Joeri Billast

𝐓𝐡𝐞 𝐖𝐞𝐛𝟑 𝐂𝐌𝐎 | 🚀 Leading B2B Metaverse & AI Marketing Innovations | 🎧 Host of Top 5% Global Podcast on Web3 | 🎤 Keynote Speaker | ✍️Bestselling Author

You have the technology. The ambition. Maybe even momentum.
But when marketing collides with AI, complexity, and trust, visibility stops being a channel problem and becomes a leadership problem.
That’s where I come in.

My name is Joeri Billast. I work as a Fractional CMO and AI Visibility strategist, helping brands grow when traditional marketing playbooks no longer deliver clarity or impact.

I support leadership teams with:
🧭 Fractional CMO leadership: positioning, priorities, and strategic focus
🤖 AI-driven marketing and visibility systems that compound trust and demand
✍️ Content and narrative frameworks that turn expertise into growth

Alongside my advisory work, I host Web3 CMO Stories, a top 5% global podcast focused on Web3, AI, and strategic brand building. The show brings sharp conversations for founders, CMOs, and senior marketers navigating visibility, trust, and narrative in fast-changing tech environments.

I’m also the author of The Future CMO, described by Philip Kotler as: 
“The best update I’ve read on the role of CMOs. A must-read.” 

And I regularly deliver keynotes based on The Future CMO for leadership teams and conferences exploring how AI, trust, and marketing leadership converge in practice.

You might want to reach out if:
🔹 marketing feels harder despite better tools
🔹 visibility is fragmented across platforms and AI systems
🔹 leadership needs clarity, not more tactics

DM me if this resonates.

Fractional CMO (chief marketing officer)

♈️ For tech scale-ups who don't want to hire a full-time marketing director 
♈️ I help them as a part-time CMO during a couple of days per week or per month

Nassia Skoulikariti

Apiro Data

Transform Strategy Into Results, Complexity Into Opportunity.

Apiro Data bridges the gap between ambition and execution, delivering real-world results through tailored strategies and hands-on support. With nearly three decades of expertise in technology, IoT, AI, telecommunications, and leadership, we enable businesses to navigate complexity and transform operations into competitive advantages.

Our Practical Transformation Framework (Discover, Define, Deliver) ensures every step, from strategy design to execution, is actionable and impactful. From startups to established enterprises, we help clients unlock their full potential by aligning technology with people, processes, and culture.

Our Specialties Include: 
→ Digital transformation consulting: Aligning strategy and execution with measurable outcomes. 
→ IoT solutions: From strategy to deployment, creating data-driven ecosystems. 
→ Leadership coaching: Empowering leaders to thrive in a digital-first world. 
→ Operational optimization: Cutting costs and driving efficiency without compromising quality.

Our Infinity Core IoT platform offers vendor-agnostic, modular solutions for industries like healthcare, retail, logistics, and telecom, enabling smarter operations and real-time insights.

At Apiro Data, we don’t just consult we co-create success, working alongside your teams to ensure long-term results. Let’s turn complexity into clarity and strategy into action.

🔗 Visit us or send us a message at info@apirodata.com to explore how we can humanize technology for your business and pave the way for sustainable growth. 

Interesting Note: 
The name of the Company Apiro Data came from the Greek word άπειρο (apiro), meaning infinity.  Signifying the infinite possibilities for connections between the digital and physical world.

Founder/ CEO

Mobile Ecosystem Forum

The Mobile Ecosystem Forum is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem.

Program Dir IoT

Carbon360 Ltd

Using innovative technologies and satellite connectivity to provide real-time ‘Envio-Asset’ monitoring solutions.

Board Member

MConnected Ltd

MConnected is an Asset Intelligence and IoT Company basing its business on go-to market strategies firmly on IoT and AI principals and technologies.

Digital Transformation & CTO Advisor

Global Telco Consult (GTC)

Global Telco Consult GmbH (GTC) is a recognized leader in the A2P business messaging consultancy. Our independence allows us to offer deep insight and innovative strategies in launching, optimizing, and accelerating messaging services.  We provide bespoke solutions that extend beyond traditional messaging to include IoT strategies and M&A support to enterprises, messaging service providers, operators, and voice carriers, demonstrating proficiency in multiple messaging channels such as RCS, Viber, WhatsApp, Telegram, and SMS. Serving the wholesale and retail industry, our customers have the liberty to choose from our impartial consultancy, managed services, or revenue assurance offerings, ensuring an all-encompassing solution for their communication needs.

Chief Digital Officer (CDO)

Global Telco Consult helps enterprises, service providers and operators to harness the growth and revenue-generating potential of A2P messaging and IoT. We leverage our deep expertise to maximise the effectiveness of your market strategy and the efficiency of your operations.

VP IoT

Route Mobile Limited

During my time at Route Mobile I had many exotic experiences and learned a lot both culturally and professionally.   I joined during their big push for International expansion and fast growth.  

I was tasked to grow the Voice business and set up the IoT strategy, products road map and go to market plan.
On the Voice side I was managing the entire department and PnL;  this included support, development, operations and sales.  

It was a very diverse role wearing many hats, multitasking and pivoting on a moments notice. All the while working, collaborating and managing a culturally diverse group.

I spend my time divided between London and Mumbai which was a curnocopia for the senses.
I was really fortunate to meet and work with some fantastic people both in Mumbai and globally.  I will forever be grateful for the experiences and fun we had along the way.

Senior Vice President - Voice & IOT

CITIC Telecom International Holdings Ltd

•Managing a team of Sales Managers across South Asia, EMEA and Americas.
•Developing and executing sales strategies and business plans to ensure growth and quota objectives are achieved on both existing and new business.
•Managing the UK London office.

Vice President Global Sales, S. Asia, EMEA & Americas

•Managing a team of Sales Account Managers across different regions, by developing and executing sales strategies and business plans to ensure growth and quota objectives are achieved on both existing and new business.
•Ownership and management of all commercial activities in Europe and Africa for SMS and Europe and Americas for Voice
•Identifying, monitoring and providing timely and accurate forecasts of sales opportunities and pipelines.
•Helped develop Citic's new A2P products.  
•Collaborated with Product management, Operations, Routing and IT on the development of the A2P Systems and Automation.
•Managing and Organizing the running of the UK London office.

Senior Sales Director, Global Sales

mBlox

Head of Commercial Management  activities for the EMEA region within the Messaging Product line, including being responsible for the Co-ordination & Orchestration of all Key Activities such as:
- Developing,  maintaining & executing a regional strategy for Margin Maximization & Long Term Growth through control of cost,  pricing and route expansion
- Pricing Management
- Competitive Analysis
- Sales & Marketing Support
- Finance, Budget, Forecast Support
- New Route & Country Business Development  Prioritization
- Financial Management - tracking revenue and margin to optimize results to meet the Company EMEA goal
- Carrier Management/Procurement
- Route Optimization & Integration

Regional Commercial Manager (Messaging) EMEA

-Global Pricing Management for Messaging - Develop, maintain & execute company strategy for margin Maximi\tion and long term growth through cost control and pricing
-Competitive Analysis
-Sales Support - Work with Sales on RFPs/RFIs and special pricing proposals
- Finance Support - for managing pricing approvals
- New Route & Country Business Development - Work with BD mrg to prioritize new country and route expansion plan; Develop business plan & forecast for existing countries & new countries after launch
- Financial Management - Track revenue and Margin and work/inform finance of any matterial price/cost impact
- Route Optimizations - working closesly with routing to ensure routing strategies are in line with Margin maximization strategies

Head of Global Pricing MT

Arbinet

Business Development Consultant

Freelance Telecoms Business Development

Freelance consultant and sales agent focused on International Telecoms sales and Business Development.
Building new direct routes 
Account Management
Contract Negotiation
Overall cost/pricing negotiation
Monitoring Voice Traffic to ensure highest utilization of the network Prospecting for new interconnection partners
Overseeing and project managing New Interconnects

New business Development &Carrier Relations

Business transformation sounds great, until the results don’t show up. You’ve got strategy decks, consultants on retainer, and systems humming… but nothing’s moving.

💡 That’s where I come in.

For nearly 30 years, I’ve helped execs, founders, and teams stop spinning and start executing. When transformation stalls, I help cut through the complexity, align your leadership, and get momentum back on track.

No buzzwords. No over engineered frameworks. Just real outcomes like: 
✔ 30%+ operational efficiency gains 
✔ AI strategies that actually get implemented 
✔ Clarity across teams, tech, and execution

Who I Help and How:

🔹 For Executives & Founders
→ Strategy-to-execution consulting (with sleeves rolled up) 
→ AI & IoT Readiness Audits 
→ Leadership Coaching for complex transformations

🔹 For Startups 
→ Business model validation, GTM strategy, and growth ops 
→ Hands-on advisory + clarity coaching

🔹 For Teams & Enterprises 
→ Operational diagnostics & transformation frameworks 
→ Practical leadership alignment across functions

🔹 For Events & Speaking Engagements 
→ Keynotes, panels, and workshops focused on AI, IoT, and real-world transformation 
→ Straight-talking insights that challenge the status quo

Trusted by Industry Leaders:
“A genuine IoT visionary.” – CEO, MConnected 
“A leader, coach & powerful strategist.” – CEO, Identity Praxis 
“Unmatched depth in IoT and execution.” – Head of Security, Zariot

 Want to simplify your strategy and finally get results? 
→ Book a 15-min clarity call: https://koalendar.com/e/meet-with-nassia-skoulikariti?month=2025-03&duration=15&date=2025-03-31 
→ DM me directly, I respond personally 
→ Start with my [AI Readiness Assessment] to find your quick wins : https://www.apirodata.io/ai-readiness-assessment

Founder

There is so much hype surrounding IoT and the need for digital transformation in order to stay current and applicable.
We all talk about it, think about it, even dream about it... however very few understand it and even fewer can actually implement and drive innovation, operational efficiencies and monetisation from IoT services.

At Apiro Data, we address the industry issues and confusion surrounding IoT and help companies implement smart services efficiently and cost effectively.  

We do that by offering modular, configurable IoT solutions and services, that will evolved your business in a more intelligent species than it is today.

🎯 IoT strategy coaching to drive additional monetisation opportunities for your product based on data analytics and AI.
🔹 IoT Feasibility Framework & Strategy
🔹 Organisational & Operation structure optimisation for IoT Digital transformation
🔹 End2End IoT managed services:
	Ecosystem Partner Development Support
	Sales Support
	Connectivity Optimisation
🔹 IoT Sales training
🔹 Custom made IoT & Omnichannel training based on you goals and KPIs

🎯 Communications platform for your product(s) that seamlessly integrates messaging with telecoms and IoT. 
🔹 Modular IoT platform
🔹 Vendor agnostic Connectivity HUB


The name of the Company Apiro Data came from the Greek word άπειρο (apiro), meaning infinity.  Signifying the infinite possibilities for connections between the digital and physical world.

If this sounds good to you, connect with me here at LinkedIn or send me a note at info@apirodata.com and let's create something great together!

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