Joeri Billast

𝐓𝐡𝐞 𝐖𝐞𝐛𝟑 𝐂𝐌𝐎 | 🚀 Leading B2B Metaverse & AI Marketing Innovations | 🎧 Host of Top 5% Global Podcast on Web3 | 🎤 Keynote Speaker | ✍️Bestselling Author

You have the technology. The ambition. Maybe even momentum.
But when marketing collides with AI, complexity, and trust, visibility stops being a channel problem and becomes a leadership problem.
That’s where I come in.

My name is Joeri Billast. I work as a Fractional CMO and AI Visibility strategist, helping brands grow when traditional marketing playbooks no longer deliver clarity or impact.

I support leadership teams with:
🧭 Fractional CMO leadership: positioning, priorities, and strategic focus
🤖 AI-driven marketing and visibility systems that compound trust and demand
✍️ Content and narrative frameworks that turn expertise into growth

Alongside my advisory work, I host Web3 CMO Stories, a top 5% global podcast focused on Web3, AI, and strategic brand building. The show brings sharp conversations for founders, CMOs, and senior marketers navigating visibility, trust, and narrative in fast-changing tech environments.

I’m also the author of The Future CMO, described by Philip Kotler as: 
“The best update I’ve read on the role of CMOs. A must-read.” 

And I regularly deliver keynotes based on The Future CMO for leadership teams and conferences exploring how AI, trust, and marketing leadership converge in practice.

You might want to reach out if:
🔹 marketing feels harder despite better tools
🔹 visibility is fragmented across platforms and AI systems
🔹 leadership needs clarity, not more tactics

DM me if this resonates.

Fractional CMO (chief marketing officer)

♈️ For tech scale-ups who don't want to hire a full-time marketing director 
♈️ I help them as a part-time CMO during a couple of days per week or per month

International Women's Day was yesterday, but the reflection continues.

Looking back at the first months of the year, several women have shaped my thinking about marketing, leadership and community.

Sandy Carter (podcast guest, January) 
One point stayed with me: AI projects fail when they start tech-first instead of outcome-first. Start with the KPI. Let the technology follow. That shift in thinking changes how many organizations approach AI.

Melanie Borden (podcast guest, February) 
She drew a sharp line between performative visibility and credible visibility. Trust is not built in posts. It is built in replies, follow-ups and showing up as a human. That reframed how I think about my own presence online.

Lani Dizon (podcast & retreat sponsor)
Someone who supports both my podcast and the Sintra Synergies retreat through RYO Digital this year. A reminder that ideas rarely move forward alone. Community and collaboration make them real.

Grateful for these conversations.

Curious to hear from others: which woman has influenced the way you think about your work or leadership?

#IWD26 #Leadership #AIStrategy

Fractional CMO | AI-driven marketing & visibility for growth-stage and enterprise brands | Author of “The Future CMO” | Host, Web3 CMO Stories

What if the loudest voice isn’t the one people remember?

We sit down with Chris Do, Emmy Award-winning designer, CEO of Blind, and founder of The Futur™ , to rethink how personal brands stand out when AI can churn out endless “average” content.

Instead of chasing volume, Chris shows how clarity, restraint, and lived experience create the kind of mental real estate that algorithms can’t manufacture.

We unpack the risk of going omnichannel before you know your “why,” and why the path to quality runs through consistent reps, not perfectionism.

Chris reframes social media as public journaling that documents your thinking, then explains how to copy in private to learn while avoiding public plagiarism that erodes credibility.

From shelf design to SaaS landing pages, he breaks down taste as a business asset, how packaging, typography, and visual cues shape perceived value and price tolerance long before buyers read a word.

Trust becomes the differentiator in a world of AI-generated media. Chris outlines the trust triangle
▶️ authenticity,
▶️ empathy
▶️ logic
and how to signal each through honest positioning, buyer-first recommendations, and clear reasoning.

When a prospect says “AI can do it cheaper,” he pivots to outcomes and value-based pricing: define the delta you create and align incentives with shared risk.

We also zoom out to disruption dynamics, tracing how Netflix jumped curves while incumbents clung to old models. AI is that next curve, learn to surf it or get pulled under.

If you’re a founder, marketer, or creator wrestling with voice, channels, pricing, or credibility, this conversation offers a practical playbook: speak softly but clearly, practice daily, train your taste, teach generously, and price the change you deliver.

Subscribe to Web3 CMO Stories on Apple Podcasts, Spotify or another podcast audio app, share this with a friend who’s scaling their brand, and leave a quick review to help others find the show.
What single word do you want your brand to own?

Sintra Synergies is coming together beautifully.

Senior marketers. Founders. Brand strategists.
UK, EU, US.

Small group. Strategic depth. No noise.

Mark Schaefer will join us.
RYO Digital is supporting this edition, allowing us to elevate the experience even further.

And as it happens in curated rooms…

One spot just opened up again.

If you’re operating at senior level and value depth over scale, send me a message.

I’ll share the details personally.

Most leaders are focused on the speed of AI.
I’m more interested in something slower. And rarer.

Trust.
Judgment.
Responsibility.

Things no algorithm can automate.

On March 26, I’ll be speaking at TEDxChiado in Lisbon around the theme Humanity 5.0: The Next Upgrade Is Us.

In a world where anyone can scale fast, the real differentiator won’t be your tools.
It will be your integrity.

The machines are ready.
The question is: are we?

#TEDxChiado #Leadership #FutureCMO

No alternative text description for this image

I didn't plan a theme for February. 
One emerged anyway. 
New newsletter👇 👇

Something kept surfacing in February. Across podcast conversations. A walking episode through Sintra. A TEDx invitation that made me stop and think. N

Open article: The Future CMO: What February Actually Taught Me by Joeri Billast • 2 min read

The Future CMO: What February Actually Taught Me

AI agents could build a billion-dollar business... by themselves.
Listen to the latest Web3 CMO Stories podcast episode with Rodrigo Coelho:
https://lnkd.in/ekruM5sD

Ranked #1 LinkedIn HR Creator (Global), #2 Female Creator (US) | Positioning Companies & Founders to Attract Talent, Capital & Credibility | 100M+ Organic Reach | Ex-Amazon, Cognizant, Labcorp

200K+ LinkedIn & Newsletter Community 🐝 LinkedIn Growth Support, Talent Acquisition/Hiring & Brand Partnerships🐝 Neurodiversity Advocate 🐝

Hiring. Visibility. Credibility.

The three levers every founder, CEO, coach, or consultant needs to scale.
The problem? Most get them wrong.

That’s where I come in.

I built 𝐏𝐫𝐨𝐯𝐞𝐧 𝐏𝐚𝐭𝐭𝐞𝐫𝐧𝐬 to help seed to Series B startups, lean teams, and high-stake leaders attract the right talent, amplify their brand visibility, and build credibility that wins capital and clients.

What sets us apart?
We operate at the intersection of AI, recruitment, and brand strategy turning overlooked processes into growth systems.

Here’s what that looks like in numbers:
✔ 3,000+ hires placed globally across industries
✔ 250,000+ resumes reviewed with precision at scale
✔ 100M+ organic impressions without ad spend
✔ 150K+ community grown organically on LinkedIn
✔ 50K+ subscribers of our Li Newsletter: Incredible Edge
✔ Worked with enterprises like Amazon, Cognizant, Labcorp
✔ Partnered with unicorns like Atlan & Domino Data Lab
✔ Executed brand collabs with Lovable AI, Emergent AI, Gusto, Replit Agent 3, Gamma & GoPerfect
✔ Been named Favikon’s #1 HR Voice (Worldwide) and #2 Female Creator (US) - April'2025

But metrics are just the proof. The real outcome is this:

💡 Founders who save time and scale smarter.
💡 Executives who become visible authorities.
💡 Startups that attract capital and top talent on autopilot.

If you’re still struggling to hire right, stand out, or get noticed, it’s not because you lack potential.
It’s because you’re playing the wrong game.

My work is helping you change that.

📩 DM me or reach out: bookings@proven-patterns.com

Let’s build what they can’t ignore.

💜

Kumud Deepali Rudraraju, SHRM CP

Kindness is not a weakness, it’s a leadership advantage.

In a world that often rewards speed, competition, and “winning at all costs,” kindness can feel underrated.

✔️ Kindness builds trust.
✔️ Kindness strengthens teams.
✔️ Kindness fuels collaboration.
✔️ Kindness creates leaders people want to follow.

Some of the strongest professionals I know are the ones who choose empathy even when it’s not the easiest option.

Let’s stop treating kindness like a liability.
It’s a skill.
A strategy.
A strength.

Imagine what our workplaces would look like if kindness was the standard, not the exception.

💬 How has kindness positively impacted your career, life or workplace?

Kumud Deepali R.

Most people are using Copilot wrong.

They treat it like Google.

But Copilot isn’t a search engine.

It’s a productivity multiplier.

Here’s how to actually use Copilot across Microsoft 365 👇
🔵 Copilot in Word – Write faster, think sharper
 Use it to:
 • Draft documents from short prompts
 • Rewrite for clarity and tone
 • Summarize long reports into key takeaways
💡 Pro tip:
 “Summarize this document into 5 bullet points with action items.”
🟢 Copilot in Excel – Turn data into decisions
 Use it to:
 • Build charts, formulas, and pivot tables
 • Clean messy datasets
 • Highlight trends automatically
💡 Pro tip:
 Select your data and ask:
 “What’s driving this number?”
🟠 Copilot in PowerPoint – Build story-driven slides
 Use it to:
 • Create full decks from Word docs
 • Turn reports into visuals
 • Generate speaker notes instantly
💡 Pro tip:
 “Turn this report into a 7-slide executive summary.”
🟣 Copilot Chat – Your AI teammate
 Use it to:
 • Summarize meetings
 • Draft replies
 • Analyze PDFs and reports
 • Catch up on everything you missed
💡 Pro tip:
 “Summarize everything I missed this week.”

Stop asking Copilot to give you information.
Start asking it to help you think.

AI won’t replace professionals.
But professionals using AI will replace those who don’t.

If you're using Copilot at work, what’s your favorite prompt?

Hit the notification button and follow me on LinkedIn as I share the latest AI, career and workplace trends.

200K+ LinkedIn & Newsletter Community 🐝 AI Content Creator 🐝 LinkedIn Growth Support, Talent Acquisition/Hiring & Brand Partnerships🐝 Neurodiversity Advocate

He woke up at 4 AM.

Worked as a trash collector to support his family.

Graduated with a 4.0 GPA.

And just got accepted into Harvard Law School.

Let that sink in.

No shortcuts.

No excuses.

No “perfect timing.”

Just discipline, sacrifice, and belief.

It’s easy to underestimate people based on their current situation. It’s harder to recognize the ambition they’re quietly building behind the scenes. This is what resilience looks like.

On LinkedIn, we often celebrate promotions, funding rounds, and titles.

But stories like this?

They remind us what real grit looks like.

Your starting point doesn’t define your finish line.
If you’re grinding in silence right now, keep going.

The early mornings. The long shifts. The unseen effort. It all compounds.
Success isn’t always loud.

Sometimes it starts in the dark at 4 AM.

💬 What’s one goal you’re working toward that people don’t see yet?

🔁 Repost to inspire someone.
💾 Save this for the days you feel like quitting.
➕ Follow for more stories that remind you what’s possible.

Working with smart people is great.

Working with kind and humble people is next-level amazing.

In today’s world, talent is everywhere.

But character? That’s rare.

The smartest person in the room can elevate performance.

The kindest person in the room elevates everyone.

I’ve learned that the teams that truly thrive aren’t just high-performing, they’re high-trust.
• They share credit.
• They listen deeply.
• They assume positive intent.
• They win without ego.

Skills build businesses.
Character builds cultures.
As leaders, we should hire for both, but never compromise on humility.

💬 What qualities do you value most in the people you work with?
👉 Repost if you agree
👉 Follow for more reflections on work, leadership, and growth

Master N8N with this Quick Cheat Sheet! 

Struggling with workflow automation or looking to optimize your AI models? 

This concise N8N cheat sheet is your go-to guide for triggers, nodes, AI agents, HTTP requests, Docker setup, and more! 🐝 

Highlights: 
* AI Agent: Learn how to build intelligent AI agents that autonomously perform tasks by combining models, memory, and tools. 
* Triggers: Start your workflows based on webhooks, schedules, or form submissions. 
* Built-in Nodes: Essential nodes for data manipulation, error handling, and integration with other services. 
* Docker Self-Hosting: Set up N8N on your own infrastructure with simple commands. 
* Keyboard Shortcuts: Boost your productivity with time-saving shortcuts for N8N workflows and canvas navigation! 

If you're into optimizing workflows with N8N, this cheat sheet is a must-have. 

🔗 Let’s keep learning together. Follow for more AI trends and best practices! 

#AI #Automation

n8n cheat sheet 

No matter how good you are, the wrong environment will make you question your worth.

I learned this the hard way.

A few years ago, I was in a role I had worked incredibly hard to earn. On paper, it looked perfect. Good title. Recognized company. Decent pay. From the outside, it seemed like I had “made it.”

But internally, I felt small.

Every meeting felt like a test. Every idea I shared was either ignored or picked apart. Feedback was rarely constructive. It was subtle, but constant. Over time, I stopped raising my hand. I started second guessing my instincts. I began over preparing for basic conversations because I assumed I would be challenged.

The worst part was not the criticism.

It was how I slowly started believing it.

I remember one evening sitting in my car after work, staring at the steering wheel longer than usual. I caught myself thinking, “Maybe I’m just not that good.” That thought scared me because I had never questioned my ability like that before.

Nothing about my skills had changed.

Nothing about my work ethic had changed.

The only thing that changed was the room I was in.

When you are in the wrong environment, even excellence feels average. Even confidence starts to shrink. Even effort feels invisible.

And when you are in the right environment, something completely different happens.
Your ideas are challenged, but with respect.
Your growth is supported, not threatened.
Your strengths are noticed.
Your weaknesses are coached, not weaponized.

I eventually made the decision to leave. It was not dramatic. No burned bridges. Just a quiet choice to bet on myself again.

The difference was immediate.

Same work ethic.
Same skill set.
Different culture.

Suddenly I was trusted with bigger projects. My voice carried weight. I felt energized instead of drained. It was not because I magically became better overnight. It was because I was finally in a place that valued what I brought to the table.

Here is what I wish someone had told me earlier:
If you constantly feel undervalued, it is not always a skill issue.
If you constantly feel unheard, it is not always a confidence issue.
If you constantly feel small, it is not always a competence issue.

Sometimes, it is simply misalignment.

We talk a lot about self improvement. We talk less about environment improvement.

If you are currently questioning your worth, pause before you question your ability. Ask yourself whether you are planted in the right soil.

Because even the strongest seed struggles in the wrong ground.

Have you ever experienced this shift when changing environments? I would love to hear your story.

Repost and like this post to share with your network, as someone might need this reminder and follow for more.

Life is too short to feel small at work.

You deserve to work somewhere you are:
✔ Accepted
✔ Respected
✔ Encouraged
✔ Inspired
✔ Empowered
✔ Valued

Yet too many professionals spend years in environments that slowly drain their confidence and creativity.

A great workplace doesn’t just pay you.
It uplifts you.
The right environment pushes you to grow, celebrates your ideas, and reminds you that your contribution matters.

And when people feel valued, they don’t just work harder, 
they show up with purpose.
And that’s when extraordinary things happen.

If you’re building a team, remember this:
People stay where they feel seen, supported, and respected.

If you’re building your career, remember this:
You’re allowed to choose spaces where you can thrive, not just survive.

What’s one thing that makes a workplace truly empowering for you?

Everyone remembers the teacher, the boss, the friend who said,
“I think you can do this.”

Not because it was loud.
Not because it was dramatic.
But because it came at the right moment.

A single sentence can change someone’s trajectory.

Early in our careers (and honestly, even now), doubt is louder than confidence. We question if we’re ready. If we’re capable. If we belong in the room.
And sometimes, all it takes is one person who sees what we don’t see yet.
👉 The manager who gives you the stretch project.
👉 The mentor who pushes you to apply.
👉 The colleague who says, “You should lead this.”

Belief is contagious.

And leadership isn’t just about strategy or results, it’s about conviction in other people.

Today, be that person for someone.
Send the message.
Make the introduction.
Give the opportunity.
Say the words.

You never know whose story you’re changing.

Who was that person for you? Tag them or tell them why. 👇

Life’s three best teachers:
 💔 Heartbreaks
 💸 Empty pockets
 ❌ Failures

These moments hurt the most, yet they shape us the deepest.

They teach resilience, humility, and the true value of growth.

❤️ Heartbreaks remind us to value people who stay.
💰 Empty pockets teach us gratitude and resourcefulness.
📉 Failures push us to learn, evolve, and try again, smarter this time.

No book or degree can teach what pain, loss, or struggle can.
They don’t break us; they build us.

👉 What’s one lesson you learned from your toughest phase in life? Share it in the comments, your story might inspire someone today.

🔁 Repost this to uplift someone who might need a reminder that tough times create strong people.

Image Credit: The Positive Trader

Notice how the GPS never says
“you made a mistake.”
It simply says:
“Recalculating route.”
That’s a powerful way to look at life.

We often label our setbacks as failures; wrong decisions, wrong jobs, wrong paths.
But what if they’re not mistakes at all?
What if they’re simply course corrections?

Every challenge, delay, or unexpected turn is just life adjusting the route.
You’re still moving forward.
You’re still learning.
You’re still getting closer to where you’re meant to be.

So the next time things don’t go according to plan, remember:
You didn’t fail.
Life is just recalculating your route.

What’s one “detour” in your life that taught you something valuable?

If this resonated with you, follow for more insights on AI, growth, mindset, and career development, and feel free to repost so someone who needs to see this today doesn’t miss it.

How Do You Actually Get AI ROI in 30 Days?

“30 days” doesn’t mean full enterprise transformation.

It means:
 👉 A validated use case
 👉 A working pilot
 👉 Measurable early impact

Here’s what a realistic 30-day sprint looks like:
🗓️ Week 1: Clarity & Baseline (Days 1–7)
Direction before development
✔ Define one high-impact use case
✔ Align stakeholders on expected outcome
✔ Identify measurable KPIs
✔ Gather usable data
✔ Establish baseline metrics
🎯 Outcome: Clear problem. Clear success criteria. Clear starting point.

🗓️ Week 2: Prototype & Test (Days 8–14)
Build fast, not perfect
✔ Develop a lean prototype
✔ Test with real data
✔ Identify gaps & risks
✔ Iterate quickly
🎯 Outcome: Early proof of value.

🗓️ Week 3: Pilot Deployment (Days 15–21)
Validate in the real world
✔ Deploy in a controlled environment
✔ Monitor performance vs. baseline
✔ Collect user feedback
✔ Refine workflows
🎯 Outcome: Business validation, not just a demo.

🗓️ Week 4: Measure & Prepare to Scale (Days 22–30)
Turn performance into ROI
✔ Quantify improvement (time, cost, revenue, efficiency)
✔ Document impact
✔ Build adoption plan
✔ Executive go/no-go decision
🎯 Outcome: A clear ROI case + roadmap to scale.

AI ROI doesn’t come from building the most advanced model.
It comes from:
• Picking the right problem
• Moving fast
• Measuring properly
• Prioritizing adoption

If your organization had to implement ONE AI use case in 30 days…
What would it be?

If this breakdown was helpful:
 👍 Like
 🔁 Repost on LinkedIn to help your network
 ➕ Follow for practical AI execution frameworks (no hype, just results)

One opportunity can change your entire life.
Not five.
Not fifty.
Just one.

One conversation.
One introduction.
One meeting where you almost did not show up.
One message you almost did not send.

The problem is, opportunities rarely look like opportunities in the beginning.
They look like small rooms.
They look like unpaid work.
They look like early mornings and late nights.
They look like rejection.
They look like being overlooked.

Most people quit in the season right before things change.
They stop posting because engagement is low.
They stop applying because no one responds.
They stop building because growth feels slow.
They stop showing up because no one is clapping yet.

But the breakthrough does not announce itself.
It shows up quietly and asks, “Are you still here?”

I know people whose careers changed because they attended an event they did not feel like going to.
I know founders who met their biggest client through a random introduction.
I know creators who went viral on a random Tuesday after years of consistency.

From the outside, it looks like luck.
From the inside, it looks like discipline.

You cannot control when the opportunity arrives.
You can control whether you are ready when it does.
That means:

Keep improving your skills even when no one is watching.
Keep building relationships even when there is no immediate payoff.
Keep creating even when the numbers are small.
Keep learning even when it feels repetitive.

And show up.
Show up tired.
Show up uncertain.
Show up before you feel ready.
Show up when it feels pointless.

Just keep showing up.

The version of you that almost quit will thank the version of you that did not.

If this message hit you at the right time, repost it to remind someone else not to give up.
Follow me for more reminders that consistency beats talent when talent stops trying.

“I applied to hundreds of jobs and heard nothing back.”

I’ve heard that line more times than I can count.

Most of the time, it’s not a qualification problem.
It’s a positioning problem.

Your resume isn’t clearly translating your value.

Before AI, fixing this meant:
 – Pulling keywords from every job description
 – Tweaking bullets role by role
 – Rewriting your summary each time
 – Tracking it all in a messy spreadsheet

It worked. But it was draining.

Now tools like Teal do what I used to coach candidates through,  just faster and without the guesswork.

Here’s what stands out in Teal:
◾ Keyword matching so your resume aligns with the job description (and doesn’t get filtered out).                                                 
◾AI bullet rewriting to make your impact clearer and more results-focused.   
◾Multiple resume versions tailored to different roles.                                 
◾A built-in Job Tracker to replace the chaotic spreadsheets and scattered tabs.

There’s a strong free version that covers the core features.

If you’re actively applying and want deeper insights, tracking, and optimization tools, the advanced version is worth exploring.

Sharing the link here  → https://tealhq.co/4t8QvjE

Tighten your positioning. Optimize before you hit submit on any job application.

Happy Job Searching!

#Tealpartner

taplio

The Battle

Joeri Billast

Kumud Deepali Rudraraju, SHRM CP

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taplio

The Battle

Joeri Billast

Kumud Deepali Rudraraju, SHRM CP

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joeri Billast's LinkedIn Performance

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