SaaS Academy

Director of Demand Generation

Just casually helping build the world's best coaching program for SaaS founders. NBD.

Growth Marketing Manager

Helping you get clear on how to turn marketing into revenue.

Creating alignment between brand x product x marketing x tactics x dollars

Reach out to see if I'm a fit for your needs.

Marketing Strategy Consultant

SeamlessMD

Healthcare SaaS solution built for health systems scaling and standardizing surgical recovery to save time and money.

First Demand/Growth marketing hire. 

Building out B2B Demand Generation playbook from the ground up to generate revenue across medium to enterprise health systems across North America.

Blackbaud

Blackbaud is the world's leading world's leading cloud software company powering social good. Top-down sales led growth.

First Demand Generation hire in Canada marketing a portfolio of 30+ SaaS solutions made for mission-driven organizations.

Built the national DG go-to-market strategy and execution across verticals including healthcare, education, fintech, and more. Supported revenue and pipeline generation across SMB to Enterprise. 

During my tenure, Canadian business unit was fastest growing unit in the organization.

Principal Demand-Generation Marketing Manager

Grassriots Inc.

Innovative Mission-driven Digital Marketing Agency helping social good brands evolve their marketing strategies.

Oversaw digital marketing department and executed omni-channel campaigns for mission-driven organizations across the globe. 

Clients included: Amnesty International, Doctors Without Borders, Humane Society International, OXFAM Canada, University of Toronto, Environmental Defence Canada, Mercy Home for Boys and Girls, The Centre for Addiction and Mental Health Foundation

Marketing Manager

Digital Strategist

Nonprofit Digital Marketing Agency helping social good organizations raise funds and grow their audience through  marketing campaigns.

Executed omni-channel digital marketing campaigns for mission-driven organizations.

Clients included:  American Heart Association, Canadian Cancer Society, St. Joseph’s  Health Centre Toronto, Camp Ooch, Trillium Health Partners Foundation, CAMH  Foundation, Toronto General & Western Hospital Foundation, War Child Canada

Marketing Specialist

CauseForce, LLC 

The industry leading peer-to-peer fundraising agency.

Field Marketing supporting recruitment via email, phone, and events & trade shows for Princess Margaret Cancer Foundation's Ride to Conquer Cancer.

Community Engagement Specialist

Crepe Delicious

International Food and Beverage Franchise.

Ran integrated marketing campaigns leveraging digital, print, OOH, radio, and events & tradeshows to build brand awareness and drive direct purchase conversions at  13 locations across Canada.

Marketing Manager @ SaaS Academy

I’m not a copywriter, designer, paid ads expert, or funnel architect.

Sure, I have those skills.

But they’re just tools in the belt.

Companies come to me when they have a marketing problem.

Maybe they think they need better emails.
Maybe it’s LinkedIn content.
Maybe it’s a full-scale campaign with ongoing support.

At the core, it’s always about solving a business challenge.

So as a marketer, my job is to:

✅ Diagnose the real problem
✅ Present a solution that drives results
✅ Use whatever tools get you there the fastest

If you're stuck on a marketing problem and need a clear, effective path forward...

Let’s talk!

Joe M.

Daniel Pinkston

RevGenius

Member

Demand Collective

Demand Collective is a curated community of Demand Generation Marketers working together to improve their talent as marketers and further their careers. They facilitate 1:1 introductions with other Demand Marketers, curated mastermind groups, and biweekly Q&As with industry experts all built in a community platform.

Member, Founding Cohort

Leap 

Leap has built the complete platform for residential roofers and remodelers, combining a range of sales & CRM tools that pave the way for a new era of efficiency and professionalism for contractors. Simply put, Leap helps customers perfect their process in order to drive growth at scale.

As the Performance Marketing Manager, I'm responsible for driving new logo MRR by directly managing multi-channel paid demand campaigns, conducting proactive data analysis, running experiments and collaborating across teams and functions.

Since starting at Leap, I have been able to improve the overall efficiency of our paid strategy - new logos attributed to paid have increased QoQ, up 102% from H2 '23 to H1 '24. I've also reduced our CAC by upwards of 30%, nearly doubling our ROAS.

Performance Marketing Manager

Aptivio

At Aptivio, we’re the future of sales. Our all-in-one AI platform positions companies to achieve sustainable growth today and tomorrow. We leverage artificial intelligence to free up sales reps from mundane tasks. Aptivio helps Chief Revenue Officers with opportunity discovery, revenue conversions, unifying sales and marketing, and optimizing the selling experience. Our Buyer Intent AI platform empowers sales reps with real-time signals and actionable insights to anticipate the needs of customers before the competition. 

Aptivio offers seamless user experience and adoption that’s self-service and easy to instantly set up. We reveal buyer intent and sales-ready opportunities within 48 hours, tailored to your go-to-market playbook. We’re backed by Panoramic Ventures and Quake Capital and deliver sales pipeline growth to market-leading firms such as Capgemini, Tonkean, LexisNexis, and more.

Head of Growth

Catalyst Consulting

Catalyst Consulting works with a variety of companies to increase qualified pipeline and sales efficiencies through paid digital advertising, CRM implementation, attribution tracking, and automated lead nurturing/follow-up.

Through our proven sales strategy and marketing implementation, our clients are able to create a sustainable and scalable automated sales pipeline derived from paid social advertising.

Justt

Refine Labs

Refine Labs is a progressive demand generation firm focused on growth-stage B2B SaaS. By executing marketing for 60+ companies, we build strategy and research for our clients based on real, first-hand data. We navigate Dark Social to create new demand while capturing existing demand through intent channels—outsmarting the competition on both fronts.

As a Performance Marketing Manager, I collaborate with a Director of Demand Generation who interfaces with the customer, by doing the research, campaign build-out, analysis and optimization of client’s paid media campaigns.

My primary responsibilities include:

Paid Media Campaign Management: Plan, test, implement, and measure multi-channel media campaigns to drive inbound demand. Perform audience research to develop new campaign ideas for paid search and paid social. Manage day-to-day performance across several media channels including Facebook, LinkedIn, Google Ads paid search. Day-to-day optimization and monitoring of assigned accounts, with a specialized focus on direct response and performance.

Data Analysis and Reporting: Analyze performance data and report on results, including campaign results, data stories and spend recommendations. Rapidly iterate on strategy based on findings.

Metanoia Management

Support the day-to-day business operations of musicians, bands, record producers, engineers and recording studios. Responsibilities include providing strategic direction, conducting outreach and negotiating partnerships, maintaining weekly, monthly and annual calendars, securing press coverage, and more.

Talent Manager

Pegasus

Pegasus is a Distribution and E-commerce organization that services the hospitality industry, combining an award-winning CRS, booking engine, and a suite of global sales and business intelligence solutions. 

As part of the E-Commerce Division’s Paid Media Team, my responsibilities are varied, but not limited to:
      - Developing and executing paid digital media strategies for 20 clients with a total budget of 
        $115,000+ per month.
     - Deploying in-depth knowledge of paid channels, such as Google AdWords, Microsoft Advertising, 
        Facebook, LinkedIn, and Metasearch to achieve target KPIs.
     - Performing regular channel maintenance and optimization to ensure continued client success.
     - Analyzing and reporting on performance data to C-Level Executives and Hotel DORMs.
     - Co-ordinating with internal Digital Service Managers, Web, and Tracking teams to ensure cohesion in all our clients’ Web and Marketing efforts.
     - Collaborating with larger E-Commerce team to monitor industry trends, develop case studies, and explore potential growth opportunities for the organization.
     - Providing support to fellow Digital Marketing Managers, and the broader Paid Media team.

Digital Marketing Manager

collystring

Manager, Paid Search

Curious + Adaptable Marketer Focused on Building Lasting Demand Engines | Voted Most Likely To Use Obscure Emo Lyrics As Inspiration For A Post

Versatile marketer who has followed a non-linear growth path and accumulated a diverse skillset along the way. At my happiest starting with customers and working backwards.

Outside of this bubble, I’m usually consuming podcasts at a mildly alarming rate or scheming up something delicious that probably requires one of my many single-function kitchen appliances.

taplio

The Battle

Joe M.

Daniel Pinkston

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