SaaS Academy

Director of Demand Generation

Just casually helping build the world's best coaching program for SaaS founders. NBD.

Growth Marketing Manager

Helping you get clear on how to turn marketing into revenue.

Creating alignment between brand x product x marketing x tactics x dollars

Reach out to see if I'm a fit for your needs.

Marketing Strategy Consultant

SeamlessMD

Healthcare SaaS solution built for health systems scaling and standardizing surgical recovery to save time and money.

First Demand/Growth marketing hire. 

Building out B2B Demand Generation playbook from the ground up to generate revenue across medium to enterprise health systems across North America.

Blackbaud

Blackbaud is the world's leading world's leading cloud software company powering social good. Top-down sales led growth.

First Demand Generation hire in Canada marketing a portfolio of 30+ SaaS solutions made for mission-driven organizations.

Built the national DG go-to-market strategy and execution across verticals including healthcare, education, fintech, and more. Supported revenue and pipeline generation across SMB to Enterprise. 

During my tenure, Canadian business unit was fastest growing unit in the organization.

Principal Demand-Generation Marketing Manager

Grassriots Inc.

Innovative Mission-driven Digital Marketing Agency helping social good brands evolve their marketing strategies.

Oversaw digital marketing department and executed omni-channel campaigns for mission-driven organizations across the globe. 

Clients included: Amnesty International, Doctors Without Borders, Humane Society International, OXFAM Canada, University of Toronto, Environmental Defence Canada, Mercy Home for Boys and Girls, The Centre for Addiction and Mental Health Foundation

Marketing Manager

Digital Strategist

Nonprofit Digital Marketing Agency helping social good organizations raise funds and grow their audience through  marketing campaigns.

Executed omni-channel digital marketing campaigns for mission-driven organizations.

Clients included:  American Heart Association, Canadian Cancer Society, St. Joseph’s  Health Centre Toronto, Camp Ooch, Trillium Health Partners Foundation, CAMH  Foundation, Toronto General & Western Hospital Foundation, War Child Canada

Marketing Specialist

CauseForce, LLC 

The industry leading peer-to-peer fundraising agency.

Field Marketing supporting recruitment via email, phone, and events & trade shows for Princess Margaret Cancer Foundation's Ride to Conquer Cancer.

Community Engagement Specialist

Crepe Delicious

International Food and Beverage Franchise.

Ran integrated marketing campaigns leveraging digital, print, OOH, radio, and events & tradeshows to build brand awareness and drive direct purchase conversions at  13 locations across Canada.

Marketing Manager @ SaaS Academy

I’m not a copywriter, designer, paid ads expert, or funnel architect.

Sure, I have those skills.

But they’re just tools in the belt.

Companies come to me when they have a marketing problem.

Maybe they think they need better emails.
Maybe it’s LinkedIn content.
Maybe it’s a full-scale campaign with ongoing support.

At the core, it’s always about solving a business challenge.

So as a marketer, my job is to:

✅ Diagnose the real problem
✅ Present a solution that drives results
✅ Use whatever tools get you there the fastest

If you're stuck on a marketing problem and need a clear, effective path forward...

Let’s talk!

Joe M.

500px

- Developed and executed plans for marketing communications, both in product and across a variety of communication channels, including email and push notifications
- Drove strong performance across automated email campaigns including retargeting, transactional, acquisition, and onboarding; manages CRM (Braze); as well as developing lead generation and email nurturing campaigns
- Successfully executed marketing plans for beta rollout of products and features, in collaboration with the Product Operations & Management teams
- Created A/B testing strategies across marketing comms to 
drive user engagement, conversion, and retention
- Analyzed and provided campaign reports, dashboards, and primary tools for tracking KPIs & critical milestones for key stakeholders and senior leadership team

Email Marketing Lead

thinktv Canada

- Management of the thinktv website, from tactical daily updates to a strategic re-launch of the site
- Managing social media, from day-to- day communication with our audience to the development of LinkedIn, Twitter and Facebook campaigns
- Production and distribution of email campaigns
- Development of simple creative materials, such as banner ads, online images and web pages
- Management of online advertising campaigns from booking media to final analysis
- Tracking and assessment of all marketing activities – development of regular campaign &amp; website reports

Digital & Marketing Manager

Eyereturn Marketing

- Create, plan and execute eyereturn marketing sponsorships, campaigns and promotions
- Develop, edit and post content on the corporate website and social media platforms
- Manage the social media and editorial schedule 
- Research events and conferences for Eyereturn to engage in speaking or branding opportunities
- Help organize and prepare budgets for internal company events, marketing promotions & partnerships

Digital Marketing Coordinator

OutReach Media

- Coordinate & monitor the work and projects of web design, SEM, and social media departments 
- Assist in the development of strategic plans to improve processes and policies in support of production efficiency 
- Writing client reports and digital marketing proposals for potential clients
- Writing web content and copy as well as presenting creative work to clients

Operations Manager/Account Executive

Freelance

• Social media consultation, social media training [ie. Facebook and Twitter marketing strategies]
• SEO training, SEO setup, and campaign strategies through Google Webmaster Tools, and Weebly
• Clients: Mama Brown Restaruant & Grill, Playball Queenstown

Social Media & SEO Specialist

OutReach

- Created social media marketing strategies and campaigns for clients [Facebook, Twitter, Instagram, Pinterest, YouTube] 
- Project manager for digital branding assignments 
- Wrote web content, editorial calendars, and advertising copy
- Implemented effective Search Engine Optimization (SEO) strategies and campaigns for company websites

SEO & Social Media Specialist

Toronto Star

- Selected & organized Toronto Star copyright and public domain photos for a final edit of the digitization project 
- Re-housed photos in the Photo Archives department 
- Created an inventory along with other adhoc duties as required; works closely with Toronto Star Photo editor

Copyrights Assistant

mixMotion

- Developed marketing plan and strategies directed      towards new clientele 
- Maintained and wrote copy for web content on the company website and business portfolio

Marketing and Copywriting Contributor

•Created marketing campaigns for ADP dealership services’ clients (B2B marketing)
•Designed layout and wrote content for digital advertising e-mailers
•Wrote supporting literature for marketing strategies for ADP and clients

Creative Copywriter and Marketing Intern

University of Western Ontario

•Created/produced promotional and advertising campaigns for University Student Council (USC) marketing clients
•Developed USC Marketing plans and sponsorship packages for clients using radio, social media marketing, newspaper/print and web design
•Produced, mixed and created radio advertisements for clients

taplio

The Battle

Joe M.

Debbie Zhu

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