Joeri Billast

𝐓𝐡𝐞 𝐖𝐞𝐛𝟑 𝐂𝐌𝐎 | 🚀 Leading B2B Metaverse & AI Marketing Innovations | 🎧 Host of Top 5% Global Podcast on Web3 | 🎤 Keynote Speaker | ✍️Bestselling Author

You have the technology. The ambition. Maybe even momentum.
But when marketing collides with AI, complexity, and trust, visibility stops being a channel problem and becomes a leadership problem.
That’s where I come in.

My name is Joeri Billast. I work as a Fractional CMO and AI Visibility strategist, helping brands grow when traditional marketing playbooks no longer deliver clarity or impact.

I support leadership teams with:
🧭 Fractional CMO leadership: positioning, priorities, and strategic focus
🤖 AI-driven marketing and visibility systems that compound trust and demand
✍️ Content and narrative frameworks that turn expertise into growth

Alongside my advisory work, I host Web3 CMO Stories, a top 5% global podcast focused on Web3, AI, and strategic brand building. The show brings sharp conversations for founders, CMOs, and senior marketers navigating visibility, trust, and narrative in fast-changing tech environments.

I’m also the author of The Future CMO, described by Philip Kotler as: 
“The best update I’ve read on the role of CMOs. A must-read.” 

And I regularly deliver keynotes based on The Future CMO for leadership teams and conferences exploring how AI, trust, and marketing leadership converge in practice.

You might want to reach out if:
🔹 marketing feels harder despite better tools
🔹 visibility is fragmented across platforms and AI systems
🔹 leadership needs clarity, not more tactics

DM me if this resonates.

Fractional CMO (chief marketing officer)

♈️ For tech scale-ups who don't want to hire a full-time marketing director 
♈️ I help them as a part-time CMO during a couple of days per week or per month

Mark Schaefer

I help people and businesses rise above the noise.

As one of the most trusted voices in marketing, I’ve spent my career helping leaders and organizations become unforgettable -- whether on stage, online, or in the hearts of their customers.

I’m a keynote speaker, author of 11 bestselling books (including KNOWN, Marketing Rebellion, and Belonging to the Brand), and host of The Marketing Companion, one of the top business podcasts in the world. My work focuses on what matters now: building personal brands, succeeding in the AI era, creating effective brand communities, and telling human stories that inspire people to connect and make a purchase.

I've delivered standing-ovation keynotes on five continents and have helped everyone from Fortune 100 brands (such as Adidas, Microsoft, Pfizer, Dell, and Coca-Cola) to small businesses find their competitive edge. My tailored talks don’t just inform—they inspire action.

I also teach the craft of becoming known. Through my acclaimed personal branding masterclasses and public speaking workshops, I’ve guided thousands of professionals to grow their influence, share their voice, and build the career (and confidence) they deserve.

If you're looking for:

A keynote speaker who will electrify your audience and create buzz long after your event

A fresh, inspiring take on marketing, AI, personal branding, or community-building

A proven path to becoming known in your field or on a stage

Let’s connect.

🧭 Executive Director, Schaefer Marketing Solutions
🎤 Keynote speaker in 28+ countries
📚 Books translated into 19 languages, used in 50+ universities
👨‍🏫 Faculty, Rutgers University graduate program
📈 Clients include: Merck, AT&T, Cisco, Meta, Dentsu, P&G, Pfizer, SAP, Johnson & Johnson, US Air Force, and many more

Mark is also the founder of The Uprising, an intimate, innovative marketing retreat. He has appeared on many national television shows and periodicals, including the Wall Street Journal, Wired, The New York Times, CNN, NPR, BBC, and CBS News.

Adjunct Marketing Professor

Teach marketing courses for the digital marketing track of the university's MBA program

Five reasons why this will be the best business book you read this year:

1. Provides a framework for competing against AI

2. Has the world’s first Infinity Cover. 

3. Contains hundreds of actionable tips from the most acclaimed creative leaders in the world. 

4. “Audacious” has already been picked as an assigned text at five universities.

5. It’s hilarious. 

This is my best book and I hope you’ll check it out!

Top Voice in Personal Branding, keynote speaker, university educator, futurist, and bestselling author of "Marketing Rebellion," "Belonging to the Brand," and "Audacious: How Humans Win in an AI Marketing World."

Nostalgia marketing is everywhere on even startups capitalize on history to create a "heritage moat." Why is nostalgia so powerful today and how can any business use these ideas?

Nearly every time I read a marketing newsletter or analysis, I see a reference to something old becoming new again. If you have a brand story to tell,

Open article: The heritage moat: Why nostalgia marketing dominates today by Mark Schaefer • 9 min read

The heritage moat: Why nostalgia marketing dominates today

It's never been more difficult to become the signal against the noise in our digital content world. But there is a way to overcome this new wave of Content Shock You will need to think like an artist.

More than a decade ago, I predicted that the surge in digital content would trigger a content arms race. I called this Content Shock. To stand out ami

Open article: How to overcome Content Shock in a world of AI slop by Mark Schaefer • 8 min read

How to overcome Content Shock in a world of AI slop

Many people think this book is so valuable that they buy multiple copies as emergency backups!  😂 

Seriously, this is a must-read for any business owner, marketer, and parent because it shows how human psychology is being re-wired by AI. 

There is no going back. We are changing ... how we think, how we connect, how we trust, how we buy -- even how we love. We're abdicating our human agency to machines, and it is happening right now.

Yes, AI might be coming for our jobs. But it is also coming for our customers. "How Ai Changed Your Customers" is the only book that provides research-based evidence showing what's happening, and what to do about it.

There are four areas where human marketers will thrive in an era dominated by AI:

1. Brand communities. What is the AI role in a community? Nothing significant. We long to belong and connect to real humans.

2. Experiences. Bring people together to live your brand, to feel it, and experience it. An area ripe for innovation as young people put down their earbuds and rediscover the world.

3. Transcendant content. This is what I write about in my book "Audacious." This is the disruptive content that is the signal against the noise of the AI slop. Content that approaches the emotional level of art.

4. Personal brands. No matter what happens with AI, we will want to turn to a beloved, trusted human for insights, mentoring, and truth in a world of deepfakes. Your personal brand is the last line of defense against AI.

Am I missing anything here? Any area that humans will dominate?

Also, I have a few spots left in my upcoming personal branding master class. I think this is the best resource in the world if you're serious about finally getting serious about your personal brand > https://lnkd.in/eTc6qgFs

The legacy of The Marketing Companion  continues under the stewardship of Sandy Carter !

Chief Business Officer l ex-AWS l ex-IBM | Forbes Contributor | Board of Directors | AI Expert l Blockchain Expert l

I just hit publish on something I don’t take lightly. My First Hosted Podcast!!!!

I’m officially taking over Marketing Companion by Sandy Carter, a top 1% podcast built by Mark Schaefer, winner of multiple awards, and recognized across dozens of “Best Marketing Podcast” lists.  (Listen to the FIRST episode here:   https://lnkd.in/dd9ZkKid )

That’s both a legacy and a responsibility.

My first episode features R "Ray" Wang and Liz Miller, and we go straight into Marketing Trends for 2026.   Liz has ran Marketing Circles and focuses in on marketing trends.  Ray is the Chairman, Founder and CEO of Constellation Research, Inc. and is regularly on CNBC, Bloomberg, and Fox Corporation.

Here what’s changing faster than most teams realize, what’s already broken, and where opportunity is hiding in plain sight.

If marketing is entering its next era, this is the conversation to start with. The first show is a little longer but the rest will be the normal 30 minutes! There was just too much great stuff!

Thank you to Brevo and Semrush for sponsoring the show and supporting meaningful dialogue in our industry.

🎧 Yep it's a New host and New chapter.  

WATCH the FIRST episode here:   https://lnkd.in/dd9ZkKid OR
LISTEN to the FIRST episode here:   
https://lnkd.in/gwZ5F3xM

My friends are losing their marketing research jobs as companies opt for the AI Easy Button. But as we cut costs, we might be abdicating the future of our companies. Let's dive into why the heart of your existence might depend on a non-AI approach to research.

What happens when everyone reaches for the AI Easy Button? I have a lesson today about an emerging danger of AI and marketing. But to get to the lesso

Open article: The AI Easy Button imperils the future of marketing research by Mark Schaefer • 4 min read

The AI Easy Button imperils the future of marketing research

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The Battle

Joeri Billast

Mark Schaefer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mark Schaefer's LinkedIn Performance

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Performance ScoreMark Schaefer's LinkedIn Performance