Joeri Billast

𝐓𝐡𝐞 𝐖𝐞𝐛𝟑 𝐂𝐌𝐎 | 🚀 Leading B2B Metaverse & AI Marketing Innovations | 🎧 Host of Top 5% Global Podcast on Web3 | 🎤 Keynote Speaker | ✍️Bestselling Author

You have the technology. The ambition. Maybe even momentum.
But when marketing collides with AI, complexity, and trust, visibility stops being a channel problem and becomes a leadership problem.
That’s where I come in.

My name is Joeri Billast. I work as a Fractional CMO and AI Visibility strategist, helping brands grow when traditional marketing playbooks no longer deliver clarity or impact.

I support leadership teams with:
🧭 Fractional CMO leadership: positioning, priorities, and strategic focus
🤖 AI-driven marketing and visibility systems that compound trust and demand
✍️ Content and narrative frameworks that turn expertise into growth

Alongside my advisory work, I host Web3 CMO Stories, a top 5% global podcast focused on Web3, AI, and strategic brand building. The show brings sharp conversations for founders, CMOs, and senior marketers navigating visibility, trust, and narrative in fast-changing tech environments.

I’m also the author of The Future CMO, described by Philip Kotler as: 
“The best update I’ve read on the role of CMOs. A must-read.” 

And I regularly deliver keynotes based on The Future CMO for leadership teams and conferences exploring how AI, trust, and marketing leadership converge in practice.

You might want to reach out if:
🔹 marketing feels harder despite better tools
🔹 visibility is fragmented across platforms and AI systems
🔹 leadership needs clarity, not more tactics

DM me if this resonates.

Fractional CMO (chief marketing officer)

♈️ For tech scale-ups who don't want to hire a full-time marketing director 
♈️ I help them as a part-time CMO during a couple of days per week or per month

International Women's Day was yesterday, but the reflection continues.

Looking back at the first months of the year, several women have shaped my thinking about marketing, leadership and community.

Sandy Carter (podcast guest, January) 
One point stayed with me: AI projects fail when they start tech-first instead of outcome-first. Start with the KPI. Let the technology follow. That shift in thinking changes how many organizations approach AI.

Melanie Borden (podcast guest, February) 
She drew a sharp line between performative visibility and credible visibility. Trust is not built in posts. It is built in replies, follow-ups and showing up as a human. That reframed how I think about my own presence online.

Lani Dizon (podcast & retreat sponsor)
Someone who supports both my podcast and the Sintra Synergies retreat through RYO Digital this year. A reminder that ideas rarely move forward alone. Community and collaboration make them real.

Grateful for these conversations.

Curious to hear from others: which woman has influenced the way you think about your work or leadership?

#IWD26 #Leadership #AIStrategy

Fractional CMO | AI-driven marketing & visibility for growth-stage and enterprise brands | Author of “The Future CMO” | Host, Web3 CMO Stories

What if the loudest voice isn’t the one people remember?

We sit down with Chris Do, Emmy Award-winning designer, CEO of Blind, and founder of The Futur™ , to rethink how personal brands stand out when AI can churn out endless “average” content.

Instead of chasing volume, Chris shows how clarity, restraint, and lived experience create the kind of mental real estate that algorithms can’t manufacture.

We unpack the risk of going omnichannel before you know your “why,” and why the path to quality runs through consistent reps, not perfectionism.

Chris reframes social media as public journaling that documents your thinking, then explains how to copy in private to learn while avoiding public plagiarism that erodes credibility.

From shelf design to SaaS landing pages, he breaks down taste as a business asset, how packaging, typography, and visual cues shape perceived value and price tolerance long before buyers read a word.

Trust becomes the differentiator in a world of AI-generated media. Chris outlines the trust triangle
▶️ authenticity,
▶️ empathy
▶️ logic
and how to signal each through honest positioning, buyer-first recommendations, and clear reasoning.

When a prospect says “AI can do it cheaper,” he pivots to outcomes and value-based pricing: define the delta you create and align incentives with shared risk.

We also zoom out to disruption dynamics, tracing how Netflix jumped curves while incumbents clung to old models. AI is that next curve, learn to surf it or get pulled under.

If you’re a founder, marketer, or creator wrestling with voice, channels, pricing, or credibility, this conversation offers a practical playbook: speak softly but clearly, practice daily, train your taste, teach generously, and price the change you deliver.

Subscribe to Web3 CMO Stories on Apple Podcasts, Spotify or another podcast audio app, share this with a friend who’s scaling their brand, and leave a quick review to help others find the show.
What single word do you want your brand to own?

Sintra Synergies is coming together beautifully.

Senior marketers. Founders. Brand strategists.
UK, EU, US.

Small group. Strategic depth. No noise.

Mark Schaefer will join us.
RYO Digital is supporting this edition, allowing us to elevate the experience even further.

And as it happens in curated rooms…

One spot just opened up again.

If you’re operating at senior level and value depth over scale, send me a message.

I’ll share the details personally.

Most leaders are focused on the speed of AI.
I’m more interested in something slower. And rarer.

Trust.
Judgment.
Responsibility.

Things no algorithm can automate.

On March 26, I’ll be speaking at TEDxChiado in Lisbon around the theme Humanity 5.0: The Next Upgrade Is Us.

In a world where anyone can scale fast, the real differentiator won’t be your tools.
It will be your integrity.

The machines are ready.
The question is: are we?

#TEDxChiado #Leadership #FutureCMO

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I didn't plan a theme for February. 
One emerged anyway. 
New newsletter👇 👇

Something kept surfacing in February. Across podcast conversations. A walking episode through Sintra. A TEDx invitation that made me stop and think. N

Open article: The Future CMO: What February Actually Taught Me by Joeri Billast • 2 min read

The Future CMO: What February Actually Taught Me

AI agents could build a billion-dollar business... by themselves.
Listen to the latest Web3 CMO Stories podcast episode with Rodrigo Coelho:
https://lnkd.in/ekruM5sD

Sleepcompass 

www.sleepcompass.be
Your path to healthy sleep, the online, digital sleep training and coaching that helps you within 6 weeks to good restful nights. Every day you give 15 minutes of your attention to the new info and the sleep diary . If you do your best, I will take you by the hand in the program and you'll wake up refreshed again!

Founder

innercompass

Career guidance for real work happiness! We believe that everyone can experience work happiness in their job in the long term. Imagine for a moment ... • You use your talents and competencies to the full. • You find sufficient challenge in your work. • Your work makes sense and really suits you. • You work in an honest and ethical environment. • Enter your (other) values ​​here. With a scientific approach according to the work happiness index. To really experience work happiness in your own business, we go the extra mile to let you re-invent yourself and pitch that.

Sleep training and coaching: I guide people in the wonderful world of sleep especially when sleeping is no longer self-evident. Due to stress, problems or a disturbed biorhythm, you can end up in a vicious circle where insomnia takes away your mental and physical resilience and vitality. With the CBT-I, the Cognitive Behavioral Therapy for Insomnia, you successfully take your sleep back into your own hands! 


Stress and burnout: prevention and coaching: Do you know yourself and do you follow your inner compass? Then you are in your strength, you keep stress under control and you avoid a burnout. Take the burn-out test at https://www.innercompass.be/burnout-test/ With a unique mental and mind-body approach: •

 I guide companies towards workable work and I make people more resilient.. I help the company culture to evolve from an exclusive prosperity mindset to a prosperity and well-being culture •

founder senior trainer/coach

Mindful Meditation and Yoga coach, certified Ananda Yoga teacher.and mindfluness teacher (MBSR) I have developed my own blend to deepen the body-mind connection: Mindful (meditate) Energizing (energy-loading exercises) Yoga (asanas) more info: www.offermeyoga.com

founder

C D Consulting Int

Soft skills training / coaching: emotional intelligence, interpersonal communication, people management coaching and leadership, time and stress management, presentation techniques, assertiveness.

bestuurder, senior coach-trainer

Cubiks

Assessment center consultant on HR projects for multi-national clients of Cubiks with an affiliate in Italy.

associate assessor

Dynaconsult

senior consultant - trainer

Vedior Interim

district sales mgr

Mars

business development sales rep

Well-being at work, mental resilience  and sleep coaching and training, sustainable solutions for companies and individuals.

Within Sleepcompass I combine live and online trainings and coachings for healthy sleep
As sleep expert I help you towards a good sleep rhythm. Sleep problems reduce your productivity, motivation, your memory, your interpersonal skills. It is therefore very important to work on a good night's sleep to maintain your vitality.
I use Cognitive Behavioral Therapy for Insomnia (CBT-I), this method is scientifically proven to be the most effective. My approach is validated by Dr Merijn Van De Laar, sleep scientist
consult: http://www.sleepcompass.be
________

Within InnerCompass we combine two main activities:

As a career center we guide you to real work happiness! We believe that it is possible to experience job happiness in your job in the long term! With a scientific approach according to the work happiness index. Turn your life into your own masterpiece!
consult: http://www.innercompass.be, we accept career checks

As certified stress and burn-out trainers, coaches and therapists, we help companies to bring their prevention plan to life with training and coaching on well-being at work in both prevention and curation.
We help individuals with burnout to resume the thread of professional life step by step. Our chronic stress and burn-out coaching makes it possible not to get caught in worrying and doubt for months for some years, but it brings new connection with oneself and the professional world.
consult: http://www.innercompass.be

_________

At CD Consulting Int, we provide soft skills training to groups and coach individuals to improve their future of work, their leadership, people management and communication skills.

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The Battle

Joeri Billast

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taplio

The Battle

Joeri Billast

Claudine Drees

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joeri Billast's LinkedIn Performance

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