SaaS Academy

Director of Demand Generation

Just casually helping build the world's best coaching program for SaaS founders. NBD.

Growth Marketing Manager

Helping you get clear on how to turn marketing into revenue.

Creating alignment between brand x product x marketing x tactics x dollars

Reach out to see if I'm a fit for your needs.

Marketing Strategy Consultant

SeamlessMD

Healthcare SaaS solution built for health systems scaling and standardizing surgical recovery to save time and money.

First Demand/Growth marketing hire. 

Building out B2B Demand Generation playbook from the ground up to generate revenue across medium to enterprise health systems across North America.

Blackbaud

Blackbaud is the world's leading world's leading cloud software company powering social good. Top-down sales led growth.

First Demand Generation hire in Canada marketing a portfolio of 30+ SaaS solutions made for mission-driven organizations.

Built the national DG go-to-market strategy and execution across verticals including healthcare, education, fintech, and more. Supported revenue and pipeline generation across SMB to Enterprise. 

During my tenure, Canadian business unit was fastest growing unit in the organization.

Principal Demand-Generation Marketing Manager

Grassriots Inc.

Innovative Mission-driven Digital Marketing Agency helping social good brands evolve their marketing strategies.

Oversaw digital marketing department and executed omni-channel campaigns for mission-driven organizations across the globe. 

Clients included: Amnesty International, Doctors Without Borders, Humane Society International, OXFAM Canada, University of Toronto, Environmental Defence Canada, Mercy Home for Boys and Girls, The Centre for Addiction and Mental Health Foundation

Marketing Manager

Digital Strategist

Nonprofit Digital Marketing Agency helping social good organizations raise funds and grow their audience through  marketing campaigns.

Executed omni-channel digital marketing campaigns for mission-driven organizations.

Clients included:  American Heart Association, Canadian Cancer Society, St. Joseph’s  Health Centre Toronto, Camp Ooch, Trillium Health Partners Foundation, CAMH  Foundation, Toronto General & Western Hospital Foundation, War Child Canada

Marketing Specialist

CauseForce, LLC 

The industry leading peer-to-peer fundraising agency.

Field Marketing supporting recruitment via email, phone, and events & trade shows for Princess Margaret Cancer Foundation's Ride to Conquer Cancer.

Community Engagement Specialist

Crepe Delicious

International Food and Beverage Franchise.

Ran integrated marketing campaigns leveraging digital, print, OOH, radio, and events & tradeshows to build brand awareness and drive direct purchase conversions at  13 locations across Canada.

Marketing Manager @ SaaS Academy

I’m not a copywriter, designer, paid ads expert, or funnel architect.

Sure, I have those skills.

But they’re just tools in the belt.

Companies come to me when they have a marketing problem.

Maybe they think they need better emails.
Maybe it’s LinkedIn content.
Maybe it’s a full-scale campaign with ongoing support.

At the core, it’s always about solving a business challenge.

So as a marketer, my job is to:

✅ Diagnose the real problem
✅ Present a solution that drives results
✅ Use whatever tools get you there the fastest

If you're stuck on a marketing problem and need a clear, effective path forward...

Let’s talk!

Joe M.

Wexler

Wexler is the Fact Intelligence Platform. AI-powered fact extraction, verification and analysis for legal, compliance and HR teams.

Co-Founder

Entrepreneur First

Testing co-founding partnerships and ideas with the world’s most ambitious people.

Selected from 1000+ applicants to join Entrepreneur First’s platform and work with a community of entrepreneurs and leading advisors to find a co-founder, and build a company from scratch.

Exploring problems in martech and sales software.

Founder in Residence

CogX

Lead marketing function, reporting directly into the CEO. As part of the leadership team, actively involved in commercial opportunities, partnerships, sales, as well as building brand & taxonomy.  

Responsible for building the demand engine for ticket sales & generating inbound leads for our platform launch. Launched ‘Patron Token’ NFT ticket, driving £100k revenue on launch.

Manage team of 5 reports across CRM, Creative, Product Design, Influencer Strategy &
Social Media.

Work cross-functionally with Content, Sales, Operations, Engineering to build ticketing
tech stack, B2B outreach strategy and festival speaker marketing, optimise communications, landing pages and websites, A/B testing copy and creative and improving performance.

Driven 5X ROAS across Freemium, D2C and Referral funnels within 2 weeks of campaign launch.

Growth Marketing Director

Verve

In charge of ideating, devising and executing creative marketing plans for artists & brands across the music spectrum, spanning Dance Music, Mainstream & Hip Hop. Including artists such as Justin Bieber, J Balvin, The Streets, Kurupt FM, Duran Duran & many more. 

Head of UK marketing org, managing reports across performance marketing, partner marketing, creative & design.

Responsible for UK P&Ls, ensuring consistent growth across all channels and delivering on NPS and revenue goals. 

Built out and managed UK team, working with the Global Director of Experience Marketing and CMO.

Senior Creative Strategist

Create full funnel marketing strategies for partners including Skepta, Duran Duran, Andy C, The Streets, Kurupt FM and more.

Manage key account relationships and deliver best-in-class creative, driving 3x growth in 2020 across all partners. 

Run engaging brand campaigns to build Pollen's brand equity through working with key artists.

Create marketing plans across new verticals including fitness, food and drink and comedy. 

Oversee all paid marketing and web analytics for EU team.

Growth Lead

Oversee all online demand for VC backed marketplace Pollen, with a focus on digital growth. 

Create and execute full funnel strategies, from conception to execution, including brand vision, creative production and digital strategy, covering paid social, search, and organic channels. 

Collaborate with some of the biggest music brands and festivals in the UK and Europe including Festival Republic, We Are FSTVL, Mixmag, Abode, Defected, Rinse FM and more.

Design brand strategy in UK and Europe and lead teams in managing ad hoc creative projects.

Manage 4 reports across paid social, design and social media, controlling overall digital strategy in UK and Europe.

Paid Social Manager

Paid Social Specialist

The Columbo Group

Promotions Manager, XOYO

Promotions Manager, The Blues Kitchen

Intern

Organised Fun

Repeat club night which has sold out venues across Oxford and Bristol over 9 events with over 20 acts, and raised over £3,000 for charities including MIND and the White Helmets.

Role involves brand creation,  social media and print marketing, digital advertising, organisation beforehand and on the night, DJ liaison, and management of finances.

https://www.facebook.com/organisedfunevents/
https://www.residentadvisor.net/promoter.aspx?id=58759

Co Founder

Bloody Knuckles Oxford

Repeat club night in Oxford which sold out five venues over eleven events and raised over £7,000 for the Elton John AIDS foundation.

Role involved brand creation,  social media and print marketing, digital advertising, organisation beforehand and on the night, DJ liaison, and management of finances.

Brunswick Group

6 month intern at Brunswick Arts in Paris. Arts PR for high-profile clients including the YSL Foundation, Fondation Louis Vuitton, as well as Monumenta 2016 at the Grand Palais in Paris.
Role included proposal writing, media relations, press reviews, translations.

Intern Brunswick Arts

Clarin

4 month internship at the largest newspaper in Argentina. Role included translating articles from English to Spanish for publication in the Ñ section, the leading cultural magazine in Argentina, research projects for senior journalists as well as writing my own Independent articles in Spanish for the magazine.
Working language Spanish.

Culture Journalist

Building the Fact Intelligence Platform. Wexler provides AI-powered fact extraction, verification and analysis for legal, forensics, compliance and tax teams.

Ex Entrepreneur First cohort member.

B2B and B2C GTM expert.

Gregory Mostyn

Really excited to be back at TLTF Summit, now as a proud portfolio company of The LegalTech Fund!

Kush Madlani and I are there Tuesday night - Friday lunchtime. 

Drop me a line to discuss how we're enhancing litigation workflows at some of the world's largest firms (including Clifford Chance, Goodwin and Herbert Smith Freehills Kramer).

Co-Founder and CEO at Wexler | AI-powered fact extraction, verification and analysis

A crazy week of meetings in the Big Apple and more to come before TLTF Summit next week. 

Drop me a line if you’re attending!

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The Battle

Joe M.

Gregory Mostyn

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The Battle

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Gregory Mostyn

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gregory Mostyn's LinkedIn Performance

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