Joeri Billast

𝐓𝐡𝐞 𝐖𝐞𝐛𝟑 𝐂𝐌𝐎 | 🚀 Leading B2B Metaverse & AI Marketing Innovations | 🎧 Host of Top 5% Global Podcast on Web3 | 🎤 Keynote Speaker | ✍️Bestselling Author

You have the technology. The ambition. Maybe even momentum.
But when marketing collides with AI, complexity, and trust, visibility stops being a channel problem and becomes a leadership problem.
That’s where I come in.

My name is Joeri Billast. I work as a Fractional CMO and AI Visibility strategist, helping brands grow when traditional marketing playbooks no longer deliver clarity or impact.

I support leadership teams with:
🧭 Fractional CMO leadership: positioning, priorities, and strategic focus
🤖 AI-driven marketing and visibility systems that compound trust and demand
✍️ Content and narrative frameworks that turn expertise into growth

Alongside my advisory work, I host Web3 CMO Stories, a top 5% global podcast focused on Web3, AI, and strategic brand building. The show brings sharp conversations for founders, CMOs, and senior marketers navigating visibility, trust, and narrative in fast-changing tech environments.

I’m also the author of The Future CMO, described by Philip Kotler as: 
“The best update I’ve read on the role of CMOs. A must-read.” 

And I regularly deliver keynotes based on The Future CMO for leadership teams and conferences exploring how AI, trust, and marketing leadership converge in practice.

You might want to reach out if:
🔹 marketing feels harder despite better tools
🔹 visibility is fragmented across platforms and AI systems
🔹 leadership needs clarity, not more tactics

DM me if this resonates.

Fractional CMO (chief marketing officer)

♈️ For tech scale-ups who don't want to hire a full-time marketing director 
♈️ I help them as a part-time CMO during a couple of days per week or per month

International Women's Day was yesterday, but the reflection continues.

Looking back at the first months of the year, several women have shaped my thinking about marketing, leadership and community.

Sandy Carter (podcast guest, January) 
One point stayed with me: AI projects fail when they start tech-first instead of outcome-first. Start with the KPI. Let the technology follow. That shift in thinking changes how many organizations approach AI.

Melanie Borden (podcast guest, February) 
She drew a sharp line between performative visibility and credible visibility. Trust is not built in posts. It is built in replies, follow-ups and showing up as a human. That reframed how I think about my own presence online.

Lani Dizon (podcast & retreat sponsor)
Someone who supports both my podcast and the Sintra Synergies retreat through RYO Digital this year. A reminder that ideas rarely move forward alone. Community and collaboration make them real.

Grateful for these conversations.

Curious to hear from others: which woman has influenced the way you think about your work or leadership?

#IWD26 #Leadership #AIStrategy

Fractional CMO | AI-driven marketing & visibility for growth-stage and enterprise brands | Author of “The Future CMO” | Host, Web3 CMO Stories

What if the loudest voice isn’t the one people remember?

We sit down with Chris Do, Emmy Award-winning designer, CEO of Blind, and founder of The Futur™ , to rethink how personal brands stand out when AI can churn out endless “average” content.

Instead of chasing volume, Chris shows how clarity, restraint, and lived experience create the kind of mental real estate that algorithms can’t manufacture.

We unpack the risk of going omnichannel before you know your “why,” and why the path to quality runs through consistent reps, not perfectionism.

Chris reframes social media as public journaling that documents your thinking, then explains how to copy in private to learn while avoiding public plagiarism that erodes credibility.

From shelf design to SaaS landing pages, he breaks down taste as a business asset, how packaging, typography, and visual cues shape perceived value and price tolerance long before buyers read a word.

Trust becomes the differentiator in a world of AI-generated media. Chris outlines the trust triangle
▶️ authenticity,
▶️ empathy
▶️ logic
and how to signal each through honest positioning, buyer-first recommendations, and clear reasoning.

When a prospect says “AI can do it cheaper,” he pivots to outcomes and value-based pricing: define the delta you create and align incentives with shared risk.

We also zoom out to disruption dynamics, tracing how Netflix jumped curves while incumbents clung to old models. AI is that next curve, learn to surf it or get pulled under.

If you’re a founder, marketer, or creator wrestling with voice, channels, pricing, or credibility, this conversation offers a practical playbook: speak softly but clearly, practice daily, train your taste, teach generously, and price the change you deliver.

Subscribe to Web3 CMO Stories on Apple Podcasts, Spotify or another podcast audio app, share this with a friend who’s scaling their brand, and leave a quick review to help others find the show.
What single word do you want your brand to own?

Sintra Synergies is coming together beautifully.

Senior marketers. Founders. Brand strategists.
UK, EU, US.

Small group. Strategic depth. No noise.

Mark Schaefer will join us.
RYO Digital is supporting this edition, allowing us to elevate the experience even further.

And as it happens in curated rooms…

One spot just opened up again.

If you’re operating at senior level and value depth over scale, send me a message.

I’ll share the details personally.

Most leaders are focused on the speed of AI.
I’m more interested in something slower. And rarer.

Trust.
Judgment.
Responsibility.

Things no algorithm can automate.

On March 26, I’ll be speaking at TEDxChiado in Lisbon around the theme Humanity 5.0: The Next Upgrade Is Us.

In a world where anyone can scale fast, the real differentiator won’t be your tools.
It will be your integrity.

The machines are ready.
The question is: are we?

#TEDxChiado #Leadership #FutureCMO

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I didn't plan a theme for February. 
One emerged anyway. 
New newsletter👇 👇

Something kept surfacing in February. Across podcast conversations. A walking episode through Sintra. A TEDx invitation that made me stop and think. N

Open article: The Future CMO: What February Actually Taught Me by Joeri Billast • 2 min read

The Future CMO: What February Actually Taught Me

AI agents could build a billion-dollar business... by themselves.
Listen to the latest Web3 CMO Stories podcast episode with Rodrigo Coelho:
https://lnkd.in/ekruM5sD

Mark Schaefer

I help people and businesses rise above the noise.

As one of the most trusted voices in marketing, I’ve spent my career helping leaders and organizations become unforgettable -- whether on stage, online, or in the hearts of their customers.

I’m a keynote speaker, author of 11 bestselling books (including KNOWN, Marketing Rebellion, and Belonging to the Brand), and host of The Marketing Companion, one of the top business podcasts in the world. My work focuses on what matters now: building personal brands, succeeding in the AI era, creating effective brand communities, and telling human stories that inspire people to connect and make a purchase.

I've delivered standing-ovation keynotes on five continents and have helped everyone from Fortune 100 brands (such as Adidas, Microsoft, Pfizer, Dell, and Coca-Cola) to small businesses find their competitive edge. My tailored talks don’t just inform—they inspire action.

I also teach the craft of becoming known. Through my acclaimed personal branding masterclasses and public speaking workshops, I’ve guided thousands of professionals to grow their influence, share their voice, and build the career (and confidence) they deserve.

If you're looking for:

A keynote speaker who will electrify your audience and create buzz long after your event

A fresh, inspiring take on marketing, AI, personal branding, or community-building

A proven path to becoming known in your field or on a stage

Let’s connect.

🧭 Executive Director, Schaefer Marketing Solutions
🎤 Keynote speaker in 28+ countries
📚 Books translated into 19 languages, used in 50+ universities
👨‍🏫 Faculty, Rutgers University graduate program
📈 Clients include: Merck, AT&T, Cisco, Meta, Dentsu, P&G, Pfizer, SAP, Johnson & Johnson, US Air Force, and many more

Mark is also the founder of The Uprising, an intimate, innovative marketing retreat. He has appeared on many national television shows and periodicals, including the Wall Street Journal, Wired, The New York Times, CNN, NPR, BBC, and CBS News.

Adjunct Marketing Professor

Teach marketing courses for the digital marketing track of the university's MBA program

AI adoption isn't just about learning prompts or proving an ROI. The technology is the easy part. If you don't get your people activated, you're going nowhere, and this post teaches you how to do that.

Top Voice in Personal Branding, keynote speaker, university educator, futurist, and bestselling author of "Marketing Rebellion," "Belonging to the Brand," and "Audacious: How Humans Win in an AI Marketing World."

Most AI initiatives don’t fail because of bad models or weak vendors. They fail because people quietly opt out -- by ignoring the tools, undermining t

Open article: A step-by-step approach to AI adoption for your company by Mark Schaefer • 7 min read

A step-by-step approach to AI adoption for your company

What does it mean to be human in an age when we’re never the most intelligent entity in the room ... ever again?  

I am obsessed with this question. It might be the most profound question we've ever faced. Have you thought about this too? Do you have an answer?

If the bots are coming for our jobs, should we prepare to battle AI? Considering the last time we had a disruption like this, there is a better strategy.

Over the past few weeks, I've been the fly in the LinkedIn ointment. You've probably seen the bold projections from AI leaders like Mustafa Suleyman a

Open article: Do we begin to battle AI for human artistry? by Mark Schaefer • 8 min read

Do we begin to battle AI for human artistry?

This is awesome. Students at the University of Wisconsin are giving class presentations based on each chapter of my book. As a teacher, there is no greater reward than seeing something like this come to life! 

AI is re-wiring humanity before our eyes. Everybody needs to be learning about this!  Thank you Prof. Kathy Fredrickson for using my book as a learning platform.

A SPOT JUST OPENED UP! 

The Uprising retreat has been sold out since October. If you've dreamed of joining this exceptional marketing retreat, I've had a cancellation, leaving one spot open. If you'd like to claim the spot or you have questions, please DM me here.  The retreat is April 21-24, 2026 at a lodge near Knoxville, TN.

Details > https://lnkd.in/dk_JGFa

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The Battle

Joeri Billast

Mark Schaefer

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The Battle

Joeri Billast

Mark Schaefer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joeri Billast's LinkedIn Performance

Performance ScoreMark Schaefer's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJoeri Billast's LinkedIn Performance