Transact Media Group

London, Dubai, Sydney & New York. 

Signals 
Outcomes
Brandformance 

The holding group of FairForecast.com & CreatorData.co.uk.

Founder & CEO

FinTech Alliance

Global Board Member

- Global Hub for Fintech
- Monetisation Strategies 
- Revenue Streams 
- Growth Tactics

Interim CEO

Creator Data

Successfully completed merger of Creator Data into Transact Media Group and now powering Transactional Signal Graph business unit of TMG.

ChaChing

Advisor

Leading all things commercial for the business EU + NA, opening up new markets in 2024.

Global Chief Commercial Officer (CCO)

ChaChing is a game-changing platform that's reshaping purchasing dynamics. It offers merchants the opportunity to acquire customers based on a cost-per-acquisition model, with a twist: it gives money back to the consumer and serves as an alternative advertising channel for better ROAS. Instead of competing for clicks and views, ChaChing focuses on competing for conversions.

My primary role is to onboard agencies, merchants and support my cross-functional teams with the overall brand in the UK market.

Managing Director, Sales

Start Ups

Advisor/NED/Investor/Partner

TikTok

Launched the TikTok Venture Capital Business.

Venture Capital, Lead/Founder - Global Business Solutions

Agency Partnerships, Manager - Global Business Solutions

Performace Agency Partnerships, Manager - Global Business Solutions

Insider Media

Rising Star 2021 (25 under 40)

Zeotap

Group Sales Manager - Havas, Dentsu + Indies.

UK Sales, Manager

UK Account Management Lead, Data Sales

Havas Media Group

Account lead on AXA, Hyundai, Michelin, and National Express. 

Planning Programmatic media buying across Display, Native, Mobile, Video, and Rich Media formats, whilst overlaying a variety of data providers such as Oracle Bluekai, Grapeshot, Eyeota, Ad Square to reach target audiences. 

I worked on a daily basis with SSPs/DSPs and liaise with media owners and data providers to find the best programmatic solutions for my clients.

Programmatic Partnerships Executive

Junior Programmatic Partnerships Executive

Compass News

Brand Partnerships

Joel Williams

SANCTUM, a global mindful movement community

SANCTUM offers a carefully curated sequence that combines ancient practices such as Kundalini Yoga and meditation with modern elements like high-intensity movement and electronic music in the most iconic venues with a soul.
Participants wear headphones and immerse themselves in this distinctive experience, hosted in iconic venues that enhance the ambiance and impact.

In a world where fitness is often reduced to mere calorie burning and wellness to self-indulgence, SANCTUM stands as a rebel. We challenge the status quo by offering a boundary-pushing experience that combines the best of both worlds. 
Our mission is to shift the focus from "me" to "we," creating a wellness journey that fosters deep connections and long-term relationships within our community.

Global Director of Business Development

• Managing Growth Clients in the eCommerce & Retail sector
• Planning, strategising and driving revenue TikTok campaigns
• Plan, prepare initiate and drive the implementation of TikTok for new Growth clients
• TikTok Women Leadership Program Member
•  Leading the Culture Committee for TikTok Growth Team internally
•  Being a Mentor at Women@TikTok
•  Driving Cultures Initiatives e.g. Culture Buddies, Tiny Tributes, Networking Forum 
•  Providing sales, personal growth Coaching for employees by using Co-active and Tony Robbins approach

Brand Partnership Lead - eCommerce/ Fashion - Global Business Solutions

- Certified Strategic Intervention Coach by @Tony Robbins
- Coaching C-Level, Suite 
- Coaching internal employees on Well-being, Stress Management & Personal Growth

Personal Growth & Business Coach

FeMentor

Reverse mentoring helps bring the best women to the top. Even today, it is important to encourage young women and provide them with a female role model. Men still occupy the important leadership positions in the media, business and politics.
This is where our FeMentor platform comes in, empowering young women. Usually the mentor is the one who gives advice, in the case of FeMentor mentees get the opportunity to share their knowledge in return.With our USP: Reverse Mentoring FeMentor stands out from already existing mentoring programs.

Mentor

Taboola

Senior Advertiser Sales Manager (DACH)

Taboola powers recommendations for the open web, helping people discover things they may like. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, NBC News, Business Insider, The Independent and El Mundo. More than 13,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. The company has offices in 18 cities worldwide, including New York and Tel Aviv.

Advertiser Sales Manager DACH

BMW Group

• Managing and launching the BMW Online Sales platform
• Created, executed and managed an online sales strategy for 145 BMW UK Retailers
• Steering and managing the New & Used car online sales channel
• Plan, prepare initiate and drive the implementation of digital trailed concepts
• Main coordinator at BMW UK for the sales & digital marketing team
• Created and developed new online sales features, sales training and strategic planning

Digital Transformation Manager (B2B)

• Conceptualized, pitched and launched numerous successful experiential Brand Events
• Project Manager for the BMW Next 100 strategy event in London
• Manages large-scale experiential programs from concept to implementation
• Liaising with external partners/agencies for various events
• Budget development and execution
• Steering and leading brand ambassadors/ partnerships

Events & Brand Partnerships Executive

One Young World

• Selected by the BMW Group to represent the company at the 2016 One Young World Conference in 
    Ottawa (Canada).
• OYW brings together 1300 young leaders aged 18-30 from 190 countries. 
   Link to learn more: http://www.oneyoungworld.com

BMW Group Future Leader Programme (One Young World Ambassador)

• Supported launch preparations for the MINI in the Central-& Southeastern Europe Marketing
• Responsible for co-steering of international, brand & tactical campaigns and CRM
• Analyzed data from the MINI CS markets and created a conceptual framework for the launch
• Project leader for the MINI John Cooper Works launch in alignment with the press department
• Product & price management of different business divisions
• Sales & Aftersales assisting in and monitoring of strategic planning & budget reporting

Leadership Development Program

- VIP- assistance of the BMW Board of Management
- Content Management
- Planned and managed the event days

International MINI Brand Manager

BMW AG

- Organized and centralized the MINI Air Guerrilla Project in Berlin
- Responsible for international cooperation, guerrilla marketing & product placement
- Conducted all major negotiations with international cooperation partners
- Delivered presentation. Developed project outlines and oversaw all aspects of project activities
- Planned and managed project involving marketing & guerrilla activities

International Cooperation, Guerilla Marketing and Product Placement  Intern

Evonik

- Responsible for all activities regarding product, including sales research & development, supply  
   chain and marketing communications
- Created competitive analyzes and market research with focus of the Asia Pacific region
- Develop pricing strategies and balancing firm objectives and customer satisfaction
- Anylze data on customer demographics, preferences, need and buying habits to identify potential a   markets & factors affecting product demand

Market Research Intern

BMW Automag GmbH

Marketing Intern

Global Director of Business Development @SANCTUM🪽, a Global Mindful Movement Community I Impacting the world 🌎 one moment at a time I Culture I Wellness I Emotional Intelligence | Leadership

Welcome to my World🌍, 

I believe in a world where we shift from "I" to "We" and people work towards their purpose. 
At SANCTUM we believe in empowering our community to push their physical and mental limits, embracing discomfort as a path to alignment and growth. SANCTUM stands as a rebel. 
We challenge the status quo by offering a boundary-pushing experience that combines the best of both worlds. 
Our mission is to shift the focus from "me" to "we," creating a wellness journey that fosters deep connections and long-term relationships within our community.

𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐅𝐚𝐜𝐭𝐬🎯:

💥 𝐌𝐮𝐥𝐭𝐢-𝐬𝐞𝐜𝐭𝐨𝐫 𝐬𝐚𝐥𝐞𝐬/𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: Over 8 years of experience in the digital and technology industry, I have honed my skills in sales and strategy.
💥 𝐌𝐮𝐥𝐭𝐢-𝐥𝐢𝐧𝐠𝐮𝐚𝐥 & 𝐜𝐮𝐥𝐭𝐮𝐫𝐚𝐥𝐥𝐲 𝐚𝐰𝐚𝐫𝐞: Diverse background, having lived in 7 different countries, has given me a unique perspective and ability to adapt to different cultures. 
💥 𝐒𝐭𝐫𝐨𝐧𝐠 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐬𝐤𝐢𝐥𝐥𝐬: Built and lead the TikTok Growth Culture & People
💥 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐞𝐝 𝐂𝐨𝐚𝐜𝐡: Strategic & Intervention Coach certification by Tony Robbins.
💥 𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐦𝐞𝐧𝐭𝐨𝐫: Passionate about mentoring and coaching 
💥 𝐒𝐞𝐧𝐢𝐨𝐫 𝐜𝐥𝐢𝐞𝐧𝐭 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬 & 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Worked/ing with some of the world's top brands such as BMW, Taboola and TikTok.

𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐅𝐚𝐜𝐭𝐬🎯: 

🌟 𝐆𝐫𝐨𝐰𝐭𝐡: I have a strong appreciation for life and I use personal development as a daily tool to deepen my understanding of myself and the world around me. 
🌟 𝐅𝐨𝐜𝐮𝐬: I am driven by focus and energy, and believe that energy flows where focus goes. 
🌟 𝐃𝐞𝐝𝐢𝐜𝐚𝐭𝐢𝐨𝐧: Dedicated to giving back and supporting others as they navigate their careers, confidence, and personal challenges. 
🌟 𝐂𝐨𝐫𝐞 𝐯𝐚𝐥𝐮𝐞𝐬: are: authenticity, loyalty, curiosity, dedication, confidence, and integrity.


𝐏.𝐒. 𝐈 𝐚𝐦 𝐚𝐥𝐰𝐚𝐲𝐬 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐭𝐨 𝐚𝐬𝐤 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐭𝐨 𝐥𝐞𝐚𝐝 𝐢𝐧 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐝𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧.

Come and follow me for a good laugh and some serious business! 
Expect to find content on wellness, leadership and the balance between business and well-being.

taplio

The Battle

Joel Williams

Nina Benning

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