SaaS Academy

Director of Demand Generation

Just casually helping build the world's best coaching program for SaaS founders. NBD.

Growth Marketing Manager

Helping you get clear on how to turn marketing into revenue.

Creating alignment between brand x product x marketing x tactics x dollars

Reach out to see if I'm a fit for your needs.

Marketing Strategy Consultant

SeamlessMD

Healthcare SaaS solution built for health systems scaling and standardizing surgical recovery to save time and money.

First Demand/Growth marketing hire. 

Building out B2B Demand Generation playbook from the ground up to generate revenue across medium to enterprise health systems across North America.

Blackbaud

Blackbaud is the world's leading world's leading cloud software company powering social good. Top-down sales led growth.

First Demand Generation hire in Canada marketing a portfolio of 30+ SaaS solutions made for mission-driven organizations.

Built the national DG go-to-market strategy and execution across verticals including healthcare, education, fintech, and more. Supported revenue and pipeline generation across SMB to Enterprise. 

During my tenure, Canadian business unit was fastest growing unit in the organization.

Principal Demand-Generation Marketing Manager

Grassriots Inc.

Innovative Mission-driven Digital Marketing Agency helping social good brands evolve their marketing strategies.

Oversaw digital marketing department and executed omni-channel campaigns for mission-driven organizations across the globe. 

Clients included: Amnesty International, Doctors Without Borders, Humane Society International, OXFAM Canada, University of Toronto, Environmental Defence Canada, Mercy Home for Boys and Girls, The Centre for Addiction and Mental Health Foundation

Marketing Manager

Digital Strategist

Nonprofit Digital Marketing Agency helping social good organizations raise funds and grow their audience through  marketing campaigns.

Executed omni-channel digital marketing campaigns for mission-driven organizations.

Clients included:  American Heart Association, Canadian Cancer Society, St. Joseph’s  Health Centre Toronto, Camp Ooch, Trillium Health Partners Foundation, CAMH  Foundation, Toronto General & Western Hospital Foundation, War Child Canada

Marketing Specialist

CauseForce, LLC 

The industry leading peer-to-peer fundraising agency.

Field Marketing supporting recruitment via email, phone, and events & trade shows for Princess Margaret Cancer Foundation's Ride to Conquer Cancer.

Community Engagement Specialist

Crepe Delicious

International Food and Beverage Franchise.

Ran integrated marketing campaigns leveraging digital, print, OOH, radio, and events & tradeshows to build brand awareness and drive direct purchase conversions at  13 locations across Canada.

Marketing Manager @ SaaS Academy

I’m not a copywriter, designer, paid ads expert, or funnel architect.

Sure, I have those skills.

But they’re just tools in the belt.

Companies come to me when they have a marketing problem.

Maybe they think they need better emails.
Maybe it’s LinkedIn content.
Maybe it’s a full-scale campaign with ongoing support.

At the core, it’s always about solving a business challenge.

So as a marketer, my job is to:

✅ Diagnose the real problem
✅ Present a solution that drives results
✅ Use whatever tools get you there the fastest

If you're stuck on a marketing problem and need a clear, effective path forward...

Let’s talk!

Joe M.

Some of the most capable, respected, and accomplished women in business are still being overlooked.

Not because they lack confidence.
Not because they lack results.
But because they were taught that great work would speak for itself.

In today’s economy, it doesn’t.

I work with high-achieving women - founders, executives, entrepreneurs, and experts - who have built real success but remain surprisingly invisible in the broader conversation. Women who are respected privately, yet under-recognized publicly.

My work centers on one truth:
Expertise without visibility is no longer neutral...it’s a risk.

Visibility today isn’t about self-promotion, trends, or performance.
It’s a leadership skill.

Through strategic visibility, long-form platforms like YouTube, and authority-driven content, I help women turn lived wisdom into undeniable authority: without becoming louder or someone they’re not.

This isn’t about chasing attention.
It’s about being recognized while your voice still matters.

I’m the creator of the YESflix™ era and host of the SCALE with YES podcast, where I spotlight women who chose to stop waiting and start leading visibly in business, leadership, and life.

If you’re done being successful behind the scenes and ready to:

• Own your voice
• Be seen as a leader in your space
• Build authority that compounds effortlessly over time
• Create visibility that actually lasts and converts to revenue

You’re in the right place.

Start here:
🎥 Watch my YouTube content on strategic visibility and authority: 
https://youtube.com/playlist?list=PL9-ffUCde_YGCclflruqCT6tUo_h7Cwm_&si=Co35SP623bIE7jJq 

Visibility isn’t vanity. It’s leadership. And it's your time to be seen, heard, and chosen.

Vicki O'Neill

If you’re waiting to monetize YouTube until you qualify for the YouTube Partner Program...

you’re delaying revenue for no reason.

High-achievers don’t need more subscribers or a bigger audiemce.

They need a monetization strategy.

Most businesses feel stagnant because visibility isn’t converting.

YouTube is a conversion platform — when it’s structured correctly.

And here’s the part no one talks about:

You can generate revenue long before you ever hit 1,000 subscribers.

➡️ Authority.
➡️ Positioning.
➡️ Conversion pathways.

That’s the difference.

If your business is solid but your growth has plateaued, it may be your visibility system.

And that’s fixable.

Comment YOUTUBE or send me a DM if you’re ready to stop posting and start monetizing strategically.

PS: This video was created using my AI Clone.

If getting on camera feels intimidating, inconsistent, or time-consuming — this is also part of what’s possible when you build the right visibility system.

Confidence + strategy + leverage.

That’s how we scale.

taplio

The Battle

Joe M.

Vicki O'Neill

Followers

Posts

Engagements

Likes

Performance ScoreVicki O'Neill's LinkedIn Performance

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taplio

The Battle

Joe M.

Vicki O'Neill

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Vicki O'Neill's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreVicki O'Neill's LinkedIn Performance