SaaS Academy

Director of Demand Generation

Just casually helping build the world's best coaching program for SaaS founders. NBD.

Growth Marketing Manager

Helping you get clear on how to turn marketing into revenue.

Creating alignment between brand x product x marketing x tactics x dollars

Reach out to see if I'm a fit for your needs.

Marketing Strategy Consultant

SeamlessMD

Healthcare SaaS solution built for health systems scaling and standardizing surgical recovery to save time and money.

First Demand/Growth marketing hire. 

Building out B2B Demand Generation playbook from the ground up to generate revenue across medium to enterprise health systems across North America.

Blackbaud

Blackbaud is the world's leading world's leading cloud software company powering social good. Top-down sales led growth.

First Demand Generation hire in Canada marketing a portfolio of 30+ SaaS solutions made for mission-driven organizations.

Built the national DG go-to-market strategy and execution across verticals including healthcare, education, fintech, and more. Supported revenue and pipeline generation across SMB to Enterprise. 

During my tenure, Canadian business unit was fastest growing unit in the organization.

Principal Demand-Generation Marketing Manager

Grassriots Inc.

Innovative Mission-driven Digital Marketing Agency helping social good brands evolve their marketing strategies.

Oversaw digital marketing department and executed omni-channel campaigns for mission-driven organizations across the globe. 

Clients included: Amnesty International, Doctors Without Borders, Humane Society International, OXFAM Canada, University of Toronto, Environmental Defence Canada, Mercy Home for Boys and Girls, The Centre for Addiction and Mental Health Foundation

Marketing Manager

Digital Strategist

Nonprofit Digital Marketing Agency helping social good organizations raise funds and grow their audience through  marketing campaigns.

Executed omni-channel digital marketing campaigns for mission-driven organizations.

Clients included:  American Heart Association, Canadian Cancer Society, St. Joseph’s  Health Centre Toronto, Camp Ooch, Trillium Health Partners Foundation, CAMH  Foundation, Toronto General & Western Hospital Foundation, War Child Canada

Marketing Specialist

CauseForce, LLC 

The industry leading peer-to-peer fundraising agency.

Field Marketing supporting recruitment via email, phone, and events & trade shows for Princess Margaret Cancer Foundation's Ride to Conquer Cancer.

Community Engagement Specialist

Crepe Delicious

International Food and Beverage Franchise.

Ran integrated marketing campaigns leveraging digital, print, OOH, radio, and events & tradeshows to build brand awareness and drive direct purchase conversions at  13 locations across Canada.

Marketing Manager @ SaaS Academy

I’m not a copywriter, designer, paid ads expert, or funnel architect.

Sure, I have those skills.

But they’re just tools in the belt.

Companies come to me when they have a marketing problem.

Maybe they think they need better emails.
Maybe it’s LinkedIn content.
Maybe it’s a full-scale campaign with ongoing support.

At the core, it’s always about solving a business challenge.

So as a marketer, my job is to:

✅ Diagnose the real problem
✅ Present a solution that drives results
✅ Use whatever tools get you there the fastest

If you're stuck on a marketing problem and need a clear, effective path forward...

Let’s talk!

Joe M.

Strategic Planning: 
- Developing comprehensive strategic marketing plans that outline actionable steps and timelines.
- Collaborating with clients to understand their business objectives, target market, and competitive landscape. 
- Conducting market research and analysis to identify opportunities and develop effective marketing strategies.

Brand Development and Positioning:
- Assessing the client's current brand identity and positioning and developing strategies to strengthen the client's brand image and enhance brand awareness.
- Collaborating with creative teams to develop brand assets, including logos, taglines, and visual identity.

Marketing Campaign Development: 
- Creating and implementing effective marketing campaigns that align with the client's objectives.
- Developing campaign timelines, budgets, and measurement metrics to track performance.

Strategic Marketing Consultant

Global Payments Inc.

Content Operations Manager

The Ramey Agency

As Senior Marketing Project Manager, I was responsible for leading and executing strategic marketing initiatives for multiple clients, overseeing project management activities, developing digital strategies, analyzing campaign performance, and providing effective leadership to achieve marketing goals.

Core responsibilities included:
- Planning, coordinating, and executing marketing projects for premium clients from inception to completion, ensuring deadlines and objectives were met.
- Developed project plans, defined project scope, allocated resources, and established project timelines and milestones.
- Developed comprehensive digital marketing strategies aligned with overall marketing goals and objectives.
- Conducted market research and identified opportunities for innovative digital marketing campaigns.
- Stayed updated with emerging digital marketing trends, technologies, and best practices which drove continuous improvement.

Senior Marketing Project Manager

RR Donnelley

Prime focus on adhering to the needs within sales and marketing teams while troubleshooting client solutions, creating accurate administrative reporting, and effectively communicating within multi-department environments. Strategically composed innovative marketing productions, effecting more than 50,000+ clients, across 34+ US states and offering multichannel communication strategies and comprehensive portfolio capabilities.

Creative Project Manager - Contract

In Touch Ministries

Managed the digital marketing processes and requirements in order to successfully negotiate and increase purchase performances, focusing on mitigation planning, trend reporting assessments and new brand material. Kept short term and long term advancements at hand, while projecting next step market needs, material exit lines and customer satisfaction goals.

Imaginarium Marketing Communications

Created and implemented comprehensive marketing strategy based on clients’ needs assessment. Achieved timely results by managing the in-house creatives and leveraging team skills accordingly. Also improved competitive positioning of the agency by revamping management strategies according to changing markets, resulting in securing top clients.

Strategic Marketing Account Manager

Prima Garnet Africa

Supervised internal team members productions, operational standards, client retention rates and trending distribution behaviors. Ensured coordination with Senior Account Manager, providing impactful marketing campaigns, agency relationships, and reactionary data reporting adaptations.

Global Account Manager

I am an accomplished Marketing Consultant with a strong background in brand management and a passion for delivering exceptional marketing strategies. With an MBA in Luxury Brand Management, I bring a unique blend of creativity, strategic thinking, and business acumen to every project. I have had the privilege of working with renowned brands such as CocaCola, LG, LVMH, Dornbracht, and Hestan, where I have gained invaluable experience and expertise in the field.

One of my key strengths lies in project management, where I have successfully led and executed complex marketing initiatives from conception to completion. I possess a keen eye for detail, ensuring projects are delivered on time, within budget, and with the utmost quality. My ability to prioritize tasks, allocate resources, and effectively communicate with cross-functional teams enables me to drive results and exceed client expectations.

In the ever-evolving digital landscape, I have honed my skills in digital marketing and advertising, staying ahead of trends and leveraging innovative strategies to maximize brand exposure and engagement. I am proficient in utilizing various digital channels and platforms to create impactful campaigns and reach target audiences effectively. Additionally, my expertise in data analysis and marketing analytics allows me to measure campaign performance, extract actionable insights, and optimize marketing strategies for optimal results.

What sets me apart is my strong interpersonal skills, which enable me to build and maintain relationships with stakeholders at all levels. I excel in collaborating with clients, understanding their unique needs, and translating them into effective marketing solutions. I am adept at forging partnerships and negotiating contracts with external vendors, ensuring seamless execution of marketing initiatives.

Having gained international experience through my work with diverse brands and in different markets, I thrive in multicultural environments. I am adaptable, open-minded, and possess a global perspective that allows me to understand and cater to the nuances of different consumer markets.

I am always eager to bring my passion, creativity, and expertise to contribute to the success of growing organizations.

taplio

The Battle

Joe M.

Sade Sailors

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