Transact Media Group

London, Dubai, Sydney & New York. 

Signals 
Outcomes
Brandformance 

The holding group of FairForecast.com & CreatorData.co.uk.

Founder & CEO

FinTech Alliance

Global Board Member

- Global Hub for Fintech
- Monetisation Strategies 
- Revenue Streams 
- Growth Tactics

Interim CEO

Creator Data

Successfully completed merger of Creator Data into Transact Media Group and now powering Transactional Signal Graph business unit of TMG.

ChaChing

Advisor

Leading all things commercial for the business EU + NA, opening up new markets in 2024.

Global Chief Commercial Officer (CCO)

ChaChing is a game-changing platform that's reshaping purchasing dynamics. It offers merchants the opportunity to acquire customers based on a cost-per-acquisition model, with a twist: it gives money back to the consumer and serves as an alternative advertising channel for better ROAS. Instead of competing for clicks and views, ChaChing focuses on competing for conversions.

My primary role is to onboard agencies, merchants and support my cross-functional teams with the overall brand in the UK market.

Managing Director, Sales

Start Ups

Advisor/NED/Investor/Partner

TikTok

Launched the TikTok Venture Capital Business.

Venture Capital, Lead/Founder - Global Business Solutions

Agency Partnerships, Manager - Global Business Solutions

Performace Agency Partnerships, Manager - Global Business Solutions

Insider Media

Rising Star 2021 (25 under 40)

Zeotap

Group Sales Manager - Havas, Dentsu + Indies.

UK Sales, Manager

UK Account Management Lead, Data Sales

Havas Media Group

Account lead on AXA, Hyundai, Michelin, and National Express. 

Planning Programmatic media buying across Display, Native, Mobile, Video, and Rich Media formats, whilst overlaying a variety of data providers such as Oracle Bluekai, Grapeshot, Eyeota, Ad Square to reach target audiences. 

I worked on a daily basis with SSPs/DSPs and liaise with media owners and data providers to find the best programmatic solutions for my clients.

Programmatic Partnerships Executive

Junior Programmatic Partnerships Executive

Compass News

Brand Partnerships

Joel Williams

Client & campaign management expert, working with advertisers and agencies to design, implement, and optimise campaigns to achieve advertisers' performance objectives. Establishing and strengthening key client relationships with a focus on driving revenue, advertiser education & advertiser satisfaction. Key skills include: having a great focus on client service, ability to optimise marketing performance results and the capability to provide bespoke training and solutions to advertisers leveraging our unique ad product suite. 

Key skills:

- Analysis of advertisement campaign's performance data to offer clients data-driven business insights
- Managing and growing post-sale client relationships of both branding and performance marketing product offerings by monitoring and analysing ad campaigns, and proactively taking the initiative to improve results and up-sell
- Drive education on ad products & updates and share company best practices as relevant to client or agencies' business
- Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the sales team
- Investigate and work directly with product & engineering teams to help them troubleshoot client issues during a campaign
- Spot growth opportunities for clients by regular performance analysis and escalate business growth findings to all the cross functional team
- Improve product feature adoption and consistently drive product improvement from market feedback with product and go-to-market strategy

Client Solutions Manager

Radancy

- Aiding the Paid Media Team in the creation of Paid Social and Search Media Plans as well as activations.
- Compiling client facing reports and commentary
- Suggesting ways to optimise accounts based on performance - including new audiences and new creatives

Performance Specialist

Bolt Digital

Ensuring Paid Media campaigns have the highest possible ROAS and daily duties include:

- Supporting the Performance Account Managers in launching and optimizing PPC campaigns across Google search, display, shopping and Youtube.
- Supporting the Performance Account Managers in launching and optimizing Paid Social campaigns across Facebook, Instagram, Twitter, Pinterest, Tik Tok Snapchat and LinkedIn.
- Tracking KPIs and rubber-stamping reports.
- Media Planning
- Implementing various strategies, tests and analyses for constant optimisation to get the best for our clients.
- Produce and present reports for clients, heads of department and directors.
- Maintain partnerships with ad platforms, marketing partners and vendors
- Multi-tasking and prioritization projects.

Senior Performance Account Manager

OMD UK

- Decision maker on all campaign strategies and responsible for delivering high annual spend on social channels
- Creating partnerships with new technologies to incorporate into our campaigns
- Review work load and project management capabilities of team and offer suggestions on how to improve processes and manage the reallocation/ prioritization of work where necessary to ensure high standards are maintained.
- Working with the client leadership and cross-planning teams to implement studies across brand and DR campaigns
- Ensuring that 3rd party trackers are implemented correctly across apps and that we are utilising the full suite of targeting options offered by native platforms, technical partners and 3rd party vendors
- Keeping up to date with all new social news via our partners and news websites
- Verticals: QSR & Alcohol

Paid Social Director

- Overseeing the optimisation and budget management based on both spend and campaign performance metrics. Understanding campaign objectives whether they be direct response, awareness and engagement.
- Manage the implementation of social advertising strategies from client briefs.
- Assume top level responsibility for specific client budgets including monthly forecasting
- Oversee the management of social advertising activity and ensure it is delivered to a consistently high standard and is cost effective.
- Support wider OMD UK digital team with regular contributions to best practices and social advertising industry developments.

Paid Social Manager

Somo Ltd

- Day to day management of clients paid social campaigns
- Assist with campaign planning, optimisation, analysis and reporting across Facebook, Twitter and Instagram
- Campaign budget management
- Work with clients and media partners to deliver campaigns in line with client KPIs and goals
- Stay up to date on social platforms and have an understanding of PMD’s
- Continue to be an expert in social media and technology advancements
- Effectively communicate campaign performance to clients and internal teams
- Build and strengthen client and media partner relationships
- Create supporting reports or documents for client performance reviews

My role is of central importance in ensuring the effective management of the advertising team’s client campaigns and i'm responsible for supporting the Account Management teams in the effective planning and delivery of mobile advertising campaigns against clients’ business objectives.
Responsibilities include (and are not limited to): 
- Commercial management: awareness of the balance between revenue and cost with
a view to driving profit within the business
- Deliver effective and measurable multi-channel marketing campaigns that support
clients business objectives
- Strategy and planning: Understanding the clients business challenges and how Somo’s
products and services can be delivered to meet the client’s desired outcomes
- Set up and manage complex mobile advertising campaigns across multiple networks
- Build comprehensive analysis of campaign performance using different sets of key
metrics
- Improvement of campaign performances and ensuring target markets are successfully
utilised to gain maximum ROI
- Monitor and optimise advertising campaigns based on continued analysis
- Plan, design and execute highly effective campaigns
- Familiar with advertising optimisation techniques
- Create supporting materials for client reviews
- Have built and continue building strong relationships with mobile media owners
- I have an open mindset and ready to learn and develop professionally

Planner Buyer Manager

- Working on campaigns and accounts to drive user installs and registrations of the apps on iOS and Android in the UK to client KPIs.
- Ensuring budgets are spent in full on mobile advertising; optimising to ensure CPIs/CPRs/CPAs are kept as low as possible
- Constant communication between clients and networks to ensure campaigns are optimised for the spend of the client

Planner Buyer Executive

Connected Customer Marketing Intern

Scientifically Advanced Medical (SAM) Cosmetics

•	Being the first line of communication between the company and the customer.
•	Working with the company’s closest partner to receive data that can be analysed to calculate current trends and the current needs of customers.
•	Managing accounts to upsell to current customers.
•	Working closely with the IT department to keep the website (and partner company’s website) up to date.
•	Keeping up to date with the latest treatments and machines by attending conferences and exhibitions; reading press releases and trade publications.
•	In charge of digital, email and social media marketing.
•	Using Ebay, Groupon and Wowcher to promote new machines and treatments while maintaining the sale of other products.

Marketing & Accounts Manager

Essence Digital

•	Worked closely with the Senior Commercial Analyst and the financial analysts of the middle office team to produce spreadsheets on the reconciliation process of all campaigns from 2012-2013.

Temporary Financial Analyst

Kingfisher Environmental Services

- Manage, process and be the main line of communication for over 90 accounts based in London and SouthEast England.
- Communicate with customers face to face, via the phone (inbound and outbound) and email on a daily basis. Incoming emails are answered efficiently and politely in a timely manner. 
- Logging all forms of encounters (customers & colleagues) promptly. This includes telephone calls.
- Effectively communicate with regional offices across the country to ensure the company's customers get the optimum standard of service
- Assimilate data, produce reports and communicate results to customers and line manager. 
- Manage the diary for employees and allocating assignments to ensure optimum time management. I manage my own diary to ensure that prioritised work is completed before a deadline.
- Use company database program to analyse data, create spreadsheets (using Excel) and identify trends. 
- Stock checking, invoice checking, updating spreadsheets and following up enquiries.
- Provide customers with analysis of their current and historical data and advise them accordingly on any remedial actions that are required. This would lead on to further services the company could provide the customer with.  From which, quotes are then sent, relating to their needs.
- Due to customer demand and expectations, the company's working environment is high tempo and time sensitive; due to this I am motivated, adaptive and efficient.
- Attend regular meetings with the regional team and line manager. Managing feedback from the team so that enquiries and sales prospects can be followed up swiftly and effectively.
- Training new and existing employees in office procedures and the database system.
- Audit the reports of engineers to ensure that company policy is followed and to ensure all sales opportunities are followed up by either me or another member of the office team.
- Invoice customers and ensure payment is received.

London Regional Supervisor

AAK Healthcare

- I work weekends for AAK when requested of me.
- Paying and chasing up invoices
- Auditing payments
- Wrote the Environmental policy and ensured its implementation
- Implementing Social Media (Facebook and Twitter) to maintain and improve client-patient relations

Administrative Assistant

Hi Fly Nest

- Occasional Weekend Work
- Setting up cameras to film time lapses as well as taking photographs of the event in question.
- Providing on hand assistance where necessary; this includes helping out physically with the equipment and also providing valuable input on the logistics of the filming.

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