Joel Williams

2026 already feels different. 

January was a sprint across tech and sales — and I’m proud to say we’re now trading globally. We finalised Canada over the weekend, which complements our US and Brazil algorithms across the Americas, nicely — a moment of real serendipity - as we head into our next growth chapter.

We’re now live in 27 markets:
Australia, Austria, Belgium, Brazil, Canada, Czech Republic, Denmark, Finland, Germany, Greece, Ireland, Italy, Japan, Malaysia, Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Singapore, Spain, Sweden, UAE, KSA, UK and the US.

I also turned 29 in January, and I’ve never felt hungrier to push myself further before my 30th birthday. As someone who has never taken the easy route, I can safely say that this year will be the biggest yet. 

This is why 700+ advertisers have already registered for Transact Media Group (TMG) Business Manager. With 45+ integrations complete, it takes just three clicks to get started for outcome based marketing or data activations. 

Our mission is clear, we believe using historic transactional data will impact your future transactions and lead to enhanced business results. 

The problems we are solving for our brand & agency partners:
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1. Improve campaign performance – Leveraging transactional data to optimise social and programmatic media campaigns.
2. Business outcome marketing – Running fixed cost-per-sale or outcome-based campaigns to acquire new or engage existing customers across display, video, connected TV, YouTube, and podcasts.
3. Measure real impact – Tracking how connected TV (CTV) marketing actually drives purchases, not just impressions.
4. Repurpose creative content – Working with content creators to turn Meta and TikTok content into high-performing programmatic ads, matched directly to transactional data sets.

I’m excited to welcome Mike and Debbie as we scale our North America go-to-market.

Huge thanks to the team - this show is only just getting started, I’m honoured to lead this business forward. 

Thank you for all your continued support.

4 EVOLUTION

We have offices in the Philippines and Turkey.

We offer Content Solutions and Social Media Solutions in the Philippines. 

In Turkey we offer Video Animation and video post production, Translation and Localisation solutions as well as Digital Marketing solutions.

We are currently involved in a huge scale AI project where we are finding, creating, indexing and cleaning data for a data lake (more like Ocean!).

Other services include, content editing and content creation. We copyedit and proofread STM journals (high impact) and books. We write and assess tests and so much more.

CEO, Founding Partner & Consultant

Speaker - Lecturer

Speaker on Publishing, Digital and Mobile Technology

Universities and Business Schools

10 20 Partners

Expert in digital content, its creation, workflows and dissemination.

Currently working in a few areas, mainly:

 - Scientific Web and Content Accessibility - I help companies get to where they should be both legally compliant and to understand the business case.
- Sales and Marketing for digital platforms
- Digital marketing

Consultant

Aptara

Responsible for growth in EMEA. 
Strategic Sales, production and consulting for top tier publishers and fortune 500 companies, including business plans & mobile content strategy development.
Outperformed targets every year.

MD EMEA

Responsible for growth in EMEA and management of the European Sales team.

Director of Sales, Europe

Jouve

I was at Jouve for over 10 years starting in production management, and moving through production design, presales, sales and now key account and business dev. I worked in varied markets but Aerospace and publishing have been my main walks of life. 
I worked on and completed many projects during this period with fortune 500 companies.
My main activities were around publishing workflows, markup and discoverability.

VP Business Development and Operations

Production manager and Business Development

Oxford University Press

contractor

Global Sales and Operations executive with 20+ years of exceeding corporate objectives through driving organic sales, international expansions, growth of new divisions and leading successful turnarounds.

Successful business management of Sales, Marketing, Operations, and Business Administration; responsibilities at international level; proven ability to generate revenue from new and existing customers and team revenue generation in a solution-based selling environment. Expertise in developing sales and marketing management plans, product development, enterprise deal making, recruiting, hiring, training and directing employees as well as strong communication, presentation, negotiation and leadership skills.

Has traveled extensively in China, India the US and Europe has been successful selling into many cultures - one of those rare executives who thrives on extensive world travel.

Expert in: Sales, Journals, Sales Management, Electronic Publishing, Digitization, Preservation and Workflow.

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The Battle

Joel Williams

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The Battle

Joel Williams

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joel Williams's LinkedIn Performance

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