help them as a part-time CMO during a couple of days per week or per month

Helen Yu

CEO @Tigon Advisory Corp. | Host of CXO Spice | Board Director |Top 50 Women in Tech | AI, Cybersecurity, FinTech, Insurance, Industry40, Growth Acceleration

As the founder and CEO of Tigon Advisory, I help tech companies of all sizes multiply their growth opportunities by leveraging AI, cybersecurity, IoT, supply chain, and customer experience. With over a decade of technology industry experience, I offer CXO-as-a-service and guidance to organizations through digital transformation, strategic planning, enterprise risk management, go-to-market optimization, and influencer marketing.

I have worked with enterprise clients such as SAP, IBM, Salesforce and Microsoft, as well as B2B SaaS, Fintech, Insuretech, and Martech startups. I also serve as an independent board director and a venture capital advisor, where I bring a unique perspective on technology thought leadership, cybersecurity risk management, go-to-market strategy, and customer experience. I am a certified cybersecurity expert from MIT Sloan School of Management, an MBA from Loyola University of Chicago, and a respected industry thought leader, a Wall Street Journal best selling author, a keynote speaker, and a host of CXO Spice podcast. I am passionate about empowering and mentoring the next generation of technology leaders, especially women and minorities.

Director Board of Directors

CEC is a security service integrator with focus markets in manufacturing, healthcare, SLED and Corporate Campus.  Customers with complicated organizations and physical plants rely on CEC as extensions of their teams in making strategic investment and management decisions related to their technology and infrastructure. I serve as Culture and Compensation Committee Chair. 

Is your data infrastructure ready for the robotics era?

At #CES, I reconnected with Spencer Huang, Product Lead for Robotics at NVIDIA to get an update on Cosmos and GR00T.

His statement resonated with me: the companies winning in robotics have stopped waiting for perfect models. They're capturing data NOW.

Three insights that changed how I think about this space:
✅ The data problem is here 2026 will see a massive influx of real-world robotic data. But Spencer warns: "It's very easy to generate lots of data that's not useful." Winners will build pipelines to curate and synthesize quality data.
✅ Hybrid tasks = biggest opportunity The sweet spot are tasks too complex for traditional robots but not complex enough to need general AI. This is where companies can deploy TODAY.
✅ Dual simulation unlocks scale Cosmos provides diversity through natural language. Omniverse delivers physical precision. Together, they solve what seemed impossible: infinite scenarios with accurate physics.

Spencer's key insight: "If you want to leverage the technologies coming out in a year or two, capturing that data today is extremely crucial."

The inflection point for Robotics is here. What's your move?
Full insights: https://lnkd.in/gUMawp8m

#Robotics #AI #PhysicalAI #Manufacturing #Innovation

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"It's completely infeasible in the robotics space to assume one company can solve this, because we have to represent the entire world. It's not just t

Open article: The Future of Physical AI: Key Insights from NVIDIA's Robotics Product Lead at CES by Helen Yu • 5 min read

The Future of Physical AI: Key Insights from NVIDIA's Robotics Product Lead at CES

The ChatGPT Moment for #Robotics Is Here.

Jensen Huang, CEO of NVIDIA delivered one of the most significant keynotes at CES, and the message is clear: physical AI breakthroughs are unlocking entirely new applications.

Just as ChatGPT transformed how we interact with AI through language, we're now witnessing a parallel revolution in the physical world. 

Huang predicts this could become the largest technology industry the world has ever seen, driven by three key pillars: agentic AI, self-driving cars, and humanoid robots.

Here are Key Announcements:
✅ NVIDIA Cosmos - A world foundation model platform trained on 20 million hours of real-world robotics and driving videos, enabling developers to create realistic simulations for testing autonomous systems
✅ Drive AV Stack - Mercedez Benz CLA achieved the highest Euro NCAP safety score in 2025, with urban driving capabilities rolling out via OTA updates in just over a year
✅ Isaac Robotics Platform - Open frameworks including Groot 1.6 with Cosmos Reason integration, enabling generalist-specialist robots that combine broad knowledge with deep expertise
✅Jetson Thor T4-1000 - Delivering 1,200 teraflops of AI compute at just 40-70 watts, making advanced robotics accessible at scale

The shift is already happening. Hundreds of billions in VC funding and trillions in R&D budgets are transitioning from classical computing methods to AI. Companies from Boston Dynamics to LEM Surgical AG are building on this platform to transform everything from manufacturing to healthcare.

Stay tuned for my conversation wtih Spencer Huang to get the latest update on Cosmos and GR00T. 

We're moving from AI that perceives and generates to AI that perceives, reasons, plans, and acts in the physical world. The future isn't just thinking machines; it's machines that can navigate our reality safely and intelligently.

What applications of physical AI are you most excited about? 

#CES2025 #PhysicalAI #Robotics #AutonomousVehicles #AI #Innovation #NVIDIAPartner

To stay current with the latest trends in #Technology and #Innovation,
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What better way to kick off the new year than “Everybody” at Sphere with robots? 🤖🎶

The Backstreet Boys’ performance at Sphere was a reminder that when music, immersive tech, and robotics collide, the future feels very present. High energy, iconic sound, and yes… robots stealing the show.

That momentum carries straight into #CES this week, where I’ll be diving deeper into what’s next through interviews on:
✅ Robotics (Cosmos and GR00T Year One)
✅ Smarter AI for Enterprises
✅ Intelligent Product Lifecycle

From the stage to the show floor, innovation is setting the rhythm for 2026.
Stay tuned as the future of AI, robotics, and intelligent systems takes center stage.

#CES2026 #Robotics #AI #Enterprises #Engineering #HNY

To stay current with the latest trends in #Technology and #Innovation,
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What happens when Physical AI moves from demos to real-world deployment at scale, in motion, and in the operating room?

The NVIDIA Physical AI Showcase at CES had answers everywhere.
This short video captures some of the most memorable moments.

My favorite highlights:
✅ Miroki by Enchanted Tools
A familiar face from NVIDIA GTC last year - this social, general-purpose robot is designed to support patients through care, restorative, and cognitive assistance, making human-centered robotics tangible.
✅ Reachy Mini by Reachy.ai + NVIDIA DGX Spark
I got hands-on creating a stylized image with Reachy Mini, powered by NVIDIA DGX Spark. A fun, experimental process even though the result looked more like Shrek than me 😄.
✅ TRINITY – will.i.am’s one-seat EV concept
Focused on situational awareness, TRINITY lets drivers talk to AI about traffic and surroundings in real time, processing vision locally to understand the physical world beyond a map.
✅ LEM Surgical: From Innovation to Standard of Care
Already FDA 510(k) cleared and in routine clinical use, the Dynamis system shows how NVIDIA Physical AI is advancing robotic surgery toward greater autonomy and perception.
✅ AGIBOT at Scale
AGIBOT has shipped its 5,000th humanoid robot, now deployed across hospitality, manufacturing, logistics, security, and education; proof that humanoids are moving beyond prototypes.
✅ Reconnecting with Spencer Huang (NVIDIA Robotics)
A great conversation on what Physical AI enables next and how it’s moving from research to real-world impact. Stay tuned for the upcoming CXO Spice newsletter where I will be sharing more about our conversation.

Physical AI is no longer a glimpse of the future; it’s unfolding now across healthcare, mobility, and humanoid robotics.

To stay current with the latest trends in #Technology and #Innovation,
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What does 'durability over speed' require from boards and executive teams in practice?

What is emerging at Abu Dhabi Sustainability Week - ADSW is a view of leadership grounded in clarity and long-term alignment. Progress at scale is being discussed as something enabled by governance, consistency, and disciplined decision-making, rather than driven by momentum or messaging.

Partnerships are being framed as deliberate and earned, built on trust, shared values, and continuity over time. That framing will resonate with boards and executive teams operating in complex environments, where durability matters more than speed.

This perspective was articulated by Dr. Sultan Al Jaber during the opening ceremony and sits within a broader UAE emphasis on long-term alignment. Values are being positioned as a practical guide for how investments are assessed, how partners are chosen, and how progress is measured, with attention focused on systems that can hold over decades.

#ADSW2025 #Sustainability #ESG #CorporateGovernance #ClimateAction
To stay current with the latest trends in #Technology and #Innovation,
Subscribe to 👉 #CXOSpiceNewsletter here https://lnkd.in/gy2RJ9xg
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What separates AI leaders from followers in financial services?

I'm pleased to share my perspective as quoted in sixth annual NVIDIA State of AI in Financial Services report: 89% of financial institutions report AI is increasing revenue while decreasing costs, and 65% are now actively deploying AI.

Here's my perspective on what matters:
"Open-source models are fundamentally changing the competitive dynamics in financial AI. The real value capture happens when institutions fine-tune these models on their proprietary transaction data, customer interaction histories and market intelligence, creating AI capabilities that competitors cannot replicate."

The institutions winning in AI are treating proprietary data as a strategic advantage. With 84% prioritizing open-source models and 42% exploring agentic AI, we're witnessing the foundation of competitive differentiation being built right now.

Download NVIDIA’s "State of AI in Financial Services: 2026 Trends" report to see where the industry is heading and how leaders are capturing value: https://nvda.ws/3ZqjDoW

#FinancialServices #AI #Innovation #CFO #CIO

To stay current with the latest trends in #Technology and #Innovation, Subscribe to 👉 #CXOSpiceNewsletter here https://lnkd.in/gy2RJ9xg 
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Are you keeping up with AI infrastructure as it rapidly evolves?

Mark your calendar for NVIDIA AI Infrastructure Certification and get a comprehensive look at NVIDIA’s AI infrastructure certification portfolio across associate and professional levels. It is designed for network engineers, DevOps and MLOps professionals, data center specialists, technical leaders, and early career technologists looking to validate their skills, stay competitive, and prepare for what’s next in the AI ecosystem.

What you will learn:
✅ What’s new with NVIDIA Certification and how it aligns with AI infrastructure, networking, and operations
✅ Which exam is right for you or your team and why
✅ Practical exam prep strategies, sample questions, and study guidance
✅ A preview of the hands-on professional exams launching in 2026
✅ Live Q and A with certification experts

Bonus for attendees: Receive an exclusive 50% off exam discount code

January 29 | Two live sessions, one hour each:
EMEA and APAC: 9 a.m. CET | 1:30 p.m. IST | 4 p.m. SGT
Americas and LATAM: 9 a.m. PT | 2 p.m. BRT

Featuring experts from NVIDIA and Computacenter, including Marco Alves, Gary F., and Brad Christian.

👉 Register now to secure your spot:
https://lnkd.in/giE55_pi

#NVIDIA #AIInfrastructure #AICertification #DevOps #MLOps #Networking #DataCenter #CareerGrowth #FutureSkills

To stay current with the latest trends in #Technology and #Innovation, Subscribe to 👉 #CXOSpiceNewsletter here https://lnkd.in/gy2RJ9xg 
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When 75% of your customer data is out of reach—how do you fix that?

I recently hosted John Picinich, Director of Product Management at Progress Software on CXO Spice, and the first step for fixing fractured data foundations he shared resonated with me: "Once governance is standardized, you can layer automation, managed file transfer, APIs, and AI data feeds much more easily because everything becomes more scalable and secure by default."

Here's what keeps me up at night:
Financial institutions are pouring millions into AI, fraud prevention, and customer experience initiatives. Yet most are building on quicksand and fragmented systems limiting them to only accessing 25% of their own customer data.

The institutions winning today understand three things:
✅ Data fragmentation is a competitive liability
✅ You can't retrofit security; it must be built into the foundation
✅ Governance comes before AI, automation, or any other shiny object

John shared something that resonates with what I see across industries: "The human element is the weakest link."
Consistent policies. Centralized governance. Standardized frameworks.
That’s the difference between scaling confidently and collapsing under your own complexity.  Check out the Highmark Federal Credit Union transformation story.

Watch CXO Spice where John and I explore practical strategies for secure data movement, responsible AI implementation, and building the infrastructure that determines whether you'll lead or lag in the next decade: https://lnkd.in/gPq8B8Tg

#DataStrategy #FinancialServices #CyberSecurity #DigitalTransformation #AI

To stay current with the latest trends in #Technology and #Innovation, Subscribe to 👉 #CXOSpiceNewsletter here https://lnkd.in/gy2RJ9xg 
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”Once governance is standardized, you can layer automation, managed file transfer, APIs, and AI data feeds much more easily because everything becomes

Open article: The Data Strategy Imperative for Financial Institutions by Helen Yu • 6 min read

The Data Strategy Imperative for Financial Institutions

When a cyberattack hits, will your board lead or scramble?
✅ The average data breach now costs $4.88M globally and $9.3M in the U.S.
✅ 99% of ransomware attacks target backups, with recovery taking 24 days on average.
✅ 75% of security leaders say AI-powered attacks are already having a major impact.

This threat landscape is active and accelerating today.

AI and quantum computing are reshaping the threat landscape faster than most organizations can adapt. Building higher walls won’t save you when attackers scale faster, smarter, and cheaper.

Cybersecurity is no longer just a CISO issue; it’s a boardroom mandate.

Leading organizations are changing the playbook:
✅ From preventing everything → to managing acceptable risk
✅ From defense-first → to rapid response and recovery
✅ From cost center → to strategic business enabler

Read more from my blog: Is your board of directors truly leading on cyber readiness?
👉 https://lnkd.in/gMYj4TvD

Tune in Tuesday for the release of the 2026 Outlook for Identity Management Report to learn how boards and security leaders can stay ahead of the threat curve.

The convergence is underway and board preparedness will separate leaders from laggards.

#Cybersecurity #RiskManagement #BoardDirectors #CEOs 

To stay current with the latest trends in #Technology and #Innovation,
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What does 3,500 people, a snowstorm, and cloud ERP innovation have in common? ❄️

I’m in Seattle for my first Acumatica Summit, where the focus is clear: business results today driven by people and powered by Community.

This 18-second video was captured at SEA Airport and tonight’s welcome reception, offering a quick glimpse of the journey here and the momentum building as partners get ready to showcase their solutions despite travel disruptions from the snowstorm.

Looking forward to the opening keynote and conversations with John Case, CEO of Acumatica, Nick Novy, CEO of Korpack, an Acumatica customer and Paul Tedford, CEO of WM Synergy, an Acumatica partner.

Let’s get started—building the future of business together.

👉 To get the latest updates from the Acumatica Summit, subscribe to
#CXOSpiceNewsletter: https://lnkd.in/gy2RJ9xg or #CXOSpiceYouTube: https://lnkd.in/gnMc-Vpj

#AcumaticaSummit #CloudERP #AI #Seattle

Are you losing talent because your systems look like they're from 2005?

At last week's Acumatica Summit, Paul Tedford, CEO of WM Synergy, shared a sobering reality: One of his manufacturing prospects is bleeding young talent because workers refuse to learn outdated technology.

Sound familiar?

After guiding 2,000+ companies through ERP modernization, Paul's seen the same pattern:
🔴 30% of the manufacturing workforce is 55+ (the "gray tsunami")
🔴 Manufacturing is now the #1 target for ransomware
🔴 Companies start with technology and work backward (big mistake)

The companies that succeed do three things differently.
I break down Paul's framework in my latest newsletter including the hidden critical success factor most companies overlook.

Read the full insights from this week’s #CXOSpice newsletter or
Watch our conversation: https://lnkd.in/gTQKGfA9

#CloudERP #DigitalTransformation #AcumaticaSummit #AI #Manufacturing 

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"I was talking to one of our prospects in Connecticut who runs a manufacturing company. He said one of the biggest reasons they're looking at new soft

Open article: Is Your Mid-Sized Company Ready for Modern ERP? Key Insights from the Acumatica Summit by Helen Yu • 6 min read

Is Your Mid-Sized Company Ready for Modern ERP? Key Insights from the Acumatica Summit

Are aerial robots quietly redefining how solar assets are maintained?

Drone-based cleaning is moving beyond novelty and into practical use. Instead of ground robots or rooftop crews, lightweight drones can now clear dust and sand from panels without contact; an important advantage for large solar farms where access is difficult and soiling losses add up fast.

What stands out is the operating model:
✅ Inspection and cleaning in a single pass
✅ No scaffolding or full-array shutdowns
✅ Far lower water use than conventional methods

This reframes cleaning from a periodic task into an ongoing maintenance process. It’s a subtle shift, but one that could compound into meaningful efficiency gains at scale.

It is still early, but this is a case where robotics fits the problem unusually well.

#Robotics #Solar #Drone #Innovation

To stay current with the latest trends in #Technology and #Innovation,
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taplio

The Battle

Joeri Billast

Helen Yu

Followers

Posts

Engagements

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Performance ScoreHelen Yu's LinkedIn Performance

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taplio

The Battle

Joeri Billast

Helen Yu

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Helen Yu's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreHelen Yu's LinkedIn Performance