Joeri Billast

𝐓𝐡𝐞 𝐖𝐞𝐛𝟑 𝐂𝐌𝐎 | 🚀 Leading B2B Metaverse & AI Marketing Innovations | 🎧 Host of Top 5% Global Podcast on Web3 | 🎤 Keynote Speaker | ✍️Bestselling Author

You have the technology. The ambition. Maybe even momentum.
But when marketing collides with AI, complexity, and trust, visibility stops being a channel problem and becomes a leadership problem.
That’s where I come in.

My name is Joeri Billast. I work as a Fractional CMO and AI Visibility strategist, helping brands grow when traditional marketing playbooks no longer deliver clarity or impact.

I support leadership teams with:
🧭 Fractional CMO leadership: positioning, priorities, and strategic focus
🤖 AI-driven marketing and visibility systems that compound trust and demand
✍️ Content and narrative frameworks that turn expertise into growth

Alongside my advisory work, I host Web3 CMO Stories, a top 5% global podcast focused on Web3, AI, and strategic brand building. The show brings sharp conversations for founders, CMOs, and senior marketers navigating visibility, trust, and narrative in fast-changing tech environments.

I’m also the author of The Future CMO, described by Philip Kotler as: 
“The best update I’ve read on the role of CMOs. A must-read.” 

And I regularly deliver keynotes based on The Future CMO for leadership teams and conferences exploring how AI, trust, and marketing leadership converge in practice.

You might want to reach out if:
🔹 marketing feels harder despite better tools
🔹 visibility is fragmented across platforms and AI systems
🔹 leadership needs clarity, not more tactics

DM me if this resonates.

Fractional CMO (chief marketing officer)

♈️ For tech scale-ups who don't want to hire a full-time marketing director 
♈️ I help them as a part-time CMO during a couple of days per week or per month

International Women's Day was yesterday, but the reflection continues.

Looking back at the first months of the year, several women have shaped my thinking about marketing, leadership and community.

Sandy Carter (podcast guest, January) 
One point stayed with me: AI projects fail when they start tech-first instead of outcome-first. Start with the KPI. Let the technology follow. That shift in thinking changes how many organizations approach AI.

Melanie Borden (podcast guest, February) 
She drew a sharp line between performative visibility and credible visibility. Trust is not built in posts. It is built in replies, follow-ups and showing up as a human. That reframed how I think about my own presence online.

Lani Dizon (podcast & retreat sponsor)
Someone who supports both my podcast and the Sintra Synergies retreat through RYO Digital this year. A reminder that ideas rarely move forward alone. Community and collaboration make them real.

Grateful for these conversations.

Curious to hear from others: which woman has influenced the way you think about your work or leadership?

#IWD26 #Leadership #AIStrategy

Fractional CMO | AI-driven marketing & visibility for growth-stage and enterprise brands | Author of “The Future CMO” | Host, Web3 CMO Stories

What if the loudest voice isn’t the one people remember?

We sit down with Chris Do, Emmy Award-winning designer, CEO of Blind, and founder of The Futur™ , to rethink how personal brands stand out when AI can churn out endless “average” content.

Instead of chasing volume, Chris shows how clarity, restraint, and lived experience create the kind of mental real estate that algorithms can’t manufacture.

We unpack the risk of going omnichannel before you know your “why,” and why the path to quality runs through consistent reps, not perfectionism.

Chris reframes social media as public journaling that documents your thinking, then explains how to copy in private to learn while avoiding public plagiarism that erodes credibility.

From shelf design to SaaS landing pages, he breaks down taste as a business asset, how packaging, typography, and visual cues shape perceived value and price tolerance long before buyers read a word.

Trust becomes the differentiator in a world of AI-generated media. Chris outlines the trust triangle
▶️ authenticity,
▶️ empathy
▶️ logic
and how to signal each through honest positioning, buyer-first recommendations, and clear reasoning.

When a prospect says “AI can do it cheaper,” he pivots to outcomes and value-based pricing: define the delta you create and align incentives with shared risk.

We also zoom out to disruption dynamics, tracing how Netflix jumped curves while incumbents clung to old models. AI is that next curve, learn to surf it or get pulled under.

If you’re a founder, marketer, or creator wrestling with voice, channels, pricing, or credibility, this conversation offers a practical playbook: speak softly but clearly, practice daily, train your taste, teach generously, and price the change you deliver.

Subscribe to Web3 CMO Stories on Apple Podcasts, Spotify or another podcast audio app, share this with a friend who’s scaling their brand, and leave a quick review to help others find the show.
What single word do you want your brand to own?

Sintra Synergies is coming together beautifully.

Senior marketers. Founders. Brand strategists.
UK, EU, US.

Small group. Strategic depth. No noise.

Mark Schaefer will join us.
RYO Digital is supporting this edition, allowing us to elevate the experience even further.

And as it happens in curated rooms…

One spot just opened up again.

If you’re operating at senior level and value depth over scale, send me a message.

I’ll share the details personally.

Most leaders are focused on the speed of AI.
I’m more interested in something slower. And rarer.

Trust.
Judgment.
Responsibility.

Things no algorithm can automate.

On March 26, I’ll be speaking at TEDxChiado in Lisbon around the theme Humanity 5.0: The Next Upgrade Is Us.

In a world where anyone can scale fast, the real differentiator won’t be your tools.
It will be your integrity.

The machines are ready.
The question is: are we?

#TEDxChiado #Leadership #FutureCMO

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I didn't plan a theme for February. 
One emerged anyway. 
New newsletter👇 👇

Something kept surfacing in February. Across podcast conversations. A walking episode through Sintra. A TEDx invitation that made me stop and think. N

Open article: The Future CMO: What February Actually Taught Me by Joeri Billast • 2 min read

The Future CMO: What February Actually Taught Me

AI agents could build a billion-dollar business... by themselves.
Listen to the latest Web3 CMO Stories podcast episode with Rodrigo Coelho:
https://lnkd.in/ekruM5sD

I transform deep expertise into visible market authority for accomplished professionals—elite consultants, successful founders, senior leaders. Over 25 years across Fortune 500 organizations including Mitsubishi Heavy Industries and LIXIL, I've generated 8,000+ leads, won the Page Society Innovation Award as the single global recipient, and developed the frameworks that now power my clients' authority positioning.

Most leaders have dormant knowledge worth millions in consulting fees, speaking, and board positions. The problem isn't expertise—it's extraction and activation.

InquisitiveLAB™ solves this with complete Leadership Authority Building: 
→ Executive Positioning Architecture Assessment reveals frameworks hidden in your experience that become trademarked approaches. 
→ The WAVE System™ provides architecture: Win Attention → Achieve Visibility → Validate Trust → Establish Influence. 
→ Intellectual Archaeology™ uncovers methodologies you've built unconsciously.

These aren't theories. Recognized as a Propel 100 Most Influential PR Tech Leader Worldwide (2025), PRWeek Dashboard25 AI Pioneer (2023 & 2024), and host of The Trending Communicator podcast (150+ episodes), I bridge practitioner credibility with innovation.

Sixteen years building communications and marketing in Japan—fluent Japanese, led global teams, operate across cultures and markets. This perspective extends to clients navigating international positioning and cross-cultural authority building.

Philosophy: "Never 100% AI, always 100% Human."

Target market: Fortune 500 executives pursuing board roles and industry influence, successful founders systematizing expertise for scale, elite consultants building premium positioning.

Connect: dan@be-inquisitive.com | be-inquisitive.com

Daniel Nestle

Thrilled to announce that I've started a new role as Chief Product & Intelligence Officer at Lilypath - a company I co-founded with the amazing Erin B. Lanuti and Todd Grossman!

Let me tell you, the last few months have been the most consequential of my professional career. They’ve also been the busiest - which is probably why you haven’t seen that much of me ‘round here. 

But I suppose this “big reveal” explains it all. 

I've spent my career studying how authority and credibility work - across cultures, across industries, for businesses and for people. Now with AI getting into the mix of interpreting authority, I’m in the thick of it.

All the building I’ve been doing for two years, from content creation engines to executive positioning assessments, led me to two incredible friends who not only share my vision - they’ve expanded it. Improved it. Given me the confidence to refine and build the methodology behind Lilypath's Authority Intelligence™ platform.

I couldn’t have asked for better partners and just wait ‘til you see where we go with Lilypath.

Dan Nestle, Erin Lanuti, and Todd Grossman, co-founders of Lilypath

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