Joeri Billast

𝐓𝐡𝐞 𝐖𝐞𝐛𝟑 𝐂𝐌𝐎 | 🚀 Leading B2B Metaverse & AI Marketing Innovations | 🎧 Host of Top 5% Global Podcast on Web3 | 🎤 Keynote Speaker | ✍️Bestselling Author

You have the technology. The ambition. Maybe even momentum.
But when marketing collides with AI, complexity, and trust, visibility stops being a channel problem and becomes a leadership problem.
That’s where I come in.

My name is Joeri Billast. I work as a Fractional CMO and AI Visibility strategist, helping brands grow when traditional marketing playbooks no longer deliver clarity or impact.

I support leadership teams with:
🧭 Fractional CMO leadership: positioning, priorities, and strategic focus
🤖 AI-driven marketing and visibility systems that compound trust and demand
✍️ Content and narrative frameworks that turn expertise into growth

Alongside my advisory work, I host Web3 CMO Stories, a top 5% global podcast focused on Web3, AI, and strategic brand building. The show brings sharp conversations for founders, CMOs, and senior marketers navigating visibility, trust, and narrative in fast-changing tech environments.

I’m also the author of The Future CMO, described by Philip Kotler as: 
“The best update I’ve read on the role of CMOs. A must-read.” 

And I regularly deliver keynotes based on The Future CMO for leadership teams and conferences exploring how AI, trust, and marketing leadership converge in practice.

You might want to reach out if:
🔹 marketing feels harder despite better tools
🔹 visibility is fragmented across platforms and AI systems
🔹 leadership needs clarity, not more tactics

DM me if this resonates.

Fractional CMO (chief marketing officer)

♈️ For tech scale-ups who don't want to hire a full-time marketing director 
♈️ I help them as a part-time CMO during a couple of days per week or per month

Web3 Doers

I'm part of Web3 Doers PRO - a Web3 Growth community for Web3 Entrepreneurs - founders, consultants, thought leaders, builders, and content creators.

Our purpose is to create a diverse and inclusive platform that brings together Web3 doers and professionals from around the world, fostering learning, growth, collaboration, and innovation in the Web3 space.

Our mission is to empower every community member to realise their full potential in the Web3 space (I am learning every day).

Web3 Doers' vision is to become the world's leading community for Web3 professionals, recognised for our commitment to diversity, collaboration, education, and innovation.

If you're interested in joining the Web3 Doers community, just send me a DM or join directly here:
https://nas.io/web3-doers.

Web3 Doers PRO Member

Department of the Premier and Cabinet of WA

Digital Communications Manager | Strategic Communications Unit

Deputy Digital Communications Manager | COVID-19 Communications

WAMA (WA Marketing Association Inc.)

WAMA has been created to champion the WA marketing community in an inclusive manner, to promote greater advocacy of local talent and encourage brighter, braver and more effective marketing practices through knowledge sharing, collaboration and networking.

WAMA is working towards a future where Western Australia is regarded as a centre of marketing excellence.

Treasurer

CV Check Ltd

Head of Marketing & Customer Engagement (ANZ)

Customer, Brand & Product Manager

Marketing Manager

Trilogy Advertising & Marketing

Digital Account Director

Market United

Digital Media Planner

ad2one UK

eBay Senior Digital Account Manager

Universal Music Group International (London)

Data Analyst - Digital Music

Universal Music Publishing

Copyright and Royalties Executive

Stratagem Communications

Account Executive

A passionate and strategic leader, who excels at taking data and customer insights, and turning them into innovative solutions. With my heart in digital marketing and technology and my head in strategic planning, I am an energetic professional who enjoys bringing creativity and analytical thinking to an organisation to achieve tangible growth outcomes and positive community and brand advocacy. 

Currently educating and immersing myself in all things Web3, metaverse and NFTs as we see the next evolution of the internet unfold.

Through my experience as a leader of cross-functional teams, I have found that by actively nurturing the values of trust, empowerment, respect, and integrity, we can all activate drivers for high performance. 

I have been fortunate to develop my digital experience in various industries including Technology, eCommerce, Advertising, Energy, Digital Music, Entertainment, and Government.

I am a founding board member of the WA Marketing Association and am passionate about championing the marketing community.

I look forward to connecting with you.

Menuccia Tassone

taplio

The Battle

Joeri Billast

Menuccia Tassone

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